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31 Dec 2023

Financial Analysis - Airbus

Financial analysis - 24 pages - Finance

Airbus Group is the European leader in aeronautics, space and defense. The group was founded in 2000 following the merger of three companies of German, French and Spanish origin. It is present throughout the world and, along with the American Boeing, is positioned as one of the two leaders of...

01 Sep 2022

SWOT Analysis - The organic food marketing strategy

Case study - 10 pages - Services marketing

The rising awareness concerning organic food substances among individuals across the globe has been one of the critical factors driving the accelerated growth of organic products within the global market. Additionally, rising concerns from potential consumers regarding the use of harmful chemical...

10 Dec 2023

Egypt Tourism: Market Analysis Overview and Priority Markets

Market study - 7 pages - Tourism marketing

This exercise aims to elaborate a tourism development strategy for 2022 for an airport in the Red Sea region, in order to identify tourism growth opportunities and help the route development team identify key priority markets.

28 Oct 2020
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PESTEL Analysis - Polar

Case study - 5 pages - Sport marketing

The Polar Electro company which is based in a town called Kempele in Finland was founded in 1977 by Seppo Säynäjäkangasand, who invented the first wireless EKG monitor. With its technological innovations in wearable heart rate monitors, it has become one of the leading manufactures in the...

07 Nov 2014
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Strategic Analysis of Suncorp

Case study - 15 pages - Business strategy

For too long, most financial service companies in Australia maintained their back-office activities within the domestic borders more than their kind companies from the Western nations. Despite the presence of shared-service centers being a common phenomenon in the Australia, most local companies...

05 Nov 2020
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PESTEL Analysis - Garmin

Case study - 5 pages - Sport marketing

Garmin Ltd. was co-founded in October 1989 by Gary Burrell and Dr Min Kao, who came up with the groundbreaking design and engineering of the GPS software technology used in their products today. Before his involvement with Garmin, Dr Kao also developed the first FAA-certified GPS navigation...

31 Dec 2020
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PESTEL Analysis - Facebook

Case study - 5 pages - Brand management

What started out as a small Harvard School social-networking platform has turned into what we know as Facebook today, who could have predicted what a global phenomena Mark Zuckerberg had created back in February 2004. At the age of just 23, Mr Zuckerberg was attending Harvard University studying...

03 Mar 2021
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PESTEL Analysis - Google

Case study - 5 pages - ICT marketing

Google is now world-famous company, originally from the United States, the company was founded in 1998. Google is a world leader in technology, means of communication, services related to the Internet and the Cloud, entertainment and content disseminated online. The company is located in Silicon...

28 Apr 2021
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PESTEL Analysis - Zoom

Case study - 4 pages - ICT marketing

Zoom is an American company specialising in telecommunications, mainly offering conference calls, videos, online messaging services and even online group meetings. Its head office is located in California. Its main shareholders are investment funds such as The Vanguard or Morgan Stanley...

18 Aug 2017
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Megacorp's Crane Manufacturing company (CMC) operations analysis

Essay - 7 pages - Business strategy

Megacorp's CMC manufactures cranes which can be used for different factory and process line operations in various factories. They manufacture small and large cranes which are able to hoist different rectangular containers. For fifty years, the company has been relatively successful in the...

13 Oct 2020
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PESTEL Analysis - Netflix

Case study - 6 pages - Services marketing

Netflix is an American entertainment company that has grown into a major Internet TV provider. As of 2017, the company has a large customer base of over 100 million subscribers in over 190 countries, with over 51 million subscribers located in the United States. The company was founded by Reed...

19 Oct 2020
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PESTEL Analysis - Fitbit

Case study - 5 pages - Sport marketing

“Innovation meets motivation”, this is the main slogan for this very popular brand of fitness wearable gear and it very aptly describes what the company has tried to achieve since it was founded in 2007 by James Park, CEO and president and Eric Friedman who is the chief technology...

18 May 2021
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SWOT Analysis - Zoom

Case study - 5 pages - ICT marketing

Zoom is an American telecommunications company specialising in video conferencing, online messaging and virtual meetings. The service is free for limited times and a number of users and paid for longer call times and larger numbers of users. Still unknown to the general public a year ago, the...

10 Jun 2022

PESTEL Analysis - Lafuma

Case study - 5 pages - Sport marketing

Lafuma is a pioneer in the field of outdoor sports equipment. Since 1930, it has designed and manufactured sports and leisure equipment in France. Over time, the company has evolved. In fact, metal frame backpacks were introduced by the company in 1936. The company began manufacturing camping...

03 Nov 2021

PESTEL Analysis - Vodafone

Case study - 5 pages - ICT marketing

Vodafone is a British telecommunication company based in Newbury. The company was created in 1984 and known as Racal Telecom, a branch of Racal Electronics. It is only in 1991 that the company became Vodafone group. The company made its entry in the stock market in 1988 under the name Racal...

04 Mar 2021
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SWOT Analysis - Google

Case study - 5 pages - ICT marketing

Google is an American company created in 1998 and specialising in the high-tech industry, the means of communication, in particular with its Internet search engine 'Google', known worldwide and until now unassailable. Its head office has been located in California since its inception by...

