Mass consumption and crisis situation - Parallel with the Coronavirus
Case study - 4 pages - Clients and users behaviour
In recent days, panic has invaded the homes of French consumers, since the Coronavirus has officially arrived in France, causing in particular the closure of schools. In these moments of doubt, fear and anguish, some consumers have tended to rush into the supermarket shelves in order to provide...
Consumption of alcoholic beverages by students
Case study - 2 pages - Management
Consumption of alcoholic beverages by students in campuses in Colorado has been converted into the order of the day. This proposal purposes to find out the dangers and effects of alcohol consumption by students in the institutions of higher learning. Students are so much engaged in...
The inflationary goal schemes and its impact on Brazilian consumption
Case study - 4 pages - Business strategy
In June 1999, after a sharp devaluation of the real and the consequent abandonment of the pegged to the dollar exchange, Brazil formally adopted a monetary policy framework based on inflation targeting. In this work we try to emphasize to what extent and in what manner the inflation target regime...
E-business as a support of an emerging business model: collaborative consumption
Case study - 15 pages - Business strategy
Last few years, information technology (IT) has known an important development that places it as an essential tool in our world functioning. In developed countries IT are everywhere. The place that takes the new technologies has become more and more important and it is now a strategic factor for...
Critique of Australia's Alcohol Consumption research- Morgan and McAtanmey
Case study - 4 pages - Educational studies
Consumption of alcohol in Australia is a major issue to the law enforcement bodies. The vice attracts attention to practicing researchers like Anthony Morgan and Amanda McAtanmey of the Criminology department in Australia. Morgan and McAtanmey identify alcoholism as a big problem that...
Digital Marketing-Markets and Consumption
Case study - 8 pages - Services marketing
For organizations seeking generation of superior value to capture more from customer experiences, they should prioritize to harness and optimize the power of digital media. However, today's dynamic environment mandates organizations to know sufficiently where customer value resides from the...
Analysis of advertising of a product of great consumption: Coca-Cola
Case study - 2 pages - Business strategy
The Coca Cola campaign with the tagline: "Take the Coke Side of Life", that took shape in November - December 2006 is studied here. This campaign is based on a fairytale world, with a multitude of fantasy characters, and invites consumers to take a look at the good side of things. It shows a...
Launch of a new wine and methods of consumption in the Chinese market
Market study - 35 pages - Services marketing
We will analyze the launch of the French wine in the Chinese market and examine whether it meets the expectations and methods of the Chinese consumption. For this, we must determine the consumption patterns of the country and adapt them in accordance with laws of the Asian market in...
The consumption market for children
Thesis - 8 pages - Services marketing
Companies looking to reach young consumers are forced to understand the viewpoint of children. Imagining the marketing approaches through the eyes of children is not easy, but good information about the target may be the key to success. Nestlé has for instance created websites where they mention...
Consumption and environmental degradation
Thesis - 5 pages - Ecology & environment
The world's consensus on the status of the environment is shifting now, more than ever, into one of concern. As the years have passed pass, especially throughout the last decade or two, we have all seen our environment continue to get more depleted. The earth is warming, the oceans are...
The consumption of the nutritional complements in Russia
Thesis - 3 pages - Services marketing
The market for nutritional complements (CN) is developing dynamically in Russia. Nevertheless, their share in pharmaceutical sales is only 4%. The consumption growth of CN is due to the unfavorable ecological situation and poor structure of the power and the relative ease of recording and...
A research study on chocolate consumption in India in relation to Cadbury and Nestle
Tutorials/exercises - 7 pages - Business strategy
The Indian chocolate industry produces over 30,000 tones of chocolate products in year. The most important players in the Indian chocolate market are Cadbury and Nestle, now Amul is also emerging as one of the major players in the market. Today Cadbury and Nestle cater to the majority of the...
Microeconomics, main concepts for an economy study: capital formation, production, consumption, employment, credit multiplier, money demand, money supply, prime rate, Keynesian transmission mechanism, exports, imports and government expenditures
Essay - 7 pages - Economy general
Financial investment and interest rates have a positive relationship. Financial investment represents investment in bonds or shares or money saving in the bank. If the interest rate increases, the return of investment will be better. You will get more return on shares (or bonds) and earn more...
Human water consumption and utilization
Thesis - 3 pages - Social, moral & civic education
The history of the relationship between people and water is a long and complex one. The necessity for water to sustain life has driven people to do many things: relocate to where the water is, come up with technological innovations to relocate the water to where they are, use it as a source of...
Effects of environmental enrichment on the consumption of a palatable food reward
Case study - 13 pages - Ecology & environment
Environmental enrichment (EE) is the study of organisms reared in complex, varied environments and the subsequent influences on behavior. Studies have shown many mechanisms for how EE elicits changes in behavior, mental and physical processes, and neurophysiology. EE has been shown to work as a...
