Consumer ethnocentrism and attitudes towards domestic and foreign markets
Thesis - 3 pages - Services marketing
We had asked a specialized group to read an article titled: “Consumer ethnocentrism and attitudes towards domestic and foreign markets” written by John J. Watson and Katrina Wright and summarize it later. The basis of this case study was to investigate the relationship between...
Is the consumer always sovereign in the free market economy?
Thesis - 5 pages - Economy general
Theoretically, the free enterprise market economy produces a situation in which the law of supply and demand, in conjunction with a competitive economic environment and well-informed consumers guarantees consumer sovereignty. The consumer possesses a significant advantage...
Consumer behavior : Dove vs Palmolive
Market study - 9 pages - Services marketing
The advertisement shows eleven women just with their underwear. The colors of the picture permit to remind the flask of the shower gel (S.G) which is white and blue. The white color is reminded with the background of the picture and the underwear. The blue color is reminded with the website which...
The importance of consumer behaviour through the example of Dim's marketing: A successful French tights company
Essay - 5 pages - Services marketing
“Consumer behaviour has been described as the dynamic interaction of affect and cognition, behaviour, and environmental events by which human beings conduct the exchange aspects of their lives” (Blythe, J. The essence of consumer behaviour, p.2). In other words, marketing...
Polonsky M. J., Brito P. Q., Pinto J. and Higgs-Kleyn N. (2001). Consumer Ethics in the European Union: A comparison of northern and southern views
Essay - 3 pages - European union
Our article for seminar three is called Consumer Ethics in the European Union: a Comparison of Northern and Southern Views. It discusses the issue of a single European market and the cultural problems that occur in this growing “integrated” market. The authors have divided the...
To what extent does e-commerce favour market facilitation over consumer objectives?
Essay - 8 pages - Services marketing
Traditional business models cite “location, location, location” as the critical factor for commercial success, however the hallmark of e-commerce is that issues of location in the physical sense are not relevant . As such, the concept of “location” has created an internal...
Consumer motivations regarding non-ownership decisions in the automotive industry
Essay - 6 pages - Other law subjects
In the analysis of non-ownership decisions in the automotive industry “non-ownership” must first be defined. Non- ownership is simply referring to a leasing type of contract, this type of a contract allows for consumption without ownership. Traditional purchase, cash or financing, the...
Principles and practices of consumer's protection within the European Union
Thesis - 19 pages - European law
The European Union aims at protecting the health, safety and economic well-being of its citizens. It promotes their rights to information, helps them safeguard their interests and encourages them to set up consumer associations. Consumer policy is designed to improve the quality of...
Head & Shoulders: A Comprehensive Look at Consumer Behaviour
Case study - 18 pages - Services marketing
This report provides an analysis and evaluation of Procter & Gamble's hair care line, Head & Shoulders. With Head & Shoulders new marketing campaign, this report analyses the effectiveness of this campaign in comparison to the ever growing competition of other anti-dandruff hair care products in...
The impact of the food we consume
Case study - 4 pages - Educational studies
Varieties of plants and animals make up our planet. These plants and animals provide man with a variety of food to choose from in order to survive and reproduce. However, the type of food available in a certain part of the globe depends on environmental, economic, and ecological factors. Climate...
How does generation Z consume music? - Between simplicity and instantness
Thesis - 48 pages - Digital & e-marketing
In terms of consumption, a tool has absolutely revolutionized everything since the beginning of the 21st century, and it is of course the Internet. New modes of consumption have appeared ; it is now possible to have access to an almost limitless range of choices, to compare them, to rate them, to...
The Outcome of Digital Influence During the COVID Pandemic
Dissertation - 46 pages - Communication
Relationships are important in all societies of individuals and businesses. People-to-people interactions are essential. Consumers no longer buy products, they buy values, ethics and want to feel engaged to environmental purposes. Communication is not about speaking anymore, but listening...
Is there a place for sustainable marketing in the beauty world?
Dissertation - 39 pages - Luxury marketing
Sustainability is not a new trend. It appears for the first time in the 1970s. For many years, beauty brands knew zero competitions. This market changed with the arrival of new brands such as NYX cosmetics, ELF, or Kiko Makeup. Now, we can talk about fast beauty, an industry where we promote...
Mass consumption and crisis situation - Parallel with the Coronavirus
Case study - 4 pages - Clients and users behaviour
In recent days, panic has invaded the homes of French consumers, since the Coronavirus has officially arrived in France, causing in particular the closure of schools. In these moments of doubt, fear and anguish, some consumers have tended to rush into the supermarket shelves in...
Digital Marketing - Apple
Case study - 5 pages - Digital & e-marketing
Consumption habits have changed a lot in recent years. Brands can no longer use the same marketing means as fifteen years ago, the latter having become obsolete. Even if some brands still use them despite everything, they no longer have the same impact on consumers and even less on...
