Innovation: An advantage for companies
Course material - 7 pages - Business strategy
Innovation is the application of a new invention in a way that provides new technical, organizational or commercial benefits to a business. It aims to add value or provide an additional benefit to the company. Innovation is the foundation of entrepreneurship, since an entrepreneur need to...
Working capital analysis of a steel plant
Case study - 43 pages - Business strategy
Finance is the life blood of any business. As like without blood a human being cannot survive similarly without finance a business survive or run. Finance is aptly called as the science of money. It is the study of the principle and the methods of obtaining control of money from those who have...
Case study: Sir Richard Branson, Chairman, Virgin Group, Ltd.
Case study - 6 pages - Business strategy
Richard Branson has become one of the world's most famous entrepreneurs and also one of the most unconventional. Known as a billionaire who's Virgin Group of businesses run the gamete from condoms to wedding gowns to travel. He's almost more known for his publicity stunts which he uses...
Case study: EasyCruise
Case study - 21 pages - Business strategy
The Easy group began in November 1995, when Stelios Haji-Ioannou (the serial entrepreneur as he likes to call himself) decided to create (he is the son of a Greek shipping magnate) an airline based on low prices through massive reductions in costs (small airports, hotlines, e-tickets, no...
The Maltese Business Environment - Magro Brothers Group of Companies
Case study - 10 pages - Business strategy
Magro Brothers Group of Companies was founded in 1916 by three brothers and their father. As the father already was a leading general provision merchant with experience, the company grew really fast. In 1934, the Magro family established the first tomato processing plant and launched the first...
The Earle Perry Charlton Story
Book review - 5 pages - Literature
The Earle Perry Charlton biography, the Charlton Story, is about one of America's greatest entrepreneurs, in the early 1900's. The book chronicles Charlton's life from birth to death, and explains in detail his business relationships and tactics. Overall the main topic of the book was how...
The place of youth in American cinema
Dissertation - 1 pages - Film studies
The idea here is to present youth as a generation, between the ages of 17 and 28, with a certain margin of freedom. Indeed, young people are those who don't work, or who have just started working, and who don't necessarily have enough income or a place in society. As a result, American...
How to Start and Run a Small Book Publishing Company by Peter I. Hupalo
Essay - 4 pages - Literature
The author of this book, Peter Hupalo, self-published his first book, Thinking Like An Entrepreneur in 1999, thus beginning his company, HCM Publishing. This book appears to be the second book he has self-published, though he does not mention how many books by other authors he has...
How to Start and Run a Small Book Publishing Company by Peter I. Hupalo - published: 26/09/2007
Essay - 4 pages - Journalism
The author of this book, Peter Hupalo, self-published his first book, Thinking Like An Entrepreneur in 1999, thus beginning his company, HCM Publishing. This book appears to be the second book he has self-published, though he does not mention how many books by other authors he has...
A comprehensive assessment of the viability of operating an online gaming business in China
Essay - 6 pages - Business strategy
Introduction Researchers examining the overall variables that can impact the success of new businesses note that there are a host of variables that can impact overall success (Daniels, Radebaugh & Sullivan, 2004). In particular, market size, resources, regulations and procedures and risks must...
An analysis of the Indian retail industry
Tutorials/exercises - 63 pages - Business strategy
The Indian retail sector is witnessing tremendous growth with the changing demographics and an improvement in the quality of life of urban people. The growing affluence of India's consuming class, the emergence of retail entrepreneurs and a variety of imported products particularly in the...
The Google case: Who can dethrone this leader of the industry?
Case study - 17 pages - Business strategy
We begin by studying the situation of the e-services in Google and a thorough analysis of its business model to explain its success. Secondly, we examine the leading position of Google, particularly by analyzing the strategic map of this industry, to examine the limits of this leadership with...
Michael Hammer's guide for management
Book review - 10 pages - Management
Michael Hammer, a researcher at the prestigious Massachusetts Institute of Technology, is one of the leading world specialists in business management theory. As a teacher and researcher, he also works with management teams of several large global companies and helps them anticipate fundamental...
Change and Continuity in the Context of Chinese History
Case study - 3 pages - Educational studies
Young and Restless in China is a documentary that chronicles the events of some young people in their twenties and thirties as they try to adapt to the dynamic economic and social situations in China (Klayman, 2012). This documentary brings to light the challenges encountered by the Chinese...
Management of human resources: L'Occitane
Essay - 18 pages - Human resources
Olivier Baussan founded the company l'Occitane in 1976. At the beginning the main idea was to manufacture natural products, thanks to ingredients coming from near Provence. L'Occitane's activity consists in providing natural and quality products for hair and body to favor wellbeing and...
