Pratt & Whitney Ethics and Social Responsibility
Case study - 14 pages - Educational studies
Corporate social responsibility, environmentalism and ethical principles provide a triple foundation of contemporary decision making concept for business and managing organization's activities. Considering that social awareness amongst the public and other interested stakeholders is increasing...
Corporate Social Responsibility
Tutorials/exercises - 4 pages - Corporate social responsibility
Within the last 12 months, many Environmental, Social and Governance failures showed us that many companies, corporations and even governments are trying to mislead consumers or citizens and to improve their reputation, by promoting sustainable initiatives or products. These claims can be...
Marketing road map of WWF (World Wildlife Federation) for generating funds
Case study - 10 pages - Services marketing
This is an introduction to how the WWF can use one million USD to improve the financial health of the organization in addition to a road map and plan that puts across strategies that would enable the WWF to re-invent itself as an organization, re-position itself as a brand in addition to...
The marketing strategies of organic fast food
Thesis - 22 pages - Business strategy
This paper focuses on the recent changes encountered in the fast food industry. Fast food restaurants are slowly changing their marketing strategies in order to meet new consumer attitudes and behaviors. The recent environmental issues and obesity problems are worrying consumers and therefore,...
Critical analysis of Toyota
Thesis - 30 pages - Business strategy
Toyota Motor Corporation is a Japanese firm that was founded in 1937 by Kiichiro Toyoda. Now, it is a multinational corporation that is employing more than 300,000 employees worldwide and has become the leader as a car manufacturer in terms of sales. Toyota became very famous as it develops new...
Reva: An alliance between Maini Group and AEV LLC Inc.
Thesis - 38 pages - Business strategy
REVA electric car company is a joint venture between the Bangalore based Maini group and AEV LLC Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEV LLC Inc to design and develop key components for the REVA. Today the Maini Group has on...
A research study on corporate social responsibility (CSR)
Tutorials/exercises - 40 pages - Management
The aim of this research proposal is to gather information about the strategies and initiatives taken by ASDA with respect to corporate social responsibility towards workforce, community, environment which can be emulated by other retailers. The purpose of this research is to investigate the...
Sport Barantula, a new sportswear brand
Case study - 7 pages - International marketing
We are an upcoming unlaunched business that specializes in offering sportswear with Celtic-inspired motifs. Our goal is to provide high-quality and stylish products that meet the needs of sporty students, outdoor adventurers, and fitness fanatics. That's why our mission is to provide athletes...
The Impact of Environmental Issues on Toyota's Strategy
Essay - 17 pages - Services marketing
This thesis will seek to understand the controversial relationship between environmental factors and Toyota. Indeed, motor vehicle exhaust-emissions notably that of carbon monoxide pollution, is caused directly by the automobile industry. However, these negative impacts changed the position of...
The Dasani brand and its positioning - A case study to improve the brand image
Case study - 48 pages - Services marketing
portfolio. Successful in the United States and other parts of the world, the company has both positive and negative points. Even though Dasani is a successful brand, it is currently undergoing a difficult time with its marketing strategy and communication mix with respect to its target market....
Yves Rocher, its development on international scene and in particular in Canada
Case study - 46 pages - Services marketing
From the perspective of globalization, every company aims to become increasingly competitive. With the phenomenon of openness of national economies and foreign markets, the only way to cope with increased competition in all sectors is by boosting the exports. Also, SMEs and their counterparts...
Reva: The Indian electric car
Case study - 22 pages - Business strategy
REVA electric car company is a joint venture between the Maini group and AEVT Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEVT to design and develop key components for the REVA. Today, Maini is a multi-product, multi-division...
Group Renault in the Russian Market
Case study - 42 pages - Economy general
Solid and ambitious, the Renault Commitment 2009 plan, revealed by Carlos Ghosn on February 2006, mobilizes the entire company around three strong key commitments: quality (position New Laguna among the Top 3 models in its segment, in terms of product and service quality), profitability (achieve...
Unilever: Corporate Sustainability Report
Case study - 9 pages - Management
Sustainability has become the buzz word in many companies and industries in recent years. All major organizations operate some form of sustainability program, as there will be certification of the amount of documentation on their website. But most of them also publish their responsible attitude...
Global warming
Essay - 6 pages - Ecology & environment
In today's society, environmental issues have an important impact on business and industrial decisions and are becoming part and parcel of economics. We live in scorching summers, the winters seem to be milder from year to year, and the seasons seem to have disappeared. Are these observations...
