Brand Heritage and Customer Perception - An ethnographic study
Case study - 9 pages - Luxury marketing
Our mission was to find out if brand heritage is truly a purchase driver for luxury, because many would initially say yes. Of course, this is a pillar of luxury. Well, yes it is and luxury could not exist without it, but we got some interesting results about what consumers think about brand...
The genius app idea: the importance of flexibility and customer feedback
Case study - 2 pages - Startup, entrepreneurship
Coming up with good entrepreneurial ideas and knowing how to evaluate them is difficult. In this respect, the student made three main mistakes: having the wrong preconceived notions about entrepreneurship and start-up founders, failing to develop a prototype, and not adopting the lean startup...
The Implications of the Internet for Collaboration with Customers on Product Decisions
Essay - 7 pages - Marketing theories
Web 2.0 is opposed to web 1.0 (appeared in 1990) which was defined as a 'static web' where the user was passive and simply consume the information that came to him without intervening. The origin of the term Web 2.0 was introduced by Dale Dougherty of the company O'Reilly in 2004 and...
Customer Satisfaction and Its Impact on The Future Costs of Selling - Lim, L. G., Tuli, K. R., & Grewal, R. (2020)
Tutorials/exercises - 4 pages - Business strategy
The article by Lim et al. (2020) provides a combination of empirical along with theoretical research on the existence of a linkage between customer satisfaction and a firm's future selling costs (COS). The study investigates the matters not adequately scrutinized in dealing with...
The WidgetTech Customer Satisfaction Survey
Case study - 3 pages - Clients and users behaviour
WidgetTech is a leading technology company that specializes in manufacturing and selling cutting-edge widgets. Over the past few years, WidgetTech has experienced a significant drop in customer satisfaction scores. Their customers, who come from a wide range of industries, have...
Marketing in Japan - Create a buzz and retain Japanese customers for 7-ELEVEN by using Social Networks Site
Case study - 6 pages - International marketing
Japanese convenience stores offer drinks, food and daily products every day 24 hours a day. The 3 major convenience stores in Japan, also called Konbini, are 7-ELEVEN, Lawson and Family Mart... The mission statement of the company is to provide a complete range of products to the conscious...
Customer Orientation
Course material - 3 pages - Marketing theories
The approach of customer orientation can be explained in companies that highly value and give their customers a lot of importance. Such companies are said to be customer oriented. According to Bhasin (2018), their marketing strategies get designed with their customers...
Apprenticeship in Customer Service Support (CSS)
Diploma Thesis - 10 pages - Foreign markets
CSS service accompanies the sales representatives in order to support them for the cotations of the existing customers. While they are prospecting new customers or anything else, already known customers can send us a cotation request to ship their goods around the world. The...
Employee Selestion Techniques for a Customer Advisor
Case study - 2 pages - Management
For this assignment, the elected job is Customer Advisor in the bank HSBC. This job is interesting to study because it is multi-tasking and requires soft skills. What's more, the banking context is very specific, for it deals everyday with sensitive data and complicated situations....
Customer value creation: The case of Beats Electronics
Case study - 3 pages - Business strategy
Value creation is one of the core aspects of any firm as it is linked to shareholder value. It is important to care about the manner in which customers place value in the brand. Customer perceptions of value are often unclear which creates a wide opportunity for companies to tap...
Causes of employee and customer dissatisfaction
Essay - 3 pages - Management
Employee dissatisfaction in the HR department of the public sector is a matter of if employees within the HR department are happy with their jobs. It is through employee satisfaction survey that employee satisfaction can be measured. Such survey address such topics as workload, compensation,...
Accounting for Customer Incentives
Essay - 2 pages - Accounting
In an effort to increase its customer base, Runway implemented a customer referral marketing campaign. Here, existing customers of Runway can refer a friend to it and receive $25 credit towards purchase of future merchandise. The terms and conditions are that the existing...
Customer Relationship Management in Riyadh Bank
Case study - 15 pages - Management
Customer Relationship Management is a tool for attracting and retaining customers that a business has identified as potentially profitable in the long term. CRM can help businesses to build sustainable competitive advantage and protect their market share from possible erosion by new...
Customer service improvement
Case study - 3 pages - Educational studies
Anacceptable standard of customer service policy is becoming a major component in various business organizations due to the increased completion and customer awareness. The standard policy is essential to the management, employees and the potential customers. They enable the...
Starbucks: Delivering customer service
Case study - 3 pages - Management
By 2002, Starbucks had already been established as an unarguable leader on the US Specialty Coffee Market. However, recent market research is causing some concerns to the top management of the company. It indicates that the level of customer satisfaction declines. In order to respond the...
