Role and importance of customer care department and market research
Thesis - 13 pages - Management
A customer is defined as any person with whom the business or the organization has dealings, which can be expressed in monetary terms. These dealings can either be exchange of goods or rendering of services. Customers are the lifeblood of every successful business, and today's...
Managing customer relationship and their financial aspects: Standard Chartered India
Case study - 33 pages - Finance
The objective of the project was to study the choice criteria to decide upon a bank for savings account and accordingly prepare the competitive update, i.e. Standard chartered VS other private banks to facilitate sales. The nature of the project involved a comprehensive market survey in which the...
Customer-buying behavior focusing on market segmentation in the insurance sector
Thesis - 19 pages - Services marketing
Insurance is in a manner of speaking the last frontier in the financial sector to open. It is also a sector, which leads to benefits across the full spectrum, from the individual who now have wider choices, to the economy, which see increased savings, to the infrastructure sector, which can look...
A study on comparative analysis of customer satisfaction
Case study - 48 pages - Services marketing
Marketing is the business function that identifies customer needs and wants, determine which target market the organization can best serve, designs appropriate products, services and programs to serve these markets, and calls upon every one in the organization to “think and save...
Reaching Mexican customers in the real estate business
Market study - 22 pages - Services marketing
Real estate market is changing, it no longer exists one and only way to sell. Consequently, real estate companies must develop marketing researches, by studying clients' needs, understanding them, and then implement prospective solutions. Today, reaching Mexican consumers, on both sides of the...
Creating Market Value for the customer.
Presentation - 21 pages - Services marketing
We will first talk about Value delivery and its two dimensions. These dimensions are effectiveness and efficiency. There also exist tools for creating customer values. The user is primarily concerned that the product or service performs as desired and that its use delivers social &...
Customer perception towards Indian and Chinese goods
Thesis - 14 pages - Services marketing
Closely following the liberalization and the economic reforms, India is witness to an important event: the 'Chinese Aggression' of a different order in the form of entry of Chinese goods at a price which sends heart attack signals to many Indian organizations. A wristwatch for Rs. 10, a...
A study on customer perception and demand for LCD projectors
Tutorials/exercises - 15 pages - Services marketing
A market consists of all the potential customers sharing a particular need or want who might be willing or able to engage in exchange to satisfy that need or want. Thus, the size of the market depends on the number of people who exhibit the need or want, have resources that interest...
The need of customer relationship management (CRM) to succeed in the world of business
Thesis - 26 pages - Business strategy
A woman once purchased a car, and several days before the scheduled delivery date, she got a call all from the sales manager at the dealership. Fearing the expected bad news about the potential delay in the delivery date, she answered the call with trepidation. To her surprise manager asked her...
Customer relationship marketing
Thesis - 10 pages - Services marketing
Traditional marketing strategies focused on the four Ps (price, product, promotion, and place) to increase market share. The main concern was to increase the volume of transactions between seller and buyer. Volume of transactions is considered a good measure of the performance of marketing...
Credit appraisal process and customer satisfaction on home loans with reference to ING Vysya Bank Ltd
Market study - 46 pages - Business strategy
The changes after liberalization and globalization process was initiated in 1991 had a significant impact on the financial sector. In India, housing finance segment has increased in the recent years. Boost to housing can rejuvenate the economy. The success of the housing companies in the market...
The customer is the king: Relationship marketing
Dissertation - 55 pages - Services marketing
Today it is the consumer who delivers the final verdict. The major application of Relationship Marketing is in industrial good markets and service markets. For relationship to start individual identifiable customers have to surface from the statistical mass of a target segment and for this...
The role of advertising effectiveness in changing customer's perception in relation to LG and its competitors
Tutorials/exercises - 80 pages - Business strategy
Modern marketing calls for more than developing a good product, pricing it attractively and making it accessible. Companies must also communicate with present and potential stakeholders, and the general public. Every company is inevitably cast into the role of communicator and promoter. For most...
A study on customer's satisfaction on Pantaloons
Case study - 23 pages - Services marketing
Retailing, it's an emerging trend in the India and Hyderabad is not far behind which is also witnessing the stupendous growth and opportunities presented by this sector. The term Retailing is defined as “All activities involved in selling goods and services directly to final consumers for...
The future for the French customer loyalty programs
Thesis - 15 pages - Business strategy
In a context of globalization, companies need to be very competitive and to find the best way to be more and more attractive. In France and all over the world strategy marketing is nowadays a priority for companies according to Lefébure and Venture (2005). Brand loyalty programs are good examples...
Are customer's management softwares and quality customer service key elements to gain customer's satisfaction and build loyalty?
