The case Starbucks (2006)
Case study - 36 pages - Business strategy
Starbucks, was created in 1971 after noticing how much some Americans love coffee, has now become the largest global network of "coffee houses". In 2005, the company had an average of four new stores opening a day, around the world. The rapid development of the sign is impressive. Market...
Starbucks - Organisation and Management
Case study - 9 pages - Management
In 1971 the story began, three Seattle entrepreneurs started the Starbucks Corporation. They sold whole bean coffee in one store. After 11 years, their business had grown tremendously and they hired Schultz in 1982 to be the manager of retail and marketing. He had some ideas, he 'advised that...
International Business Environment assignment: an analysis of the national business system and cultural conditions in China and assessment of how this will affect SuperSam
Dissertation - 24 pages - Services marketing
Choosing China as a host country for an International Business Environment assignment offers three advantages: first, since 1979, China has faced major economic and political changes. Second, it has been very successful in attracting foreign direct investment, i.e., in 1995, China was the second...
Strategic Analysis of HR for Alcatel-Lucent: A merger facing HR & management culture issues
Dissertation - 11 pages - Human resources
In this document, we focus on the analysis of the human resources function of a huge company, which is unique because it is in the perspective of a merger between Alcatel and Lucent. We have first presented an overview of the merger to position the sector, and concluded this part with a SWOT...
Pepsi - UK
Market study - 10 pages - Business strategy
Caleb Bradham, who was a pharmacist, found the Pepsi-Cola in 1898 in New Bern, North Carolina. It was initially known as "Brad's Drink" and later named Pepsi-Cola in 1903. Pepsi-Cola started its sale in UK in 1953 and ever since there is no looking back. In the United Kingdom, it has grown to...
Volkswagen USA: Will product diversity help Volkswagen UK overcome the adversities it has been facing?
Market study - 10 pages - Business strategy
"Among the many car manufacturers who have created a buzz with their many models, German car makers occupy a special place in the world. One of the German manufacturers, who has managed to carve a niche for itself, is Volkswagen. Volkswagen of America, (VWoA) as it is known, is the North...
SWOT and PESTEL Analyses - British airways
Presentation - 40 pages - Business strategy
Support Activities: Infrastructure, Human Resource Management, Technology Development, Procurement.(the acquisition of appropriate goods and/or services at the best possible total cost of ownership to meet the needs of the purchaser in terms of quality and quantity, time, and location) Primary...
Is there a place for sustainable marketing in the beauty world?
Dissertation - 39 pages - Luxury marketing
Sustainability is not a new trend. It appears for the first time in the 1970s. For many years, beauty brands knew zero competitions. This market changed with the arrival of new brands such as NYX cosmetics, ELF, or Kiko Makeup. Now, we can talk about fast beauty, an industry where we promote...
Competitive environment analysis: H&M
Thesis - 8 pages - Services marketing
We chose to write our report about H&M for many different reasons. First of all, even if we focus on the French market, the fact that H&M is a global brand, operating from nearly everywhere in the world, both made us sure that we would have to analyze a very strong and efficient strategy, and to...
Strategic problems facing Human Resource Managers (HRM) operating in multi-national companies (MNC)
Essay - 7 pages - Criminal law
A multi-national company is a company that has been formed to operate across known international physical boundaries (Cooke, 2003). These companies are often located to other international countries apart from the parent country in which it was originally founded. These multinational companies...
Kompan from a supply chain perspective
Case study - 3 pages - Management
from a supply chain perspective and then asses the possibilities for innovation that arises because of this. •Benefits and challenges: we interpret these as to what extent the acquisition strategy creates benefits and challenges when aligning information and material flow as well as...
Business report: H** M** France - press agency, advertising
Internship report - 15 pages - Medias&communication marketing
The H** company in which I am doing my internship is a very complex company that deserves a lot of explanation in order to understand all the workings of the company. Indeed, the organization is international, the group is quoted on the "Stock Exchange" and has a very heavy weight in the...
An overview of the Indian cigarette industry
Market study - 29 pages - Business strategy
The Cigarette Industry is one of the oldest industries in India (almost 100 years old). It is an important agro-based industry. It is highly labor intensive and provides livelihood to about thirty million people directly and indirectly. India's tobacco industry is one of the largest in the...
Leeds Metropolitan University: business strategy
Case study - 20 pages - Services marketing
According to the strategic review undertaken on October 2011, report discovered the opportunity and Threats for Rezidor as Figure 1 shows, not all the facts on the O/T have been stressed under the current strategic plans of company. Rezidor's vision ‘Yes I can' has clearly set the target for...
Working capital and ratio analysis: BHEL Hyderabad
Case study - 60 pages - Finance
GROWTH : To ensure a steady growth by enhancing the competitive edge of BHEL in existing business, new areas and international operation so as to fulfill national expectations from BHEL. PROFITABILITY: To provide a reasonable and adequate return on capital employed, primarily through...
