The Hybrid Car
Essay - 4 pages - Business strategy
The hybrid auto, a concept introduced to the U.S. market in 1999, now accounts for 10.6 percent of the 8 million cars sold every year. Consumers and manufacturers alike have great incentive to buy and make hybrids because the perceived benefits of this auto—lower CO2 emissions and...
How does Peugeot build a competitive edge against Chinese and foreign car industry
Thesis - 10 pages - Business strategy
In this report, we focus on the PSA Peugeot Citroen group. Firstly, we will analyze the company and its features and key data. PSA Peugeot Citroen group is a French car manufacturer, and is the result of a merger between Citroen and Peugeot Limited companies. Thanks to the framework of a...
Global business context, car industry
Essay - 6 pages - Management
The car industry has witnessed major changes over the years, thanks to the growing number of external forces that changed the decades-old practices of manufacturing. This paper analyses the important forces in the last two decades that have had a major impact on the car...
Taiwan's Semiconductor Shortage: Origins and Geopolitical Future
Case study - 6 pages - International economy
Semiconductors have become a central factor in our 21st century. As technology is used in all fields of human activity, from refrigerators to laptops, from electric cars to artificial intelligence, and from solar panels to military weapons, the need for electronic chips has grown...
Detailed analysis of the financial performance of Tesla and NIO
Financial analysis - 15 pages - Finance
In this document, we will perform an analysis of two electric car manufacturers, Tesla and NIO. We will be able to compare their models, their strategy but above all their performance. Tesla and NIO are companies that design, build and market vehicles. They are therefore involved in...
Analysis of the European automotive industry through the expansion of Japanese cars in order to emphasize the major automotive strategy trends of the future
Market study - 26 pages - Business strategy
Automotive industry has realized that UK is an important location. A number of companies have set up production bases in UK. The Asian, American and European constructors have proved that UK occupies an important place in the automotive industry. However, the Automotive Industry in Eastern...
The German Automobile industry: case study
Case study - 23 pages - Automotive marketing
The main content of the essay concerns the Automotive industry. The essay is divided into three sections. First, section one is concerned with the German Automobile industry, combining with PEST and Porter's 5 forces analysis tool, which measuring the competitiveness of the sector in both...
Marketing Mix - Ford
Case study - 4 pages - Automotive marketing
The automotive industry is characterized by competitive intensity. The Ford company has been able to seize the right opportunities to provide its customers with quality products and thus seduce them. The brand has a reputation as an automotive company that produces cars associated with...
The automotive industry in the world
Case study - 5 pages - Automotive marketing
On a global scale, the automobile industry can go so far as to produce more than 60 million cars per year, both for passenger vehicles and for those destined for any other use. The current trend is such that China dominates the industry in almost every aspect. In fact, it abounds with the...
Major trends in the domestic mid - sized car industry in India
Dissertation - 38 pages - Business strategy
The global automobile industry is undergoing dramatic change in recent times. There has been enormous consolidation, both amongst vehicle manufacturers and component vendors to achieve economies of scale product synergies and strong and presence. By contrast, there has been little or no...
SWOT Analysis - Tesla
Case study - 8 pages - Automotive marketing
- Tesla Inc. is an American automotive manufacturer and innovative energy solutions company - Founded in 2003 - Develops electric-powered vehicles to promote the sustainable use of energy - Best known for sustainable innovation - Famous for manufacturing and marketing high-performance,...
Comparative study of wind, solar and nuclear powers
Course material - 3 pages - Ecology & environment
With 58 reactors spread over 19 sites, France has the largest nuclear fleet in the world in proportion to its population. But the management of nuclear waste poses a major problem because of its potential to pollute the soil for hundreds or even millions of years, which leads to various...
PESTEL Analysis - Tesla
Case study - 2 pages - Automotive marketing
Politically, subsidies and ecological bonuses for the purchase of non-polluting vehicles help orient the purchase of cars in Europe towards the environmental protection desired by political parties. The CAFE standard was put in place in order to penalize manufacturers who do not respect...
SWOT Analysis and recommendations - General Motors
Case study - 3 pages - Automotive marketing
General Motors suffered from a collapse in 2009 (after the crisis), which was mainly driven by five factors: (i) retired employees had plenty of benefits (from when the sector was more profitable) (ii) GM overfocused on "overpricing and discounting," which drove the clients' attention away...
Porter's Five Forces - Ford
Case study - 4 pages - Automotive marketing
Based in Dearborn, Michigan, USA, Ford Motor Company is an American automobile manufacturer. It all started on June 16, 1903, when Henry Ford, together with 11 other investors, had raised $28,000, equivalent to $797,000 in 2019. The actual production of the cars dates from July 23 of the...
