Business model - Netflix
Case study - 6 pages - Digital & e-marketing
The story goes that after having to pay late penalties at a Blockbuster video store, Reed Hastings (CEO of Netflix) had the idea to launch a similar service, but rather to offer it as a subscription package. Netflix was launched in 1997 by Reed Hastings and Marc Randolph. At the time, it was an...
Balenciaga: Retail Analytics Report
Case study - 13 pages - Fashion and ready to wear marketing
This presentation focuses on the brand Balenciaga, its history, its brand experience and merchandising.
The Fall of the Kylie Cosmetics Empire
Case study - 3 pages - Fashion and ready to wear marketing
Kylie Cosmetics is the success story that captivated the beauty world since its launch in 2015 by Kylie Jenner, the reality TV star and influential member of the Kardashian-Jenner family. What began as a small online makeup business quickly transformed into a global phenomenon.
PESTEL Analysis - Kraft Foods
Case study - 4 pages - Distribution marketing
"The spirit of a start-up, the soul of a powerhouse": created in 1980 under the name of Kraft Foods Global, the company was initially based in Delaware in the United States before it relocated to Virginia in 2012. This move coincided with the company changing its name to Kraft Foods Group, Inc....
BettaU(TM): Better your mind, better your health - Portfolio of Evidence (POE)
Case study - 10 pages - Marketing theories
Customers' needs are constantly changing. Regarding the bettaU™ application, an increase in demand for tailored support, an expansion of the age range, and the integration of mental health resources into students' current curriculum. Tailored support is when a business provides...
McDonald's Short Story and Analysis
Case study - 3 pages - Marketing theories
McDonald's is one of the largest fast-food chains in the world, with thousands of locations in over 100 countries and a strong brand recognition and a commitment to innovation and customer service. Despite ongoing challenges, the company remains an important part of the global food industry...
Porter's diamond 5 forces : Stellantis, an automotive company
Case study - 5 pages - Automotive marketing
Stellantis is an automotive company founded very recently, on January 16, 2021. It is the result of the merger of car manufacturers FCA and PSA. It is, therefore, a global manufacturer that brings together more than ten brands (Chrysler, Dodge, Jeep, Opel, RAM, Citroën, Abarth, DS Auto, Peugeot,...
Management Information Systems
Course material - 9 pages - Management
More and more, the company must handle a colossal amount of information which does not cease growing; whether they are sourced externally or produced internally, they are supported by an exponential increase in the capacity of computer systems. About 80% of a manager's working time is spent...
"Innovate or Die", is This True?
Presentation - 12 pages - Marketing theories
Innovate or die could be the maxim for any brand when planning and developing a marketing campaign for a product launch. A company's or brand's marketing innovation will be what sets it apart from the competition, a competitive advantage that will enable it to attract consumers and...
Business Strategy in Hospitality and Tourism (BSHT) - Ritz Hotel
Case study - 11 pages - Business strategy
The Ritz-Carlton group is an international high standard hospitality group which benefits from a strong brand and is the symbol of lux palace. Its strategy so far consisted on a good implementation, especially in the United States, Europe and the Gulf. On a most recent period, implementation...
Geev, an ethical French start-up
Case study - 1 pages - Startup, entrepreneurship
First, I would like to know if someone had ever heard about Geev before? How many? Okay, so for those who don't know what I'm talking about, here's the long story short! Geev, it's a French start-up that was created by two business students at Bordeaux. They are the ones who...
The automotive industry in the world
Case study - 5 pages - Automotive marketing
On a global scale, the automobile industry can go so far as to produce more than 60 million cars per year, both for passenger vehicles and for those destined for any other use. The current trend is such that China dominates the industry in almost every aspect. In fact, it abounds with the biggest...
Strategic Analysis of Microsoft
Case study - 7 pages - Business strategy
Apart from Microsoft being the designer and developer of the Windows Operating System, the company has been known for being innovative within other sectors, especially cloud service. However, the technology industry has witnessed some considerable changes and competition over the years with...
Cover Letter - Design Specialist
Cover letter - 1 pages - Design and digital creation
This document contains a sample cover letter for a position as a design specialist.
Code of Ethics: AI in Screenwriting
Practical guide - 3 pages - Corporate social responsibility
Artificial Intelligence (AI) is revolutionizing the screenwriting business by building scripts, fine-tuning dialogues, and even suggesting ideas for plot development. However, it involves ethical challenges in its application, such as how to determine the rightful authorship of the script's...
