SWOT Analysis - Airbus
Case study - 5 pages - Tourism marketing
Airbus is a European aeronautics company founded in 1970 and has since become one of the world leaders in the sector. The originality of Airbus lies in its European constitution. Originally in the form of a consortium of several European countries. Its head office is based on Toulouse and its...
SWOT Analysis - Walt Disney
Case study - 5 pages - International marketing
The Walt Disney Company is an American company founded in 1923 and specializing in the field of entertainment. It was originally a cartoon studio created by two brothers, Roy & Walt Disney. Success was quick, and the group quickly grew in size. In the 1950s, the company turned to the production...
Porter's Five Forces - Emirates
Case study - 4 pages - Tourism marketing
Emirates is one of the best known and largest airlines in the world. Its main hub is located in Dubai, United Arab Emirates. EMIRATES was founded in 1985, making it one of the first historic companies in the Middle East. One of its main competitors, QATAR AIRWAYS, for example, only started...
European urban policies - A summary note on the urban agenda for the EU
Summary - 15 pages - Social, moral & civic education
Today more than half of the world's population lives in urban areas. This figure is projected to increase to 80% by 2050 (United Nations, 2019). Even though Cities are home to many complex, interlinked challenges (related to climate control, energy efficiency, pollution, and many more) they...
Essay: the coronavirus crisis, a result of political mistakes across the world?
Essay - 4 pages - Political science
Mistakes often take place when critical policy-making institutions and politicians take wrong decisions - for instance through under-reaction or overreaction to critical issues, as a result of preoccupation with symbolic and ideological concerns - or as a result of the adoption of wrong policy...
Femicide and Human Rights: Understanding and Classifying Gender-Based Violence under E.U. Law
Thesis - 20 pages - Public liberties
In 2008, the United Nations Secretary-General Ban Ki-moon, during the launch of a campaign intending to end violence targeting women, said that the only global truth is that "violence against women is never acceptable, never excusable, never tolerable". The statement was a revelation that society...
Poverty Justification
Essay - 3 pages - Sociology & social sciences
Poverty is a persistent and intricate problem that has affected billions of people worldwide. The key to any effective strategy for fighting poverty is to look behind the surface of poverty and find out whether the reasons for its prevalence are mainly due to circumstances or cultural attitudes....
Is there a place for sustainable marketing in the beauty world?
Dissertation - 39 pages - Luxury marketing
Sustainability is not a new trend. It appears for the first time in the 1970s. For many years, beauty brands knew zero competitions. This market changed with the arrival of new brands such as NYX cosmetics, ELF, or Kiko Makeup. Now, we can talk about fast beauty, an industry where we promote...
SWOT Analysis - McDonald's
Case study - 5 pages - Brand management
The McDonald's Group (full name: McDonald's Corp) is undoubtedly one of the best-known groups in the world. The emblem of fast food (and sometimes even a symbol of junk food), the group offers fast food services (burgers, salads, wraps), on-site, take away, drive-through or delivery...
Porter's Five Forces - Qatar Airways
Case study - 6 pages - Tourism marketing
Qatar Airways is the national airline of the State of Qatar. It is one of the best airlines in the world, according to several awards won for several years in a row. The companies head office is located in Doha, Qatar, which, in just a few years, has become a veritable air hub for the five...
How should Brazil tackle poverty and inequalities?
Essay - 6 pages - Economic politics
In an article written in French and titled "La lutte contre les inégalités au Brésil : une analyse critique de l'action du gouvernement de Lula" (2011), researcher Mylène Gaulard attempts to highlight the chronic inability of Brazilian public authorities to resolve the two most important...
How does the phenomenon of unemployment impact Brazil both economically and in its development?
Essay - 5 pages - Micro-economy, job-unemployment
With an area of 8,514,876 km², Brazil is one of the five largest countries in the world. It is located in Latin America and borders seven countries, some of which are Argentina, Bolivia and Uruguay. Brazil is also the eighth-largest country in the world with a GDP of 2054 billion dollars....
Artificial intelligence in Healthcare Industry - A.I in Medical Technology : Medical Imaging
Dissertation - 35 pages - Management
Nowadays, we hear about artificial intelligence all around us and more specifically in the automotive, economic, computer and health sectors. The primary goal of artificial intelligence at its inception in the 1950s was to improve and extend human capabilities with machines (Pallanca O., and Read...
Reflections on Brexit and personal development: navigating challenges and opportunities
Tutorials/exercises - 8 pages - Economy general
Brexit's impact encompasses numerous areas - from trade and investment to immigration and regulation. These areas are interrelated, and changes in one aspect could have knock-on effects on others, contributing to the complexity. For instance, new trade agreements could affect investment...
Entrepreneurship Among Young People - How does the Emancipation of Young Graduates Ring a New Dynamic to their Professional Evolution?
