Marketing strategy of Vodafone in India and the consumer's attitude towards their services
Market study - 50 pages - Services marketing
The de regulation in the INDIAN telecommunication markets since the beginning of the 1997s has brought about significant changes in the communication industry. The mobile telephone market has changed dramatically over the past 5 years in INDIA. Mobiles have become so popular that many people use...
Marketing and branding strategies of consumer durable companies in India
Dissertation - 37 pages - Services marketing
The Consumer Durable industry is huge! Think of a typical day then you wake up to make coffee that has been brewed by your-controlled coffee maker. You pop a couple of slices of bread into your electric toaster, grab some juice from the refrigerator and throw a load of laundry into your...
Electronic Commerce and the Purchase Behavior of a French Consumer
Dissertation - 99 pages - Economy general
The purchase behavior of an individual can be broken down into several stages, which are determined by the purchasing individual, the product and the purchase situation. When the consumption pattern is weak, the perceived risk will be high. e-commerce also falls under the same framework. The...
The role of the ECJ's (European Court of Justice) : the consumer who is reasonably well-informed and reasonably observant and circumspect
Essay - 14 pages - European law
The legal term of the “average consumer” was created by the European Court of Justice (ECJ) to protect the average consumer against unfair commercial practises. After the Second War World, many states were indeed inspired by Keynes's theory that aimed at division of...
The influence of music on the behavior of purchase of the consumer (2008)
Dissertation - 45 pages - Services marketing
Armed with a specialization in marketing from my studies at ESC Reims, and a real passion for this sector, I decided to explore the realm of sensory marketing. Indeed, this new marketing approach seems to provide real operational value to the discipline. Subsequently, I am more focused on a...
Polonsky M. J., Brito P. Q., Pinto J. and Higgs-Kleyn N. (2001). Consumer Ethics in the European Union: A comparison of northern and southern views
Essay - 3 pages - European union
Our article for seminar three is called Consumer Ethics in the European Union: a Comparison of Northern and Southern Views. It discusses the issue of a single European market and the cultural problems that occur in this growing “integrated” market. The authors have divided the...
The importance of consumer behaviour through the example of Dim's marketing: A successful French tights company
Essay - 5 pages - Services marketing
“Consumer behaviour has been described as the dynamic interaction of affect and cognition, behaviour, and environmental events by which human beings conduct the exchange aspects of their lives” (Blythe, J. The essence of consumer behaviour, p.2). In other words, marketing...
Head & Shoulders: A Comprehensive Look at Consumer Behaviour
Case study - 18 pages - Services marketing
This report provides an analysis and evaluation of Procter & Gamble's hair care line, Head & Shoulders. With Head & Shoulders new marketing campaign, this report analyses the effectiveness of this campaign in comparison to the ever growing competition of other anti-dandruff hair care products in...
Consumer behavior : Dove vs Palmolive
Market study - 9 pages - Services marketing
The advertisement shows eleven women just with their underwear. The colors of the picture permit to remind the flask of the shower gel (S.G) which is white and blue. The white color is reminded with the background of the picture and the underwear. The blue color is reminded with the website which...
Is the consumer always sovereign in the free market economy?
Thesis - 5 pages - Economy general
Theoretically, the free enterprise market economy produces a situation in which the law of supply and demand, in conjunction with a competitive economic environment and well-informed consumers guarantees consumer sovereignty. The consumer possesses a significant advantage...
Consumer ethnocentrism and attitudes towards domestic and foreign markets
Thesis - 3 pages - Services marketing
We had asked a specialized group to read an article titled: “Consumer ethnocentrism and attitudes towards domestic and foreign markets” written by John J. Watson and Katrina Wright and summarize it later. The basis of this case study was to investigate the relationship between...
An exploratory study on consumer psychological contracts
Thesis - 4 pages - Management
The concept of the psychological contract is widely applied in organizational research. This article explores the consumer psychological contract in marketing context. Some situations are designed in a questionnaire and the data are analyzed. The findings show that whether the...
Consumer panels
Thesis - 4 pages - Logistics
In today's competitive world, the consumer is considered is as the king of the market. Since the customer is the King, companies have to understand what people buy, their consumption pattern and the reason behind this behavior. This can be done through market monitoring, research and...
Understanding consumer behavior and its importance
Thesis - 5 pages - Business strategy
The classification of consumers is an important area of study in market research. Marketers have to classify them based on their age, social status, purchasing power, lifestyle, needs and aspirations. Among them, the most obvious segmentation is based on criteria of age and generation....