17 Nov 2021

Strategic Analysis - Meta, the new name of the Facebook Group

Case study - 4 pages - Business strategy

Meta as a metamorphosis, but also as a metaverse: that's it, it's done. Facebook has just changed its corporate name. Recently announced during Connect 2021, which took place on October 28, the blue logo platform formalized its mutation. During this media event, Mark Zuckerberg, CEO of...

19 Nov 2021

PESTEL Analysis - Vodacom

Case study - 5 pages - ICT marketing

The company is based in South Africa and was created since 1993. It can be considered as an extension of Vodafone in South Africa, DRC, Lesotho, and Mozambique. In fact, the Vodafone group has almost 64.5% of Vodacom. The latest operates in the telecommunication service industry. When it comes...

19 Nov 2022

Megacorp's Crane Manufacturing company (CMC) operations analysis - published: 19/11/2022

Case study - 9 pages - Business strategy

The sales within the global crane markets have slated to the top forty-four billion dollars as of 2022. And the market is expanding at a steady 4 percent, it has been projected that the crane market will reach a total of 57 billion dollars by 2029. It is reasonable that the increased usage of...

10 Mar 2021
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PESTEL Analysis - Coca-Cola

Case study - 5 pages - Brand management

The Coca-Cola Company has grown over the years into a real legend and recognised symbol in the soft drink industry, among its competitors, and among its consumers. It is considered much more than just a company that distributes beverage syrups, a brand that is so popular and renowned around the...

08 Jun 2022

SWOT Analysis - Lafuma

Case study - 5 pages - Business strategy

Lafuma is one of the forerunners in the field of outdoor sports equipment. It is a French sports and leisure equipment designer and manufacturer created in1930. The company has evolved over the years. In fact, the brand introduced metal frame backpacks in 1936. In 1954, the company launched into...

22 Jul 2022

PESTEL Analysis - Levi Strauss Company - published: 19/07/2022

Case study - 7 pages - Startup, entrepreneurship

Founded in 1853, Levi Strauss Company is by far one of the largest outfit organizations in the world and has been known far and wide for its inventions of jeans as classic clothing apparel. With over fifteen thousand employees across the globe, as of 2020, the company has not only become a global...

01 Aug 2022

Pestel Analysis - The real estate market in the US

Case study - 6 pages - Services marketing

The United States' housing market is experiencing a considerable shift. As the government tries to quell the impacts of inflation with relatively higher interest rates, every other aspect of the economy from foreclosure rates to housing market prices remains in flux. As such, housing prices...

18 Jan 2021
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PESTEL Analysis - Samsung Electronics

Case study - 5 pages - ICT marketing

Globally recognized as an industry leader in technology and currently 10th in the world, Samsung-Sanyo Electronics was founded in 1969. In March 1975 it was renamed Samsung Electronics-Mechanics and just two years later in March 1977 it merged with Samsung Electronics and the Samsung Electronics...

13 Oct 2020
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PESTEL Analysis - Airbnb

Case study - 5 pages - Tourism marketing

The growing popularity of collaborative consumption has had a massive impact on how many industries around the world operate. According to Wikipedia collaborative consumption can be defined as 'the set of resource circulation systems, which enable consumers to both "obtain" and "provide",...

23 Jun 2021
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SWOT Analysis - eBay

Case study - 5 pages - Digital & e-marketing

Electronic commerce has not only taken a considerable place in the lives of consumers but also in those of businesses. In fact, in order to gain the loyalty of a clientele that is increasingly free to choose and, therefore, demanding, the latter have been forced to adapt and also to offer online...

15 Sep 2021

SWOT Analysis - Lidl

Case study - 4 pages - Distribution marketing

Lidl is a chain of supermarkets based in Germany. It has most of its operations in some European countries such as the UK, Germany itself and the USA, outside Europe. It was created by Dieter Schwarz in 1973. The brand sells meat, wine, groceries, vegetables, etc. The company's tagline is...

02 Jan 2025

Validating Energy-Oriented CGE Models - Jayson Beckman, Thomas Hertel and Wallace Tyner (2011) - Book analysis

Book review - 3 pages - Economy general

The CGE approach constitutes an open framework for linkages to models from other disciplines, thereby accommodating the integrated assessment of sustainability issues.

20 Oct 2021

SWOT Analysis - Kraft Foods

Case study - 5 pages - Distribution marketing

"The spirit of a start-up, the soul of a powerhouse": created in 1980 under the name of Kraft Foods Global, the company was initially based in Delaware in the United States before relocating to Virginia, with it should be remembered a change of name in 2012, to become Kraft Foods Group Inc. 1989:...

24 Nov 2022

PESTEL Analysis - Shein

Case study - 6 pages - Fashion and ready to wear marketing

Global fast fashion market was supported by an increasing youth population's penchant for essential and affordable fast fashion clothing. The expansion of the fast fashion market, nonetheless, has gotten hampered by unsuitable working conditions and low living wages (Wang, 2018). Many workers...