Nescafe's Global Communication Strategy
Case study - 5 pages - Communication
In the globalized market of today, dynamic marketing communication strategies are the key for brands that want to relate to the diverse consumer niche from different cultures and markets. Nescafe is one of the most popular instant coffees on the market, which is owned by a huge company - Nestlé....
PESTEL Analysis - Google
Case study - 5 pages - ICT marketing
Google is now world-famous company, originally from the United States, the company was founded in 1998. Google is a world leader in technology, means of communication, services related to the Internet and the Cloud, entertainment and content disseminated online. The company is located in Silicon...
The integration of AI in project management
Case study - 4 pages - Management
Digital capability and leadership capability are the two main capabilities that allow a company to transform digital technology into business advantage. The company that masters first these capabilities and that are aware of the constant evolution of technology, are the ones that grow. Companies...
Mental health in the UK during the COVID-19 pandemic: cross-sectional analyses from a community cohort study - Jia et al. (2020) - Validated measures of mental health
Text commentary - 2 pages - Psychology
The paper titled "Mental health in the UK during the COVID-19 pandemic: cross-sectional analyses from a community cohort study" by Jia et al. provides an in-depth analysis of the mental health impact of the COVID-19 pandemic on the UK population. The study is based on a large community cohort of...
Benchmark: Definition and Applications of Benchmarking
Practical guide - 4 pages - Marketing theories
Developed in the 1980s, benchmarking is a practice regularly used by companies, in particular, large groups who want to measure the performance of their products or processes compared to their competitors. It is a tool for achieving many objectives, such as obtaining or maintaining a leading...
The Colosseum's architecture - Site Survey
Tutorials/exercises - 4 pages - Architecture
Like archaeologists intrigued by ancient Roman architecture, I picked the Colosseum as the perfect site for study. Its physical structure and surrounding landscape offer a unique view and environment in which to explore various human aspects. Situated in the heart of Rome, Italy, the Colosseum...
Methodology - Natural heritage inventory
Practical guide - 2 pages - Ecology & environment
There are 3 categories of natural heritage: - Ecological heritage can be summed up as everything to do with the living world. The 7 main habitat categories are: marine and coastal habitats, continental water habitats, peat bog and marsh habitats, moorland and grassland habitats, forest habitats,...
Enterprise Risk Management (ERM) Framework - Boohoo
Case study - 5 pages - Management control
Boohoo Group's ERM framework demonstrates alignment with the principles and processes outlined in ISO 31000: Year-2018. The company has formalized a structured procedure to detect, measure, treat, and supervise risks across the business, which symbolizes a remarkable risk management high...
Nursing Knowledge and Attitude Toward IV Medication
Case study - 3 pages - Medical care & personal assistance
Practicing nursing may be influenced by several factors. Administering medication intravenously requires a set of skills, knowledge, and attitudes. There are cases where this practice has been compromised by either of the said attributes. An error in this drug medication route can lead to serious...
SWOT Analysis - Google
Case study - 5 pages - ICT marketing
Google is an American company created in 1998 and specialising in the high-tech industry, the means of communication, in particular with its Internet search engine 'Google', known worldwide and until now unassailable. Its head office has been located in California since its inception by...
PESTEL Analysis - Vodafone
Case study - 5 pages - ICT marketing
Vodafone is a British telecommunication company based in Newbury. The company was created in 1984 and known as Racal Telecom, a branch of Racal Electronics. It is only in 1991 that the company became Vodafone group. The company made its entry in the stock market in 1988 under the name Racal...
Strategic Analysis - Meta, the new name of the Facebook Group
Case study - 4 pages - Business strategy
Meta as a metamorphosis, but also as a metaverse: that's it, it's done. Facebook has just changed its corporate name. Recently announced during Connect 2021, which took place on October 28, the blue logo platform formalized its mutation. During this media event, Mark Zuckerberg, CEO of...
The treatment of killing acquisitions by GAFAM : Antitrust implications
Case study - 5 pages - Economic politics
In recent years, antitrust authorities have identified "killer" acquisitions as a particular problem for the tech industry. A "killer" acquisition is often described as the acquisition of a small, innovative startup by a large, well-established company. Typically, a startup has limited or no...
Statistics for Management - Stata Commands
Course material - 3 pages - Management
version 14: specify Stata version clear all: clear working directory cd "directory path": change working directory capture log close: close log file if one is already open log using filename, replace: open a new log file log off: temporarily stop storing log on: start again log close: close the...
Digital Transformation in Small and Medium Enterprises (SMEs): A Roadmap towards Innovation and Growth
Course material - 2 pages - Startup, entrepreneurship
The slogan of digital transformation is not a buzz but an imperative strategic drive in this current century economy where technology is taking the centre stage of shaping business landscapes. The use of digital technologies is vital for the SMEs playing so important role in terms of making up a...
