The strategy of Adidas
Case study - 26 pages - Business strategy
This case will study the German group Adidas, which is in the second position on the global market for sports equipment. The company, Adidas over the time has been able to make a name for itself due to its unique trends. Despite increasing competition, Adidas has managed to remain competitive...
Strategy of Christian Dior
Case study - 28 pages - Services marketing
For two decades, Christian Dior SA is among one of the largest luxury groups in Europe and worldwide. Christian Dior is a holding company that has publicly traded since 1988 and holds 42% share of the luxury group LVMH. Christian Dior SA is also the parent company of Christian Dior Couture in...
Aussie Fresh export strategy
Essay - 8 pages - Business strategy
Export strategy, a crucial part of international business management, can directly affect the success of transnational companies' business performance linked to their host-country nationals. In the meantime, a well-rounded export strategy should be formulated based on the analysis...
Case study of Decathlon and the sector of the distribution of the articles of sport
Case study - 23 pages - Business strategy
In 1976, Michel Leclercq Roncq inaugurated a store selling sporting goods, and named it Decathlon. His challenge was to equip all athletes with the best kind of sporting utilities available at the best price. Today, Decathlon Group with about 3.4 billion euros in turnover in 2004, is present in...
Danone in China: The strategy of growth
Case study - 31 pages - Services marketing
Currently, the Chinese market is figure of "El Dorado" for Western firms facing maturity or saturation of traditional markets. With more than a billion potential consumers, the steady rise in living standards, and the impressive growth rates of coastal areas, has convinced many companies to...
Internet: A new pillar for the marketing of large distribution
Dissertation - 47 pages - Services marketing
Initially founded as the Arpanet, for military purposes in 1969, for some time, the Internet was reserved for researchers and academics. It functions primarily through a computer network connecting millions of computers to access and share information. Since the 1990s, the Internet has been...
Financial Strategy & Corporate Control - Case study on Remy Cointreau
Case study - 4 pages - Business strategy
Remy Cointreau is a French group with the principal activity of producing and distributing wine-based products. It operates under the following segments: Cognac, Liqueurs & Spirits and Champagne. It is present in Europe, America and Asia. The Group is famous all over the world for the quality...
Russian Standard Vodka strategies for global branding and expansion into the US market
Market study - 10 pages - Services marketing
Russian Standard vodka is a Russian made vodka, which is based on the typical formula that Mendeleev, inventor of the periodic table of element, developed for the Czar Alexander III.” Today's vodka has the similar taste, they no longer have to abide Mendeleev's standards”. Distilled...
Marketing strategy of EMI group
Market study - 5 pages - Services marketing
I choose to do my arts marketing report on the EMI Group operational in the music industry because it's an English company which many people are unaware of and is one of the world's leaders in the music industry. The company is an independent music publisher and owns record labels such as Blue...
Commercial strategies and management policies of Lagardère
Essay - 16 pages - Management
Lagardère SCA is a French media and high-technology company. The Company, headquartered in Paris, operates through two business segments: Lagardère Media, which constitutes the core of its activities, and the high-technology division, EADS, in which it holds a 14.98% share. Lagardère Media is a...
Is Haägen Dazs a market leader? If so, thanks to what strategy can it maintain its position?
Market study - 7 pages - Services marketing
This report's aim is to determine Haägen Dazs's position on the ice cream market and to examine, more deeply, how this position is achieved; thanks to what strategy this American brand operates today all over the world. In order to carry out this report, I decided to focus on the leading...
L'Oreal'case study: Strategy in China
Case study - 20 pages - Economy general
Since its creation in 1909 by a young French chemist called Eugene Schueller, L'Oreal has become one of the most powerful companies in the cosmetic industry. History Eugene Schueller established L'Oreal in 1909. Two years earlier, Mr. Schueller had developed an innovative hair-dye called...
The Gillette marketing strategy: The key success factors
Thesis - 14 pages - Business strategy
Today, Gillette employs 28000 employees worldwide, has control over more than 60% of the world market and is present in 145 countries. The Gillette strategy is global and, aims to foresee the future (notably by the Committee horizon) and concerns the world which went up to “one...
Water distribution system optimization using Tabu search
Thesis - 4 pages - Physics
Water distribution systems are complex interconnected networks that require extensive planning and maintenance to ensure the required quantity of water is delivered at the required demand nodes. Good maintenance practices can extend the life of water distribution system components...
Ben & Jerry and Iceverks : Marketing strategy in Russia
Presentation - 20 pages - Services marketing
The Russian systems were undeveloped and inefficient and the Russian mafia has gained enormous power. For example, the company had to pay as much as 30% of their monthly profit for mafia protection. Russians in Moscow consume 170 tons of ice-cream per year and 98% of which is vanilla. When the...
