Pernod-Ricard's International diagnosis
Case study - 42 pages - Services marketing
Pernod Ricard is one of the jewels of French companies. This group has an international dimension and is one of two key players in the global market for wines and spirits. Ranked second by Global Wine & Spirits, Pernod Ricard occupies a prominent position across all continents. With 17,600...
U.S. policy towards Israel and OPEC
Essay - 6 pages - Political science
The Arab oil embargo of 1973 had no significant effect in changing the United States pro-Israeli policies, as the threat of an economic sanction alone did not induce policy changes. The embargo did however influence U.S. policy changes toward OPEC member countries, especially in the Middle East...
How Can Outsourcing to Emerging Markets Be Used to Gain Competitive Advantage? - published: 29/09/2010
Market study - 5 pages - Economy general
Today, the outsourcing strategy is often implemented to create a competitive advantage over rivals. Businesses now look to achieve sustainable competitive advantages in each step of their supply chain. Outsourcing in emerging countries has become the solution in getting this sustainable...
Analyze the principal characteristics of liberalism with reference to current developments in the 'Arab spring' critically examine the view that liberalism's objectives and values are a form of western imperialism
Case study - 5 pages - Political science
The current international context is very complex. The 21st century is characterized by an entanglement of complex relations and inter-dependence between States. In the international studies, we often say that the 21st century began when the Soviet Union disappeared. Indeed, during the Cold War...
FRAM marketing plan
Case study - 14 pages - Services marketing
The French Tour Operator market has some specific features. Indeed, 25% of the Germans travel with Tour Operator whereas the only 10% of French use tour operatiors. In spite of the difficulties that some operators are suffering, FRAM is still a successful company as they stand among the top 5...
The role of private equity firms as an alternative investment model in the Middle East and globally
Tutorials/exercises - 27 pages - Finance
The global economic reality has witnessed a recent international increase in the private equity markets. This fact has brought up many concerns as to whether this will have a positive or negative outcome (Financial Services Authority, 2006). This document will present an overview of private...
The city of Acre, Israel
Essay - 6 pages - Geography
Since ancient times, the gateway to Palestine has been considered the magni?cent harbor at Acre. Now a small Israeli city with a mixed population of Palestinians and Jews, Acre has for more than 4,000 years served the hinterland of southern Syria with access to the long-distance trade routes of...
Joseph: a man of God or a man of faith?
Essay - 3 pages - Philosophy
When reading a story, the way we choose to interpret it has much to do with the author's tone as well as his intention. In other words, one story can send two radically different messages based on the way that it is written. If we analyze the story of Joseph in both the Old Testament and in...
The conquests of Alexander the great
Essay - 5 pages - Ancient history
Alexander's father, Phillip II, ruled Macedon from 359 to 336 BC. Alexander's accomplishments may not have been achieved if it weren't for his father's military and political efforts. Philip's military work included fortifying the Macedonian army and establishing alliances,...
The city of Aksum - Ethiopia
Essay - 8 pages - Journalism
Aksum was the ancient capital of the only sub-Saharan African kingdom known to the Romans and Byzantines. Located on the upland area of Ethiopia, Aksum is the Holy City of Ethiopia, a city rich in tradition and fantastical monuments and central to Ethiopian national narrative and culture. It is...
Democratic transitions in the Arab world
Essay - 6 pages - Political science
At the end of the Cold war, the political models of modernization different from democracy were totally discredited. Democracy, defined by Ghassan Salamé as an ‘arrangement institutionnnel qui permet de garantir la participation des citoyens au choix de leurs dirigeants par la voie...
Public transportation in the Arab World
Thesis - 7 pages - Journalism
The creation and refinement of public transportation in the Arab World are issues that are infrequently brought to the public eye. However, these issues have underlying importance in the institutions of politics and economics in the Arab World. Organizations, such as The World Bank and the...
Islamism in the Middle East: The new face of nationalism
Thesis - 4 pages - Philosophy
Islamism and nationalism are apparently contradictory terms. One suggests the existence of solidarity is based on religion and faith. In case of Islam it is the "community of believers," the "ummah" which refers to another part of the nation state. This is a recent concept which presupposes the...
How Can Outsourcing to Emerging Markets Be Used to Gain Competitive Advantage?
Essay - 4 pages - Economy general
Since the fall of the Berlin wall in 1989, the world has become more globalised than ever (Global Policy, 2003). This globalisation has changed the world and especially the economic and business structure of emerging countries. Outsourcing is ‘a contractual delegation to an outside...
Cosmetics and intercultural strategy marketing: L'Oreal's sales strategy vis-a-vis the cultural diversity of eye make-up
Case study - 21 pages - Services marketing
Today, the cosmetics market is a particularly flourishing market. New firms are emerging and being introduced to this growing market. Makeup has become a consumer product, and has declined as a luxury item, as it is now distributed by major brands. This product, which is a must for most of the...