To what extend can the focusing on new generations improve the company's PnL?
Dissertation - 26 pages - Business strategy
Consumers do no longer measure their health by an easily identifiable factor such as weight, they look forward, in a most general way, to take care of their wellbeing. When your vision is bad, it could become an obstacle for your wellbeing and it's intimately related to your happiness....
How is a lack of a communication strategy detrimental to business development?
Dissertation - 9 pages - Communication
Communication occupies an increasingly important place in the business world, and for good reason, it has evolved a lot in the space of a few years. Whether internal or external, it is necessary for the development of groups, regardless of their sector of activity. The society in which companies...
Coca Cola vs. Pepsi: Analysis and Comparison of Strategies - published: 27/09/2022
Case study - 13 pages - Business strategy
Without a doubt, the revenue of Coca-Cola has reflected considerable growth over the years, but when compared to PepsiCo, the revenue of PepsiCo appears to have doubled within the fiscal year of 2019. Between 2016 and 2019, when the revenue of PepsiCo increased steadily, the income of Coca-Cola...
Nescafe's Global Communication Strategy
Case study - 5 pages - Communication
In the globalized market of today, dynamic marketing communication strategies are the key for brands that want to relate to the diverse consumer niche from different cultures and markets. Nescafe is one of the most popular instant coffees on the market, which is owned by a huge company -...
Do Mergers and Acquisitions Increase Market Concentration?
Dissertation - 7 pages - Economy general
Mergers and acquisitions (M&A) have been regarded as critical events in the sphere of industrial economics that affect market concentration and simultaneously attract the attention of researchers trying to figure out their impact. Such mergers and acquisitions of two or more organizations that...
Individual Service Logic Reflection
Case study - 2 pages - Business strategy
A few years ago, a French wine producer noticed that in bars, young people were drinking glasses of rosé wine filled with ice cubes. The producer was not convinced by the drink because the water made the wine lose flavor, however, he decided to create a rosé based on this concept anyway. Two...
International Culture and Communications - Airbnb
Essay - 4 pages - Services marketing
Airbnb is a major company that has brought major changes to the hospitality industry. The idea of Airbnb emerged in San Francisco in 2007, and it has spread throughout the world within a short period of time. In the last decade, the Airbnb model has enabled the business to develop and grow...
Economy - Types, factors and effects of inflation in Malaysia
Essay - 21 pages - Economy general
In the economy, inflation means an increase in the general price of goods and services in an economy from time to time. G. Ackley defined inflation as ‘a persistent and appreciable rise in the general level or average of prices'. With the increase in general price levels, each unit of...
A critical discussion of the argument for public provision of merit goods
Case study - 3 pages - Economy general
A merit good is a commodity that is considered meritorious enough to be provided by the national budget as it serves the common good of the population. Some economists believe that society should be provided with merit goods through public financing because they are necessity goods and benefit...
Marketing plan for Apple Airpods
Case study - 7 pages - ICT marketing
The general objective set out in the marketing plan is to launch a personalized Apple product to meet the new demands and behaviors of the most demanding consumers. The aim is to encourage a new way for consumers to have greater value and motivation to buy from the brand through a...
Nestlé Strategic Analysis
Case study - 3 pages - Business strategy
Nestlé is a Swiss multinational company that operates in the food industry and was founded by Henri Nestlé, a Swiss pharmacist, in 1857. While the founder's basic idea was to produce powdered milk that could help mothers who could not breastfeed to feed their newborns, it now specializes in...
Purchasing behavior - Detailed essay plan
Dissertation - 3 pages - Clients and users behaviour
This document helps structuring a dissertation about consumers' behavior and especially purchasing power through a detailed plan. Research's references are French.
Duty-free relevance for luxury brands
Presentation - 6 pages - Luxury marketing
Our topic is original as it brings two opposite themes: fast consuming in duty-free shops, and luxury. Airport consumer behavior, and luxury in duty-frees have been only slightly covered in the literature, but never codependently.
Payroll processing software for small business
Case study - 8 pages - Management
This report analyses market leading Gusto, Paychex Flex and OnPay Payroll processing software's, and their suitability for use in a small flower shop. This analysis and comparison is made in terms of cost and benefit, features and consumer ratings. The importance of the payroll in...
KFC's Market Position and External Factors
Case study - 6 pages - Catering marketing
KFC (Kentucky Fried Chicken), a global fast-food giant, has left an indelible mark on the food industry (Guinto & Alcantara, 2022). With its iconic Colonel Sanders logo and a rich history dating back to the 1930s, KFC has become synonymous with crispy fried chicken. However, understanding...
