Entry mode decisions, internationalization and global marketing - The case of French Cakes
Case study - 5 pages - International marketing
When companies enter foreign markets, they make decisions about what kind of marketing and organizational setup to choose - these are called entry modes decision. The process of internationalization begins with the choice of foreign markets in which the company hopes to enter. In addition to...
SWOT Analysis - Vodacom
Case study - 5 pages - ICT marketing
Vodacom is a company that originated in South Africa in 1993, founded by Alan Knott-Craig Senior, who later handed the reins over to his son, Alan Knott-Craig Junior. The company has become the leading purpose-led African provider of financial and digital services, and connectivity, offering a...
PESTEL Analysis - Lafuma
Case study - 5 pages - Sport marketing
Lafuma is a pioneer in the field of outdoor sports equipment. Since 1930, it has designed and manufactured sports and leisure equipment in France. Over time, the company has evolved. In fact, metal frame backpacks were introduced by the company in 1936. The company began manufacturing camping...
Global Business Economics and Finance - AmRest Holding SE
Case study - 13 pages - International economy
AmRest Holdings SE is a public limited company with operations in the global bar and restaurant industry. The firm's headquarters are in Madrid, Spain. AmRest enjoys market dominance in Eastern and Central Europe. It operates several subsidiary firms, including Burger King, Pizza Hut,...
Cultural Differencies in International Business Negotiation: the Need for an Assessment of Influencial Factors
Litterature review - 14 pages - Management
With social conflict being ubiquitous, conflict management is a major challenge for humanity. Recently, researchers have advanced several theories and research on constructive solutions for conflict management. Negotiation is then proposed as the most effective way to do this according to...
Italian taxation
Market study - 2 pages - Foreign markets
Transactions between companies within the same group may deviate from the entrepreneurial logic typically governing transactions between two independent parties, which are primarily profit-driven. To prevent the detrimental practice of "shifting profits" from one jurisdiction to another merely to...
Introduction to Financial Markets and Institutions
Course material - 2 pages - Finance
This document contains an introduction course to Financial Markets and Institutions.
Communication Strategy for San Diego Gas & Electric (SDG&E)
Case study - 3 pages - Communication
San Diego Gas & Electric (SDG&E) is a renowned energy utility that caters to the needs of the 3.4 million customers in the greater San Diego and southern Orange County regions in California. For the company to distribute electrical and gas energy and push the upgrade of infrastructure,...
Organizational Diagnosis - Brazily Fitness
Case study - 9 pages - Management
Brazily Fitness, a reputable company with a strong Brazilian identity, which is among top brands in the industry with fitness and nutritional services, is optimistic about growing and spreading services. Notwithstanding this, the organization is confronted with the unsympathetic issue of...
Global Strategy in Enterprise Operations - Unilever
Case study - 5 pages - Business strategy
A global strategy in enterprise operations evokes an organization operating in various countries with several subsidiaries. An operational strategy that allows for the international expansion of an enterprise and facilitation of international trading becomes a company operating within an...
Business Model Canvas - Tesla, Inc.
Case study - 2 pages - Business strategy
Tesla, Inc., one of the most profound innovators, challenges the auto industry standards by introducing software-driven electric cars and green solutions aimed at transforming the energy sector. Following its operations, the company has been among the most transformed entities in the auto...
PESTEL Analysis - Kraft Foods
Case study - 4 pages - Distribution marketing
"The spirit of a start-up, the soul of a powerhouse": created in 1980 under the name of Kraft Foods Global, the company was initially based in Delaware in the United States before it relocated to Virginia in 2012. This move coincided with the company changing its name to Kraft Foods Group, Inc....
Gencon Charter Party (1994) - Chartering Practice and Methods
Text commentary - 6 pages - Logistics
Theophilus et al. (2018) explain that ship chartering is fundamentally an agreement that involves the charterer renting a vessel from a shipowner. According to the authors, the agreement typically involves an agreed amount of money representing the reward offered to the shipowner for the use of...
China's Economic Model - The Silk Road
Case study - 1 pages - Economy general
The Silk Road is as ancient as the Roman Empire and was the link between imperial China and the Western world. Chinese products transited overland, through central Asia and Asia minor, as well as on the seas, through the Gulf of Persia and then the Mediterranean Sea, before reaching Europe....
Nestlé Strategic Analysis
Case study - 3 pages - Business strategy
Nestlé is a Swiss multinational company that operates in the food industry and was founded by Henri Nestlé, a Swiss pharmacist, in 1857. While the founder's basic idea was to produce powdered milk that could help mothers who could not breastfeed to feed their newborns, it now specializes in...
