Analysis of a company: H&M
Thesis - 31 pages - Management
Large companies and major conglomerates tend to have a more enhanced transparency than small and medium sized businesses. They are present in our daily life via their marketing campaigns, communications and advertising. Their products incite our desires to gain ownership over these seemingly...
Analysis of the results of the Volkswagen automobile Company
Case study - 12 pages - Finance
The automaker Volkswagen's range of activities includes the design, manufacturing and marketing of automobiles. This division includes the brands Volkswagen, Bentley, Lamborghini, Scania, Audi, Skoda, Seat and Bugatti. The finance division is a subsidiary of Volkswagen Group and Volkswagen...
The Audi company and its launching of a model of cross-country vehicle
Case study - 8 pages - Services marketing
The Volkswagen Group of France SA is a subsidiary that was created in 1960. Today it is the largest importer of cars in France. This company holds a significant market share in France, and accounts for 10.2% of it. In 2006, it achieved a turnover of 4.5 billion Euros. The group holds five...
The company incentive plans: Case of Cessna
Case study - 2 pages - Human resources
The company incentive plans of Cessna can also be seen as performance goals to the workers of the organization. Compensation and benefits offered by Cessna are basically given to all workers after the completion of the six month probation period. The corporation's incentive plans can be...
The Algerian company vis-a-vis the stakes of universalization
Case study - 8 pages - Business strategy
Algerian companies often make the headlines of some national dailies and receive rave reviews because of the registration of their quality management system ISO 9001: 2000. From a strictly marketing standpoint, it is a good move for the company. However, it will pay close attention to...
Panels and the case of the Nielsen company
Worksheets - 3 pages - Services marketing
Instead of conducting a survey of a selected group of consumers in a haphazard way and that will no longer be applicable once the investigation is completed, one may want to understand what influences a market on a regular basis. Panels stand out against surveys because they provide a dynamic...
Analysis of the Zara company
Case study - 15 pages - Services marketing
Dismantling of trade barriers: Socio-cultural trend: The consumer demand for branded goods at low prices. Today, we must consider the fact that more people are sensitive to fashion trends. Environmental trend:Today the focus on environmental pollution is steadily increasing with depth research to...
Are company stress management programs effective?
Case study - 16 pages - Psychology
France has very specific characteristics on stress at work,problems such as suicide are much more frequent than elsewhere. Ironically, France is a country where firms are trying to reduce stress problems. The French case is a good example to study in the current context.The question is:what firms...
Analysis of company: H&M
Case study - 38 pages - Services marketing
Large companies and major groups have a more enhanced transparent business strategy than small and medium sized ones. Some elements are present in our daily life, such as marketing campaigns, communications, advertising etc. They make us dream and we are passionate because they seem out of reach...
Establishment of SAP on the market of company management software
Case study - 3 pages - Management
An ERP (Enterprise Resource Planning) is modular and integrated software used to manage key business processes of an organization (sales and distribution, finance, production, procurement, human resources). It has two basic components: the database (shared) and modules (applications). Without...
Audi: An analysis of the trends in the automobile market and revamp in the company policies to capture the UK markets
Market study - 10 pages - Business strategy
"The German car production firm produces the Audi brand of cars. Based in Ingolstadt, Germany, the company is one of the premier car manufacturing units in the world. Right from sports cars to luxury car models, the company has been making great strides globally. It has established...
Company motivation profile
Case study - 6 pages - Management
PetSmart is the number one retailer of pet food and supplies. It has around 825 stores in the United States and Canada. PetSmart was founded in 1987 and is headquartered in Phoenix, Arizona. PetSmart stores offer obedience training and they have grooming for animals offered in many store....
Strategy development and communication of the mobile phone company Orange
Case study - 6 pages - Business strategy
I) History The use of mobile phones increased suddenly in the 1990's until market saturation was reached shortly after 2000. Although it was originally limited to professional use by social elite, it grew to become the preferred means of communication for many people. A) The merger of two...
Company analysis: Richart's chocolate business
Case study - 8 pages - Business strategy
The first strategic turnaround in the life of chocolatier Michel Richart was when he decided to produce and focus on the art of chocolate making. Subsequently, he sold his bakery and moved to Fontaines sur Saone. He specialized in the sale of "anonymous bulk" for professional chocolate makers....
The Coca-Cola Company: Business model and implementation in China
Case study - 5 pages - Management
The Coca-Cola Company is one of the largest producers of soft drinks and syrups, as well as the world's biggest producer of juice and juice-related products in over 200 countries. Coca Cola has around 93,000 employees and sells over 3,300 beverages. It has six operating segments:...
