Oil depletion and use of vehicles: what are the alternative energies?
Essay - 13 pages - Journalism
In our modern society, oil is omnipresent in our habits and plays a significant role. It has several stakes in economical, political and strategic fields. Indeed oil is considered as the best energy source because it is easily extracted, stocked and transformed. Moreover, its energy yield is very...
An overview of the Indian Coffee Board and its operations
Case study - 19 pages - Management
Currently India produces around three lakh tons of coffee per annum. A large portion of coffee in India is exported. Domestic consumption of coffee in India is estimated at around 55000 tons per annum and it has been stagnate at this level for the last few years. Coffee exported prices...
Route optimization in mobile adhoc networks
Thesis - 8 pages - Computer science
With the increase of portable devices as well as progress in wireless communications, ad hoc networking is gaining importance with the increasing number of widespread applications. Ad hoc networking can be applied in places where there is little or no communication infrastructure or existing...
Cholesterol: Properties and functions
Thesis - 8 pages - Medical studies
Lipids are a family of molecules differing greatly from each other. Among these are the triglycerides (energy source), the phospholipids that constitute cell membranes, and cholesterol. Cholesterol is an essential for the proper functioning of the organization; however fuel consumption too...
Strategic analysis of the European beer industry
Thesis - 6 pages - Business strategy
Europe is a major player in the world beer market. In recent years, however, the sector has seen a decline in consumption in Europe due to several factors. Breweries are now facing losses due to decline of business. The giant Carlsberg plans to close 29 European breweries in the next ten...
Sales assistant at Sabotage wines, Melbourne, Australia
Dissertation - 16 pages - Management
Sabotage Wines was founded in 2001 by the French winemaker David Baldet with the French style wines sourced from low yielding cool climate grapes from Victoria, in Australia. The principal customers are restaurants, wine bars and liquor stores. In this company, my mission was to sell the Sabotage...
Product analysis of Senseo
Case study - 20 pages - Services marketing
Senseo was established by the merger between the small electrical company Philips and Douwe Egberts, and it is the subsidiary of the Sara Lee Corporation. By 1995, both companies began combining their projects, 6 years after the concept Senseo was launched in the Netherlands. Senseo coffee makers...
Green marketing, global warming, environment conscious
Dissertation - 50 pages - Services marketing
Green Marketing consists of all actions aimed at using the ecological positioning of a brand or product to increase sales and improve corporate image. Green Marketing may be based on the ecological characteristics of a product (raw green, recyclable or biodegradable etc), Green promotions (a tree...
Energy Marketing
Case study - 6 pages - Services marketing
Marketing is a discipline of management that seeks to determine the offers of goods, services or ideas based on attitudes and the motivation of consumers , the public or society in general. In this paper. We will be studying the marketing of energy . The first question we must ask ourselves is...
Business Strategy in Hospitality and Tourism (BSHT) - Ritz Hotel
Case study - 11 pages - Business strategy
The Ritz-Carlton group is an international high standard hospitality group which benefits from a strong brand and is the symbol of lux palace. Its strategy so far consisted on a good implementation, especially in the United States, Europe and the Gulf. On a most recent period, implementation...
A critical discussion of the argument for public provision of merit goods
Case study - 3 pages - Economy general
A merit good is a commodity that is considered meritorious enough to be provided by the national budget as it serves the common good of the population. Some economists believe that society should be provided with merit goods through public financing because they are necessity goods and benefit...
The Baltic States: a golden opportunity for French food exporters?
Essay - 14 pages - Business strategy
The 1st of May 2004, ten new countries came into the European Union. These states have seen their economy dramatically change in many aspects of international trade since this date. From the custom point of view to the currencies issues, it significantly facilitates the goods exchanges of food...
Coffee in Italy and the United States
Thesis - 9 pages - Journalism
Coffee has been grown, processed, roasted, and brewed for thousands of years. This age-old drink has become increasingly popular within the last decade due to the attractiveness of the modern coffeehouse (Shultz 1999:76-77), along with increased global marketing. Yet this popularity is perceived...
French economy - Forecast 2008
Thesis - 9 pages - Economy general
Present-day world economy appears to be facing some serious challenges in sustaining its past robust growth. The credit crunch in the United States of America, as well as the United States dollar decline and high oil prices represent massive threats for the world economic equilibrium. With this...
The productive forces of United States of America
Thesis - 32 pages - Economy general
The GNP of United States is the highest in the world, at $10,946 billion in 2004, substantially higher than the EU-25 ($9449 billion, including $1523 billion for France) and two and a half times higher that of Japan ($4390 billion). The GNP per capita remains the fourth highest in the world, with...
How can the change in demand following an increase in the price of goods can be broken into a substitution effect and an income effect?
