An analysis on Disney
Case study - 4 pages - Business strategy
Disney Corporation was founded 87 years ago. It is an international company specialized in entertainment and media. Today, Disney is the biggest company in the world in this field. It is involved in the entertainment, media, tourism, and leisure fields. It also contributes in the...
Case study of the Virgin group
Case study - 45 pages - Services marketing
Today, Virgin is a holding company with much diversified activities, which includes more than 300 companies that are established in over 30 countries, mostly located offshore, and about 50,000 employees. All subsidiaries of the group, although independent of each other, are nonetheless united...
Robert Johnson: A profile
Tutorials/exercises - 10 pages - Social, moral & civic education
“America is the land of opportunity.” The saying is a bit cliché, but is it also validated by our plethora of rags to riches stories. John Wayne had a 4 a.m. paper route and delivered groceries after school to help pay the bills. Johnny Cash, born in Arkansas in 1932 to a family of...
Dubailand Case Study:Would the Pharaohs have dared?
Case study - 8 pages - Business strategy
Dubai is one of the seven Emirates that constitute the UAE - United Arabic Emirates - located between the Persian Gulf and the Oman Gulf on the Arabic Peninsula. Dubai is neither the capital nor the most populated Emirate, but it is the most popular and well known. Its fame is due to the media...
Two Common Purposes of American Literature
Essay - 2 pages - Literature
Two common purposes of early American literature are didacticism and introspection, and a minor purpose is entertainment. Most works written in this time period fulfill one of these purposes, and many fulfill more than one. Works from Franklin, Rowson, and Emerson can be labeled as...
How does the 1976 film network accurately reflect ideologies and practices of modern television?
Essay - 5 pages - Film studies
The ideologies and practices evident in modern television are succinctly foreshadowed in the 1976 Hollywood classic, Network. This prophetic Oscar-winning film satirically dramatised a series of predictions, most of which were fulfilled in modern television. The film shows that ratings have...
Courtly Romances: Literature or Theatre?
Tutorials/exercises - 6 pages - Literature
The definitions of theatre and, less specifically, performance, have been in constant flux since theorists set about trying to create them. Oscar Brockett, in his History of the Theatre, opens his text with the statement that “performative elements are present in every society, no matter...
Intercultural management: case of Sony
Case study - 7 pages - Management
Sony Corporation is one of the leaders and main manufacturers in several industries including communications, information technology, electronics, and entertainment. This Japanese company has faced a huge number of challenges since its foundation in 1946. Being a major actor in motion...
Dubai land
Case study - 6 pages - Business strategy
Dubai is at the same time a city and an emirate of the United Arab Emirates. Though Dubai is not the capital of the United Arab Emirates, the largest emirate or the most populated one, it is the most known of the seven emirates which compose the federation. This fame is due to the huge media...
The brand management and the example of Walt Disney
Case study - 8 pages - Management
The multinational company Walt Disney was founded in 1923 by Walt Disney. Today, it is one of the largest entertainment groups in the world. The company is located in the state of Delaware and is headquartered in Burbank, California. In 2005, the firm had more than 125,000 employees with a...
Strategic marketing : the secrets of Harry Potter's success
Case study - 12 pages - Services marketing
Over ten years ago, the world witnessed the inception of one of the most impressive success stories ever - the Harry Potter books. Since the publication of the first book, Harry Potter has become a commercial, cultural and social phenomenon. With each passing year, the Potter mania has captured...
Sports and the Media: Sport TV rights throughout Europe, a comparative approach
Essay - 13 pages - Arts and art history
The relation between sports and television started years back. We all have in mind the image of Jesse Owen winning four gold medals in the 100m, 200m, long jump and 4X100m relay during the 1936 Nazis Berlin Olympic Games. Thus, we can assume that sport has provided the greatest images ever to...
Lies the Television Told Us
Essay - 3 pages - Film studies
The media exists for the sole purpose of entertainment, and the easiest way to bring this entertainment to the people is through television. This being said, it can be understood why the media functions the way it does; entertainment needs to be entertaining. Isn't it only...
Sound in two Hollywood films: 'singin' in the rain' and Thelma & Louise
Essay - 3 pages - Film studies
Singin' in the Rain is a musical created in 1951 by Gene Kelly and Stanley Donen, Thelma & Louise a road movie created in 1991 by Ridley Scott. These two works could sound different; nevertheless they have a common point, which is the important role of sound, and especially music, within the...
Marketing to women
Essay - 9 pages - Services marketing
A few weeks ago, the French brand Celio launched a very original concept aimed at women. Celio is a men apparel brand, but 50% of their customers are women who want to buy clothes as a present. In more and more Celio shops, women can find “The Shoppenboys”. The Shoppenboys are men from...
