Marketing & Innovation Business Case: Ladies Taxi Service, Paris
Case study - 17 pages - Services marketing
Nowadays, women do not feel safe in the streets of Paris. In 2008, 10% to 12% of the people interrogated in Paris claimed to be worried about their security in the day-to-day life . Taxis and public transport are not an exception. Some recent events such as the murder of a young Swedish girl by a...
Starbucks - Organisation and Management
Case study - 9 pages - Management
In 1971 the story began, three Seattle entrepreneurs started the Starbucks Corporation. They sold whole bean coffee in one store. After 11 years, their business had grown tremendously and they hired Schultz in 1982 to be the manager of retail and marketing. He had some ideas, he...
Change management: The difficulties in applying change processes
Essay - 8 pages - Management
When a company witnesses an important growth or change period, the entrepreneur and the executives needs to manage the changes and adapt the organization to its new expectations. They have to adapt the company to the new demand and ensure this expansion without damaging their global...
International human resource management: Sean John Clothing Inc. and its expansion into the Caribbean Basin: Jamaica
Thesis - 8 pages - Human resources
Sean John Clothing is a very successful contemporary clothing brand launched in 1998 by the US Hip Hop star Sean John “Diddy” Combs. For ten years now, Sean John has made its mark on the fashion industry and made Sean John Combs one of the most successful African American...
E-business, three case studies : Spreadshirt, Bigadj.com, Emusic.com
Case study - 8 pages - Economy general
Case 1 - Spreadshirt.net is a new website which allows to create its own shirts, apparels and to personalize a lot of items (mugs, aprons, bags, etc..). It is a German company which received several prizes for its business idea (for instance, the Hewlett Packard Business Innovation Award 2004)....
Change management: The difficulties in applying change processes - published: 12/10/2010
Course material - 8 pages - Management
When a company knows an important growth, the entrepreneur and the executives needs to manage the changes and adapt the organization to its new expectations. They have to adapt the company to the new demand and ensure this expansion without damaging the global service and functioning. But...
The Internal Communication at Carrefour
Thesis - 7 pages - Management
Carrefour is the second largest global group in the retail sector with a turnover of 87 billion Euros in 2008. The Carrefour group includes firms, hypermarkets, supermarkets, hard discount stores, convenience stores (Shop, 8 a Huit) and online shopping sites (Ooshop). Through this document, we...
Ikea strategies in the marketplace
Thesis - 3 pages - Business strategy
IKEA was founded in the late 1940s by Ingvar Kamprad, an entrepreneur from Sweden, who hit upon the idea to offer home furnishing products of good function and design at much lower prices than competitors by using simple cost-cutting solutions that did not affect the quality of products....
Dominos pizza - Failures and key success factors
Case study - 8 pages - Management
With beginning of the year 1960, the pizza pie registered such an obsession in the USA that many specialized chains were created in order to answer the requests. The first Dominos Pizza opened in 1960 in the State of Michigan. In order to meet the needs of its customers, the students of the...
The luxury market in China: An overview
Thesis - 7 pages - Services marketing
China's economic market is developing at a rapid speed and shows great potential to attract the foreign investors. The increase in the purchasing power of its inhabitants is the main factor motivating the French luxury brands to sell their products in the international market (9.6millions sq km...
China's economical and ethical rise in the African continent
Thesis - 9 pages - Economy general
The paper is based on the theme of an article that emphasizes on China's role in Africa. We first learn about the contents of the article and then state the status quo of the collaboration between the country and the continent. After description, we will go through a critical thinking section...
The company EasyGroup
Thesis - 22 pages - Management
Stelios Haji-Ioannou, the "serial entrepreneur", launched EasyJet in March 1995 and in 1998, founded EasyGroup. EasyGroup has the strategy that every company bearing the name "easy" should refocus its activities by reducing costs, and have lower priced products but by keeping a wide...
PESTEL Analysis - Google
Case study - 5 pages - ICT marketing
Google is now world-famous company, originally from the United States, the company was founded in 1998. Google is a world leader in technology, means of communication, services related to the Internet and the Cloud, entertainment and content disseminated online. The company is located in Silicon...
The Belgian system to earn a degree while you are working
Case study - 4 pages - Human resources
This document intends to show that this has been possible for a long time. The novelty is that one can get any number of distractions while pursuing their higher education through means of distance learning according to their experience, acquired skills and the business training that has been...
SWOT Analysis - Virgin
Case study - 5 pages - International marketing
The Virgin Group is a world-class British group owned by billionaire Richard Branson and active in countless areas such as transport, telephony, satellites, travel, healthcare and more. Virgin was created by Branson and his associates in the 1970s and initially focused on mail-order record...
