How to stand out in insurance in 2023 ?
Essay - 2 pages - Business strategy
The insurance industry is changing. Initiated by newcomers, digital journeys are also increasingly adopted by historical players. The acceleration of digital in 2020 will now change customer expectations. How can the insurance industry prepare for these changes to stand out ? Discover four...
Example of a competitive benchmark - Fast food restaurants
Case study - 8 pages - Marketing theories
Marketing and competitor analysis play an increasingly important role in the life of businesses. Indeed, regardless of the sector, they are subject to very strong competition, and it is necessary to adapt to obtain the best results and always be more competitive. But developing effective...
Do New Technologies Prevent Consumers From Being Loyal to Brands?
Essay - 4 pages - Clients and users behaviour
The digitilization of the world is disrupting all human activities. By modifying the way we obtain, transmit and exchange information, digital technology is profoundly changing the way we consume, trade and communicate. New technologies are also disrupting our approach to marketing and especially...
Start-ups and the business of personalization of textiles and advertising objects in France
Case study - 11 pages - Business strategy
Start-ups are, unlike SMEs, based on an activity that has great growth potential. Within this very attractive sector, the world of advertising is not to be outdone. Indeed, the use of articles or advertising objects is a fast-growing market that is experiencing growing interest from start-ups....
Business Ethics and Social Responsibility - published: 08/03/2024
Case study - 17 pages - Business strategy
The paper discussed is written by Dirk Lindebaum, Deanna Geddes & Yannis Gabriel, under title 'Moral Emotions and Ethics in Organizations : Introduction to the Special Issue'1, published in the Journal of Business Ethics in 2017. The authors propose to introduce the reader to the...
Information technology benefits in e-supply chain coordination
Essay - 4 pages - Business strategy
Information technology (IT) has enhanced Improvement of the customers' services. Fast services to the customers get enhanced resulting to customers' satisfactions leading to more sales thus high profit. IT reduces the time cycle right from the acquisition of the inventories...
Introduction to marketing
Course material - 7 pages - Marketing theories
First marketing courses were given in the USA at the beginning of the 20th century, in 1902 at the Michigan University by E. Jones and in 1905 in Ohio State University by J. Hagerty. These economists were specialized in agricultural markets. With data from local governments, they taught a mix of...
PESTEL Analysis - Subway
Case study - 5 pages - Catering marketing
Since its inception in 1989, the Subway company has continued to expand its activities in many countries around the world. Most of its restaurants are located in the United States. In addition, beyond the quality of the products offered by Subway, the popular brand loved by burger fans is known...
Digital marketing: start-ups that differentiate themselves
Case study - 3 pages - Digital & e-marketing
Digital marketing is about connecting and reaching customers faster and easier when they need it. Technology and digital have become widespread in our current environment. Connecting with customers remains one of the best ways to grow your business, since the web has become...
What methods of communication could Drop employ to reach out to its two primary audiences directly and personally?
Case study - 4 pages - Digital & e-marketing
Drop Technologies Inc. is a loyalty program startup that was formed in 2015 and is based in Toronto, Canada. This startup offers a loyalty program to its consumers. The concept is straightforward: Drop users download the application on their phone, create an account, and attach their preferred...
Marketing Strategy - Caterpillar
Case study - 3 pages - Brand management
Despite the global competition, the American construction machinery company, Caterpillar, is still the leader today partly thanks to the quality of its machines. However, to cope with growing competition, quality, producing a defect-free product or service right from the beginning (Gummesson,...
Report on Market Assessment Survey for Primark
Case study - 2 pages - Fashion and ready to wear marketing
The market on which Primark operates is highly competitive, especially in well-developed countries. The better the economy, the more competitive the market becomes. In order to boost its sales and its image, Primark has to take some important decisions. The aim of this report is to examine the...
Service Logic Marketing - Komatsu & Caterpillar Case
Case study - 3 pages - Services marketing
Despite the global competition, the American construction machinery company, Caterpillar, is still the leader today, partly thanks to the quality of its machines. However, to cope with growing competition, quality, producing a defect-free product or service right from the beginning is not enough...
Communication Strategy for San Diego Gas & Electric (SDG&E)
Case study - 3 pages - Communication
San Diego Gas & Electric (SDG&E) is a renowned energy utility that caters to the needs of the 3.4 million customers in the greater San Diego and southern Orange County regions in California. For the company to distribute electrical and gas energy and push the upgrade of infrastructure,...
Company analysis - PepsiCo
Case study - 10 pages - Audit
PepsiCo is a major corporate player in the global food and beverage industry, providing people with a wide selection of uncomplicated products since the early 1900s. Therefore, PepsiCo has been around since 1898 and functions through a complementary entity of a collection of brands that covers...
