The Consumer Decision-Making Process: The Shoe Buying Process
Case study - 12 pages - Fashion and ready to wear marketing
In marketing to understand the decision-making process of a consumer; it is important to first comprehend the behavior of the consumer in order to identify the elements of this behavior in front of a product such as, for example, the needs, the motivations, and others; he may have...
Do New Technologies Prevent Consumers From Being Loyal to Brands?
Essay - 4 pages - Clients and users behaviour
The digitilization of the world is disrupting all human activities. By modifying the way we obtain, transmit and exchange information, digital technology is profoundly changing the way we consume, trade and communicate. New technologies are also disrupting our approach to marketing and especially...
How do brands manage to create genuine consumer communities through social networks? Case Study of Starbucks and Burger King
Dissertation - 7 pages - Digital & e-marketing
With the emergence of the Internet, any business wishing to retain consumers and increase brand awareness must have an excellent digital marketing strategy. For this, brands generally turn to social networks that allow them to create a community of loyal and engaged consumers while...
Sustainability in the Fashion and Apparel/Consumer Products Industries
Essay - 4 pages - Fashion and ready to wear marketing
Sustainability in global industries such as Fashion & Apparel, Consumer Products, and Food & Agriculture is a major subject of society. All of these industries face major sustainability-related problems and challenges that they need to overcome to protect the planet. Among these...
The Brazilian economy: Consumer X Interest
Case study - 5 pages - Business strategy
In the previous part, we have seen that, in theory, the consumer reacts negatively to an increase in interest rates. We will seek to verify this part of the chapter the behavior of interest variables, consumption and inflation in the Brazilian economy after the adoption of inflation...
Does displaying nutritional information in fast food restaurants impact consumers ?
Essay - 22 pages - Medical studies
In Western societies food is usually readily available, but poor nutritional choices have been linked to poor health as well as to such things as diabetes, obesity and heart disease. Often these choices involve fast food. (NHS Choices, undated):- The observed association between the number of...
Inflationary goal models and interaction with the consumer - The Brazilian case
Case study - 3 pages - Educational studies
The Central Bank, in order to achieve the inflation target, use the instruments of monetary policy at your disposal. The main one is the aggregate demand control via interest rates. Whenever there are inflationary pressures, interest rate of the economy increases. Consumption is reduced in favor...
Ethical consumerism concept and analyses at Google Inc - Case Study
Case study - 3 pages - Computer science
Different companies believe in giving the best products to their consumers through enhancing and promoting their brand in the market. One of the ways that is becoming more popular is Ethical Consumerism where the companies believe that the consumers will take more of their products...
Are Consumers Interested In Ingredients? - Horse Meat Scandal, Europe
Case study - 5 pages - Educational studies
Time and again, most consumers purchase items from the shops including groceries and other food products without considering the ingredients that make up the food product or the grocery. However, recent findings and scandals regarding ready-made food and grocery, most notably, the...
Global Critical Thinking: China's Counterfeit Consumer Goods-Good or Bad?
Case study - 3 pages - Educational studies
Critical thinking is more than a phrasal buzz, a reflective thought rather than a routine thought. Critical thinking involves persistent and careful processes of considerations of credibility and solutions to the supposed global issues. There are global issues that need to be addressed by the...
The relationship between consumer education and consumer buying behavior in UAE
Case study - 4 pages - Educational studies
Worldwide evolution is dependent on the current and great developments in the technological and industrial sectors. As a result, many players in the business environment are competing insistently in order to capture wider markets. This is greatly influenced by the business education in a country...
Consumer Psychology and Marketing Communications
Case study - 2 pages - Management
Consumer Psychology is a specialty that studies how thoughts, beliefs, feelings, and perceptions influence how people buy and relate to goods and services. One formal definition of the field describes it as “the study of individuals, groups, or organizations and the processes they...
Consumer Behaviour
Case study - 4 pages - Business strategy
The products that will be focused on this assessment will be meat products including poultry, new and/or used passenger cars, wine and related products and dairy products. These four product purchases will be assessed for internal, external and situational influences to determine the type of...
Consumer behavior- McDonald's
Case study - 15 pages - Services marketing
If a loyal customer is asked why he always patronizes a certain fast-food restaurant, he will probably not be able to give you an answer right away. However, if you probe further, you will more or less find some reasons behind this behavior pattern, also known a consumer behavior. The term...
Consumers perception of scented brands
Essay - 11 pages - Services marketing
It is widely accepted that olfaction is a special sense for several reasons. The sense of smell is closely connected to the amigdala, which process emotions, and the hippocampus, which processes memories. That's why smell can bring up memories long forgotten, pleasant or not. This special feature...