American Girl Company
Case study - 9 pages - Services marketing
The American Girl Company, formerly The Pleasant Company, is an independent subsidiary of Mattel that sells a collection of dolls worldwide, representing the history of America with 8 main characters. These "American Girls" are not just dolls. They target children in the age group...
Analysis of the Perrier Company (2005)
Case study - 10 pages - Services marketing
For over twenty years, Perrier has retained its position as the world leader in aerated water. Despite great difficulties in the 1990s, following the case of benzene, the company was able to restore the situation in the early 2000s, including the establishment of an effective innovation...
Study of the company Perrier
Case study - 8 pages - Services marketing
"The Source Perrier Company" faced massive success in France and abroad in 1906. Perrier is a classic "chic" drink par excellence, and in 1984, it became the first company of mineral water worldwide. However, in 1990, "the case of benzene" strongly weakened the group and it was...
The Walt Disney Company since 1923 till present
Case study - 10 pages - Services marketing
We do not go to the cinema to watch a cartoon; we go to watch a Disney production. The popularity of this company is such that Disney is not merely the symbol of animated films; it has become a synonym of them. With five theme parks (located in Florida, California, Hong Kong, Tokyo and...
Sales strategies of the Dyson company: the leader in the electric household appliances
Case study - 12 pages - Business strategy
Founded in 1992, Dyson is currently the appliance brand that is most sold in England and America. Its headquarters is located in Malmesbury, in the United Kingdom. Since its origin, Dyson's goal has been to constantly improve the products of everyday life. Known for the longevity of its...
The concept of quality in the company
Case study - 4 pages - Management
The word "quality" is increasingly used in companies, whether in the industrial, food or even in services sector. There are many concepts behind the notion of quality. The concept of quality has emerged following the emergence of plants. The craftsmanship was in decline and mass production became...
The Company Lacoste and its evolution
Case study - 8 pages - Business strategy
The Lacoste Company was founded in 1933 by Rene Lacoste (a professional French tennis player) and Gillier Andre (President of the largest French company).This brand has experienced a dramatic expansion and development both in France and abroad, based on an exclusive brand of...
The internationalization of the company and human resource management
Book review - 10 pages - Human resources
Today, most French companies have had the "great leap" in international markets. With increased trade and international context, the phenomenon of globalization has forced companies to open their activities abroad. Even if we can see significant differences in their degree of...
The company EasyGroup
Thesis - 22 pages - Management
Stelios Haji-Ioannou, the "serial entrepreneur", launched EasyJet in March 1995 and in 1998, founded EasyGroup. EasyGroup has the strategy that every company bearing the name "easy" should refocus its activities by reducing costs, and have lower priced products but by keeping a wide...
The role of ethics in the company (2006)
Essay - 62 pages - Management
The place of ethics in the company raises many questions: What areas are covered by corporate ethics? Is it an element of corporate reputation for external use? Does it create a new social climate within the company? However, a major problem has been presented from the beginning of...
Analysis of the structure of the Ups company
Case study - 4 pages - Management
The UPS Company was founded in 1907, and is currently the leading express carrier and largest package delivery company. As a multinational company, it is currently active worldwide and employed 430 000 people (including 2,000 in France), has 147 000 vehicles and 500 planes....
Case of the Nickel Company
Case study - 29 pages - Business strategy
Like women, men are increasingly aware of the importance of their bodies and their image. According to the reports in 1995, 65% of men thought that, it is "important to take care of their skin” and it was seen that, 19% of men used their partner's skin care products. In 2004, there was an...
Strategic analysis of the company "Easyjet"
Case study - 17 pages - Services marketing
The low-cost airline companies are subject to the same safety rules and controls on airplanes than any scheduled airline. They meet all the various conventions, protocols and agreements, of European and international standards. At the national level, even though France is part of the European...
The Nestle company - an example of organic growth in Europe
Case study - 5 pages - Business strategy
Introduction Each company has two ways to ensure its development through external growth. One way is acquiring the competition (or a complementary increase in its business volume) and another is organic growth which is achieved by adding additional means of production that is created by...
Portrait of the company, Ericsson
Case study - 8 pages - Services marketing
It seems important to clarify that companies do not communicate about the brand products but on the characteristics and the quality of the product itself. Ericsson is the largest supplier of mobile systems in the world and supports all major standards for wireless communication. They provide...