Fixit now
Case study - 6 pages - Business strategy
Ethical issues in business are related to the rights and duties that it has with its stakeholders. Business ethics involves the study of the good and bad conduct of these stakeholders in a business context (William, 2008). Stakeholders include employees, customers, neighbors and suppliers....
Country market studies
Course material - 4 pages - Business strategy
Knowing why firms go global is only part of the battle, you also need to know where to go. Imagine that you lead a company in the United States, and are responsible for deciding which three countries to enter. First, what types of countries would you choose? What criteria would you use to make...
How to set up a long-term Data-Driven Omnichannel CRM Roadmap to better recruit, retain and grow its clients?
Case study - 4 pages - Business strategy
To become best-in-class in terms of data-driven client activation, the company should aim to deliver personalized and relevant messages to each customer across all channels, and at each stage of the customer journey. This requires a deep understanding of customer behavior and...
Franprix and Monoprix - Franchise Marketing Analysis
Case study - 7 pages - Brand management
Franprix and Monoprix are two competitor neighbourhood convenience stores, among the biggest and most recognised local food distribution stores in France. On the surface, they both offer a very similar customer experience but that does not reflect in their business strategy as both of...
Digital innovation - Michelin
Case study - 5 pages - Digital & e-marketing
Michelin has adopted AI to improve its production, reduce costs, and offer a better customer experience. For example, the company has used AI to improve its tire production process, particularly by optimizing the lifespan of tire molds. Thanks to AI, Michelin was able to reduce tire...
McDonald's Short Story and Analysis
Case study - 3 pages - Marketing theories
McDonald's is one of the largest fast-food chains in the world, with thousands of locations in over 100 countries and a strong brand recognition and a commitment to innovation and customer service. Despite ongoing challenges, the company remains an important part of the global food...
Corporate digital communication - Lacoste
Case study - 36 pages - Medias&communication marketing
This document tackles Lacoste's corporate digital communication plan and strategy. To study the communication plan and strategy, a full analysis is presented in the document, concerning Lacoste's customers, its environment, its online advertising and many more aspects.
Final Communications Audit Report for the Department of Homeland Security (DHS)
Case study - 7 pages - Communication
The Department of Homeland Security was created after the September 11, 2001, terrorist attacks, with the primary aim of securing the U.S. from terrorism and other threats to national security. DHS is a dynamic agency that has expanded to include a variety of tasks, such as border security,...
Success and Failure of Foreign Market Entries
Case study - 18 pages - Educational studies
Foreign marketing involves exchanging goods and services between various different national markets (Salman par 1). The marketing activities are coordinated and integrated across various countries that relate with each other in business. In order for a company to fit well in foreign markets, it...
PESTEL Analysis - Virgin
Case study - 5 pages - International marketing
The Virgin group is a world-famous British group. The group, owned by tycoon Richard Branson, who founded it in the 1970s. Branson and his associates defined themselves as entirely virgins in the business world, hence the chosen name, Virgin. The group has dozens of companies, most of which are...
Internal communication: a necessary vector for the efficiency of the company
Dissertation - 8 pages - Management
The business world has undergone profound changes in the space of a few years, in all sectors of activity. Indeed, new technologies and, in particular, the many digital transformations have impacted lifestyles, but also the purchasing behavior of consumers, not to mention working methods, which...
SWOT Analysis - Vodacom
Case study - 5 pages - ICT marketing
Vodacom is a company that originated in South Africa in 1993, founded by Alan Knott-Craig Senior, who later handed the reins over to his son, Alan Knott-Craig Junior. The company has become the leading purpose-led African provider of financial and digital services, and connectivity, offering a...
Case Study - Schaefer Kalk
Case study - 4 pages - Marketing theories
The Schaefer Kalk firm was started in 1860 by Johann Schafer. It extracts limestone and processes it into various types of products that are sold to construction and industrial customers all over the world. The primary objective of the report is to explore the marketing strategies and...
KPIs in the media industry
Market study - 1 pages - Medias&communication marketing
Overall, the media industry is really unstable due to its fragile KPIs : it is constantly changing, evolving, and each industry has to adapt to its customers. That means that both challenges and opportunities are numerous, and can either lead to the failure of a company, or to its success,...
Green & Sustainable IT
Case study - 4 pages - Digital & e-marketing
Green computing, also known as green IT, has gained recognition and support from various stakeholders in the world, including governments, businesses, and consumers. Many governments around the world have implemented policies and regulations to encourage the adoption of green computing practices,...