Dissertation - 30 pages - Business strategy
Many young people, especially in developing countries, tend to view entrepreneurship as a viable and attractive path. Many young people, especially in developing economies, turn to entrepreneurship because of a lack of employment opportunities. The role of this thesis is to understand the...
The impact of telehealth policy on Doctor of Nursing Practice
Essay - 3 pages - Medical care & personal assistance
Telehealth, or telemedicine, involves using communication technologies to provide care at a distance (Holtz, 2022). Telehealth has rapidly emerged as an essential tool in healthcare delivery, combining advances in computer science, communications, medical technologies, and informatics (Holtz,...
PESTEL Analysis - Fitbit
Case study - 5 pages - Sport marketing
“Innovation meets motivation”, this is the main slogan for this very popular brand of fitness wearable gear and it very aptly describes what the company has tried to achieve since it was founded in 2007 by James Park, CEO and president and Eric Friedman who is the chief technology...
How and why has the environment become so important in the field of tourism and luxury hotels?
Case study - 5 pages - Tourism marketing
The whole text explains the importance of linking sustainable development with luxury hotels. This importance is reflected in many of the establishments that the palaces have introduced. That's why the case study focuses on the Parisian palace The Plaza Athénée, which is located in the 8th...
Pestel Analysis - Airbus
Case study - 5 pages - Tourism marketing
The Airbus company operates in the aeronautics sector, which includes a civilian component and a military component. Airbus was created in 1969, following an agreement between several European powers, notably France, Germany and England. The head office is located in France, near Toulouse. The...
Marketing Mix - Zara
Case study - 4 pages - Fashion and ready to wear marketing
Zara is a Spanish brand of clothing for women, men and children. A few years ago, the brand created a line called Zara HOME, which includes decorative objects and articles intended for the home, sold in different stores. The Zara brand is owned by the Spanish group Inditex. Zara is originally...
PESTEL Analysis - Zoom
Case study - 4 pages - ICT marketing
Zoom is an American company specialising in telecommunications, mainly offering conference calls, videos, online messaging services and even online group meetings. Its head office is located in California. Its main shareholders are investment funds such as The Vanguard or Morgan Stanley...
SWOT Analysis - IBM
Case study - 5 pages - ICT marketing
IBM is the acronym for International Business Machines Corporation, which is an American multinational corporation engaged in the manufacture of computer software, hardware, and computer products and services. The multinational dates back to 1911 through a merger of the Computing Scale Company...
SWOT Analysis - Vodacom
Case study - 5 pages - ICT marketing
Vodacom is a company that originated in South Africa in 1993, founded by Alan Knott-Craig Senior, who later handed the reins over to his son, Alan Knott-Craig Junior. The company has become the leading purpose-led African provider of financial and digital services, and connectivity, offering a...
Market Study - The Do it Yourself in the UK
Market study - 9 pages - Distribution marketing
The world's do-it-yourself home development market has gotten expected to reach 27 billion pounds by the fourth quarter of 2022, at an intriguing Compound Annual Growth Rate of 40 percent between 2017 and 2022 (Seo et al., 2021). The United Kingdom has not only managed to achieve but also...
Strategic Human Resource Management - Southwest Airlines
Case study - 4 pages - Human resources
"Human Resource Management (HRM) is a strategic approach to managing employment relations which emphasize that leveraging people's capabilities is critical to achieving competitive advantage, this being achieved through a distinctive set of integrated employment policies, programs and...
Heritage Management: How Can Finance Professionals Propose Wealth Management Strategies Adapted to the Needs of Their Clients?
Dissertation - 25 pages - Heritage and real estate
Wealth management is a hot topic that is of increasing interest to individual and professional investors. Indeed, faced with the complexity of the financial markets and the diversity of investment products, asset management has become a necessity for investors wishing to preserve and enhance...
Chinese Immigration In The United Kingdom
Essay - 9 pages - International relations
Chinese migrants were often overlooked because they were never one of the largest immigrant groups in the United Kingdom. But their presence has been and is still significant. There are many reasons for Chinese people to consider migrating to the UK. In the study of migration, push factors...
Sport Barantula, a new sportswear brand
Case study - 7 pages - International marketing
We are an upcoming unlaunched business that specializes in offering sportswear with Celtic-inspired motifs. Our goal is to provide high-quality and stylish products that meet the needs of sporty students, outdoor adventurers, and fitness fanatics. That's why our mission is to provide athletes...
Macroeconomics Theory
Course material - 57 pages - Theories and economic notions
A confusion is often made between the level of GDP and the growth of GDP. The growth of GDP is the slope of the blue line while the level of GDP is the relative position of the GDP curve to the trend curve. It's entirely possible for a country to experience strong GDP growth while still...
Problem of Practice Gap and Root Cause Analysis - Feeding America
Case study - 7 pages - Management
As the Financial Director at Feeding America, my role is multifaceted and critical to the organization's success in addressing hunger and food insecurity. I oversee all financial aspects of the organization, including budgeting, financial planning, accounting, and reporting. Additionally, I...
