Gandhi's Experiments with Truth
Essay - 3 pages - Philosophy
The concept of truth is the central aspect of religion. What is truth? How is it attained? These questions have been the focal points of theological discussion throughout history. Gandhi suggested that truth can be found in his concepts of Satyagraha, or total self-renunciation, and Ahimsa...
Persona Development and User Journey Mapping: Catalysts for Patient-Centric Healthcare Solutions
Case study - 3 pages - Medical care & personal assistance
Personas, fictional versions of ideal patients or consumers, help comprehend target audience perspectives. Creating entire persona profiles helps healthcare providers empathize with patients, anticipate their needs, and customize treatments (Ivanova, Katsaounis & Votis, 2024). However, user...
Corporate digital communication - Lacoste
Case study - 36 pages - Medias&communication marketing
This document tackles Lacoste's corporate digital communication plan and strategy. To study the communication plan and strategy, a full analysis is presented in the document, concerning Lacoste's customers, its environment, its online advertising and many more aspects.
Business Ethics and Social Responsibility - published: 08/03/2024
Case study - 17 pages - Business strategy
The paper discussed is written by Dirk Lindebaum, Deanna Geddes & Yannis Gabriel, under title 'Moral Emotions and Ethics in Organizations : Introduction to the Special Issue'1, published in the Journal of Business Ethics in 2017. The authors propose to introduce the reader to the...
Marketing plan for Apple Airpods
Case study - 7 pages - ICT marketing
The general objective set out in the marketing plan is to launch a personalized Apple product to meet the new demands and behaviors of the most demanding consumers. The aim is to encourage a new way for consumers to have greater value and motivation to buy from the brand through a new link that...
Example of a competitive benchmark - Fast food restaurants
Case study - 8 pages - Marketing theories
Marketing and competitor analysis play an increasingly important role in the life of businesses. Indeed, regardless of the sector, they are subject to very strong competition, and it is necessary to adapt to obtain the best results and always be more competitive. But developing effective...
Is Petco positioned for long-term growth? - Caroline Jansen (2022) - Is Petco's positioning adjustment effective?
Text commentary - 2 pages - Brand management
This article was published on April 4, 2022, on Retail Dive and written by Caroline Jansen. This article discusses the new procedures put in place by the large American pet retailer Petco to expand. Indeed, after the pandemic, more and more households, being in need of company, adopted pets,...
What methods of communication could Drop employ to reach out to its two primary audiences directly and personally?
Case study - 4 pages - Digital & e-marketing
Drop Technologies Inc. is a loyalty program startup that was formed in 2015 and is based in Toronto, Canada. This startup offers a loyalty program to its consumers. The concept is straightforward: Drop users download the application on their phone, create an account, and attach their preferred...
The Marketing Strategy of Apple's iTunes Store
Case study - 3 pages - Digital & e-marketing
The iTunes Store is one of the most successful online music stores in the world, offering a vast selection of music, videos, books, and other digital content to customers. Since its launch in 2003, the iTunes Store has grown to become a leader in the digital content industry and a critical...
Start-ups and the business of personalization of textiles and advertising objects in France
Case study - 11 pages - Business strategy
Start-ups are, unlike SMEs, based on an activity that has great growth potential. Within this very attractive sector, the world of advertising is not to be outdone. Indeed, the use of articles or advertising objects is a fast-growing market that is experiencing growing interest from start-ups....
KPIs in the media industry
Market study - 1 pages - Medias&communication marketing
Overall, the media industry is really unstable due to its fragile KPIs : it is constantly changing, evolving, and each industry has to adapt to its customers. That means that both challenges and opportunities are numerous, and can either lead to the failure of a company, or to its success,...
Internal communication: a necessary vector for the efficiency of the company
Dissertation - 8 pages - Management
The business world has undergone profound changes in the space of a few years, in all sectors of activity. Indeed, new technologies and, in particular, the many digital transformations have impacted lifestyles, but also the purchasing behavior of consumers, not to mention working methods, which...
Success and Failure of Foreign Market Entries
Case study - 18 pages - Educational studies
Foreign marketing involves exchanging goods and services between various different national markets (Salman par 1). The marketing activities are coordinated and integrated across various countries that relate with each other in business. In order for a company to fit well in foreign markets, it...
Short Report on a student's first month in Neoma Business School
Practical guide - 2 pages - Everyday's life
This short report will be a useful tool for those who want to discover and to fathom the harsh conditions and the sticky patches endured by a foreigner student, who had been bold enough to choose to have a new cultural experience far away from his family. The aim is to find out the facts...
Strategic Analysis - Meta, the new name of the Facebook Group
Case study - 4 pages - Business strategy
Meta as a metamorphosis, but also as a metaverse: that's it, it's done. Facebook has just changed its corporate name. Recently announced during Connect 2021, which took place on October 28, the blue logo platform formalized its mutation. During this media event, Mark Zuckerberg, CEO of...