Strategic Analysis - Uber
Case study - 23 pages - Services marketing
Uber Technologies Inc. is a global transportation technology company operating in more than 760 cities around the world, and in more than 70 countries. The American giant generated net revenues of $6.5 billion (excluding China) in 2016, simply from its transport business. Uber, where the...
Strategy proposal for an MNC who wants to invest or expand in a specific country - New Group Renault strategic plan: "Drive the Future"
Market study - 7 pages - International economy
In this work, we analyze Renault's strategic plan for 2017-2022, called "Drive the Future" on three levels: the company's source of competitive advantage (section 1), the reasons for choosing the target of investment in emerging country, such as China (section 2) and finally the content...
Renault marketing plan
Case study - 6 pages - Services marketing
The last couple of years, the car market have seen many changes. Gas prices have significantly increased and people became much more aware of the deterioration of the environment. This led to the development of new technologies. Carmakers around the world started to develop new car...
Hybrid Vehicles - Upgrading an Old Company System
Case study - 7 pages - Educational studies
Hybrid vehicles could significantly change the outlook of the motor industry owing to the numerous benefits that it offers to the environment. Being that it utilizes a smaller engine, it is better that the usual petrol based engines because it allows for greater fuel economy. In addition, it has...
Reva: An alliance between Maini Group and AEV LLC Inc.
Thesis - 38 pages - Business strategy
REVA electric car company is a joint venture between the Bangalore based Maini group and AEV LLC Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEV LLC Inc to design and develop key components for the REVA. Today the Maini...
The market analysis of Reva (India)
Market study - 28 pages - Services marketing
At recent rates of production, proven world petroleum reserves world last about 40 year and also there isn't enough pinesap in the world to meet the demand for fuel. Petroleum will become scarcer and much more expensive, providing further impetus to develop new technology. Making new...
The company Renault and the consideration of environmental issues in its production
Case study - 39 pages - Business strategy
Renault was founded by Louis Renault and his brothers in 1898. It is a familial and traditional company that made a name for itself through the years, different periods and centuries. Indeed, Renault's group went thought two wars and an economic crisis, and by always adapting its strategy and its...
Case Study: Launching of the Nissan LEAF in France
Case study - 10 pages - Services marketing
The year, eco mobility was honored saw many automakers put forward the electric cars. Many questions concerning the evolution of the electric car persist but its prospects remains grim. Many consumers want to drive 'green' but the adaptability of these vehicles...
Oil depletion and use of vehicles: what are the alternative energies?
Essay - 13 pages - Journalism
In our modern society, oil is omnipresent in our habits and plays a significant role. It has several stakes in economical, political and strategic fields. Indeed oil is considered as the best energy source because it is easily extracted, stocked and transformed. Moreover, its energy yield is very...
Audi: An analysis of the trends in the automobile market and revamp in the company policies to capture the UK markets
Market study - 10 pages - Business strategy
"The German car production firm produces the Audi brand of cars. Based in Ingolstadt, Germany, the company is one of the premier car manufacturing units in the world. Right from sports cars to luxury car models, the company has been making great strides...
The Impact of Environmental Issues on Toyota's Strategy
Essay - 17 pages - Services marketing
This thesis will seek to understand the controversial relationship between environmental factors and Toyota. Indeed, motor vehicle exhaust-emissions notably that of carbon monoxide pollution, is caused directly by the automobile industry. However, these negative impacts changed the position of...
Promoting, Sponsorship, Use of Celebrities and Social Advertisements
Case study - 3 pages - Educational studies
A green car or an environmentally friendly car refers to a car that consumes less fuel or uses energy that is friendly to the environment (Becker, 2010). Hybrid cars, such as Toyota Prius use both gasoline and electronic sources of energy, and they are, therefore, able...
Marketing a product and determining the market strategy
Thesis - 2 pages - Services marketing
As results of my research on business and society I will identify and describe the four functional market strategies used to entice consumer spending on in-car electronic devices and an adapters. This article clarifies how this adapter includes a main body and components capable of...
Business Plan: Renault
Business plan - 13 pages - Services marketing
Renault was founded in the early 20th century, and over the years, has a huge historical legacy. From its beginning, through the two World Wars to the present day, the brand has cemented itself in French History. Presently, Renault is involved in a partnership with Samsung and Nissan Motors. It...
Group Renault in the Russian Market
Case study - 42 pages - Economy general
Solid and ambitious, the Renault Commitment 2009 plan, revealed by Carlos Ghosn on February 2006, mobilizes the entire company around three strong key commitments: quality (position New Laguna among the Top 3 models in its segment, in terms of product and service quality), profitability (achieve...