Thesis - 4 pages - Economy general
We expect people to change their consuming behaviour when the price of a good change, but on what is this change going to be based on? Preferences are determined by the tastes of a person, so they do not depend on the person's real income. If the price of a good changes, the person will make a...
The export of cosmetics to China
Thesis - 20 pages - Economy general
China is a growing country that deserves a closer look to help explore all the opportunities it offers. Indeed, trade in China has a huge scope of development due to the decentralization and liberalization of 1978 and especially since its entry into the WTO in 2001. In spite of many inequalities...
Tribal marketing: the Nutella tribe
Case study - 32 pages - Services marketing
There is an increasing number of communities that bring together individuals around a shared passion of cycling, religion, and politics. They also possess a shared identity, gender, ethnicity, and lifestyle. Some groups are focused on an object of consumption as a product category like...
Energy Demand and Population Growth
Case study - 5 pages - Educational studies
The key drivers of the demand for energy around the world include growth in population and the economy. Estimates reveal that the entire population of the world will grow 1.3 billion people from 2011 to 2030. Additionally, the real income of people will be expected to double simultaneously. These...
International marketing : Port wine export to the US
Market study - 7 pages - Services marketing
The worldwide wine market is very explicit. It has the particularity that no one wine company (even in the modern world history) should have more than one percent of the market shares, in contrast to other beverages such as sodas. The wine sales have been showing solid growth in recent years...
Study of the market of the pork-butchery in Germany (2005)
Market study - 8 pages - Services marketing
Germany is the European country which is the largest consumer of meat (86 kg per year per capita in 2004). This consumption remains relatively traditional and is evolving very slowly. This country has more than 82 million inhabitants, making it a market that is much larger than that of...
Study of the meat market in Belgium (2005)
Market study - 8 pages - Services marketing
Culturally close to France, Belgium is a country that regularly consumes processed meats. The latter is, in fact, a part of the Belgian food culture like beer, and includes the famous mussels and chips. With its 10.4 million inhabitants, Belgium represents a huge market potential. However, the...
The Cola War: Coca Cola versus Pepsi
Essay - 4 pages - Business strategy
The soft drink industry is divided into two categories of product: the non carbonated soft drink and the carbonated soft drink (CSD). During the next 30 years, CSD consumption rose constantly and grew at an average of 3% per year. The consumption of CSD in USA is about 53 gallons...
The building of customer loyalty and retention strategies in sports marketing
Essay - 23 pages - Services marketing
The research in this dissertation focuses on the building of customer loyalty and retention strategies in sports marketing with the Chinese Professional Baseball League (CPBL) as an example. This research aims to provide the factors which influence customer loyalty from a sports customer...
Biodiesel: A cleaner source of energy
Thesis - 7 pages - Physics
A majority of the countries in the world are importers of petroleum and its products. The fossil fuels are being consumed at a rate, which is a million times faster than their rate of formation. The prices of petroleum products are mounting at an alarming pace due to the unmatched contribution to...
Globalization, food production and links to obesity
Thesis - 4 pages - Social, moral & civic education
This paper will investigate the links between globalization, food production and consumption, and a marked increase in obesity rates in North America in recent decades. (Shaw, 2004; Young, 2004) Phillips (2006) examines the international production, distribution systems and...
The difficulties to stay the leader on a market: The French Wine Industry and its fragile economic position
Market study - 34 pages - Business strategy
• Recent events: Numerous violent strikes were organized by the wine growers to draw attention to their difficulties; for instance, they demanded more assistance following the bad weather conditions that ruined the annual harvest. • A succession of demonstrations: It is a traditional...
Hard discount: Understanding this phenomenon
Dissertation - 63 pages - Management
Hard discount inexorably invades all areas of consumption: the supermarkets Aldi and Lidl, EasyJet and Ryanair in the airlines sector, La Halle!, H & M or Vet Affaires in textiles, the free telephony operator via Internet and Brico Depot for DIY etc. All have gained strong positions in...
A number of assumptions are typically made on preferences to give so-called "well-behaved indifference curves"
Essay - 5 pages - Management
The consumer choice theory aims, among other things, at modeling preferences that will guide the consumer in his choices. To do this, an assumption will be made: the consumer is able to rank any two consumption bundles as to their desirability, that is, the consumer is aware of his own...
A "fat tax" to encourage consumers to switch away from fats, sugar and processed foods
Essay - 4 pages - Government finance
People are obviously getting more and more fat. This fact cannot be denied. That is why, to curb this phenomenon, Kelly Brownell launched the idea of applying a fat tax on unhealthy food, in his article published in the New York Times in 1994. Such a tax could encourage people to buy less...