PESTEL Analysis - Vodacom
Case study - 5 pages - ICT marketing
The company is based in South Africa and was created since 1993. It can be considered as an extension of Vodafone in South Africa, DRC, Lesotho, and Mozambique. In fact, the Vodafone group has almost 64.5% of Vodacom. The latest operates in the telecommunication service industry. When it comes...
Purchasing behavior - Detailed essay plan
Dissertation - 3 pages - Clients and users behaviour
This document helps structuring a dissertation about consumers' behavior and especially purchasing power through a detailed plan. Research's references are French.
Applied Microeconomics - Bunching in the Classroom
Case study - 4 pages - Economy general
Bunching grades suggest that instructors do not really grade on a curve, nor do students' distribution of grades fit the Gaussian distribution. Nevertheless, it is quite possible to assume for instance that bunching may be accounted for by the fact that most students in higher education and...
Negotiation Strategies and AI Integration in Staffing Organizations
Essay - 2 pages - Human resources
Bargaining a job offer might be the critical step in getting a favorable job and a decent compensation package. Drawing from personal experience and research findings, several good practices and tips can enhance one's negotiation strategy. Firstly, it is of vital importance to conduct...
Software requirement development - The airline ticketing reservations software systems
Essay - 3 pages - Computer science
The purpose of this software development is to come up with the system analysis of the actual procedures that are involved in the reservation of airline travel tickets. As such, this should be utilized as efficient as possible to ensure that the advantages of the software are achieved fully. The...
SWOT Analysis - Lidl
Case study - 4 pages - Distribution marketing
Lidl is a chain of supermarkets based in Germany. It has most of its operations in some European countries such as the UK, Germany itself and the USA, outside Europe. It was created by Dieter Schwarz in 1973. The brand sells meat, wine, groceries, vegetables, etc. The company's tagline is...
What development in the luxury sector? The case of China
Dissertation - 8 pages - Luxury marketing
Luxury has been part of society for thousands of years. It has always been present at all times and in all cultures. This is a concept that has different definitions depending on the country and, of course, especially among consumers, who do not all understand it in the same way. From this...
Digital Strategy: Feedbacks, Performance and Image
Practical guide - 3 pages - Digital & e-marketing
The arrival of e-commerce and new technologies has changed the rules of the game. Traditional merchants have had to focus on improving customer relationships. Collecting feedback has become essential for any actor. Whether online or physical, brands are all going digital in order to collect as...
Central Bankers and Interest Rates
Course material - 9 pages - Finance
Inflation was a major problem in the 1970s. The 1971 collapse of the Bretton-Woods agreement gave governments latitude to alter their currency exchange rates. The previously locked exchange rates had the effect of taming inflation. There were also "oil shocks" in 1973 and 1979, which caused oil...
Ethical and Policy Factors in Care Coordination Transcript
Presentation - 3 pages - Medical care & personal assistance
First, we will examine the moral and regulatory implications of care coordination within the ANA (American Nurses Association). Then, we will examine how government policies affect healthcare accessibility, focusing on the American Nurses Association's advocacy efforts. We will also discuss...
Internal communication: a necessary vector for the efficiency of the company
Dissertation - 8 pages - Management
The business world has undergone profound changes in the space of a few years, in all sectors of activity. Indeed, new technologies and, in particular, the many digital transformations have impacted lifestyles, but also the purchasing behavior of consumers, not to mention working methods, which...
SWOT Analysis - Boeing
Case study - 5 pages - Automotive marketing
With its official name 'the Boeing Company', Boeing is an American company based in Chicago that operates in the aircraft and aerospace manufacturing sectors. Boeing relies mostly on the construction of civilian aeroplanes, helicopters, satellites, military aircraft, etc. In this area,...
Merchandising - Stradivarius Store Case Study (Spanish Clothing Brand)
Case study - 5 pages - Fashion and ready to wear marketing
Merchandising is a set of strategies and techniques implemented by a company in order to optimise the management of a point of sale or a place of distribution and to organise and optimise the shelf space occupied by the brand's products. Merchandising also aims to make the relationship...
SWOT Analysis - Vodafone
Case study - 4 pages - ICT marketing
Vodafone is a British telecommunication company based in Newbury, in England. The company was created in 1984 as Racal Telecom by Ernest Harrison and Gerry Whent. In 1988, the brand entered the Stock market and became independent in 1991 and took the name Vodafone. The company has different...
SWOT Analysis - Volkswagen
Case study - 4 pages - Automotive marketing
Volkswagen, meaning the people's car, is a German brand based in Wolfsburg. It was created on the 28th of May 1937. Volkswagen is the number 1 in the automotive industry, followed by Toyota since 2018. The brand has a lot of products such as financial services, trucks, cars, etc. The brand is...
