Haribo: keeping competitive in the candy industry
Case study - 16 pages - Business strategy
When we target the European audience, particularly the French one can commonly relate to them through a Haribo. Well the questions that now boil down is about knowing and tasting a Haribo sweet. A hypothesis is drawn with respect to the French in particular who are well versed with the taste of...
Ryanair, a model of competitive advantage?
Case study - 8 pages - Services marketing
Globalization is the "name for the process of increasing the connectivity and interdependence of the world's markets and businesses" (investorwords.com). The internationalization of trade gives to worldwide companies opportunities to grow, increase their market share and become more...
How Can Outsourcing to Emerging Markets Be Used to Gain Competitive Advantage? - published: 29/09/2010
Market study - 5 pages - Economy general
Today, the outsourcing strategy is often implemented to create a competitive advantage over rivals. Businesses now look to achieve sustainable competitive advantages in each step of their supply chain. Outsourcing in emerging countries has become the solution in getting this sustainable...
How Can Outsourcing to Emerging Markets Be Used to Gain Competitive Advantage?
Essay - 4 pages - Economy general
Since the fall of the Berlin wall in 1989, the world has become more globalised than ever (Global Policy, 2003). This globalisation has changed the world and especially the economic and business structure of emerging countries. Outsourcing is ‘a contractual delegation to an outside...
Distinctive features of the perfectly competitive model for goods and services and its implications for a business strategy aimed at enhancing profitability?
Thesis - 5 pages - Business strategy
Above is a quote from John Sloman, which I feel is a concise way of defining perfect competition. Rather than being a market structure which we can meet in real life, the model of perfect competition could be seen as a completion of the categories of market structure, an ‘anti-monopoly'...
European rules on competition
Case study - 5 pages - Services marketing
Largely inspired by the U.S. Antitrust law, the European Commission's rules on competition play a central role in the laws of the European Union. Grouped under Title VI of the European Council's Treaty, these rules concern the "common rules on competition, taxation and approximation of...
Competition between European football clubs
Dissertation - 37 pages - Management
In Europe, the economic competition is as fierce as the sporting competitions that engage among the professional football clubs, and this fight is somewhat uneven between very large European professional clubs and other smaller clubs. How can we explain the differences in competitiveness...
Competitive Advantage of Wine Industry in France
Thesis - 10 pages - Economy general
According to Michael Porter, any economic analysis should consider non-quantifiable data. He criticizes the lack of comprehensiveness from the the majority of today's economists regarding the evaluation of competitiveness of industries (Porter, 1990). The Diamond Model of Michael...
Volkswagen group- China's analysis in competitive strategy
Case study - 20 pages - Business strategy
Chinas automotive industry growth reflects on China's economy, with it being one of the most dynamic and promising industries in the country. Volkswagen Group entered the Chinese economy thirty years ago, and therefore played an important role in shaping this industry. After giving the reader a...
Offshore outsourcing offering competitive advantage: Case study research on Intuit Corporation
Case study - 19 pages - Management
Corporations today are operating in increasingly competing markets, facing strong pressures from stakeholders to operate more effectively and efficiently (Baloh et al., 2008). The competitive dynamics in large number of industries are changing too, making it difficult for firms to develop or...
Unfair competition Law- Business and Professions Code 17200 et seq
Case study - 3 pages - Other law subjects
The business and professional code is among the 29 codes that govern the state of California. The business and professional code provides insight to both business persons and consumers about business practices permitted by the law. Section 17200 of the code, known as the Unfair Competition Law,...
Cultural diversity is a source of competitive advantage. Discuss
Essay - 4 pages - Business strategy
« To succeed internationally, we need to understand the cultures of the world; and we have all the cultures of the world represented right here - a tremendous competitive advantage. » ? Ernest Thompson, Proctor and Gamble Nowadays, globalisation, which is a phenomenon mainly generated by the...
The French wine market and international competition
Market study - 32 pages - Services marketing
For a long time, France has been a "wine country", a reference in terms of production and consumption of wine. Nevertheless, this world leader has seen erosion in its market share for the last few years: volumes exported are decreasing and national consumption is down. The main cause is that...
Competitive research on market size of cigarette brands
Tutorials/exercises - 33 pages - Business strategy
The cigarette industry in India is dominated by 4 players - ITC, Godfrey Phillips, VST (also a BAT affiliate) and GTC. These four companies together control almost 99% of the market. The cigarette industry faces competition mainly from the unorganized sector 'bidi' manufacturers, who are...
Achievement motivation as it applies to competitive sport
Thesis - 3 pages - Psychology
An important psychological need is the need to achieve: the motive to achieve success by exceeding previous levels of success set by one's self and/or others. Achievement motivation can be characterized as both the need to achieve and as the need to avoid failure. The purpose of this paper is to...
