Case analysis - Ust Inc. Debt Policy
Case study - 10 pages - Management
UST Inc. is the dominating smokeless tobacco company in the market with over 75% of market share and 90% of sales coming from their tobacco products. Their declining market share poses a problem for the company. As a premium and leading brand, the company ignored lower priced competitors. After...
SWOT Analysis - Boeing
Case study - 5 pages - Automotive marketing
With its official name 'the Boeing Company', Boeing is an American company based in Chicago that operates in the aircraft and aerospace manufacturing sectors. Boeing relies mostly on the construction of civilian aeroplanes, helicopters, satellites, military aircraft, etc. In this area,...
PESTEL Analysis - Disney
Case study - 5 pages - International marketing
Disney is the short name commonly used for ‘The Walt Disney Company', an American company originally operating in the animation sector since 1923. Then over the years, they achieved successes in the entertainment sector in general. In 2012, it became the world's leading entertainment...
Strategic Business Analysis: First Solar Inc.
Case study - 34 pages - Business strategy
The U.S solar industry has grown of age as part of the global industry estimated at $77 billions, following increasing solar installation demand every year. The new trend arises from government incentive programs, declining installation prices and stiff competition in the market. As the world...
PESTEL Analysis - Emirates
Case study - 5 pages - Tourism marketing
Emirates Airlines is a Dubai-based airline, 100% owned by Dubai Investment Corporation. Emirates is the largest airline in the Middle East, with more than 3,600 flights per week. This airline is considered the first airline in the world and started its operations with only two planes. They...
SWOT Analysis - Vodafone
Case study - 4 pages - ICT marketing
Vodafone is a British telecommunication company based in Newbury, in England. The company was created in 1984 as Racal Telecom by Ernest Harrison and Gerry Whent. In 1988, the brand entered the Stock market and became independent in 1991 and took the name Vodafone. The company has different...
SWOT Analysis - Volkswagen
Case study - 4 pages - Automotive marketing
Volkswagen, meaning the people's car, is a German brand based in Wolfsburg. It was created on the 28th of May 1937. Volkswagen is the number 1 in the automotive industry, followed by Toyota since 2018. The brand has a lot of products such as financial services, trucks, cars, etc. The brand is...
SWOT Analysis - Kraft Foods
Case study - 5 pages - Distribution marketing
"The spirit of a start-up, the soul of a powerhouse": created in 1980 under the name of Kraft Foods Global, the company was initially based in Delaware in the United States before relocating to Virginia, with it should be remembered a change of name in 2012, to become Kraft Foods Group Inc. 1989:...
PESTEL Analysis - Carlson Wagonlit Travel
Case study - 5 pages - Tourism marketing
CWT... 3 letters in a short but telling acronym: "Carlson Wagonlit Travel" is a name that does not go unnoticed in the business travel industry. The firm took its marks in 1872 when the Belgian Georges Nagelmakers innovated by creating a company with the sole purpose of serving the traveler. The...
PESTEL Analysis - The electric car market
Case study - 4 pages - Automotive marketing
An electric car is made up of one or more electric motors which are usually powered by a battery. The goal of manufacturing these vehicles is to reduce the carbon footprint. But the idea of the electric vehicle does not date from today. In 1834 Thomas Davenport, an American created the first...
PESTEL analysis - The clothing market in the UK
Case study - 5 pages - Fashion and ready to wear marketing
The UK's fashion industry is a big and well reputed one. In fact, aside from the fact that it hosts many clothing ceremonies or events, it also shows the place given to fashion in the country. For example, when we talk about London Fashion week and similar events, it reflects on the...
PESTEL Analysis - Levi Strauss Company
Case study - 5 pages - Fashion and ready to wear marketing
In essence, the United States apparel industry had total revenue of 350 billion dollars as of 2019, representing an annual growth rate of 2.5 percent between 2015 and 2019. The womenswear segment was by far the industry's most profitable in 2019, with total revenue of 187 billion dollars,...
Archaeology Project of Nitra: Mortuary Analysis at the Early Neolithic Site
Case study - 2 pages - Ancient history
Mortuary studies in archeology are crucial in providing insights into ancestral populations' lives, traditions, and society. The scholarship can resolve problems at the disposal of archaeological subgroups by digging out burial sites and plotting artifacts associated with them. This study is...
PESTEL Analysis - Shein
Case study - 6 pages - Fashion and ready to wear marketing
Global fast fashion market was supported by an increasing youth population's penchant for essential and affordable fast fashion clothing. The expansion of the fast fashion market, nonetheless, has gotten hampered by unsuitable working conditions and low living wages (Wang, 2018). Many workers...
Strategic Analysis of Microsoft
Case study - 7 pages - Business strategy
Apart from Microsoft being the designer and developer of the Windows Operating System, the company has been known for being innovative within other sectors, especially cloud service. However, the technology industry has witnessed some considerable changes and competition over the years with...
