Coco-Cola and Pepsico : Market, Finance and strategy analysis for BRIC countries
Thesis - 40 pages - Business strategy
Since 2006, the soft drinks market has been "flourishing” thanks to two factors: rising disposable incomes and well-being. Consumer lifestyles are undergoing a major change due to a growing awareness of the link between diet and health. On the other side, enhanced living standards,...
Discuss the link between procurement, sourcing, suppliers, and production strategies in supply chains
Essay - 8 pages - Management
The mission of supply chain management is to have processes integrated between the functions of the firm. Consequently, procurement, production, distribution, and marketing are members of a network. The vision of the supply chain management is to deliver value to customers. Moreover, the...
The WWF climate savers strategy: In search of the "Giant Step"
Case study - 12 pages - Educational studies
WWF (World Wildlife Fund) is among the leading NGOs (non-government organizations) in the world. The Fund was established in 1961 and since then has been operating and directing its efforts in saving the planet, the world of life. "Climate Savers" (CS) partnership program was founded in 1998 by...
The different approaches to develop strategy. Is there evidence in today's business world to suggest there is one best way?
Essay - 4 pages - Business strategy
For a couple of years, the concept of strategy has become fundamental for any type of business. According to Ansoff (1965), the practice of strategic planning is now widespread among large, medium and small firms. The strategy comes from the Greek word “stractos” which...
Project finance and project evaluation: The Indian Oil Corporation Limited
Dissertation - 43 pages - Accounting
The use of non-recourse project financing has grown steadily in emerging markets, especially in basic infrastructure, natural resources and the energy sector. Because of its cost and complexity, project finance is aimed at large-scale investments. The key is in the precise estimation of cash...
How structure, culture and strategy are closely linked in organisations ? What implications does this have for modern organisations?
Essay - 5 pages - Management
Successful Organizations are those who make good use of their culture and their structure and integrate them into any strategic planning. Strategy is in fact, the cornerstone to competitiveness and success. It is a direction and scope towards a long-term advantage and sustaining...
Nokia, its strategies and its wrong Marketing Mix in the case of the N-Gage
Case study - 24 pages - Services marketing
When approaching this assignment, the second topic attracted us given its interest and the challenges it represents. We wanted to study a successful and well known company, constantly looking for new markets and offering new variants of known devices, to find out what a wrong Marketing-mix...
Job satisfaction at the Indian Oil Corporation Limited's refineries division
Thesis - 25 pages - Management
Indian Oil Corporation Ltd. (Indian Oil) was formed in 1964 through the merger of Indian Oil Company Ltd. (Estd. 1959) and Indian Refineries Ltd. (Estd. 1958). It is currently India's largest company by sales with a turnover of Rs. 1, 83,204 crore (US $ 41 billion) and profits of Rs. 4,915 crore...
Competitive strategy: Strategies model by Michael Porter
Thesis - 10 pages - Business strategy
The strategy has taken a big place in the firm and it has become the only way to do business. Big companies have special staff to formulate strategies, whereas in the smaller firms it is the CEO and/or the Head Officer who takes and makes the strategic decisions. Some definitions are...
New development strategies for companies
Case study - 8 pages - Business strategy
The world of companies changed radically during the year 1990. Their role in the national and international governorship took more importance vis-a-vis the deregulation and with the reduction in the intervention of the State in the market. The direct overseas investments became key instruments...
Evolution of the strategy of distribution of Coca-Cola and Pepsi-Cola in the United States
Case study - 9 pages - Services marketing
The market for soft drinks cola has been engaged in almost a century old real war, particularly between the two leaders in this sector: Coca-Cola and Pepsi-Cola. These two companies are of American origin, and represent the epitome of the evolution of the firm. How does one analyze the...
Starbucks: Development strategy
Case study - 5 pages - Services marketing
Starbucks is a company that is active and popular in the coffee market. The name Starbucks is synonymous with the word coffee. The Company manages the production line from the choice of coffee, through roasting, until the sale of finished product in a cup. With more than 15,000 stores worldwide,...
Volkswagen group- China's analysis in competitive strategy
Case study - 20 pages - Business strategy
Chinas automotive industry growth reflects on China's economy, with it being one of the most dynamic and promising industries in the country. Volkswagen Group entered the Chinese economy thirty years ago, and therefore played an important role in shaping this industry. After giving the reader a...
Danone and its strategy for the international markets
Thesis - 8 pages - Business strategy
The strategy of a firm is the base of its business model; especially if it wants to operate in international markets. Numerous strategists and economists have already written some theories about the better way for strategies to go international. Bartlett and Ghoshal are two such authors....
