How do companies maximize the return on corporate philanthropy?
Essay - 36 pages - Business strategy
Corporate philanthropy has been common for the last 50 years. After the mid 1990's companies started to align their philanthropy programs with the business interests. This results in a convergence of social and economic objectives: strategic corporate philanthropy. But what...
Bangladesh Factory Collapse
Case study - 11 pages - Finance
In the recent past, organizations have increased their attention on corporate social responsibility (CSR). This follows numerous transformations in the contemporary society, such as globalization and technological differentiation. Therefore, as an ethical practice as...
Serving the Bottom of the Pyramid: Between poverty, business and innovation
Case study - 18 pages - Educational studies
Since the mists of time many people have reflected and worked on the issue of poverty, Mandela (2005), in an interview, argues that ‘like slavery and apartheid, poverty is not natural. It is man made and it can be overcome and eradicated by the actions of human beings.' Even earlier it has...
Johnson & Johnson and ethical practices
Case study - 2 pages - Business strategy
Missions and values of an organization are meant to direct the business communication process during a time of crisis. If an organization's customers were valued and made a top priority and regarded profits were placed second this would assist and direct the communication process in event of a...
The stakeholders
Worksheets - 10 pages - Management
In 1916, the car manufacturer Ford made enormous productivity gains. It decided not to give the shareholders with profits enormous dividends, but chose to increase the wages of employees, and to decrease the price of its cars in order to develop its market. Three years later, the supreme yard of...
Environmental sustainability of events
Tutorials/exercises - 7 pages - Educational studies
In this report the author aims to educate the readers regarding environmentally sustainable event management. The author believes that in today's trend it is very important not only for event managers but also people from all other sectors to think about our environment and how our day to day...
Cartier's global operations
Market study - 7 pages - Business strategy
The famed watch and jewelry House of Cartier, one of the classiest brands in the industry, can trace its origins back to 1847, when Louis-Francois Cartier opened a small jewelry store in Paris. Over the years, the brand has evolved to become the official jeweler of the Royal courts of England,...
The impact of globalisation on the Aviation industry
Essay - 5 pages - Social, moral & civic education
Corporate social responsibility or CSR has become an imperative for modern organizations. Although companies are expected to develop and implement formal policies that ensure that they are contributing to the communities in which they operate, the development and...
Cartier in the UK and across the globe
Market study - 10 pages - Business strategy
One of the most revered names in jewelry, Cartier Monde (French for "World") is also the world's largest luxury jeweler, operating nearly 200 retail stores in over 125 countries. The famed watch and jewelry House of Cartier, one of the most recognized brands in the industry, was founded in...
Management of human resources: L'Occitane
Essay - 18 pages - Human resources
Olivier Baussan founded the company l'Occitane in 1976. At the beginning the main idea was to manufacture natural products, thanks to ingredients coming from near Provence. L'Occitane's activity consists in providing natural and quality products for hair and body to favor wellbeing and...
Ben & Jerry's ice cream: Environmental policy report
Essay - 11 pages - Business strategy
Hailing from a single store in Vermont, created by two men making ice-cream, Ben & Jerry's has rapidly become a truly global company, employing 514 people in the US alone, and operating 550 small ‘Scoop Shops' spread across the US and 23 other countries across the world. By their own...
Internationalization strategy of the Accor group
Thesis - 25 pages - Business strategy
Accor is one of the major French groups to have an international base, and is distinguished by a remarkable internationalization strategy. The main ambition is to ensure the continued growth of the business and ensure its sustainability. What then are the strengths and weaknesses of Accor which...
Internationalization with a concrete example of the IKEA group
Case study - 70 pages - Finance
In specialty marketing and strategy management, in order to acquire the basic knowledge necessary for any manager, we studied the strategic concepts and phases of internationalization of a large group of Sweden: IKEA. Thus, by using personal research and theoretical concepts seen in class, we...
The Film, "Class Action" - Problem Based Learning Task
Case study - 3 pages - Film studies
The film, “Class Action” by Michael Apted (1991) is a legal/law -themed movie that is concerned with injuries that a defective automobile causes. The lawsuit takes a rather interesting dimension when it becomes apparent that the defence attorney and the plaintiff's attorney have a...
Civil Society NGOs & Private Sector Com-panies: Towards Cooperation?
Essay - 14 pages - Political science
In 2005, DuPont, an American chemical company and Environmental Defense Fund (EDF), an environmental advocacy group, engaged in a partnership aiming at ensuring responsible development of a new high-tech domain, nanoscale materials. The project was also aimed at communicating with the global...
