Dubai Land: would the pharaons have dared?
Case study - 9 pages - Management
Dubai Land' is a huge entertainment and leisure complex, in terms of investment, size and attractions. More ambitious than any entertainment destination in the world, it intends to become one of the most visited places in Middle East and worldwide. The objective is clear, become...
Dubai-Land: Christian Perdier's strategy
Thesis - 5 pages - Business strategy
When we think about Dubai, we think about desert, oil and wealth. Dubai is situated on the Persian Gulf coast and is one of the seven emirates of the United Arab Emirates (UAE). Dubai's government is constitutional monarchy and the current ruler is Mohammed Bin Rashid Al Maktoum from the Al...
American Girl Company
Case study - 9 pages - Services marketing
The American Girl Company, formerly The Pleasant Company, is an independent subsidiary of Mattel that sells a collection of dolls worldwide, representing the history of America with 8 main characters. These "American Girls" are not just dolls. They target children in the age group 3 to 12...
Cruises - All Over Europe
Market study - 10 pages - Business strategy
Compared to other continents, Europe is relatively small. It makes sense to explore it by sea as much of its outer boundaries is enclosed by water. Europe in all its glory is more manifest this way, in water or ashore. The golden domes of Istanbul, the fjords of Norway, the inscrutable Sphinx-...
Does the Argument from the Systematicity of Thought to the Language of Thought Hypothesis Work?
Essay - 3 pages - Linguistics & languages
One of the main arguments to support the language of thought hypothesis (LOTH), as proposed by Fodor (1975), is that of the systematicity of thought. This argument consists of the idea that the ability to entertain certain thoughts is linked to the ability to entertain certain other thoughts....
The impact of Jacqueline Bouvier Kennedy on the nation's capital
Essay - 9 pages - Political science
When John Fitzgerald Kennedy was elected President in 1960, he was the youngest President in the history of the United States. Deciding to bring a new style, a new look and a new vitality to the White House, he had a major asset: his wife. Jacqueline Bouvier Kennedy was only thirty-one, but she...
Bamboozling Culture
Essay - 4 pages - Sociology & social sciences
Popular culture is defined as the cultural elements that prevail in any given society, and stems from the daily interactions, needs, desires, and cultural 'moments' that make up the everyday lives of the mainstream . This definition is only one side of the coin however, since it fails to...
Marketing Apple: The iPhone "Phenomenon"
Case study - 14 pages - Business strategy
Apple Inc (AAPL) is a leading provider of digital portable entertainment devices, computer systems, software and music. One of its newest devices is the Apple iPhone 3G. This revolutionary cell phone combines together nearly every type of gadget a person would need to carry. Instead of...
An analysis of the company ABC
Case study - 10 pages - Business strategy
ABC Company is one of the publicly listed companies that comprise the Dow Jones Composite, Dow Industrials, S&P 100, S&P 500 & S&P 1500 Super Comp. The company provides “various products, technologies, software, solutions, and services worldwide” (Yahoo Finance 2008). ABC Company...
Location-based service over 3GPP IMS: Approaching real-time connectivity with the next generation of network communication
Essay - 5 pages - Electronics, mechanics, engineering & technology
Emerging mobile applications will need location information for delivering the right services to right persons at right places and time. A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the...
Business plan for a new board game: Flagpoint
Business plan - 33 pages - Business strategy
A new fun and attractive game is born: Flagpoint. This document describes the development of the new game in all its detail. The study starts with a short introduction of our company and its mission, followed by a detailed marketing research to figure out the needs of our target group. The...
Consumer Decision Process: The wedding preparations
Case study - 7 pages - Services marketing
The 'Wedding Channel' is an online company which permits brides and grooms to come up with ideas to prepare their wedding, as well as the guests to find presents. They have a list of all the necessities to prepare a wedding, from the reception sites to the photographer, and the...
Geisha tea ceremony
Thesis - 2 pages - Journalism
The life of a Geisha is often glamorized or simplified by Westerners. Many in the West think of geishas as something of royalty due to their high status in Japanese culture, and fashionable dress. On the other hand, Westerners also think of geishas as Japanese versions of prostitutes, not knowing...
Leshop.com: financial and marketing analysis
Case study - 20 pages - Services marketing
LeShop.ch is the first online grocery retailer in Switzerland. It has been on the market since 1998. Until the end of 2003, its majority shareholder was the Bon appétit Group with 33% of the shares. This major Swiss wholesaler, decided in December 2002 to close down it's business. However, by...
The Falling Leader: An analysis of Sony's decline in the games console industry
Thesis - 4 pages - Business strategy
The Sony Corporation is a Japanese conglomerate, focusing on sectors such as electronics, media, and entertainment. Their Playstation games consoles are produced by their Sony Computer Entertainment division. In 2005, Sony's position as the dominant player in the video games...
