PESTEL Analysis - Zoom
Case study - 4 pages - ICT marketing
Zoom is an American company specialising in telecommunications, mainly offering conference calls, videos, online messaging services and even online group meetings. Its head office is located in California. Its main shareholders are investment funds such as The Vanguard or Morgan Stanley...
Blue Cliff Monastery's Vesak Ceremony
Case study - 3 pages - Culture, religion & civilization
The Vesak celebration at the Blue Cliff Monastery shows a severe look into keeping the traditions and religious practices of Mahayana Buddhism. The ceremony not only embodies life in stages that Gautama Buddha himself went through—birth, enlightenment, and passing away—but also embodies...
How has the Belt and Road Initiative played a part in China's cross-regional political and security relations?
Essay - 3 pages - International relations
The announcement of the Belt and Road Initiative in 2013 was meant to signal China's interest in building stronger global economic links, but it has been argued that the BRI also serves to improve Beijing's cross-regional diplomacy in other ways, including strengthening the country's security....
Business report: H** M** France - press agency, advertising
Internship report - 15 pages - Medias&communication marketing
The H** company in which I am doing my internship is a very complex company that deserves a lot of explanation in order to understand all the workings of the company. Indeed, the organization is international, the group is quoted on the "Stock Exchange" and has a very heavy weight in the...
Potential Health Risks and Benefits of Genetically Modified Food
Essay - 2 pages - Biology
Genetically Modified Organisms (GMOs) are plants or animals whose genetic material has been manipulated or altered through genetic engineering techniques. Concerning GM foods, plants are altered to develop some features, one of which is better performance towards pests and herbicides and...
Project for Accor Hotels: changing standard rooms into eco-friendly rooms
Case study - 3 pages - Management
Our project for Accor is the following: "changing standard rooms into eco-friendly rooms to improve sustainability in existing Accor hotels". This involves creating green rooms in the Pullman Hotel in Paris, which would include recycled materials, energy-lowered devices, and an efficient...
What Were the Greatest 20th Century Innovations?
Essay - 4 pages - Modern history
As a century of great significance in our modern society, the twentieth century succeeds the Industrial Revolution and was dominated by the first two World Wars, the Cold War, and transformations of the political and social structures across the globe. It was also the time of great technological...
Parasites of snakes
Course material - 4 pages - Veterinary
Reptiles and especially snakes have become a more and more common domestic pet. Several species of reptiles which are sold as pets are bred in captivity. However, most of them are taken from the wild or are the offspring of wild-caught parents. In the wild, reptiles are really rarely in contact...
Deforestation
Speech - 1 pages - Ecology & environment
As according to Gandhi «What we're doing to the forests of the world, is what we're doing to ourselves and to one another», we cannot be indifferent to the mass phenomenon of deforestation. As 13 millions hectares of forests is either cut down or simply burnt each year, it means to be a...
Green marketing, global warming, environment conscious
Dissertation - 50 pages - Services marketing
Green Marketing consists of all actions aimed at using the ecological positioning of a brand or product to increase sales and improve corporate image. Green Marketing may be based on the ecological characteristics of a product (raw green, recyclable or biodegradable etc), Green promotions (a tree...
Guha's argument
Case study - 2 pages - Educational studies
Guha is a strong critique to deep ecology, which is an environmentalism trend in the USA. He presents his argument from a Third World stand-point, specifically, India. He clearly insists that his critique is non-philosophical but rather focuses on the impediments of the society. Before...
Creatinga strong brand - example of Green Home
Case study - 6 pages - Business strategy
Green Home is a Swedish company created in 2001, it specializes in Kit houses, more precisely the mission of the company is to create and build ecological houses. The brand makes an authentic connection between its 'green' products and its sustainable business practices and policies. The...
Sustainable Luxury
Thesis - 13 pages - Services marketing
Until now, people have been familiar with the bio yoghurts and the bio vegetables but today it is for the luxury industry to become eco-friendly and ethical. Some big groups and companies of the sector have begun to make progress in this growing market. More than ever, the notion of the respect...
The company Renault and the consideration of environmental issues in its production
Case study - 39 pages - Business strategy
Renault was founded by Louis Renault and his brothers in 1898. It is a familial and traditional company that made a name for itself through the years, different periods and centuries. Indeed, Renault's group went thought two wars and an economic crisis, and by always adapting its strategy and its...
Contemporary Management
Tutorials/exercises - 5 pages - Management
In Westernized countries, and particularly in Europe, we are currently witnessing a demographic transition, particularly in the form of an aging population (Rudakova & al., 2023). Against this backdrop, the emergence of the silver economy demonstrates the stakes involved in this transition and...
Marketing of the 21th century: EcoATM, the French recycling market
Tutorials/exercises - 20 pages - Business strategy
EcoATM is a very young enterprise with good respect of the environment. Their main idea is to develop in the United States for the moment an ECycling machine. It's a machine in which you can put your electronic wastes. In exchange it gives you money. You can choose to keep the money or to give it...
