Competition in the banking industry
Essay - 4 pages - Finance
Nowadays, the banking industry has become significantly more competitive than in the past and competition is likely to increase further. New competitive pressures are emerging from abroad, owing to the liberalization of international banking and capital flows, and as a result of the...
Case study: How Virgin mobile successfully thwarted competition through innovative marketing
Case study - 4 pages - Business strategy
This paper focuses on operations of Virgin Mobile, USA. It would be helpful to see what strategies Virgin used by analyzing the competition, consumers and the company aka the three C's. Let us first look at the company itself. When consumers look at virgin, they are concentrated on the...
Change management: Discuss the advantages and disadvantages of evolutionary and revolutionary change
Essay - 2 pages - Management
Change management in an organization can be a very difficult task to assume. First you need to diagnose the change needed, set objectives, apply the strategy, measure the results and then re-adjust in consequence. In all those steps, you need to take into account the scope of the organization,...
Marketing Communication - Innocent Drinks - published: 06/09/2024
Case study - 8 pages - Marketing theories
Innocent Drinks is a joint stock company created in 1998, settled in London owned at 90% by the Coca-Cola Company, employing 450 people and amounting £300 million. Innocent drinks achieved a great breakthrough within 2 decades with 80% of market share on the smoothies English market and achieved...
Competitive strategy: Strategies model by Michael Porter
Thesis - 10 pages - Business strategy
The strategy has taken a big place in the firm and it has become the only way to do business. Big companies have special staff to formulate strategies, whereas in the smaller firms it is the CEO and/or the Head Officer who takes and makes the strategic decisions. Some definitions are necessary to...
Nokia: Fierce competition in the cell phone industry: Is it a risk for the leader?
Dissertation - 30 pages - Services marketing
Nokia Corporation is a Finnish multinational communications corporation. They focus on the key growth areas of wired and wireless telecommunications. Nokia is currently the world's largest manufacturer of mobile telephones, with a global device market share of 38,6% in 3Q 2007. We will focus...
Strategy proposal for an MNC who wants to invest or expand in a specific country - New Group Renault strategic plan: "Drive the Future"
Market study - 7 pages - International economy
In this work, we analyze Renault's strategic plan for 2017-2022, called "Drive the Future" on three levels: the company's source of competitive advantage (section 1), the reasons for choosing the target of investment in emerging country, such as China (section 2) and finally...
Competitive strategy and value creation in relationship marketing
Thesis - 5 pages - Business strategy
This paper considers how relationship marketing can be utilized in corporate strategy to facilitate value creation and increased customer satisfaction. The meaning of relationship marketing and the purpose of various relational frameworks such as the ‘relational spectrum', the...
International operations management: global operations management strategies
Case study - 10 pages - Management
According to Witkowski (2017) innovation is an integral element in driving organizations' progress and modernity. Innovation's contribution to operational efficiency is premised on the fact that organizations have the option of pursuing different types of innovation that include product,...
The advantages and disadvantages of unionization of the modern labor force
Essay - 7 pages - Human resources
Throughout the course of the twentieth century the labor movement in the United States has taken a number of twists and turns. From unionization during the period of industrialization to the decline of the union and the literal demise of the labor movement in the 1980s and 90s, the American labor...
Michelin Marketing strategies, emphasize differentiation, accelerate growth and strengthen competitiveness
Case study - 13 pages - Services marketing
It is a multinational company whose headquarters are in Clermont-Ferrand in France. With a claim over 20% of the global tire market, it is the world's largest tire company. Its net sales amounted to 16.867 billion Euros in 2007, which positioned Michelin in second place behind Bridgestone ($...
Business Strategy in Hospitality and Tourism (BSHT) - Ritz Hotel
Case study - 11 pages - Business strategy
The Ritz-Carlton group is an international high standard hospitality group which benefits from a strong brand and is the symbol of lux palace. Its strategy so far consisted on a good implementation, especially in the United States, Europe and the Gulf. On a most recent period, implementation...
Corporate Strategy, Pernod Ricard : analysis and scenarios
Case study - 11 pages - Business strategy
In this case study, we will discuss and try to understand how the French group Pernod-Ricard is evolving in its global environment but also inside the group itself. They are the 2nd world liquor distributor; therefore, we will take into account their strengths but also potential weaknesses and...
Strategic Analysis - Tesla Inc.
Case study - 10 pages - Business strategy
The strategic analysis of an organisation is significantly important for the success in its endeavors. The success of organisation is greatly dependent on the management that plays a vital role in the decision-making and their decisions facilitate the achievement of organisational goals and...
Competition in the financial markets of New York and London since 1944
Thesis - 5 pages - Economy general
In the global economy, international financial markets play a major role, and provide substantial benefits to the economy of their countries. They are a challenge both nationally and globally, and many economists and historians have sought to create hierarchies for these places. Above all, a...
