HR marketing: what strategy to attract and retain employees?
Dissertation - 8 pages - Human resources
The current context has changed the business world a lot. For several years now, these companies have undergone profound changes and must review their entire strategy, both with regard to customers and group employees. Indeed, all business sectors are impacted by increasingly fierce competition,...
Internal communication: a necessary vector for the efficiency of the company
Dissertation - 8 pages - Management
The business world has undergone profound changes in the space of a few years, in all sectors of activity. Indeed, new technologies and, in particular, the many digital transformations have impacted lifestyles, but also the purchasing behavior of consumers, not to mention working methods, which...
A comparison of PayPal, AliPay and similar payment systems - What were the success factors behind them? What are their challenges for success?
Sectorial analysis - 15 pages - Digital & e-marketing
E-payment or electronic payment is a means of conducting commercial transactions for the exchange of goods or services over the Internet. The focus on e-payment services that support B2C e-commerce transactions or P2P consumer-to-consumer electronic payments are innovations that enable a new...
Do New Technologies Prevent Consumers From Being Loyal to Brands?
Essay - 4 pages - Clients and users behaviour
The digitilization of the world is disrupting all human activities. By modifying the way we obtain, transmit and exchange information, digital technology is profoundly changing the way we consume, trade and communicate. New technologies are also disrupting our approach to marketing and especially...
How do brands manage to create genuine consumer communities through social networks? Case Study of Starbucks and Burger King
Dissertation - 7 pages - Digital & e-marketing
With the emergence of the Internet, any business wishing to retain consumers and increase brand awareness must have an excellent digital marketing strategy. For this, brands generally turn to social networks that allow them to create a community of loyal and engaged consumers while having a...
The Superiority of In-Person Learning: A Comparative Analysis of Educational Effectiveness
Case study - 2 pages - Educational studies
In light of the modern education topography's digital technique, there has been an enormous evolution. Virtual learning platforms and online classrooms are gaining more and more importance as they are opposed to traditional, brick-and-mortar procedures. The relevance of online Education is at...
How Do Social Media Business Models Affect the Public Sphere?
Essay - 2 pages - Medias&communication marketing
Social media platforms have emerged as the center of the universe for our digital persona, changing how people communicate with each other and profoundly impacting both the economic sector and the public arena. At the core of their influence lies an innovative business model that exploits...
Market Study - e-Tourism
Market study - 7 pages - Tourism marketing
Digital technology has invaded all sectors of activity for a few years now. The world lives in an ultra-connected sphere, and these connections are becoming increasingly important in the lives of consumers. Whether on a professional or personal level, more and more users of new technologies are...
Strategic Report: Sally Beauty Holdings, Inc.
Case study - 2 pages - Business strategy
Sally Beauty Holdings Inc. is confronted by economic insecurity and inflation, which restrain expansion (Morningstar, 2023). Through digital transformation, Sally Beauty can adapt to changes in consumer behavior and technological advancements, thereby reducing the influence of economic downturns...
Computer network
Case study - 12 pages - Computer science
ESDLAB (Electronic System Development Lab) is a company specialized in Computing and digital services. It operates in many computing sectors like web development, electronical conception (Arduino, Raspberry Pi) and digital communication. Sometimes, the company offers seminars about web and...
BlackBerry case study
Case study - 3 pages - Electronics, mechanics, engineering & technology
The original Blackberry came at a time of great technological innovation, in the early 2000s. Devices were sprawling, from mp3 players to PDAs, wireless phones and even digital cameras. Personal technological devices began to spread into the mainstream, even though wireless phones and pagers were...
SWOT Analysis - Zoom
Case study - 5 pages - ICT marketing
Zoom is an American telecommunications company specialising in video conferencing, online messaging and virtual meetings. The service is free for limited times and a number of users and paid for longer call times and larger numbers of users. Still unknown to the general public a year ago, the...
Mass media: case study
Case study - 3 pages - Educational studies
Mass media is a specialized technology that helps in the spread of data through print, visual, digital and electronic media (Bennett, Curran, Gurevitch, and Wollacott, 2005). It involves the transfer of information from media companies to audiences through mass communications systems. Mass media...
Implementing a database
Tutorials/exercises - 17 pages - Computer science
You are required to write a summative report for the company's senior management and shareholders, who you are to assume are not digital-literate in relation to databases, therefore the language should be clear and any technical terms used should be explained. The report should introduce the...
How connected devices transform client experience?
Thesis - 25 pages - Digital & e-marketing
Hypothesis 1: Digital could improve the in-store customer experience Hypothesis 2: Omni channel is the new retail business model Hypothesis 3: Digital media provide brands with a ubiquitous power The aim of my research is to supplement and validate the research information already acquired on...