Marketing Issues in Humanitarian Non-Governmental Organizations
Dissertation - 15 pages - Brand management
Non-profit organizations have only recently integrated marketing as a part of their strategy. These relatively new behaviours are still lacking for implementation. Indeed, Non-Profit Organizations (NPO) are still sceptical regarding the utility, effectiveness and reputation of using marketing in...
Child labor in the clothing industry
Essay - 6 pages - Human resources
The world is becoming more and more interconnected and firms are facing evolving challenges. With the increased globalization, companies are competing not only within their national borders but also against multinational companies. This heightens the pressure stressed on all the businesses to...
To what extent the Fair Trade can move from a niche market to the mainstream and sustainable business?
Tutorials/exercises - 47 pages - Economy general
“This is the moment when we must build on the wealth that open markets have created, and share its benefits more equitably. Trade has been a cornerstone of our growth and global development. But we will not be able to sustain this growth if it favors the few, and not the many. Together, we...
Impact of information's sharing and collaboration on sustainable practices of national bank of Abu Dhabi
Case study - 28 pages - Finance
The aim of this paper is to provide detailed information about sustainable practices in information in supply chain and the impacts in the business world. A case study was embarked on of the National Bank of Abu Dhabi one of the world's safest bank and a bank with branches and office in other...
The French ADEO group: Case study
Case study - 100 pages - Business strategy
Just a few volumes have been dedicated to private labels and all of them focused on the marketing side only. A brief part of this work also aims at describing the way private labels are marketed in DIY retail stores. Here, the description of the marketing side is a simple link to get to the real...
Huawei: An Analysis of the company's strategies and success in UK market
Market study - 10 pages - Business strategy
"Huawei has been a success in the UK (United Kingdom) market, but has not left the kind of impression that it has left in some of the other markets. Huawei has been at the forefront of constant innovation and new product design. The entry of the company in the UK market was marked by the year...
Lloyds TSB's mergers
Case study - 10 pages - Business strategy
Lloyds TSB Group is fourth biggest British clearing banks in the United Kingdom. It offers a broad variety of global banking and financial services. It has almost 3,000 branches throughout the United Kingdom, and its global business is conducted in 47 countries, with the United States, Canada,...
Patagonia company
Case study - 17 pages - Business strategy
Nowadays, people increasingly realize that the earth is in danger and that if we keep on damaging it the future generation will face significant problems such as lack of water, of natural resources and global warming. That's why many actions are taken by numerous organisations and that people not...
The Digital Transformation of BNP Paribas
Case study - 15 pages - Bank marketing
This report will focus on a traditional French bank: BNP Paribas. Indeed, the objective will be to take a look at its evolution since its creation and how it has adapted to the evolution of technology. Faced with a growing Fintech industry, it is interesting to understand how BNP Paribas is...
Heritage Management: How Can Finance Professionals Propose Wealth Management Strategies Adapted to the Needs of Their Clients?
Dissertation - 25 pages - Heritage and real estate
Wealth management is a hot topic that is of increasing interest to individual and professional investors. Indeed, faced with the complexity of the financial markets and the diversity of investment products, asset management has become a necessity for investors wishing to preserve and enhance...
British Petroleum Company - free market, Sustainable Management Futures
Case study - 5 pages - Educational studies
The free market theory postulates that there should be numerous participants within the same market engaged in the buying and selling of numerous and varied products. All such producers have the opportunity to take part in production activities and, therefore, share the profits present in...
The ITC group in a growing FMCG sector
Tutorials/exercises - 50 pages - Business strategy
Well-established distribution networks, intense competition between the organized and unorganized segments characterize the FMGC sector. It is expected to grow by over 60% by 2010. That will translate into an annual growth of 10% over a 5-year period. It has been estimated that FMCG sector will...
Nikon's growth in the UK market
Market study - 10 pages - Business strategy
As a part of its global expansion plans, Nikon established its UK (United Kingdom) office in the year 1979 at Surrey. This was also seen as a precautionary move to establish its presence in the European market and check the growth of its competitors (like Kodak and Fuji) in these markets. Since...
Starbucks - Going global fast: Case study
Case study - 4 pages - Business strategy
The international coffee market is a very competitive market. There are increasing numbers of competitors, such as full service restaurants and other coffee shops, entering the growing specialist coffee market in recent years. Starbucks must be aware of this strong competition all over the world...
Johnson & Johnson: US vital for long term sustainability
Market study - 10 pages - Business strategy
Largest OTC healthcare drug manufacturer in United States Largest OTC healthcare distributor and manufacturer in United States, with market share of 18.1% in 2010. The company offers consumers pharmaceuticals and medical diagnostic devices across 60 countries worldwide. Medical devices &...