Role and responsibilities of healthcare professionals
Essay - 2 pages - Medical care & personal assistance
Healthcare is a dynamic field that is often changing to accommodate the needs of patients and communities. The roles and responsibilities of healthcare professionals help to deliver quality care and enhance health outcomes. Healthcare management professionals are critical for the efficient...
An absolute security system with a password for sending secret data files
Dissertation - 52 pages - Electronics, mechanics, engineering & technology
This is a work done on “cryptography”. Conventionally, data is protected from unauthorized interception or eavesdropping by analog techniques. In a digital data security system, when you press a button in the DTMF generator set keypad for data send a connection is made that generates a...
Eastman Kodak case
Case study - 4 pages - Business strategy
Last year, 74 million digital cameras were sold worldwide, outperforming film cameras for the first time. Even though Kodak began the digital imaging revolution in 1974, with the first “electronic hand held still camera”, it made a late entry into the space, losing out to Japanese...
Overview of hardware & information technology
Tutorials/exercises - 39 pages - Computer science
A computer is a device that accepts information (in the form of digital data) and manipulates it for some result based on a program or sequence of instructions on how the data is to be processed. Complex computers also include the means for storing data (including the program, which is also a...
The Marketing Strategy of Apple's iTunes Store
Case study - 3 pages - Digital & e-marketing
The iTunes Store is one of the most successful online music stores in the world, offering a vast selection of music, videos, books, and other digital content to customers. Since its launch in 2003, the iTunes Store has grown to become a leader in the digital content industry and a critical...
The Threats and Strategies in Information Security Management
Dissertation - 10 pages - Business strategy
In this digital age, cyber safety is an absolute necessity for individuals, organizations, and governments worldwide. Aside from that, the continuous emergence of new technology, which is the starting point of progress and convenience, makes hackers vulnerable almost everywhere, allowing...
Evolution of mobile commerce
Tutorials/exercises - 50 pages - Business strategy
How shall we define “mobile commerce”? Simple definitions of the term are emerging in the industry, but most tend to serve the commercial interests of those who coin them. Thus for some mobile commerce is purely concerned with shifting existing online shopping services onto cell phones,...
Case study: Eastman Kodak
Case study - 14 pages - Business strategy
In its continuing thrust to foster long-term growth, development and success, Eastman Kodak Company is now faced with the dilemma to sustain in the mature and slow-growing silver-halide business. In addition, the company is contending with a legion of competitors to achieve and sustain a dominant...
Kodak case
Case study - 3 pages - Business strategy
According to LEWI theory of narrative lifecycle, Kodak has reached the stage of “myth time”. Hence, the firm has to focus on certain issues like developing eternal values, involvement in the society, internationalizing the brand and rejuvenating the brand. Today, due to its weak brand...
Social Media as a Strategy for Protest Movements in an Era of Government Control - Hong Kong And Sudan Case Studies
Dissertation - 11 pages - Sociology & social sciences
By facilitating instantaneous global communication among geographically dispersed audiences, digital media has fundamentally altered information production and dissemination processes. As a result, more people are able to access information and news, which may be a powerful instrument for...
The threat of identity theft in direct marketing - published: 29/09/2010
Essay - 5 pages - Services marketing
The digital world has become a household term, literary in all homes of the developed countries. Through the use of the internet the volume of transactions conducted online has increased a lot. Among the transactions conducted online are marketing and shopping. These transactions, not like other...
Online Music Distribution - Case of iTunes Music Store
Case study - 7 pages - Business strategy
Technology is changing almost every facet of what we do in our lives. Personal computers (PC) have invaded our homes and offices in a big way. Gone are the days when the PC was relegated to word processing, technical software code writing, mathematical calculations and such. These days, the PC...
Online electronic version on physical book purchase: An analysis on resale and welfare impact
Thesis - 7 pages - Computer science
Amazon recently began a new service: providing an electronic version of books to its consumers after they purchase the physical books. This business practice provides consumers with an opportunity to reseller brand new books, which will influence publisher, retailers and consumers. Using a...
The architecture and functioning of OCB-283: The switching node in the Alcatel 1000E
Thesis - 20 pages - Electronics, mechanics, engineering & technology
This document relates to the O.C.B 283 system, switching node in the ALCATEL 1000E 10 switching system. It outlines the general architecture and operation of the O.C.B.283, both the fixed subscriber centers and the access exchange to services (G.S.M, IN). O.C.B.283 is digital switching system...
The launching of the iTunes Music Store
Thesis - 7 pages - Business strategy
The iTunes Music Store (iTMS) created by Apple, which provides legal digital music downloads, revolutionized the music market through its MP3 technology. Since its launch, the success of iTMS continues to be confirmed by a large number of downloads on the online store. In February 2006 alone,...