The influence of music on the behavior of purchase of the consumer (2008)
Dissertation - 45 pages - Services marketing
Armed with a specialization in marketing from my studies at ESC Reims, and a real passion for this sector, I decided to explore the realm of sensory marketing. Indeed, this new marketing approach seems to provide real operational value to the discipline. Subsequently, I am more focused on a...
Electronic Commerce and the Purchase Behavior of a French Consumer
Dissertation - 99 pages - Economy general
The purchase behavior of an individual can be broken down into several stages, which are determined by the purchasing individual, the product and the purchase situation. When the consumption pattern is weak, the perceived risk will be high. e-commerce also falls under the same framework. The...
Impact of loyalty programs on consumer purchase behavior in the UK food retail industry
Essay - 6 pages - Services marketing
According to Huddlestone (2004), to survive in today's competitive food market, food retailers must develop and maintain a loyal customer base. This study explores the impact of loyalty programs on the customer purchasing behavior in the United Kingdom food retail industry. It will discuss the...
Consumer behavior: Influence of customer needs, organization motivations and goals
Thesis - 5 pages - Management
In today's competitive business environment, the key to a company's survival lies in its ability to identify and influence unsatisfied consumer needs in a marketplace crowded with players. From the marketing/consumer behavior standpoint, there are differences and similarities...
The consumer behavior with the advent of information age
Thesis - 6 pages - Management
Over the past few years, the Internet democratization, due to the Web development, shows major changes in several sectors of social and economic life. The main effect of this growth was to cause a very fast modification of the reality in which consumer evolves. Indeed, we can observe the...
Tools used to influence consumer perception of brand: Music and color
Worksheets - 3 pages - Services marketing
Music and colors have already been studied in various fields such as medicine or management. We now focus on the areas of marketing communications and consumer behavior. These empirical studies show how these variables can be used effectively in advertising to influence the perception of a...
Consumerism in Morocco
Essay - 10 pages - Services marketing
Consumerism is a movement to defend the interests of consumers, which ensures that the products or services are subject to appropriate information and helps streamline purchasing behavior. According to P.Kotler "consumerism is a social movement that seeks to increase the rights and power...
A study on purchase intention of internet consumers using fuzzy ART (Adaptive Resonance Theory)
Tutorials/exercises - 7 pages - Logistics
The purpose of this paper is to analyze the purchase intention of consumers in the online bookstore. AIO (Activities, Interests and Opinions), a method of measuring consumers' lifestyle, and Factor Analysis are performed to understand consumers' propensity and to find out the...
Consumer behavior
Essay - 7 pages - Services marketing
This essay is going to focus on the 'age' variable. Marketers can segment their marketing in age subcultures, or support, its members who have shared childhood and young adulthood experiences that influence their customs, rituals, and behavioural processes. People of the same generation...
Trust online and the opinion of former consumers
Dissertation - 72 pages - Economy general
This study examines the issue of trust and the influence of the opinion of former users in electronic commerce. The lack of trust is the main reason why people are still reluctant to purchase online. Lack of trust is due to many reasons in online business, no physical contact, risk of theft of...
The role of the ECJ's (European Court of Justice) : the consumer who is reasonably well-informed and reasonably observant and circumspect
Essay - 14 pages - European law
The legal term of the “average consumer” was created by the European Court of Justice (ECJ) to protect the average consumer against unfair commercial practises. After the Second War World, many states were indeed inspired by Keynes's theory that aimed at division of...
International consumer behavior
Course material - 8 pages - Services marketing
The function of this product is to limit the evaporation for up to 12 hours and also, avoid redness, moisturizes and irritations of the eyes. It's a new lubricant with an exclusive natural formula. This oil repairs the daily attacks and restore the natural protection on the eye (avoiding the...
An exploratory study on consumer psychological contracts
Thesis - 4 pages - Management
The concept of the psychological contract is widely applied in organizational research. This article explores the consumer psychological contract in marketing context. Some situations are designed in a questionnaire and the data are analyzed. The findings show that whether the...
Consumer panels
Thesis - 4 pages - Logistics
In today's competitive world, the consumer is considered is as the king of the market. Since the customer is the King, companies have to understand what people buy, their consumption pattern and the reason behind this behavior. This can be done through market monitoring, research and...
German consumer behaviour
Essay - 26 pages - Services marketing
German consumer behavior: Being exchange students from Europe, it is interesting for us to learn about German consumer behavior. All of us live near this huge country that represents the biggest European market. To be honest, before starting this paper we did not know a lot about...
