HR marketing: what strategy to attract and retain employees?
Dissertation - 8 pages - Human resources
The current context has changed the business world a lot. For several years now, these companies have undergone profound changes and must review their entire strategy, both with regard to customers and group employees. Indeed, all business sectors are impacted by increasingly fierce...
Driving Lean Transport and Logistics Operations at Chandra Transport Corporation
Case study - 2 pages - Logistics
Adopting lean practices in transport and logistics areas, particularly for companies like Chandra Transport Corporation (CTC) in India, has some inherent difficulties. Primarily, the fundamental challenge of logistics, which is its complexity and unpredictability, being boosted by the vast...
Corporate Social Responsibility (CSR) and Human Resources
Case study - 3 pages - Human resources
In our era, CSR is not only a "trendy" matter but has a real impact on the positioning of the company and its impact on the society. Initiatives can be found in every department: Human Resources make no exception. This is related to my future first dream job: HR manager or Business Partner in a...
Multinational Corporations and their Consequences on the International Economy
Case study - 4 pages - Business strategy
Multinational corporations are those businesses that have a direct ownership of assets, which they run in more than one state outside their country in which they are built-in, and also they generally retain their headquarters. It means that these corporations have roots in their state. However;...
Time Warner Corporation
Case study - 9 pages - Business strategy
Alike other sectors, success in the entertainment industry never arises overnight, but rather involves running the enterprise based on creativity and timely strategizing to weather obstacles which threaten the survival of the entities. Typically, the formidable strength of players in the...
Global Strategy in Enterprise Operations - Unilever
Case study - 5 pages - Business strategy
A global strategy in enterprise operations evokes an organization operating in various countries with several subsidiaries. An operational strategy that allows for the international expansion of an enterprise and facilitation of international trading becomes a company operating...
Mobile Marketing Strategy
Case study - 15 pages - Business strategy
The prime driver of the widespread adoption of digital marketing platforms in the corporate sector arises from the global trend where more consumers are adopting the digital channels. The trend reveals a consumer shift where more prefer communicating and purchasing through digital...
The Use of Animal Imagery in Marketing Strategy
Thesis - 53 pages - Marketing theories
Nowadays, the use of animal imagery is all around us. Every day we are exposed to animals that are used by advertisers to assist in promoting brands and products. They are used in a variety of ways, for example as advertisements, logos, brand names, mascots, and so on. The present study seeks to...
How do social media and digital tools affect HR practices? Why and how should HR departments adapt their practices to use these tools to their advantage? What are the benefits and risks of an HR social media strategy?
Essay - 3 pages - Human resources
In the last decades, the functions of Human Resources departments have changed a lot. They are, in general, more involve in the group strategy. The HR manager now has a key role at the Board of Directors.. [...] Even if the digitalization is affecting each department of a firm, Human...
Talent Management Strategy - Litech Video Games Company
Case study - 4 pages - Business strategy
The human resources office is the head control of talents in an organization, managing entrance, movement and exit (Trost, Plank 2014). The office should work towards achieving higher value (talent) for the corporations by using effective talent management strategies aimed at raising the business...
Asics' history, marketing and strategy
Presentation - 10 pages - Sport marketing
This document presents the brand Asics and its history, its products, its strategy, its consumers, its competitors, its manpower, its infrastructure, and its events and sponsorships.
Marketing Strategy - Caterpillar
Case study - 3 pages - Brand management
Despite the global competition, the American construction machinery company, Caterpillar, is still the leader today partly thanks to the quality of its machines. However, to cope with growing competition, quality, producing a defect-free product or service right from the beginning (Gummesson,...
Legal practices for small businesses - IP protection strategy
Course material - 2 pages - Internet and digital law
IP protection strategy is deep-rooted action that requires extensive planning, and establishing ongoing follow-up systems. Ongoing audits of intellectual property assets, being ahead of updates in legal changes, and active enforcement should be done to access the maximum value of IP...
Corporate investment banking : Barclays bank group
Case study - 2 pages - Business strategy
Multinational companies have looked to improve their products and come up with the best strategies in order to compete with other companies. One of the main aspects that the multinational companies look to improve is the innovative strategies and the best methods that can transform and change the...
Cyklop's HR strategy
Case study - 4 pages - Human resources
Two strong elements characterize the company in its contextual dimension: the organizational environment, which can be defined as all the elements external to the organization, and its general environment, which includes sectors that may not have a direct impact on the company's daily...