PESTEL Analysis - Airbnb
Case study - 5 pages - Tourism marketing
The growing popularity of collaborative consumption has had a massive impact on how many industries around the world operate. According to Wikipedia collaborative consumption can be defined as 'the set of resource circulation systems, which enable consumers to both "obtain" and...
The place of wine in society in the face of climate change
Thesis - 38 pages - Green marketing
Don't worry, you're not the only one who drinks wine. Millions of us drink wine. And not just one glass! In fact, there are about a thousand bottles tasted every second in the world. France is known for its gastronomy, and its luxury, but also for its wine. Wine is a drink that brings...
Example of a competitive benchmark - Fast food restaurants
Case study - 8 pages - Marketing theories
Marketing and competitor analysis play an increasingly important role in the life of businesses. Indeed, regardless of the sector, they are subject to very strong competition, and it is necessary to adapt to obtain the best results and always be more competitive. But developing effective...
The application of an EIB to address environmental challenges in urban Belgium
Thesis - 96 pages - Finance
Cities face increasing environmental challenges including, but not limited to; air pollution, CO2 emissions, energy, transport and waste management. The success of Social Impact Bonds (SIB) by solving social issues in a public-private partnership has been the driver for the development of the...
Foundations of Economics and Sociology Foundations of Economics
Course material - 25 pages - Economy general
It is within the multiple and different enterprises, which together define to a large extent a national economy, that the observation of economic and social facts is the most extensive and undoubtedly the most visible. The company is a reality that weaves its way through our daily lives because...
Wind Farm Project in Victoria, Australia
Case study - 30 pages - Ecology & environment
For our project, we were tasked with finding a country and building some form of clean energy system in the country of our choice. Our group decided to go with Australia and to build a wind farm there. We came to this conclusion after searching on Google, "locations with the highest amount of...
Introduction to economic principles and terminology
Course material - 20 pages - Theories and economic notions
Economics is currently in a phase of uncertainty: economics is not an exact science. There is a rising trade war between the US and mainly but not only China. The US also has trade disagreements with the EU and its partners in NAFTA (North American Free Trade Association: Canada and Mexico)....
The United States and the World: demography and energy in the world as predictable long-term factors
Course material - 11 pages - World geography
The current policy, and even more the future policy of any country is difficult to assess, because it depends on a lot of factors, many of them (public moods, politics, personalities) being of a transient nature. But the current and future policy of any country also depends largely on long-term...
Negative externalities
Case study - 3 pages - Management
With that we are essentially engaged in a race between technology and the exponentially increasing demands of raw materials. The technology can: enable us to recycle waste, more usable resources of a quantity of raw materials, create new methods of production, and provide new sources of energy,...
The Low Cost - Emmanuel Combe (2011) - Summary by Chapter
Text commentary - 3 pages - Management
This book answers the following questions: how does low cost work? Does low cost always go hand in hand with low prices? To what extent is low cost a danger that affects established companies? In which sectors is low cost developing? What is the impact of low cost on products and jobs? Low cost...
SWOT Analysis - Magnum
Case study - 5 pages - Brand management
MAGNUM is a brand of premium ice cream and chocolate. The brand is owned by the UNILEVER group but forms a separate segment in the vast universe of the Dutch-British group. MAGNUM sells ice cream in tubs, on sticks, as well as in the form of individual frozen bites. The brand is positioned as a...
What is globalization?
Course material - 2 pages - International economy
Globalization is the process by which available goods and services, or social and cultural influences, gradually become similar in all parts of the world. It is the increase of trade around the world, especially by large companies producing and trading goods in many different countries. It is the...
Save Nature, Save The World: the last resort in terms of ecology
Creative writing - 3 pages - Ecology & environment
Karma, as the narrator, turns to the audience : I'm Karma. I've come from Bhutan for this international meeting. All the representatives are here. At last. Stage directions: Even if the American one, Mr. Dump, has arrived quite late, he rushes headlong to one of the two chairs, while the...
Alternative sources of energy: a detailed presentation about the why, how and when
Presentation - 13 pages - Ecology & environment
This document is a PowerPoint presentation about alternative sources of energy: what are they exactly, why do we need them, how do we find or create them? What is the future of alternative sources of energy?
Business report: H** M** France - press agency, advertising
Internship report - 15 pages - Medias&communication marketing
The H** company in which I am doing my internship is a very complex company that deserves a lot of explanation in order to understand all the workings of the company. Indeed, the organization is international, the group is quoted on the "Stock Exchange" and has a very heavy weight in the...
