Customer Satisfaction and Its Impact on The Future Costs of Selling - Lim, L. G., Tuli, K. R., & Grewal, R. (2020)
Tutorials/exercises - 4 pages - Business strategy
The article by Lim et al. (2020) provides a combination of empirical along with theoretical research on the existence of a linkage between customer satisfaction and a firm's future selling costs (COS). The study investigates the matters not adequately scrutinized in dealing with...
The WidgetTech Customer Satisfaction Survey
Case study - 3 pages - Clients and users behaviour
WidgetTech is a leading technology company that specializes in manufacturing and selling cutting-edge widgets. Over the past few years, WidgetTech has experienced a significant drop in customer satisfaction scores. Their customers, who come from a wide range of industries,...
Assessing and improving customer satisfaction
Thesis - 4 pages - Management
In a world of commercial competition at present, customer satisfaction is a key data that leads to business success. The manager needs to provide tools to determine objectively and accurately the needs of his customers and determine their satisfaction and track...
The relationship between internal customers and customer satisfaction
Thesis - 2 pages - Management
Customer satisfaction is one of the major indicators of the performance of a company. If the requirements and expectations of the customers are met or even exceeded without using excessive resources, then customer satisfaction is guaranteed. It is claimed that...
Measuring customer satisfaction in industrial markets
Thesis - 8 pages - Management
Customer satisfaction is a fundamental concept of marketing that has been the source of many studies in the consumer market. Measuring customer satisfaction is a process that is now well assimilated and widely used by companies in B to B transactions. The question...
A study on customer's satisfaction on Pantaloons
Case study - 23 pages - Services marketing
Retailing, it's an emerging trend in the India and Hyderabad is not far behind which is also witnessing the stupendous growth and opportunities presented by this sector. The term Retailing is defined as “All activities involved in selling goods and services directly to final consumers for...
Are customer's management softwares and quality customer service key elements to gain customer's satisfaction and build loyalty?
Thesis - 24 pages - Management
Nowadays, companies possess lot of tools in order to gain customer's satisfaction and build loyalty. They understood that they have to focus on customers in order to increase profit more than before. Indeed, by focusing on customer's satisfaction they build...
Customer satisfaction level towards American Express in India
Thesis - 24 pages - Business strategy
This is an overall study of the organization of American Express Bank Ltd. where it's working environment and various policies and practice are studied. The methodology used was conducting personal interview with all the functional manager departmental head and sales executives. Collect the...
In the magic land of CRM in bank management: Needs and strategies for sublime customer satisfaction
Thesis - 8 pages - Business strategy
Irrespective of whether it is a public sector bank or a private sector bank; a regional rural bank or a foreign bank all banks commonly store details of tens of thousands of customers and prospects - both in a corporate database and in discrete documents on the desktops of individual...
Research on customer satisfaction for the services of Hutchison-Essar
Case study - 25 pages - Business strategy
After the globalization of the Indian economy in 1991 the tele communication sector remained one of the most happening sectors in India. The recent years witnesses rapid and dramatic changes in the field of tele communications. In the last few years more and more companies both foreign, domestic,...
A study on comparative analysis of customer satisfaction
Case study - 48 pages - Services marketing
Marketing is the business function that identifies customer needs and wants, determine which target market the organization can best serve, designs appropriate products, services and programs to serve these markets, and calls upon every one in the organization to “think and save...
The concept of loyalty and identifying the relationship between customer satisfaction and customer loyalty (Tesco)
Dissertation - 75 pages - Business strategy
Traditionally, marketing has focused on market shares and customer acquisition rather than on retaining existing customers and on building long-lasting relationships with them (Kotler, 2003). More recently, however, market share has been gradually losing its revered status as...
Customer satisfaction with regard to Xerox photocopier: Xerox India Limited
Case study - 36 pages - Management
The documentation industry is expanding at a rate of more than 20% and the world majors have recognized the Indian market as a lucrative area. They are present in India either through joint ventures or through 100 percent subsidiaries. The high import duties, which had tilted the balance in favor...
A Study on customer satisfaction towards Cipla products
Market study - 40 pages - Business strategy
Satisfaction is an important element in the evaluation stage. Satisfaction refers to the buyer's state of being adequately rewarded in a buying situation for the sacrifice he has made. Once the customers purchase and use the product they may then either be satisfy or...