PESTEL Analysis - Carlson Wagonlit Travel
Case study - 5 pages - Tourism marketing
CWT... 3 letters in a short but telling acronym: "Carlson Wagonlit Travel" is a name that does not go unnoticed in the business travel industry. The firm took its marks in 1872 when the Belgian Georges Nagelmakers innovated by creating a company with the sole purpose of serving the traveler. The...
Commercial strategies and management policies of Lagardère
Essay - 16 pages - Management
Lagardère SCA is a French media and high-technology company. The Company, headquartered in Paris, operates through two business segments: Lagardère Media, which constitutes the core of its activities, and the high-technology division, EADS, in which it holds a 14.98% share. Lagardère Media is a...
Case study: Leadership and management of Starbucks
Case study - 11 pages - Management
Starbucks' CEO, Orin Smith, and the Board of directors play a central role in the organizational context of the company since they can arbitrate between the internal and external constraints and thus decide what organizational structures and policies have to be implemented. Mission and goals:...
Sustainable development and tourism - Example of Accor
Dissertation - 40 pages - Management
For a few years already, we have attended a real awakening of the individuals, companies and public authorities on the need for acting for a sustainable development of planet. Within the framework of our study we will be able to be interested in a sector touched particularly by this topic:...
The evolution of ethics in management.
Essay - 6 pages - Management
Now it is common knowledge that ethics and management go hand in hand. Through ethics, management is made more human. Although in the advent of management during the time of this is truly not the mindset. The focus was on production and output. The main concern regarding people is how to make...
European integration process and its influence for business: Case of Danone
Thesis - 18 pages - Business strategy
Within the last decades, globalization has changed the face of the world with a shift from ‘nationalism and protectionism' to the idea of a ‘global village'. A new world economic order emerged and the regional and multinational trade agreements and free trade areas played a key role in...
Microsoft Green Solutions : Communication Plan (April 2008)
Case study - 11 pages - Ecology & environment
A recent trend in customer relationships puts an important emphasis on corporations' behavior towards environmental issues. Several non-governmental organizations have pointed out companies that had been engaged in activities damaging the environment. Among them was Greenpeace which targeted...
Chocri chocolates in the Japan market
Market study - 13 pages - Services marketing
The focus point in the following marketing strategy will be the German chocolate company “Chocri” that was founded in 2008 as a limited company. Based on German law, the company is included in the so called group of “corporate enterprises”. The main characteristic is...
HP's supply chain: An interview with a Procurement and Supply Planner
Case study - 4 pages - Logistics
The following report was made in the wake of an interview with Thomas Gobillot, Procurement and Supply Planner at HP in Grenoble in September 2007. The initial focus will be on the HP enterprise and the organization of its supply chain. Then the strategic choices made by HP and the craft of...
British Petroleum and the BTC pipeline
Case study - 7 pages - Management
The BTC (Baku-Tblisi-Ceyhan) project is a 1,770 km long pipeline which will transport up to one million barrels of oil per day from the Sangachal terminal next to Baku in Azerbaijan, then through Tblisi in Georgia, and finally to a new marine terminal at Ceyhan in Turkey. Eleven large oil...
Competitive Environment Analysis : Haagen- Dazs
Case study - 24 pages - Business strategy
Since it was created in the early 1920s, Häagen-Dazs has become a strong and powerful brand, and is well established in the ice cream market. The company has made quality and originality its motto. Its philosophy is also based on the same principles: 'Find the purest and the finest...
Nikon : A market analysis on its Global Operations
Market study - 7 pages - Business strategy
Nikon Corporation is one of the leading companies in the world in the field of optics and imaging. It currently holds the second rank in the areas of photolithography and semiconductor fabrication. It is headquartered out of Tokyo, Japan. The company was founded on 25th July, 1917 when all three...
How to reduce the turnover of a company dependent on a single supplier by developing a multi-supplier and international merchant site?
Dissertation - 28 pages - Digital & e-marketing
MANICO is an ESPRIT franchise. This type of contract creates a high dependency on a single supplier and eliminates any possibility of online sales. In order to reduce this reliance on ESPRIT, the company wishes to develop a merchant website with several French and foreign brands and to provide...
PESTEL Analysis - Amazon
Case study - 5 pages - Distribution marketing
In 1994 Jeff Bezos held a high-powered position as the vice-president of a prominent Wall Steet firm. However, Bezos became aware of the internet business boom which was taking place around the world and left his position to start his own business in what he calls his "regret minimisation...
Strategic analysis - Yahoo case study
Case study - 13 pages - Services marketing
The underlying mission of Yahoo is to “connect people to their passions, their communities, and the world's knowledge.” To ensure this, Yahoo offers a broad and deep array of products and services to create unique and differentiated user experiences and consumer insights by...