The environmental impact of aquaculture operations
Thesis - 5 pages - Ecology & environment
Human cultivation has produced habitats specialized for artificially spawning and nurturing aquatic animals and plants in fresh and marine waters. By assisting to meet the market demand for seafood consumption, aqua cultural operations have yielded clear and significant financial advantages,...
Limited perspectives for electric cars: Auto industry facing new challenges
Case study - 12 pages - Business strategy
The Earth is warming up. This assessment has been highlighted by numerous scientists for several decades and is currently one of the main concerns all around the world. Even if the causes are not objectively acknowledged, the fact is unquestionable: During the 20th century, the average...
Conservation issues for tropical reef fish spawning aggregations
Essay - 9 pages - Ecology & environment
Coral reefs are in decline worldwide due to a variety of anthropogenic factors, of which overfishing is the oldest and most egregious (Bellwood et al. 2004, Graham et al. 2006). Tropical reef fish spawning aggregations (FSAs) are preferentially targeted due to their predictable spatial and...
Integrated marketing communication: Promotional report for Kindle
Case study - 19 pages - Services marketing
This promotional plan is designed for Kindle, an eBook reader produced by Amazon. Three objectives have been set out for the year 2011. Making an impressive introduction of Kindle in the Australian market which establishes and increases brand awareness of Kindle is the first objective. Secondly,...
How can organizations tackle environmental constraints to reach an eco-efficient supply chain?
Essay - 10 pages - Management
For many years, being ecologically and environmentally friendly was not a concern for companies; they mostly focused on costs no matter how harmful their practices and processes might be for the environment. However, today, environmental issues are growing and becoming a real threat....
Climate Change and Civilizations: Lessons from the Past
Essay - 6 pages - Social, moral & civic education
Anthropogenic climate change constitutes an alarming threat to the safety and health of humankind. According to a 2007 report by the Intergovernmental Panel on Climate Change, some of its consequences will include heat waves, loss of biodiversity, food and water insecurity, an increase in water-...
How is Mont-Saint-Michel a textbook case of Operation Grand Site (OGS)?
Case study - 5 pages - Ecology & environment
Alarm bells are ringing to save Mont-Saint-Michel. The site was massively developed for tourism in the 19th and 20th centuries, but the environmental degradation of the site will lead us to rethink its management. A victim of over-visitation, the site needs to be transformed into a sustainable...
Is the environment an international security issue?
Essay - 4 pages - International relations
The last half of the 20th Century has been exclusively dominated by the Cold war conflict. There was little space in the analysis of the scholars in International relations for other minor issues of “low politics”, while the questions of the nuclear war and balance of terror dominated...
Macy's to invest $5B in social responsibility efforts - Kaarin Vembar (2022) - How can the brand promote its conversion to eco-responsibility?
Text commentary - 2 pages - Fashion and ready to wear marketing
This article was published on March 1, 2022, on Retail Dive and written by Kaarin Vembar. It talks about the willingness of the clothing and cosmetics chain Macy's to invest in social responsibility. Indeed, the textile sector is at the top of the list of the most polluting industries in the...
The role of ethics in the company (2006)
Essay - 62 pages - Management
The place of ethics in the company raises many questions: What areas are covered by corporate ethics? Is it an element of corporate reputation for external use? Does it create a new social climate within the company? However, a major problem has been presented from the beginning of this work. It...
An in-depth case study of Nestlé Foods from the view points of organizations as organisms and organizations as cultures, and leadership implications
Case study - 9 pages - Business strategy
This paper is submitted in requirement of the independent study in ‘Leading Complex Organizations' for the MAOM program for the Spring Quarter. The organization selected for study is the global company Nestlé Foods. The study is approached from the points of view of organizations as...
Environmental Cluster
Essay - 4 pages - Ecology & environment
Learning about how to preserve the environment has always been one of my interests, and having a forester as a grandfather encouraged my passion for the environment and animals. A couple years ago, I took a class called Religion and the Earth with Dr. Christopher Bache, and it made me more aware...
Re-Engineering the dysfunctional organization to be a good fit with the organizational ecosystem
Case study - 6 pages - Business strategy
No organization operates in a vacuum. Therefore the functioning of every organization has to be in consonance with the ecosystem within which it exits. This paper is an examination of a hypothetical organization, ‘Zonal Plastic Products Limited', from a sustainable ecological perspective....
Technological life cycle, Cradle-to-cradle design Concept
Case study - 5 pages - Computer science
Cradle-to-cradle design is a human based thinking system that believes on effective and elegance approach of human design to the natural system through learning from the incorporated patterns of nature. This revolutionary approach of human industry of redesign base on science and design rigorous...