A study on the competitive environment in the retail market
Tutorials/exercises - 39 pages - Services marketing
The Indian retail industry is now beginning to evolve in the line with the transformation that has swept other large economies. There is a change a foot in Indian retail too, the liberalization of the consumer goods industry initiated in the mid-80's and accelerated through the 90's has begun to...
Business advantages and opportunities at North Bay
Thesis - 6 pages - Geography
North Bay is an exciting and vibrant region, as they are on the cutting edge of information and technology, and are well-positioned to thrive in the new global economy. It is a place that is recognized for the fact that it is one of Ontario's most community-spirited cities. The city lies...
The different types of business strategies
Course material - 7 pages - Business strategy
Business strategy is to set long-term objectives and a direction to follow. It is aimed at creating value, sustainability and profitability. Business strategy results in inspiring actions to all departments, allocating resources to reach them and impacting the organization of the company. To do...
Global Strategy in Enterprise Operations - Unilever
Case study - 5 pages - Business strategy
A global strategy in enterprise operations evokes an organization operating in various countries with several subsidiaries. An operational strategy that allows for the international expansion of an enterprise and facilitation of international trading becomes a company operating within an...
Sony, a case study: The advantages and disadvantages of outsourcing
Thesis - 5 pages - Business strategy
Today, the pursuit of profit and lower costs are a major issue for large global companies. Indeed the emergence of new technologies in business and the spending on research and development, logistics have become too high to bear. Thus, large firms have resorted to outsourcing some of their...
International economics: Essay on the advantages and disadvantages of globalization
Essay - 6 pages - Economy general
‘We are living a transformation which is going to reconstruct population and economy for the coming century. There will be no more national products and technologies, no more national firms, no more national industries, no more national economies. Only individuals, which constitute nations,...
Ready to wear - Zara and its competitors
Case study - 8 pages - Fashion and ready to wear marketing
Perhaps one of the most recognized brands around the world and also a significant international fashion organization, Zara, has been cited as the third largest brand within the apparel industry and is a unit of Inditex. Founded in 1975 by Mera Rosalina and Ortega Amancio, the company has been the...
Comparison between Marks & Spencer and Zara: "The competition of the processes in industry of clothing" (2006)
Case study - 13 pages - Services marketing
Founded in 1884, Marks & Spencer is a company that is more than two centuries old. The origin of its fame and development comes from a very particular situation experienced in England in the late 19th century. Soon after, M & S has positioned itself as a solid reference on the clothing market in...
Development of U-exist's Export Department - How to Internationalize a Niche Market in the Paramedical Sector?
Internship report - 24 pages - International marketing
A niche market is a small market segment in response to a very specific request. This type of market is generally very profitable for companies provided achieve scale and develop a sufficient reputation. A company exploits a product or a service very precisely to answer in one need very...
SWOT Analysis - Vodafone
Case study - 4 pages - ICT marketing
Vodafone is a British telecommunication company based in Newbury, in England. The company was created in 1984 as Racal Telecom by Ernest Harrison and Gerry Whent. In 1988, the brand entered the Stock market and became independent in 1991 and took the name Vodafone. The company has different...
Total Spring Strategy - RBV
Case study - 2 pages - Business strategy
This document is aimed at collecting information on TOTAL SPRING (Total group) and analyzing its strategy in the power retail sector in France using the RBV framework.
Ben L. Kedia and Ananda Mukherji, Global managers: Developing a mindset from global competitiveness
Book review - 2 pages - Finance
Ben L. Kedia is a Director of the Wang Center for International Business Education and Ananda Mukherji is a Dirctor from ZoomInfo, the largest index of business people in the world (source: Wikipedia) . They emphasize in this article the huge importance of having skills other than technical...
SWOT Analysis - Lidl
Case study - 4 pages - Distribution marketing
Lidl is a chain of supermarkets based in Germany. It has most of its operations in some European countries such as the UK, Germany itself and the USA, outside Europe. It was created by Dieter Schwarz in 1973. The brand sells meat, wine, groceries, vegetables, etc. The company's tagline is...
Kaizen: The key to Japan's competitive success
Thesis - 9 pages - Management
The term "Kaizen" is a combination of two Japanese words "Kai" meaning "change" and "zen" meaning "good," and evolves from the ancient Japanese philosophy of actions that lead to sustainable benefits for the society as a whole rather than one particular individual, or actions that benefit...
Marketing & Communication: Innocent Drinks
Case study - 3 pages - Marketing theories
Innocent Drinks is a joint stock company created in 1998, settled in London owned at 90% by Coca Cola Company, employing 450 people and amounting £300 millions