Thesis - 24 pages - Management
Nowadays, companies possess lot of tools in order to gain customer's satisfaction and build loyalty. They understood that they have to focus on customers in order to increase profit more than before. Indeed, by focusing on customer's satisfaction they build loyalty and a...
The impact of sales promotion on customer retention
Case study - 57 pages - Services marketing
Effective communication is the essence of promotion. In the age of information, marketing is incomplete without effective communication with the prospective buyers about the right product at the right price that is available at the right place. Marketers must communicate the product, its...
The customer relationship management method in the company "Propriétés Privées"
Thesis - 5 pages - Management
I currently work in a real-estate agency in Nantes. This agency is called Propriétés Privées and I am in charge of the international marketing and communication of the company. I have been working for this company for 2 reasons. First of all, Propriétés Privées is a real-estate agency, and I have...
Literature review: Customer relationship management (CRM)
Thesis - 3 pages - Management
Customer relationship management has been defined in many ways. Metagroep defines CRM as ‘the automation of horizontally integrated business processes involving front office customer contact points (marketing, sales, service and support) via multiple, interconnected delivery...
A Study on customer satisfaction towards Cipla products
Market study - 40 pages - Business strategy
Satisfaction is an important element in the evaluation stage. Satisfaction refers to the buyer's state of being adequately rewarded in a buying situation for the sacrifice he has made. Once the customers purchase and use the product they may then either be satisfy or dissatisfied. Today's...
Is it possible for a construction project to be delivered on time and within budget when the customer is unsure of his or her needs?
Essay - 9 pages - Business strategy
Project management for construction is a complex process that must combine the efforts of a number of individuals in order to be successful. According to Hendrickson (2000) “Like the five blind men encountering different parts of an elephant, each of the numerous participants in the process...
Customer Loyalty
Essay - 6 pages - Management
With the globalisation of the world competition has become challenging. Competitors from emerging markets are entering into the developed markets. Attracting new customers has become a more expensive and exhausting business. Therefore the customer is one of the most valuable assets...
A legal perspective on digital property: Laptops in United States customs and border protection - published: 11/12/2012
Case study - 20 pages - Management
In this paper we will strive to answer several legal questions regarding the search and seizure of digital property at the United States border by U.S. customs officials. In a hypothetical scenario, a defendant crossed the border with illicit materials such as child pornography saved in a folder...
A legal perspective on digital property: Laptops in United States customs and border protection
Case study - 29 pages - Educational studies
In this paper we will strive to answer several legal questions regarding the search and seizure of digital property at the United States border by U.S. customs officials. In a hypothetical scenario, a defendant crossed the border with illicit materials such as child pornography saved in a folder...
Gambling Art: A Psychoanalytic Interpretation of Nathaniel Hawthorne's Custom-House Introduction
Essay - 3 pages - Literature
In the preface of the second edition of The Scarlet Letter, Nathaniel Hawthorne discusses the “unprecedented excitement” generated by the publication of his novel (5). Ironically, this public excitement, and more importantly, the ensuing public discontent, originated not in the novel...
Customs and Border Patrol for Homeland Security
Thesis - 4 pages - Journalism
The Customs and Border Patrol is an integral entity involved in protecting the United States from terrorist activity, illegal immigration, drug smuggling and human trafficking. The Border Patrol has been around officially for many years, starting with 450 agents in 1924 when the agency was...
Information Systems Capstone - Giverly
Case study - 10 pages - Finance
Giverly is a new-age fintech lifestyle company that empowers the community to earn cashback for charity platforms and converts everyday transactions into meaningful donations towards India's most pressing issues (Giverly, 2024). This report includes a detailed understanding of the challenges...
Digital Strategy: Feedbacks, Performance and Image
Practical guide - 3 pages - Digital & e-marketing
The arrival of e-commerce and new technologies has changed the rules of the game. Traditional merchants have had to focus on improving customer relationships. Collecting feedback has become essential for any actor. Whether online or physical, brands are all going digital in order to...
Merchandising - Stradivarius Store Case Study (Spanish Clothing Brand)
Case study - 5 pages - Fashion and ready to wear marketing
Merchandising is a set of strategies and techniques implemented by a company in order to optimise the management of a point of sale or a place of distribution and to organise and optimise the shelf space occupied by the brand's products. Merchandising also aims to make the relationship...
The Marketing Strategy of Apple's iTunes Store
Case study - 3 pages - Digital & e-marketing
The iTunes Store is one of the most successful online music stores in the world, offering a vast selection of music, videos, books, and other digital content to customers. Since its launch in 2003, the iTunes Store has grown to become a leader in the digital content industry and a critical...