PESTEL Analysis - Nike - published: 29/07/2020
Case study - 6 pages - Business strategy
Nike is an American brand that is now known throughout the world and is legally run by a limited company. This brand was created by two businessmen, Philip Knight and Bill Bowerman. It specialises in the innovation, manufacture and sale of sports equipment, clothing and mainly shoes. With a total...
PESTEL Analysis - Nike
Case study - 6 pages - Sport marketing
Nike is a world-renowned American brand, legally governed by a public limited company. This sign was created by two businessmen, Philip Knight and Bill Bowerman. It specializes in innovation, manufacturing and sales of sports equipment and clothing primarily focused around their shoes. With a...
SWOT Analysis - Chanel
Case study - 6 pages - Luxury marketing
Chanel SA., with its eponymous brand, is one of the world's best-known luxury brands. More than half of its sales come from its beauty business, which includes classic fragrances such as Chanel No5. While Chanel dominates premium fragrance rankings worldwide, it is still not among the top ten...
SWOT Analysis - Apple
Case study - 6 pages - ICT marketing
- Apple is an American multinational corporation - Operating in the technology and consumer electronics sector - Created by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 - Renowned for its innovation and is one of the most valued brands in the world, second only to Amazon and ahead of Google...
PESTEL Analysis - The aeronautical sector
Case study - 5 pages - Tourism marketing
Aeronautics is the science around the designing, building and flying of aircraft. Ranging from non-powered aircraft to supersonic space transport, and it is one of the world's largest industries in terms of product output, employment and monetary value globally. The freedom of flight opened...
Organizational and Industry Analysis Report
Case study - 12 pages - Educational studies
Over the years, the global enterprise has witnessed remarkable expansion owing to the global presence of support elements essential for increasing investment capacity. Distinctively, as most organizations restructure their operations to fit into the now interconnected global village, information...
PESTEL Analysis - McDonald's
Case study - 5 pages - Services marketing
In 1940 brothers Dick and Mac McDonald opened their first McDonald's Bar-B-Q restaurant in California. Featuring a typical drive-in-style menu and offering a carhop service. In 1948 the brothers closed briefly to make some alterations when they opened in December of that same year, they...
Pestel Analysis - Lidl
Case study - 5 pages - Distribution marketing
Founded in 1973 by father and son team, Josef and Dieter Schwarz, in Ludwigshafen, Germany the original Lidl company had 3 employees and sold around 500 products. During the 1990s the company expanded and started opening stores across the European continent. Twenty-one years later the group...
SWOT Analysis - Total
Case study - 5 pages - International marketing
The Total group was founded in 1924, and it is one of the six largest companies in the petroleum sector in the world. Its main competitors are British Petroleum (BP), Chevron, Exxon Mobil, ConocoPhillips and Shell. The energy market has changed significantly in recent years. Indeed, Europe has...
SWOT Analysis - Netflix
Case study - 3 pages - ICT marketing
Netflix, founded by Reed Hastings and Marc Randolph in 1997, is an online streaming service that allows its members who pay subscription fees to watch television shows, movies, series and documentaries from their devices using internet connection. Netflix originated in the United States as an...
SWOT Analysis - Coca Cola - published: 04/02/2021
Case study - 4 pages - Brand management
Coca-Cola is a sweetened carbonated beverage produced by The Coca-Cola Company. The product was invented in 1886 in America by Dr John Stith Pemberton who produced the syrup for Coca-Cola. Pemberton advertised the drink as a medicinal beverage for headache relief. The beverage was first sold as a...
PESTEL Analysis - Boeing
Case study - 5 pages - Tourism marketing
The Boeing Company was founded as B&W in 1916. It operates in the civil, military and space aeronautics industries. Given the political context at the time, the company grew rapidly, including supplying the US military with war engines as the country entered the global conflict. Military aviation...
Pestel Analysis - Airbus
Case study - 5 pages - Tourism marketing
The Airbus company operates in the aeronautics sector, which includes a civilian component and a military component. Airbus was created in 1969, following an agreement between several European powers, notably France, Germany and England. The head office is located in France, near Toulouse. The...
SWOT Analysis - Nestlé
Case study - 5 pages - Distribution marketing
Being the world's No. 1 in the food industry, Nestlé is the largest food company in the world. With a turnover of over $100 billion, the company has conquered the global agri-food market with its various products, the most famous of which relate to infant nutrition. Indeed, this was the...
PESTEL Analysis - Virgin
Case study - 5 pages - International marketing
The Virgin group is a world-famous British group. The group, owned by tycoon Richard Branson, who founded it in the 1970s. Branson and his associates defined themselves as entirely virgins in the business world, hence the chosen name, Virgin. The group has dozens of companies, most of which are...