The lifestyles of the consumer: Marketing analysis, applications and outlook
Thesis - 7 pages - Services marketing
Nowadays the consumer is inundated with advertising from morning to evening. Advertisements abound on radio, television, print, on film, in the streets, in our mailboxes, on the internet, on our clothes; in shops etc. It was during the period between 1960-70 advertising became a...
Consumer behavior
Essay - 7 pages - Services marketing
This essay is going to focus on the 'age' variable. Marketers can segment their marketing in age subcultures, or support, its members who have shared childhood and young adulthood experiences that influence their customs, rituals, and behavioural processes. People of the same generation...
Consumer Decision Process: The wedding preparations
Case study - 7 pages - Services marketing
The 'Wedding Channel' is an online company which permits brides and grooms to come up with ideas to prepare their wedding, as well as the guests to find presents. They have a list of all the necessities to prepare a wedding, from the reception sites to the photographer, and the...
The consumer behaviour
Case study - 27 pages - Services marketing
Nowadays, more and more students decide to study abroad in order to enhance their language abilities and discover new cultures and lifestyles. As a French student who lived and studied in Paisley for a year, the author is aware that going abroad to study is an important and difficult decision to...
An investigation into trade marketing practices by fast moving consumer goods manufacturers
Market study - 36 pages - Services marketing
In the current distribution process, retailers and manufacturers have to work together. This relationship has often been conflictive, but now is the time for collaboration. Indeed, looking at the different fields where suppliers and retailers have to work together, we can easily understand the...
What will be the effect of the global recession on consumer buying behaviour?
Thesis - 6 pages - Services marketing
Abstract The purpose of this essay is to examine the possible effect of the global recession on customer behaviour. Many industries have been hit hard by the recession, but this paper attempts to take a different stance by focusing on how certain products are flourishing because of changes in...
Ethics and the consumer coursework
Thesis - 5 pages - Social, moral & civic education
In a world where globalization seems to be everywhere, emerge some notions as ethics, consumer policy, involving government and others organizations. The aim of that is finally the well-being of people, more precisely, consumers. The term “ethics” is used to define a...
Zara and H&M: Two models which try to bring luxury closer to the common consumer
Thesis - 11 pages - Services marketing
The European textile sector was one of the first victims of globalization and price discrimination. The most important textile markets are Europe (135 billion euros), U.S. (100 billion euros) and China followed by Japan (35 billion euros). In this hyper-competitive environment, brands like Zara...
Impact of loyalty programs on consumer purchase behavior in the UK food retail industry
Essay - 6 pages - Services marketing
According to Huddlestone (2004), to survive in today's competitive food market, food retailers must develop and maintain a loyal customer base. This study explores the impact of loyalty programs on the customer purchasing behavior in the United Kingdom food retail industry. It will discuss the...
Consumer behavior: Influence of customer needs, organization motivations and goals
Thesis - 5 pages - Management
In today's competitive business environment, the key to a company's survival lies in its ability to identify and influence unsatisfied consumer needs in a marketplace crowded with players. From the marketing/consumer behavior standpoint, there are differences and similarities...
Consumer behavior- McDonald's
Case study - 15 pages - Services marketing
If a loyal customer is asked why he always patronizes a certain fast-food restaurant, he will probably not be able to give you an answer right away. However, if you probe further, you will more or less find some reasons behind this behavior pattern, also known a consumer behavior. The term...
Consumer Psychology and Marketing Communications
Case study - 2 pages - Management
Consumer Psychology is a specialty that studies how thoughts, beliefs, feelings, and perceptions influence how people buy and relate to goods and services. One formal definition of the field describes it as “the study of individuals, groups, or organizations and the processes they...
Consumer Behaviour
Case study - 4 pages - Business strategy
The products that will be focused on this assessment will be meat products including poultry, new and/or used passenger cars, wine and related products and dairy products. These four product purchases will be assessed for internal, external and situational influences to determine the type of...
Consumer motivations regarding non-ownership decisions in the automotive industry
Essay - 6 pages - Other law subjects
In the analysis of non-ownership decisions in the automotive industry “non-ownership” must first be defined. Non- ownership is simply referring to a leasing type of contract, this type of a contract allows for consumption without ownership. Traditional purchase, cash or financing, the...
German consumer behaviour
Essay - 26 pages - Services marketing
German consumer behavior: Being exchange students from Europe, it is interesting for us to learn about German consumer behavior. All of us live near this huge country that represents the biggest European market. To be honest, before starting this paper we did not know a lot about...
The consumer behavior with the advent of information age
Thesis - 6 pages - Management
Over the past few years, the Internet democratization, due to the Web development, shows major changes in several sectors of social and economic life. The main effect of this growth was to cause a very fast modification of the reality in which consumer evolves. Indeed, we can observe the...