Strategy analysis of Henkel and L'Oreal
Case study - 25 pages - Business strategy
In this study we chose to concentrate on the cosmetics market. Why? It is a market that reaches to us all, with a more enunciated attraction for some people. In fact, the cosmetics market covers a wide range of products related to health and beauty like hair care, skin care, fragrance, makeup,...
Strategy of Christian Dior
Case study - 28 pages - Services marketing
For two decades, Christian Dior SA is among one of the largest luxury groups in Europe and worldwide. Christian Dior is a holding company that has publicly traded since 1988 and holds 42% share of the luxury group LVMH. Christian Dior SA is also the parent company of Christian Dior Couture in...
Procter & Gamble- Internationalization Strategy
Case study - 9 pages - Business strategy
In 1837, in The United-States, William Procter, candles maker, and James Gamble, soap maker, got together to market their first branded product, the candles ‘Star Candles' (Jean Boissonnat, 20/12/1993). As their business went along they started to broaden their range of products by buying...
Forces that can Influence an organization and its strategy
Case study - 5 pages - Business strategy
Today's national and international organizations are surrounded and affected by different types of forces. Two main categories can be identified, the internal forces and the external ones from the task and general environments (Appendix 1). They influence companies' strategies through multiple...
PepsiCo 2007: Strategies to increase shareholder value
Presentation - 15 pages - Management
This presentation takes a look at the history of Pepsico. It covers some of the key points in the evolution of Pepsico as a company. It will cover points like fast food acquisitions and Quaker Oats acquisition. It will also cover points like the strategy, revenue contributions, competition...
Strategy case study: Electrolux
Case study - 3 pages - Business strategy
Strategy is an allocation of resources, which the organization engages in the long term, by setting its parameter of activity with the aim of responding to stakeholder expectations, and achieving a competitive advantage. In the case of Electrolux, we have established a strategic intent...
Issues of governance and management in formulating and implementing distribution strategies
Thesis - 8 pages - Management
We are living in a world more and more concerned with corporate governance and corporate social responsibility which is an off shoot of what has happened in the past - corporations filing for bankruptcy and seeking protection under Chapter 11 as a result of questionable...
Unilever: Corporate Sustainability Report
Case study - 9 pages - Management
Sustainability has become the buzz word in many companies and industries in recent years. All major organizations operate some form of sustainability program, as there will be certification of the amount of documentation on their website. But most of them also publish their responsible attitude...
Toyota Motors Corporation: A plan for organizational performance Improvement
Thesis - 8 pages - Management
Change is pervasive not only in people's individual lives but also in business organizations. Change is inevitable; it is also one of the constants in this world. Change will happen. Management theories emerged as a result of change - from the scientific management to centralized...
The Danone Case: can a firm combine profits and Corporate Social Responsibility (CSR)?
Case study - 70 pages - Business strategy
First, to hit the high degree of competitiveness, it becomes necessary for the firm to keep the competitive advantage by dealing with new concepts such as the environment, respect of human rights and social activities. Indeed, the traditional factors such as product, price, place, promotion seem...
How do companies maximize the return on corporate philanthropy?
Essay - 36 pages - Business strategy
Corporate philanthropy has been common for the last 50 years. After the mid 1990's companies started to align their philanthropy programs with the business interests. This results in a convergence of social and economic objectives: strategic corporate philanthropy. But what is the...
Bridging the gap between strategy formulation and strategy implementation
Essay - 10 pages - Management
Organizational Behaviour Theories hold that successful strategy implementation is a lot more than plain market facts, figures and competitive advantages. Those quantitative aspects are the outcome of a successful strategy implementation, yet the qualitative, i.e. the cognitive...
"Corporate virtue" strategies are more likely to cause "good governance" than stricter "compliance and control" regimes
Essay - 4 pages - Management
What is “good corporate governance”? And how an enterprise can achieve to have it? A number of writers and researchers gave their contribution to this subject. Nevertheless, some disagreements and conflicting points of view appeared among them. Indeed, some suggested that...
Corporate Social Responsibility (CSR): A multi-lateral approach to the subject
Essay - 13 pages - Management
Corporate Social Responsibility (CSR) has been a highly debated topic during the last recent years in most developed and developing countries. We can today distinguish among three main general views on the role that CSR could play in shaping companies' policies. The first view on CSR,...
A recursive correlation between economy and psychology: A specific focus on the new corporate governance theory
Case study - 12 pages - Management
It has always been an intrinsic issue of economy: accused of being disconnected from individuals' reality, this science has been attacked for long times, by various researchers and experts, such as psychologists. And effectively, a plethora of arguments have been provided for integrating greater...
The impact of internationalization strategy on management control system
Essay - 16 pages - Management
In an increasingly global economy, corporations need to develop more and more efficiency and reliable management control system (MCS) in their home countries, but also in their subsidiaries abroad. This study analyzes the effects of an internationalization strategy on the management...