International marketing strategy: Ikea
Case study - 29 pages - Services marketing
This Swedish chain began as the vision of one enterprising young man. As a boy, Ingvar Kamprad used to purchase matches in Stockholm, and sell them to people in his native rural town of Agunnaryd at a discount price. Eventually, he applied this concept from matches to mattresses and home...
Procter and Gamble marketing strategy
Dissertation - 36 pages - Services marketing
We chose Procter and Gamble because it's a huge company, which is established in different sectors and owns a multitude of products. It acts internationally and has a good place and a good experience in the market. After a successful start, P&G is now an international company which owns more...
Strategy and SWOT analysis for Lacoste
Thesis - 13 pages - Business strategy
Since its origin, the brand has been very famous and its model is impossible to circumvent, known under the name of code ‘1212', and remains everlasting. Although it has an international reputation, everyone associates it with a sports shirt whereas it is actually about a shirt, with the...
Strategy analysis of Henkel and L'Oreal
Case study - 25 pages - Business strategy
In this study we chose to concentrate on the cosmetics market. Why? It is a market that reaches to us all, with a more enunciated attraction for some people. In fact, the cosmetics market covers a wide range of products related to health and beauty like hair care, skin care, fragrance, makeup,...
Implementation strategy in international markets: the case of Magna Argus
Case study - 8 pages - Business strategy
Founded in 1948, Magna Argus is an American company that manufactures and sells television sets of average size. With a factory based in Pennsylvania and several distribution offices throughout the US, it produces and sells television sets of 25 and 27 inches. Each set is equipped with...
Strategy analysis of two brands of L'Oreal and Henkel
Case study - 33 pages - Services marketing
The cosmetic market is a market that affects us all closely, with a more pronounced attraction for some people. In fact, the cosmetic cover a wide range of products: hair care, skin care, fragrance, makeup etc. In short, everything related to health and beauty. The cosmetics market has been...
The strategy marketing of IBM
Case study - 12 pages - Services marketing
IBM (International Business Machine Corporation) is a multinational U.S. industrial house created in 1911 in the United States. Its principal activities are the design of hardware, software and computer services. Its purpose is to provide the best computers by applying specific marketing...
Strategy marketing of the mineral water: Dasani (Coca-Cola group) in France
Case study - 10 pages - Services marketing
The French market for bottled water (6.0 billion liters) is ranked third in Europe in terms of volumes consumed. The water market is oligopolistic and can be described as a concentrated one. There are three main groups, first with Nestlé Waters, which represent 25.2% of the French market, Danone...
Adidas: the role of woman in the future of the sport: strategy marketing to target the new market of the women
Case study - 8 pages - Services marketing
Sport has become an important aspect in the lives of people. This is due to the changes and innovations that are increasing in this area. It has to meet the needs of consumers' of sporting brands through several different products on the market of sport. Today, Adidas is one of the biggest...
Strategy of the Swatch mark
Case study - 10 pages - Services marketing
The year 2010 was marked by the death of the charismatic founder of Swatch, Nicolas G. Hayek. He had made famous the Swatch brand in the world through innovative marketing. In 1983, the brand's history began. At that time, the Swiss watch industry was doing poorly because of stiff competition...
Markets and the Evian strategy
Case study - 32 pages - Services marketing
The bottled water market is dominated by two large companies: Danone and Nestle. But they themselves act as umbrella companies that include numerous different brands. Currently, Nestle is the largest, as it owns Perrier-Vittel SA, which is composed of a greater number of brands than Danone.But if...
Strategy and marketing of Christian Dior
Case study - 16 pages - Services marketing
Dior or the House of Dior was established in 1947 by Christian Diorwho controlled and managed the house for ten years. After his death in 1957, Christian Dior's young assistant, Yves Saint Laurent became the art director of the House of Dior. His “Spring 1958 collection” saved the...
Case study of Jurassic Toys, Strategy Marketing and External analysis
Case study - 10 pages - Services marketing
This study of Jurassic Toys is to examine the major trends in order to remain competitive. The study is set up around four points: 1. using the model of PESTEL, and identifying the central variables in the toy industry worldwide. 2. Perform an analysis of the 5 competitive forces of the toy...
The marketing strategy of diesel
Case study - 24 pages - Services marketing
Jeans are timeless clothing. Today, this product is worn by all generations. At a time when models and brands have expanded considerably, Levi's is being seen as strong competition in the market, and Diesel has become a must-have brand that stands out for its originality and creativity,...
Online Music Distribution - Case of iTunes Music Store
Case study - 7 pages - Business strategy
Technology is changing almost every facet of what we do in our lives. Personal computers (PC) have invaded our homes and offices in a big way. Gone are the days when the PC was relegated to word processing, technical software code writing, mathematical calculations and such. These days, the PC...