Food sharing and trust: Exploring the possibility of a relationship of causality
Essay - 12 pages - Business strategy
Imagine what it would mean for businesses if they found that the money spent on the entertainment of guests had no real affect on the trust built with the other party. Or perhaps if businesses were told the opposite, that sharing food would enhance trust between two parties, they would...
House M.D
Essay - 14 pages - Psychology
He's a brilliant doctor. He saves lives. But Gregory House is also selfish, manipulative, exploitative, controlling... and guess what... he regards all the rest of us as selfish, manipulative, exploitative, and controlling. Chapter 1 of this paper selects the dialogues from season 1 of House...
The Alliance Theater : A case study
Tutorials/exercises - 54 pages - Business strategy
Team Alliance initial objective is to focus on the key points that would help us gain more knowledge regarding the motivations and decision-making processes of the Alliance Theatre's 18-35 year old target market. Currently, Alliance Theatre's patrons are composed of 35-50 years old, more females...
The positive impact of video games on the academic performance of students
Thesis - 5 pages - Educational studies
Have you every worried that playing video games, a popular pastime for many, will interfere with your schoolwork? If you answer yes, do not worry anymore. As a college student, I have often found myself playing video games. I have also often wondered whether I should be doing something more...
American Idle (Idol)
Essay - 15 pages - Social, moral & civic education
Love it or hate it, American Idol has become a seemingly immortal fixture in American culture. Pouring into our homes through high definition television on at least two nights a week, the show is more present in family life than your average workaholic, deadbeat dad. Of course the success of the...
The modern day exploitation of women
Thesis - 2 pages - Social, moral & civic education
It is clear to see that the images portrayed of women in the media have changed the values of society as a whole, it has changed the way men see women and the way that women see each other and ultimately themselves. Should the entertainment industry be allowed to use the image of women in...
McDonald's: impact of physical evidence and servicescapes on customer perceptions and employees' behaviour
Essay - 7 pages - Human resources
"Explain the impact of physical evidence and servicescapes on customer perceptions and employees' behavior within the service sector. Provide relevant service sector examples." McDonald's is an interpersonal service company, in Bitner's categorization, which highly resorts to physical...
Strategic analysis of Sony
Case study - 5 pages - Business strategy
Sony generated about 70 billion dollars in sales in the year 2007, thanks to its Consumer Electronics division, which is its main business. Despite the big figure, this sector has also experienced a loss of 321 million dollars. While the primary sector was hit by loss, the secondary sectors in...
Short Story Review
Book review - 2 pages - Literature
Readers love the story of the predator and the prey, regardless of where or with whom the sympathy falls. A tale of survival or near-survival keeps us craving more, and if the creator or messenger of that story can secretly divulge wisdom along the way, then both reader and author benefit....
Essay on Rosencrantz and Guildenstern are Dead
Essay - 4 pages - Literature
William Shakespeare is among the most notable playwrights of all time. Some of his works have been so popular that they have been turned into modern movies, aimed at attracting a new generation to this author's works. While Shakespeare has been able to provide audiences with theatrical...
The new American musical: How the musical has changed to attract a new audience?
Essay - 6 pages - Film studies
Throughout the greater part of the twentieth century the American musical has entertained audiences of all ages and backgrounds. The musical has become a reflection of American life: sometimes tragic, somewhat unpredictable, but always persevering. The American musical has taken many shapes...
Formulating nationalist conversations: An investigation of the function of West African Cinema
Essay - 4 pages - Film studies
Traditional African filmmakers, considered themselves part of an emerging third world cinema and used film as a tool of revolution, a means of political education to be used for transforming consciousness, however now there is a new generation of filmmakers that have been supposedly "freed from...
The toll of professional journalism
Thesis - 3 pages - Journalism
The nightly news is a ritual that millions of Americans are attune to from California to New York. For many people, their busy lives have slowed down enough to sit and watch the news: people are home from work, supper is over, dishes are done, children are in bed. This may be the only time...
Jazz's backseat
Thesis - 4 pages - Social, moral & civic education
Jazz seems to have taken a backseat in the industry that it once ruled. It is no longer the most popular genre of music in America. Music has been the source of entertainment since the 1300's; it was known for being the art of the muse. For the next 600 years the music scene changed and...
The evolution of black films (movies)
Thesis - 4 pages - Film studies
Stereotypical and demeaning roles were originally created for Blacks in film, since the emergence of the first full length feature film, Birth of a Nation (1913). Blacks did not have power in the motion picture industry when it was originally formed. Films by Black writers, producers, and...