Human Resource Approach during Economic Downturn
Case study - 15 pages - Human resources
The contemporary environmental dynamisms present new and unpredictable economic patterns translating into new challenges for organizations already struggling to keep pace with the market volatility. While the general entrepreneur agrees that the risks are abound during turbulent times, the...
Strategy of launching of Red Bull
Case study - 6 pages - Services marketing
The story of a drink like no other The origin of this strange brew goes back to the 80s, when a certain Dietrich Mateschitz [1] discovered in Asia's "energy drinks". This young Austrian entrepreneur who used to go on professional trips to Southeast Asian realized one day that Asian...
What place does the Maori culture hold New Zealand today?
Thesis - 13 pages - Sociology & social sciences
New Zealand, made with several small islands and two main ones, is located between the Pacific Ocean and the Tasman Sea, around 2,000 kilometres far from Australia, New Caledonia and Fiji Islands. It is 270,000 km² large, with three million people living in the northern island and one...
The impact of demographic development in international marketing
Market study - 5 pages - Services marketing
This paper seeks to show the different impacts of demographic development on International Marketing and how enterprises may deal with this phenomenon. With the worldwide population ageing, new markets and new opportunities are opening for entrepreneurs. This shift in demographic...
The stock exchange and the big industries of India
Dissertation - 39 pages - Finance
Stock market is a broad term, which involves a number of markets in which securities are brought and sold. Stock markets often rise and fall. Before knowing why the stock markets are so volatile, let us understand about stock market and the investment options available to a potential investor....
An analysis of cost-accounting in Starbucks Coffee Company
Essay - 8 pages - Business strategy
Starbucks did not start as a seller of beverages. Its history stems in 1971 from the putting up of a business, which focused on the distribution of coffee beans, by Jerry Baldwin, Zev Siegel and Gordon Bowker. It was with the entry of the entrepreneur Howard Schultz into the company that...
Delocalization: Advantages, inconveniences and consequences
Thesis - 10 pages - Business strategy
Economic delocalization is a transfer of activities, of capital and of employment in areas of a country or of the world which have competitive advantages. Delocalization consists of separating fabrication areas and transformation products areas of consummation country. The production is...
Jamestown vs. Plymouth Rock
Thesis - 2 pages - Modern history
Jamestown, Virginia was the first permanent English settlement in the New World. Sponsored by the Virginia Company of London, Jamestown was founded on the basis of economic motives. As news of the economic opportunities spread throughout England, entrepreneurs of this company planned to...
A comparison of Richard Branson's Virgin Atlantic and the Australian Qantas
Thesis - 4 pages - Business strategy
Sir Richard Branson is often termed as an entrepreneur who has always over achieved. He was born on 18 July, 1950 and is the man behind pioneering the Virgin Group to what it is today. Richard Branson studied at Stowe School, where he started Student Magazine which was his first venture...
The development of a customer-focused organization
Thesis - 7 pages - Management
Flow management, flat organization, project management, re-engineering processes - the theme of the integrated enterprise management is the quest for better coordination between organizations and entrepreneurs which has had a major impact on business and change management in the recent...
Study of the effects of privatization policies on the economy: The French example
Thesis - 10 pages - Economy general
The public sector in France, which represents the firms that are controlled by the government, has been for a very long time a huge sector, with staff that represented in the 80s more than 10% of the whole labor market. Given the importance of this public sector in France, I am interested in...
Clear-Wire-IP, a new way of calling
Essay - 13 pages - Services marketing
There are no news in the fact that the ICT sector has been developing at an outrageous pace for the last two or three decades. A great amount of new gadgets appear every day on the market; some useful and others less useful. This also implies that we are working in a relatively risky market where...
AnimeHA, Full Tilt Poker and Alienware: case study of three successfull e-businesses
Case study - 7 pages - Economy general
Nowadays, launching a successful e-business requires several conditions to be fulfilled. We must have knowledge of the current elements that are part of e-business, such as the different existing business models. We also have to be aware of the numerous applications provided by the Internet...
Heineken and the beer market
Case study - 15 pages - Services marketing
Heineken was born in 1973 in Amsterdam. The company grew with its brand image and acquired international recognition in a momentum which was fairly gradual. One of its key product which is beer was being exported to Dutch India which is now called Indonesia. Further, in 1876 France was identified...
Burger King in South-Africa
Case study - 14 pages - Services marketing
Burger King was established in 1954 in Miami, Florida, by James McLamore and David Edgerton. They were among the pioneers of fast food. The Whopper , launched in 1957, was an instant success, and is today the emblem of the brand. Burger King quickly distinguished itself by its unique taste and...