Fintech: Between Synergy and Power Struggle in the Banking and Financial Sector
Dissertation - 38 pages - Business strategy
This thesis examines the future of fintech integration within a complex financial ecosystem. It explores the impact that these have and will have in the future on the market. Through a literature review divided into three research questions combined with a qualitative approach, we will try to...
Start-ups and the business of personalization of textiles and advertising objects in France
Case study - 11 pages - Business strategy
Start-ups are, unlike SMEs, based on an activity that has great growth potential. Within this very attractive sector, the world of advertising is not to be outdone. Indeed, the use of articles or advertising objects is a fast-growing market that is experiencing growing interest from start-ups....
Which Factors Motivate Generation Z to Pay for and Recommend Premium Streaming Music?
Thesis - 40 pages - Digital & e-marketing
This thesis focuses on the music industry, and more specifically on the new economic model that is allowing this sector to grow again: on-demand music. Also known as music streaming, on-demand music has profoundly changed the way music is distributed and consumed and seems to meet a need given...
Banking on Bitcoin - Christopher Cannucciari (2016) - Cryptocurrencies and Their Vulnerabilities
Artwork commentary - 5 pages - Finance
This essay seeks to analyze the vulnerabilities inherent in cryptocurrencies and their implications for both businesses and consumers, both domestically and globally. By examining the security risks, regulatory challenges, and market volatility associated with cryptocurrencies, as well as their...
The Impact of Social Media on Startups Development
Thesis - 33 pages - Marketing theories
Startups are known for their ambitious goals and desire to succeed. There are several milestones that startups aim to achieve, including raising funds, achieving market fit, scaling the business, and establishing a strong brand. However, to accomplish these objectives, startups need to have a...
Business Communications
Essay - 3 pages - Communication
The paper emphasizes understanding the basic pillars of communication and how they apply in the professional world. The communication process comprises several stages, beginning with the sender formulating an idea and encoding it into a message (Guffey & Loewy, n.d.). The message then moves...
The treatment of killing acquisitions by GAFAM : Antitrust implications
Case study - 5 pages - Economic politics
In recent years, antitrust authorities have identified "killer" acquisitions as a particular problem for the tech industry. A "killer" acquisition is often described as the acquisition of a small, innovative startup by a large, well-established company. Typically, a startup has limited or no...
Corporate Strategy - Megabrew: Creating an Undisputed Global Brewing Champion?
Case study - 29 pages - Business strategy
In the case study "Megabrew", "Creating an Undisputed Global Brewing Champion?" as the subtitle, the significant characters of the mergers and the acquisitions are explored within the context of the brewing industry. From a strategic point of view, this evaluation reviews megabrews using...
Rural Educational Setting - The Implementation of Artificial Intelligence in Future
Dissertation - 7 pages - Educational studies
The emergence of AI in rural educational contexts represents a case in point, since the challenges of AI implementation are more pronounced in these settings. While AI has fantastic potential to transform the education process by providing individual experience, automating administrative tasks,...
Artificial Intelligence: a tool for financial institutions in the fight against money laundering and financial crime
Thesis - 16 pages - Business strategy
This document contains a presentation that was used during a thesis defense. It tackles how artificial intelligence can be a tool for financial institutions in the fight against money laundering and financial crime.
The Blockchain
Tutorials/exercises - 3 pages - Computer science
First of all, the blockchain's system is the main thing to understand, everything that is going to be in this document is related and depends on the blockchain's system. So, a blockchain is a decentralized database which allows everybody to see the transaction history. Those transactions have the...
How can the Internet optimize recruitment?
Dissertation - 8 pages - Human resources
Recruitment is something that is expensive for companies, and it was important to find solutions to make it as efficient as possible, allowing them to find the right candidate more quickly. Recruitment methods have changed, and e-recruitment has grown in popularity in the practices of companies...
PESTEL Analysis - Carlson Wagonlit Travel
Case study - 5 pages - Tourism marketing
CWT... 3 letters in a short but telling acronym: "Carlson Wagonlit Travel" is a name that does not go unnoticed in the business travel industry. The firm took its marks in 1872 when the Belgian Georges Nagelmakers innovated by creating a company with the sole purpose of serving the traveler. The...
Business report: H** M** France - press agency, advertising
Internship report - 15 pages - Medias&communication marketing
The H** company in which I am doing my internship is a very complex company that deserves a lot of explanation in order to understand all the workings of the company. Indeed, the organization is international, the group is quoted on the "Stock Exchange" and has a very heavy weight in the...
Growth Analysis - Domino's Pizza, Inc
Case study - 9 pages - Business strategy
After a slight decline in performance since mid-2022, Domino's Pizza is starting to perform well again and this leads us to believe that for the year 2023, new marketing strategies will be put in place to continue to have good growth. Domino's Pizza has released its results for its first...