The situation of homosexuals in the Middle-East
Essay - 9 pages - Sociology & social sciences
Prejudice in the Muslim world has been present since the earliest of times, but homophobia in current terms has magnified in Islam since the 1800s. Throughout its history, Islam has been generally tolerant of homosexuals, despite verses in the Koran condemning homosexual activity. Like most...
AIDS in Africa (2005)
Case study - 12 pages - Medical studies
Research on the historical development of HIV/AIDS demonstrates that the first cases of this disease can be traced back to 1978. Although AIDS had not been identified at that time, five men in different parts of the world had died from unusual, yet similar diseases. These five men were all...
Why is the Middle East so important for the United States?
Essay - 4 pages - International relations
The Middle East is politically as complex as its position on a map suggests: an addition of states with imprecise and moving borders, situated at the strategic crossing between Europe, Africa and Asia; this juxtaposition of small- and middle-range powers with no big powers is a real threat to...
The City is a Jealous Mistress: A Socio-Historical Reading About Divided Loyalties in Hosea
Essay - 8 pages - Ancient history
Here it will be attempted to examine three characters of within Hosea chapters one through three--from a socio-historical feminist viewpoint, ergo, socio-herstorical-in order to try to understand why they are portrayed the way they are in Hebrew Bible/Old Testament history. It is an attempt to...
The nature of being and expression in the story of Christ
Essay - 6 pages - Literature
History is a story. A man, a woman is a narrative. With each moment of our beings, we sift through the scattered array of images and experiences woven through our discourse to create the illusion of a coherent, cohesive self. And, despite our attachment to this image, reality remains fluid. We...
Antony and Cleopatra: Shakespeare's criticism of the XVIIth century's anti-feminism
Essay - 10 pages - Literature
like in his other Roman plays like Julius Caesar, Shakespeare used in Antony and Cleopatra the description of the Roman society to describe his own society. But in this play the main point of analysis was not politics but the place of women in the society. During the XVIth and XVIIth centuries,...
Global warming
Essay - 6 pages - Ecology & environment
In today's society, environmental issues have an important impact on business and industrial decisions and are becoming part and parcel of economics. We live in scorching summers, the winters seem to be milder from year to year, and the seasons seem to have disappeared. Are these observations...
Allegations against Black Africans
Thesis - 2 pages - Social, moral & civic education
In understanding the false allegations that follow the Black Africans, we must first go all the way back and understand their role in history. Black people have been characterized my many a scholar and intellectual, and perhaps analyzing their critiques could lead us to conclude that they had...
War on terrorism
Thesis - 6 pages - Social, moral & civic education
The wars in Afghanistan and Iraq are different in many ways, however they both are based upon a “war on terrorism”. Following the attacks on the World Trade Center and Pentagon on September 11th, 2001, the United States declared a war upon terrorism. Following this declaration,...
Rise and fall of Napoleon Bonaparte
Case study - 3 pages - Educational studies
There are several leaders that erected over the course of time. Many of these leaders were great thinkers. Others maintained the ability to lead others through action. Napoleon Bonaparte was a rare leader with the capacity to lead through both mediums. There were only a few individuals from...
Segmentation: A global framework or a local necessity? Case study - L'Oreal
Case study - 42 pages - Services marketing
This case study analyzes L'Oreal segmentation in the worldwide markets of Hair Care Products. The specific product segments analyzed are shampoos and other hair care products (deep conditioner hair care, cream conditioner, conditioning cream for hairstyle etc.). The report provides separate...
Air Arabia: Company overview, market and competition
Thesis - 4 pages - Management
The company Air Arabia which is chosen in this report is a public company. This report also gives information about how the company works internally and externally. The main hub of the Air Arabia Company is in Sharjah, U.A.E and Mohamed V Airport in Casablanca, Morocco. This report will also give...
Ancient culture study: The pottery of Ancient Mesopotamia
Case study - 5 pages - Ancient history
The production of pottery can be considered one of the most important steps an early civilization can take. In point of fact, early societies are often distinguished by their development of pottery, such as the Pre-pottery Neolithic A and B periods are. After the introduction of pottery into...
The Purpose of Purpose: Aesthetics and the Unity of Context and Form in Third-World Literature
Essay - 6 pages - Literature
All literary texts are both political and aesthetic. Words in and of themselves are innately sensual, inseparable from the emotions they evoke in a reader. They are also political, pieces of language steeped in history and theory. However, writers often plan toward one extreme, selecting their...
Inspiring and Illuminating the Virtuous Life
Tutorials/exercises - 3 pages - Modern history
In the fourth century Anno Domini, Christianity flourished. The Edict of Milan, established under Roman Emperor Constantine I in 313, guaranteed protection and returned previously confiscated property to the Christian Church. For the first time in history, the liturgy, worship of biblical texts...