Developing Alternate Frameworks for Niches in Medical Technology
Essay - 2 pages - Medical studies
Biomedical engineering is a field that has been constantly evolving, and so has its research approach. Central to this evolution is the recognition of a flaw in the established paradigm: the use of live animals in experiments that seek to strengthen human health. Biomedical engineering has...
Business Plan: how to improve life in Indian slums?
Business plan - 6 pages - Sociology & social sciences
Ninety years ago, there were only 251 million people in India. Today, there are 1.2 billion. Overpopulation threatens the environment of the country. Overpopulation and rural exodus have led to informal urban development, leading to the development of slums in and next to the cities. Therefore,...
Capital budgeting tools and analysis of capital expenditures
Case study - 35 pages - Business strategy
Capital budgeting is a financial procedure to ensure that capital is allocated to value adding opportunities. A capital budgeting / investment proposal should be accepted /rejected depending on whether it generates, over the life of investment, returns more than its cost of capital....
Easy Jet, Strategic management project
Essay - 12 pages - Business strategy
The airlines industry has been highly perturbed by many new external and internal events since the last five years (September 11th, increasing of fuel value, and recently many technical incidents in some flights). All these components transform major stakes and keys of the different airlines...
A study on inventory management at the bulk activities division of Dr. Reddy's Laboratories Ltd
Case study - 44 pages - Services marketing
Materials are equivalent to cash and they make up an important part of the total cost. It is essential that materials should be properly safeguarded and correctly accounted for. Proper control over material can make a substantial contribution to the efficiency of a business. The success of...
A closer look at transportation in India
Thesis - 25 pages - Business strategy
Transportation is the movement of products from one node in the distribution channel to another. By providing for the swift and uninterrupted flow of products back and forward through the distribution channel, transportation provides companies distinct markets on an equal footing. Transportation...
Foxtel TCO Analysis
Case study - 50 pages - Logistics
"Sourcing in China started with low-tech products but it has evolved beyond that," says Jim Hemerling, a senior vice president in The Boston Consulting Group's Shanghai office. "Now, in addition to traditional products, another huge area is consumer electronics. I believe the next big wave...
Managing the global supply chain: A risk measurement perspective
Dissertation - 43 pages - Management
The end of the last millennium and the beginning of the new millennium has seen supply chain management emerge as a new management paradigm and a source of competitive advantage. This is especially true in a global marketplace where "getting the right goods at the right place at the right time...
Pricing futures
Case study - 61 pages - Finance
Stock index futures began trading on NSE on the 12th June 2000. Stock futures were launched on 9th November 2001. The volumes and open interest on this market has been steadily growing. Looking at the futures prices on NSE's market, have you ever felt the need to know whether the quoted prices...
Project finance and project evaluation: The Indian Oil Corporation Limited
Dissertation - 43 pages - Accounting
The use of non-recourse project financing has grown steadily in emerging markets, especially in basic infrastructure, natural resources and the energy sector. Because of its cost and complexity, project finance is aimed at large-scale investments. The key is in the precise estimation of...
Inventory management in Dr Reddy's Laboratories Ltd
Dissertation - 40 pages - Management
Materials are equivalent to cash and they make up an important part of the total cost. It is essential that materials should be properly safeguarded and correctly accounted. Proper control of material can make a substantial contribution to the efficiency of a business. The success of a...
The effects of controlled release and congestion in a flow shop with prohibited early shipments
Thesis - 10 pages - Physics
Experiments were conducted with a simulation model of a flow shop with prohibited early shipments under a wide variety of conditions including congestion, which was modeled separately as “blocking” and as “material handling cost (MHC).” Congestion was found to...
The mobile Operating Systems War
Dissertation - 79 pages - Management
The mobile operating system market is relatively recent. Many major companies hailing from the computer and mobile sector are competing in order to take over this huge market. Until very recently, each mobile manufacturer developed its own proprietary operating system. Most of the mobile phones...
Summary of: International Marketing and Export Management, G. Albaum, J. Strandskov and E. Duerr
Book review - 95 pages - Management
Increasing importance of international markets has been the result of a number of interrelated factors namely, 1. There has been a continuing lowering of barriers to trade and investment 2. Improvements in transportation and logistics have further lowered the cost of exporting and...
Applied Memory: The Role of Strategic Outsourcing in Supply Chain Management
Thesis - 45 pages - Logistics
The current political and economic scenario presents tremendous opportunity for companies to benefit from a higher growth potential in international markets due to economic globalization and hyper-liberalization of trade. World trade has multiplied through a series of economic agreements and...