Benetton group: The evolution of a network to face global competition
Case study - 11 pages - Management
Benetton's story has started in the 1950s from the "idea of color?. The family holding group has been established in 1965. Over the ongoing decade, the first factory and 1000 shops opened worldwide. Benetton has grown through a unique network organization which is flexible and innovative, as...
Air France-KLM Marketing Study: Becoming More Competitive in Front of The TGV
Case study - 11 pages - Services marketing
Today, AIRFRANCE-KLM is the largest airline company in the world in terms of total operating revenues and passenger-kilometers. The company's CEO is, since January 1st 2009, Pierre-Henri Gourgeon. With a turnover coming close to 24 billion Euros as on 31st March 2009 and having taken over 74...
Strategy management : Competition and cooperation in the Network level strategy
Thesis - 3 pages - Business strategy
According to Bob De Wit and Ron Meyer, global strategy can be divided in three parts: process, content and context. These can be recognized in all business situations in relation to managers. The strategy process is defined as a set of essential questions about the business as a whole. In these...
The continued dominance of Dell in the the highly competitive technological world
Essay - 6 pages - Business strategy
Founded in 1984 by Michael Dell, Dell Computer Corporation created an innovative concept by placing the customer at the center of the business organization. In 1998, the company set up a direct sales model, allowing it to establish itself quickly and successfully in the computer industry. Indeed,...
Perfect competition and Pareto optimality
Case study - 2 pages - Management
The model of perfect competition can be achieved through a formalization of the concept of the 'invisible hand of the market'. This theory was put forward by by Adam Smith in 1776. His goal was to provide a stable base to build a society on . This concept involved an environment in...
Decathlon: A Competitive and strategic study to develop recommendations to establish a specific communication in the bicycle market for women and children
Case study - 39 pages - Business strategy
Michael Leclercq established Decathlon in France in 1976. Decathlon was the first mass producer of sports equipment and caters to all a sportsman's needs whether he is an athlete or just a sports enthusiast. Decathlon is the leading innovator, producer and retailer of a broad range of sports...
The market of the French wine and international competition
Market study - 38 pages - Services marketing
For a long time, France was called the "wine country", and the reference country in terms of production and consumption of wine. However, this world leader has seen the market eroding in recent years. Export volumes and domestic consumption are declining. The main reason that could explain this...
How does Peugeot build a competitive edge against Chinese and foreign car industry
Thesis - 10 pages - Business strategy
In this report, we focus on the PSA Peugeot Citroen group. Firstly, we will analyze the company and its features and key data. PSA Peugeot Citroen group is a French car manufacturer, and is the result of a merger between Citroen and Peugeot Limited companies. Thanks to the framework of a coherent...
The gaming console industry competition: Sony vs Microsoft vs Nintendo
Case study - 21 pages - Management
Unlike in other electronic industries such as PC, Camera, Smartphone etc only 3 majors companies lead the gaming console market: Microsoft XBox, Sony Playstation and Nintendo Wii. This industry has become more profitable year over year, but remain a really competitive business where companies...
Toys "R" Us: Storch Strategizes to Torch Competition in the US
Market study - 10 pages - Business strategy
Toys "R" Us Inc., founded by Charles Lazarus in 1948, is one of the leading retailers of toys, games, electronics, sporting goods, baby products, children's apparel and juvenile furniture. With its headquarters in Wayne, New Jersey, and over 1600 stores worldwide, Toys 'R" Us has been the...
Does competition affect social preferences in the context of a bargaining game? Discuss
Case study - 3 pages - Business strategy
This essay argues that competition has an effect on social preferences. Two playered bargaining game is called as an ultimatum game(UG).The results of which are compared to the results of experiments in which there are more than two players, where competition exists. References to agents as...
Competitive environment analysis: H&M
Thesis - 8 pages - Services marketing
We chose to write our report about H&M for many different reasons. First of all, even if we focus on the French market, the fact that H&M is a global brand, operating from nearly everywhere in the world, both made us sure that we would have to analyze a very strong and efficient strategy, and to...
A study on the competitive analysis in the telecom sector
Tutorials/exercises - 45 pages - Business strategy
Technological changes in the telecom and computers have radically changed the business scenario. In turn, the new demands of business have spurred many telecom based technological innovations. In order to exploit these innovations for competing in global markets, business community the world over...
Case study: How Virgin mobile successfully thwarted competition through innovative marketing
Case study - 4 pages - Business strategy
This paper focuses on operations of Virgin Mobile, USA. It would be helpful to see what strategies Virgin used by analyzing the competition, consumers and the company aka the three C's. Let us first look at the company itself. When consumers look at virgin, they are concentrated on the...
Competitive Environment Analysis : Haagen- Dazs
Case study - 24 pages - Business strategy
Since it was created in the early 1920s, Häagen-Dazs has become a strong and powerful brand, and is well established in the ice cream market. The company has made quality and originality its motto. Its philosophy is also based on the same principles: 'Find the purest and the finest...