Credit appraisal process and customer satisfaction on home loans with reference to ING Vysya Bank Ltd
Market study - 46 pages - Business strategy
The changes after liberalization and globalization process was initiated in 1991 had a significant impact on the financial sector. In India, housing finance segment has increased in the recent years. Boost to housing can rejuvenate the economy. The success of the housing companies in the market...
Market research on customer satisfaction survey for Henkel (B2B)
Case study - 42 pages - Services marketing
This research was implemented to determine the level of Customer Satisfaction with Henkel Products and Services. It is a Business to business (B2B) research. The approach adopted for conducting the research includes surveys and personal interviews conducted in May 2008. Henkel deals...
Causes of employee and customer dissatisfaction
Essay - 3 pages - Management
Employee dissatisfaction in the HR department of the public sector is a matter of if employees within the HR department are happy with their jobs. It is through employee satisfaction survey that employee satisfaction can be measured. Such survey address such topics as workload,...
Comparison of customers'satisfaction and delivered quality in case of McDonald's and Burger King
Essay - 33 pages - Services marketing
McDonald's is the leading foodservice retailer globally with over30,000 local restaurants serving 52 million people in more than 100 countries daily. More than 70% of McDonald's restaurants worldwide are owned and operated by independent local men and women. The Burger King operates over...
Launching a Satisfaction Inquiry
Presentation - 26 pages - Communication
- Identify Your Target Audience: Clearly define the group of people you want to survey. Understand their demographics, preferences, and behaviors. This knowledge will help you tailor your approach. - Choose the Right Distribution Channels: Select the most appropriate distribution channels based...
Apprenticeship in Customer Service Support (CSS)
Diploma Thesis - 10 pages - Foreign markets
CSS service accompanies the sales representatives in order to support them for the cotations of the existing customers. While they are prospecting new customers or anything else, already known customers can send us a cotation request to ship their goods around the world. The...
Customer Orientation
Course material - 3 pages - Marketing theories
The approach of customer orientation can be explained in companies that highly value and give their customers a lot of importance. Such companies are said to be customer oriented. According to Bhasin (2018), their marketing strategies get designed with their customers...
Customer Relationship Management in Riyadh Bank
Case study - 15 pages - Management
Customer Relationship Management is a tool for attracting and retaining customers that a business has identified as potentially profitable in the long term. CRM can help businesses to build sustainable competitive advantage and protect their market share from possible erosion by new...
Customer service improvement
Case study - 3 pages - Educational studies
Anacceptable standard of customer service policy is becoming a major component in various business organizations due to the increased completion and customer awareness. The standard policy is essential to the management, employees and the potential customers. They enable the...
Customer relationship management in the pharmaceutical industry
Dissertation - 35 pages - Management
This document examines issues and approaches to various business strategies focused on different clients of French pharmaceutical laboratories. The idea was to reconcile two opposing stances: the industrial way of working opposed by a need to strengthen the image that the public has of the...
Starbucks: Delivering customer service
Case study - 3 pages - Management
By 2002, Starbucks had already been established as an unarguable leader on the US Specialty Coffee Market. However, recent market research is causing some concerns to the top management of the company. It indicates that the level of customer satisfaction declines. In order to...
Customer Relationship Management (CRM) and e-Commerce
Dissertation - 56 pages - Economy general
The twenty first century has seen a lot of changes in the business world. New business models have been developed, networks have increased, and certain concepts have evolved and become indispensable. Before the arrival of supermarkets, people used to shop at their neighborhood grocery store. But...
Customer relationship management in banks
Thesis - 25 pages - Management
Customer Relationship Management (CRM) is at the core of any customer-focused business strategy and includes the people, processes and technology questions associated with marketing, sales and service. Simply stated, CRM is about finding, getting and retaining customers. The...
Dell's customer relationship management (CRM) strategy
Thesis - 11 pages - Management
Customer Relationship Management (CRM) is one of the most efficient systems which could be implanted in a company for its success. CRM is a process, a data mining, a technology and a philosophy base on the customer which aims to strengthen the relationship between the...
Investing in customers
Essay - 10 pages - Services marketing
Investment is the choice by the individual to risk his savings with the hope to acquite a profitable gain. Indeed, in the best cases, the acquisition of an asset is the consequence of the expectation of future flows of income that will exceed the initial cost of the acquisition. Customer,...
Customer relationship marketing
Thesis - 10 pages - Services marketing
Traditional marketing strategies focused on the four Ps (price, product, promotion, and place) to increase market share. The main concern was to increase the volume of transactions between seller and buyer. Volume of transactions is considered a good measure of the performance of marketing...