Analysis of how business companies can increase brand awareness and customer interaction through the use of social media
Essay - 3 pages - Political science
The arrival of new technology has raised a number of new issues for managers and leaders. The use of the internet is an unavoidable feature of today's business environment, as it can be very productive to companies. Email can be used as a very potent business tool, enabling business transactions...
Selling through customer business development: P & G
Case study - 10 pages - Business strategy
In the 80's, manufacturers began to spend money to better understand consumers, and P&G more than anyone. However, they never really asked, if these needs were the same in retailers. It was the period when P&G decided, to change the sales department into a more strategic department named...
Consumer behavior: Influence of customer needs, organization motivations and goals
Thesis - 5 pages - Management
In today's competitive business environment, the key to a company's survival lies in its ability to identify and influence unsatisfied consumer needs in a marketplace crowded with players. From the marketing/consumer behavior standpoint, there are differences and similarities between promoting...
Customer Relationship Management (CRM) and e-Commerce
Dissertation - 56 pages - Economy general
The twenty first century has seen a lot of changes in the business world. New business models have been developed, networks have increased, and certain concepts have evolved and become indispensable. Before the arrival of supermarkets, people used to shop at their neighborhood grocery store. But...
Management of customer service
Case study - 3 pages - Management
A good attitude to a customer, mostly through good listening skills, indicates an active service oriented attitude. Thus, customer servicing personnel are advised not to talk along much but: • Be attentive to what the client says, • Ask questions and encourage them to...
AMD: A Customer-centric approach to innovation
Case study - 9 pages - Business strategy
This report focuses on the microprocessor manufacturer AMD's current and future positioning on the processor market. It first analyzes AMD's prospective growth: Could the company's success in servers be leveraged to other segments? Then, it analyzes the competition with Intel: will...
Dell's customer relationship management (CRM) strategy
Thesis - 11 pages - Management
Customer Relationship Management (CRM) is one of the most efficient systems which could be implanted in a company for its success. CRM is a process, a data mining, a technology and a philosophy base on the customer which aims to strengthen the relationship between the...
AMD: A Customer-centric approach to innovation - published: 28/11/2011
Essay - 9 pages - Management
AMD was founded in 19691 by Jerry Sanders, formerly of Fairchild Semiconductor. The company started to focus on microprocessors in the mid 1970s. It designed and manufactured microprocessors for the computing, communications, and consumer electronics market. The company employed 9,000 employees2....
Customer relationship management in the pharmaceutical industry
Dissertation - 35 pages - Management
This document examines issues and approaches to various business strategies focused on different clients of French pharmaceutical laboratories. The idea was to reconcile two opposing stances: the industrial way of working opposed by a need to strengthen the image that the public has of the...
Managing employees to satisfy and retain customer
Thesis - 4 pages - Management
The modern business world has offered a plethora of purchasing options to the everyday consumer. The extensive purchasing option has led to the production of similar products by multiple competitors. This condition has further increased the intensity in competition, where companies' are focusing...
Customer retention in financial institutions (banks)
Thesis - 6 pages - Management
The customer loyalty program was first implemented by American Airlines in the United States in the year 1981. Today, virtually all airlines have adopted the customer loyalty program and is currently followed by other business sectors. Ever since the initiation of the...
Measuring customer satisfaction in industrial markets
Thesis - 8 pages - Management
Customer satisfaction is a fundamental concept of marketing that has been the source of many studies in the consumer market. Measuring customer satisfaction is a process that is now well assimilated and widely used by companies in B to B transactions. The question arises about the...
E-Tourism in Europe. The E-CRM and ITCs adoption issues: how to retain customers?
Case study - 37 pages - Economy general
E-tourism offers the potential to make information and booking facilities available to a large number of consumers at a relatively lower cost. Among its several advantages are that it enables the tourism sector to make large scale savings on the production and distribution of print and other...
Comparison of customers'satisfaction and delivered quality in case of McDonald's and Burger King
Essay - 33 pages - Services marketing
McDonald's is the leading foodservice retailer globally with over30,000 local restaurants serving 52 million people in more than 100 countries daily. More than 70% of McDonald's restaurants worldwide are owned and operated by independent local men and women. The Burger King operates over...
Investing in customers
Essay - 10 pages - Services marketing
Investment is the choice by the individual to risk his savings with the hope to acquite a profitable gain. Indeed, in the best cases, the acquisition of an asset is the consequence of the expectation of future flows of income that will exceed the initial cost of the acquisition. Customer,...