SWOT Analysis - Carlson Wagonlit Travel
Case study - 6 pages - Tourism marketing
The company, or rather the concept, originated many years ago, in 1872, when the Compagnie Internationale des Wagonlits et du Tourisme (CWILT) was founded in Europe. At the same time, on the American continent, the Foster travel offices opened their doors. Today, the Carlson Wagonlit Travel group...
Evaluating revenue optimization for a real estate enterprise using Airbnb in Paris
Thesis - 13 pages - Startup, entrepreneurship
BK Realty is an enterprise specialized in high quality property management, whose main field of interest is the operation, sale, renting, control and oversight of real estate. We act as brokers on behalf of our clients, attempting to find the easiest and most efficient solution for their needs....
Development of U-exist's Export Department - How to Internationalize a Niche Market in the Paramedical Sector?
Internship report - 24 pages - International marketing
A niche market is a small market segment in response to a very specific request. This type of market is generally very profitable for companies provided achieve scale and develop a sufficient reputation. A company exploits a product or a service very precisely to answer in one need very...
How to become a professional salesman ?
Case study - 3 pages - Business strategy
Before discussing how to become a sales professional, would be helpful to understand first the understanding of the art of selling, selling art is a reciprocal activity so that both parties are satisfied, one way to sell is to be salespeople. My teacher said that whatever our work, we should be...
Marketing Issues in Humanitarian Non-Governmental Organizations
Dissertation - 15 pages - Brand management
Non-profit organizations have only recently integrated marketing as a part of their strategy. These relatively new behaviours are still lacking for implementation. Indeed, Non-Profit Organizations (NPO) are still sceptical regarding the utility, effectiveness and reputation of using marketing in...
ABC COAL - Talent Management Plan
Case study - 5 pages - Management
Strategic issues are critical challenges that affect the general performance of an organization. In connection to this, strategic planning is concerned with determining the future of an organization, achieving the set goals and working towards them. ABC Coal is one of the biggest companies in our...
How is a lack of a communication strategy detrimental to business development?
Dissertation - 9 pages - Communication
Communication occupies an increasingly important place in the business world, and for good reason, it has evolved a lot in the space of a few years. Whether internal or external, it is necessary for the development of groups, regardless of their sector of activity. The society in which companies...
Marketing Analysis of Ikea
Case study - 6 pages - Distribution marketing
Ikea's success is linked to the fact that the company has played a pioneering and major role in the development of low-cost kit furniture. In order to maintain and above all increase its position in the market, Ikea has developed effective marketing, communication and development strategies...
Strategic Analysis - Tesla Inc.
Case study - 10 pages - Business strategy
The strategic analysis of an organisation is significantly important for the success in its endeavors. The success of organisation is greatly dependent on the management that plays a vital role in the decision-making and their decisions facilitate the achievement of organisational goals and...
An overview of Panzani's market and strategy
Case study - 19 pages - Brand management
The Panzani Group is a player in the French food market. It brings together leading brands such as Panzani, Lustucru Sélection, Taureau Ailé, Ferrero, Zakia and Régia. At the origin of this major player in the grocery industry, there is a brand: Panzani, the 5th favourite brand of the French....
Reflective entrepreneurial report: UK alcoholic industry
Market study - 11 pages - Catering marketing
For an entrepreneur to be successful in establishing a startup, it is important that they identify viable business opportunity/ies. The business environment is characterized by numerous business opportunities. All that an entrepreneur needs to do is to identify the business opportunity (Agbim,...
PESTEL Analysis - Nike
Case study - 6 pages - Sport marketing
Nike is a world-renowned American brand, legally governed by a public limited company. This sign was created by two businessmen, Philip Knight and Bill Bowerman. It specializes in innovation, manufacturing and sales of sports equipment and clothing primarily focused around their shoes. With a...
ATB - Digital disruption in the parking meter industry
Case study - 3 pages - Business strategy
This case study aims to show the effects and impacts of a disruptive innovation in the market. In this practical case ATB is a leading and dominant company in the parking meter market. For more than 30 years, the company has specialized in the manufacture and distribution of parking meters for...
The necessary evolution of the large retail outlets to face the global rise of e-commerce
Case study - 7 pages - Distribution marketing
When talking about the segmentation of the retail market, we have categories such as supermarkets and hypermarkets, food and beverage stores, cosmetics and personal care stores, electronics and appliance stores, etc. Although the motor vehicle and parts dealers were the leading segment in 2020,...
Launching a Satisfaction Inquiry
Presentation - 26 pages - Communication
- Identify Your Target Audience: Clearly define the group of people you want to survey. Understand their demographics, preferences, and behaviors. This knowledge will help you tailor your approach. - Choose the Right Distribution Channels: Select the most appropriate distribution channels based...