Strategic Marketing Plan: Case Zara
Case study - 16 pages - Business strategy
Founded by Armancio Ortega, the first Zara shop was opened in downtown Coruna in Spain in 1975. With this brand, he wanted to create stylish clothing inspired by the great fashion houses but at affordable prices. The brand proved to very successful and led to the creation of the company Inditex...
Strategic growth for Unilever
Market study - 14 pages - Business strategy
Unilever's debut as a company began in 1930, however its history dates back much earlier, to the late 19th century. Its origins began with a partnership between British soap maker Lever Brothers and the Dutch margarine producer Margarine Unie. Oils and fats were essential raw materials for both...
Analysis of the BP (British Petroleum)
Case study - 10 pages - Management
Over the years, organizations in the petroleum sector strategically prioritize customer winning approach in their product offering in response to the dynamic environment. However, attaining such goals for most organizations is curtailed by the competitive nature of other players offering better...
Environmental risks and sustainable development
Essay - 7 pages - Ecology & environment
In 2006, Davis Guggenheim and Al Gore released a movie called “An inconventient Truth: Global Warming”, and this movie basically talks about the risks associated with development. In 2007, they were honored with the Noble Peace award by the IPCC (Intergovernmental Panel on...
Toyota case
Essay - 4 pages - Business strategy
The success of Toyota is incredible today, and the company is showing astonishing financial results when most of Japanese companies are in the doldrums. It is the biggest of the heavyweight competitor in the car industry. General Motors and Ford, whose market shares are falling in favor of...
Market Study - The Do-It-Yourself in the US
Market study - 10 pages - Distribution marketing
The global do-it-yourself home automation market has been expected to reach about 22 billion dollars by 2020, at a Compound Annual Growth Rate of 38 percent between 2016 and 2021. The United States has held a considerable portion of the market, along with Europe, whereas the Asia Pacific region...
Polythene industry of Europe
Essay - 38 pages - Business strategy
Polythene is one of the most widely used materials today. It has permeated practically every aspect and walk of life. From the positive to the negative its always there, the positive being some of the products made from it that uphold essential functions in various industries and the negative...
Mercedes: Should it introduce a small, 'clean' family car?
Market study - 5 pages - Services marketing
Mercedes Benz is a German automobile brand, distributed worldwide and known for its high-end vehicles. Like all other car manufacturers, it faces a severe economic crisis that has been particularly detrimental to the automotive sector. In this context, car manufacturers must innovate and artfully...
Volkswagen group- China's analysis in competitive strategy
Case study - 20 pages - Business strategy
Chinas automotive industry growth reflects on China's economy, with it being one of the most dynamic and promising industries in the country. Volkswagen Group entered the Chinese economy thirty years ago, and therefore played an important role in shaping this industry. After giving the reader a...
General Motors: Strategic Management
Case study - 19 pages - Business strategy
General Motors is a 100 year-old company which has built a big holding that owns many different car manufacturing brands distributed all around the world. During this century, GM has become the biggest car manufacturer in the world, with a turnover of more than a hundred billion sales in cars and...
Tourism in Kerala
Thesis - 13 pages - Social, moral & civic education
Despite uncertainty in economic and political conditions since the 1970s, tourism continued to grow rapidly. The situation was characterized by an increase in tourist receipts. So in this context it needs to be mentioned that several countries re-organized their respective tourism departments to...
Financial Analysis - Airbus
Financial analysis - 24 pages - Finance
Airbus Group is the European leader in aeronautics, space and defense. The group was founded in 2000 following the merger of three companies of German, French and Spanish origin. It is present throughout the world and, along with the American Boeing, is positioned as one of the two leaders of...
Final Strategic Analysis Report BIC
Case study - 39 pages - Services marketing
BIC produces and commercializes stationery products, lighters, shavers, water sports items (BIC sports), and services with promotional items (BIC GRAPHICS). It is a multinational group established in 160 countries, with more than 8400 employees and 24 manufacturing facilities. More than 3,200,000...
Mark & Spencer: Company overview, market and competition
Thesis - 5 pages - Management
Marks & Spencer is a British retailer. Its head office is located in City of Westminster, London, England. It is the largest clothing retailer in UK. It was founded by Michael Marks and Thomas Spencer. Mark & Spencer is 43rd largest retailer in the world. Marks & Spencer have been for more than a...
Strategy of Chanel
Thesis - 10 pages - Business strategy
Created during the reign of Louis XIV in the seventeenth century, the luxury industry has grown over the years. Under the leadership of the Sun King and his minister Jean Baptiste Colbert, the best artists and craftsmen of Paris were assembled to produce premium quality goods. Over the decades,...