Policing Roman Masculinity through gladiatorial events
Case study - 3 pages - Literature
Roman society operated as a patriarchy, and therefore maintaining male dominance and superiority was of great importance. Hegemonic masculinity required males to display self-control, valor, strength, and discipline. Such attributes could be attained and developed through military efforts. The...
Tourism: Las Vegas
Thesis - 11 pages - Economy general
With a total $800 billions turnover, the tourism market is more and more competitive. Each destination around the world has to find significant differentiation to appeal to new visitors and/or increase loyalty among their current “fans”. Las Vegas is one of the most famous tourist...
video gaming and Nintendo
Case study - 17 pages - Services marketing
For many years, modern societies, especially in more developed countries have become increasingly individualistic. Indeed, individuals have been acting alone and for their own interests, which may also point to the phenomenon of hedonism. This refers to the pursuit of pleasure becoming the...
The Times Magazine
Case study - 2 pages - Educational studies
The newspaper and magazine industry has grown tremendously over the years. There are now hundreds of newspapers and magazines some of which circulate regionally while others internationally (McKay 2006, p. 34). This paper looks at the Times Magazine and puts into consideration a number of issues...
Impact of the Media on National Identity
Case study - 5 pages - Educational studies
The media plays several roles in a country, its key role being to disseminate, compile, record and store information on current and past events in the country. The media is also responsible for the entertainment, enlightenment and education of its people. This role being crucial to the...
The ideology of film: The portrayal of Women & Blacks in baseball films
Essay - 5 pages - Film studies
Ideology is a very broad topic. Described as “a body of ideas reflecting the social needs and aspirations of an individual, group, class or culture” (Giannetti 428), ideology can be discussed anywhere when dealing with any kind of social opposites. In filmmaking, all types of beliefs...
Analysis of the funds and cash flow in the electronics industry in India
Thesis - 26 pages - Finance
Electronics with its wide and varied applications have attained the status of an all pervasive industry today. The world electronics scene has undergone profound and breathe taking changes, it has penetrated every field in consumer and capital goods. From fan regulators to airplane instrument,...
A brief overview of the hotel industry
Tutorials/exercises - 36 pages - Management
Generally tourism involves ideas of movement from one place to another and has the same characteristics as traveling. The development of transportation technology and the improvement in political, economic and social situations has put tourism (travel for pleasure) within the reach of many...
Examining the operational departments in a hotel
Thesis - 13 pages - Management
Tourism is a desirable human activity, deserving the praise and encouragement of people and government. The tourism industry stops not at just attracting people to a desired destination for vacation, but furthers its services by providing transport, accommodation, food, and entertainment...
Ken Kutaragi, master of the Japanese industry
Thesis - 3 pages - Business strategy
Ken Kutaragi was born on August 8, 1950 in Tokyo. He was a brilliant student of Denki Tsushin University, where he graduated as an engineer, specializing in various machines and electronics. A visionary, he saw the potential of video games while the market was still in its infancy. He joined...
Operational aspects of a hotel and an analysis of the problems encountered
Thesis - 27 pages - Business strategy
To understand tourism we can divide it into two parts or sections, namely the dynamic sector & the static sector; the dynamic sector is concerned with economic activities of the formation of community, motivation of demand and provision of transport. It involves the activities of tour operators,...
Organizational challenges: Subtropics
Thesis - 2 pages - Journalism
Readers ask a tall task of our authors: to entertain us for as long as they have our attention, to transport us, to paint a vivid picture, and to give the reader a peek into the author's mind. And while each reader enters into this journey with a different perspective, for an author to be...
The international marketing strategy of Microsoft
Case study - 28 pages - Services marketing
Microsoft is an American public multinational conglomerate founded by Bill Gates and Paul Allen in 1975 in Albuquerque, New Mexico, USA. At that time, the founders were students and they wanted to sell their first translator software Altair 8800. Today, the company is headquartered in Redmond,...
Implementation of a luxury hotel including a conference room in one of three countries: Romania, Bulgaria or Hungary
Case study - 10 pages - Business strategy
The first hotel of our chain of luxury hotels 'The Diamond' was built in 1972 in Geneva, Switzerland. Since its creation, 'The Diamond' is experiencing significant growth which is expressed by our strong presence at international level (400 hotels in 32 countries mainly in Europe...
The feasibility study of Hachette Books in Japan
Market study - 8 pages - Services marketing
Founded in the last century by Louis-Philippe Hachette, Hachette Book is now one of the major players in publishing in France and has a strong international base. Hachette Book brings together forty publishers in France and Europe. Annually, it publishes more than five thousand editorials in the...