Fast Cash Commissions
Essay - 2 pages - Business strategy
Earning money through the internet is always a popular choice, especially for those who are continuously connected with the internet. There are ample ways to learn and earn money through internet sites; “Fast Cash Commissions” is one of them. This is an online internet marketing...
Walmart Overseas: An analysis
Essay - 13 pages - Business strategy
The idea behind what would become Walmart was a store that would offer a large variety and volume of products offered at low prices, everyday. Sam and J.L. Walton, the founders of Walmart, believed that American small towns would benefit from a large retail shopping center because of the everyday...
Strategic management analysis: Puma
Case study - 45 pages - Management
“The environment is what gives organizations their means of survival. It creates opportunities and it presents threats. The future can never be predicted perfectly, it is clearly important that entrepreneur and manager try to analyze their environments as carefully as they can in...
Analysis of the Days Inn Worldwide Franchise Program
Case study - 2 pages - Management
Days Inn is an American motel chain that was founded in 1970. Part of the Wyndham Hotel Group, the main aim of the chain is to provide good accommodation at the best possible price. Days Inns motels are not only situated in America. There are Days Inns in other countries such as Argentina,...
'There can be little doubt that price is the most essential element in marketing mix'. Discuss, with reference to appropriate business examples.
Case study - 3 pages - Economy general
As today's marketing becoming more complex than decades, entrepreneurs desire to seek a useful tool to make their product distinguish from others, in other words, to design a successful marketing campaign. Marketing mix is one of the essential approaches to make business strategy. Capon...
Information systems for managers
Case study - 5 pages - Business strategy
Today, Customer Relationship Management is used a lot when creating and launching a new product on the market. By definition CRM is a system or systems that monitor and analyze customer interactions with an organization. Those statistics are then used to improve customer interaction by predicting...
Supply Chain Management in TeaJava
Case study - 2 pages - Management
Effective management is necessary for the success of a business. This is because the current business environment is large with massive competition and rivalry from other entrepreneurs. Supply chain management reflects efficient management of a business network that is involved in...
How has excellence been used as a criterion for funding? Outline the critiques of this model. Find examples of arts and culture to demonstrate your case?
Case study - 3 pages - Psychology
Art, religion, culture and music have one thing in common; they all have a mystic power that touches our souls. Art has been for many years thought and proven to have power which sustains, heals and humanizes.This power is both frightening and beautiful at the same time. An artist is a person...
The Rise of Modern America
Case study - 12 pages - Psychology
The frame of reference attached to the stretch of years from 1865 to 1900 as ‘The Gilded Age,' implies a surface gleam where a gold coating encloses a cheap metal underneath. The justification for the gilded label comprises the rapid development and expansion of the economy, new...
Maximizing Profitability using Lean Logistics
Case study - 8 pages - Management
Lean logistics is a concept that outlines ways through which generation of wastes can be reduced in supply chain systems. The supply chain encompasses all the processes involved from production to consumption. Lean logistics principles aims at minimizing the cost incurred from waste generation...
Case study of the Virgin group
Case study - 45 pages - Services marketing
Today, Virgin is a holding company with much diversified activities, which includes more than 300 companies that are established in over 30 countries, mostly located offshore, and about 50,000 employees. All subsidiaries of the group, although independent of each other, are nonetheless united...
The management of innovations at Google and its incubator, Google Labs
Thesis - 8 pages - Management
Founded in 1998 by two students of Stanford, who have become billionaires since then, the Google Company managed in less than 5 years to become the world leader in its branch of industry, the search for contents on the Internet. In just a decade, founders Larry Page and Sergey Brin where joined...
GlaxoSmithKline in the US and beyond
Market study - 10 pages - Business strategy
The foundation of today's leading research-based pharmaceutical company was laid by individual entrepreneurs of the 1800s. GlaxoSmithKline was formed on 27 December 2000, by the merger of Glaxo Wellcome and SmithKline Beecham. Headquartered in the UK, the company is one of the...
Cartier in the UK and across the globe
Market study - 10 pages - Business strategy
One of the most revered names in jewelry, Cartier Monde (French for "World") is also the world's largest luxury jeweler, operating nearly 200 retail stores in over 125 countries. The famed watch and jewelry House of Cartier, one of the most recognized brands in the industry, was founded in...
The Impact of Social Media on Startups Development
Thesis - 33 pages - Marketing theories
Startups are known for their ambitious goals and desire to succeed. There are several milestones that startups aim to achieve, including raising funds, achieving market fit, scaling the business, and establishing a strong brand. However, to accomplish these objectives, startups need to have a...