Carrefour's logistics strategy
Case study - 9 pages - Business strategy
The term strategy comes from the Greek -statos-, having as meaning -army- with -agen- which means -to drive-, and then from the Italian -strategia-. It is usual to associate this term strategy with an exclusive approach undertaken by the General Management of any company. There are...
Human resource strategy : recruitment, selection and renumeration
Case study - 3 pages - Human resources
International human resource management is a contentious issue currently, and therefore it is crucial to have the right expatriate. This paper will consider a Human Resource Strategy for an expatriate recruitment, selection and training for companies in the Beverages producing sector....
Coca Cola vs. Pepsi: Analysis and Comparison of Strategies - published: 27/09/2022
Case study - 13 pages - Business strategy
Without a doubt, the revenue of Coca-Cola has reflected considerable growth over the years, but when compared to PepsiCo, the revenue of PepsiCo appears to have doubled within the fiscal year of 2019. Between 2016 and 2019, when the revenue of PepsiCo increased steadily, the income of Coca-Cola...
Sustainable cocoa sourcing strategies and supply chain - Mondelez International Inc.
Tutorials/exercises - 8 pages - Foreign markets
Mondelez International Inc., the largest chocolate manufacturer in the world and in Europe has committed to cover 100% of its cocoa supply chain with its Cocoa Life Program by 2025 while investing at the same time $400 million in it. This program for sustainable cocoa sourcing is implemented in...
The Threats and Strategies in Information Security Management
Dissertation - 10 pages - Business strategy
In this digital age, cyber safety is an absolute necessity for individuals, organizations, and governments worldwide. Aside from that, the continuous emergence of new technology, which is the starting point of progress and convenience, makes hackers vulnerable almost everywhere, allowing...
Communication strategy
Case study - 5 pages - Educational studies
Due to globalization and rapid economic growth, multinational firms are becoming very prevalent. Due to this, managers are faced by intercultural communication challenges. According to Hofstede (1980), culture is the software of the mind and as such it has the ability to influence behaviors and...
SWOT Analysis - The organic food marketing strategy
Case study - 10 pages - Services marketing
The rising awareness concerning organic food substances among individuals across the globe has been one of the critical factors driving the accelerated growth of organic products within the global market. Additionally, rising concerns from potential consumers regarding the use of harmful chemical...
Strategic Management Analysis Starbucks Corporation
Case study - 8 pages - Business strategy
With restaurant operators facing intense competition every dawn, coupled with rising costs attributed to factors of production, there exists not a room left for strategic errors in the sector. Contrary to the thought of start-up restaurateurs, operating in the food service industry demands beyond...
Singapore Airline Operation Strategy
Case study - 10 pages - Business strategy
Over the years, the airline industry has witnessed a series of alternating booms and recessions, which has significantly affected the performance of world leading airlines. In practice, in the last decade, most airlines have witnessed a discouraging environment plagued with cutthroat...
The Accor Group Strategy
Case study - 12 pages - Business strategy
Accor, a group widely recognised in France for its presence in the hotel market. Accor has a wide variety of brands with different market positioning. The group's subsidiaries can thus be separated into 4 categories: - The "Luxury" category with the following brands: Raffles, Orient Express,...
International Companies and their Strategies
Case study - 10 pages - Management
As a result of the globalisation that we are witnessing for more than twenty decades, the smallest of companies could cross seas and establish business in foreign lands, as a consequence of that, many names have been given to these companies that succeeded in doing business abroad. The three main...
Managerial Economics: Welfare Corporate Social Responsibility
Case study - 5 pages - Criminal law
Free market theory was a dominant theme of the 1780s propagated by economists such as Adam Smith. Amongst other things was its exclusive resolve that there should be minimal government involvement in the business of the economy if any at all. It was the era of the industrialization concerned with...
Vinten's summation : Ethics and Corporate governance issues
Essay - 5 pages - Economy general
The aim of this paper is to provide a critical discussion of Vinten's summation of the whistle-blowing that “For one thing the whistle-blowing path is not easy, and the bee-sting phenomenon may often apply. One has only one sting to use, and by using it, may well kill off one's...
O&O Consulting - International Business Strategies in Action
Case study - 4 pages - Business strategy
O&O Consulting is a major human resource firm within the local and regional market extending to cover the United States, Canada. We pride ourselves in providing excellent and relevant strategic, managerial solutions to our clients who range exclusively of medium sized firms to multinationals. We...
Strategic decision making and its importance in the corporate world
Thesis - 9 pages - Management
According to Prasad (2001) every organization is involved in a complicated pattern of decisions from board of directors to specific decisions about the day to day processes. Some of these decisions have a long- term effect while others have only short- term effect. The emphasis of making these...
