The concept of quality in the company
Case study - 4 pages - Management
The word "quality" is increasingly used in companies, whether in the industrial, food or even in services sector. There are many concepts behind the notion of quality. The concept of quality has emerged following the emergence of plants. The craftsmanship was in decline and mass production became...
IKEA UK : Study on the journey of the company in UK Market
Market study - 10 pages - Business strategy
"IKEA arrived in UK in the late 80's and it is said that with the exception of Abba and Volvo, this is perhaps the third most predominant area where Sweden left its mark. It opened its first store in UK at Warrington, in 1987. Unlike other international brands which target the capital for opening...
Analysis of the Zara company
Case study - 15 pages - Services marketing
Dismantling of trade barriers: Socio-cultural trend: The consumer demand for branded goods at low prices. Today, we must consider the fact that more people are sensitive to fashion trends. Environmental trend:Today the focus on environmental pollution is steadily increasing with depth research to...
The internationalization of the company and human resource management
Book review - 10 pages - Human resources
Today, most French companies have had the "great leap" in international markets. With increased trade and international context, the phenomenon of globalization has forced companies to open their activities abroad. Even if we can see significant differences in their degree of...
Study of the Porsche company
Case study - 20 pages - Management
Registrations, turnover, and financial results: all these have only grown for Porsche over the years. The arrival of the Cayman was witnessed on November 26, 2005, but the hybrid Cayenne and Panamera arrived in 2009 and offered outstanding performance. Amid a global automotive industry in serious...
Analysis of company: H&M
Case study - 38 pages - Services marketing
Large companies and major groups have a more enhanced transparent business strategy than small and medium sized ones. Some elements are present in our daily life, such as marketing campaigns, communications, advertising etc. They make us dream and we are passionate because they seem out of reach...
Panels and the case of the Nielsen company
Worksheets - 3 pages - Services marketing
Instead of conducting a survey of a selected group of consumers in a haphazard way and that will no longer be applicable once the investigation is completed, one may want to understand what influences a market on a regular basis. Panels stand out against surveys because they provide a dynamic...
Analysis of the Perrier Company (2005)
Case study - 10 pages - Services marketing
For over twenty years, Perrier has retained its position as the world leader in aerated water. Despite great difficulties in the 1990s, following the case of benzene, the company was able to restore the situation in the early 2000s, including the establishment of an effective innovation...
Study of the company Perrier
Case study - 8 pages - Services marketing
"The Source Perrier Company" faced massive success in France and abroad in 1906. Perrier is a classic "chic" drink par excellence, and in 1984, it became the first company of mineral water worldwide. However, in 1990, "the case of benzene" strongly weakened the group and it was...
Establishment of SAP on the market of company management software
Case study - 3 pages - Management
An ERP (Enterprise Resource Planning) is modular and integrated software used to manage key business processes of an organization (sales and distribution, finance, production, procurement, human resources). It has two basic components: the database (shared) and modules (applications). Without...
The Walt Disney Company since 1923 till present
Case study - 10 pages - Services marketing
We do not go to the cinema to watch a cartoon; we go to watch a Disney production. The popularity of this company is such that Disney is not merely the symbol of animated films; it has become a synonym of them. With five theme parks (located in Florida, California, Hong Kong, Tokyo and...
Sales strategies of the Dyson company: the leader in the electric household appliances
Case study - 12 pages - Business strategy
Founded in 1992, Dyson is currently the appliance brand that is most sold in England and America. Its headquarters is located in Malmesbury, in the United Kingdom. Since its origin, Dyson's goal has been to constantly improve the products of everyday life. Known for the longevity of its...
The company EasyGroup
Thesis - 22 pages - Management
Stelios Haji-Ioannou, the "serial entrepreneur", launched EasyJet in March 1995 and in 1998, founded EasyGroup. EasyGroup has the strategy that every company bearing the name "easy" should refocus its activities by reducing costs, and have lower priced products but by keeping a wide...
American Girl Company
Case study - 9 pages - Services marketing
The American Girl Company, formerly The Pleasant Company, is an independent subsidiary of Mattel that sells a collection of dolls worldwide, representing the history of America with 8 main characters. These "American Girls" are not just dolls. They target children in the age group...
Analysis of the results of the Volkswagen automobile Company
Case study - 12 pages - Finance
The automaker Volkswagen's range of activities includes the design, manufacturing and marketing of automobiles. This division includes the brands Volkswagen, Bentley, Lamborghini, Scania, Audi, Skoda, Seat and Bugatti. The finance division is a subsidiary of Volkswagen Group and Volkswagen...
Analysis of a company: H&M
Thesis - 31 pages - Management
Large companies and major conglomerates tend to have a more enhanced transparency than small and medium sized businesses. They are present in our daily life via their marketing campaigns, communications and advertising. Their products incite our desires to gain ownership over these seemingly...
The Audi company and its launching of a model of cross-country vehicle
Case study - 8 pages - Services marketing
The Volkswagen Group of France SA is a subsidiary that was created in 1960. Today it is the largest importer of cars in France. This company holds a significant market share in France, and accounts for 10.2% of it. In 2006, it achieved a turnover of 4.5 billion Euros. The group holds five...
The Hydro Quebec company and organizational changes
Case study - 4 pages - Management
The Hydro Quebec Company is owned by the Government of Quebec. It is responsible for the generation, transmission and distribution of electricity in energy sources of Quebec. Its headquarters are located in Montreal. Hydro Quebec was born in 1944; its goal was to serve the Montreal area by...
Analyzing the strategies of a transnational company in a host country- Case of Toyota Motor Corporation
Thesis - 10 pages - Management
To further illustrate the key points of international business management, this paper aims to demonstrate how to prepare the situational analysis for a transnational company by establishing Toyota Motor Corporation's business in United States, one of its host-country nations, as an...
Strategic management - example of the company "Apple"
Case study - 15 pages - Computer science
The Apple Company is present in the technology sector. It operates in three business areas with main strategies: - Computer: design and production of computers (desktops and laptops), development of operating systems and software. - Music: design and implementation of MP3 players, their...
Short history of United Fruit Company - the case of Guatemala
Essay - 8 pages - Modern history
A small country located at a key point of Central America, Guatemala has a troubled and tragic history, and was thus told by a specialist that it was a "gift from the devil". Recent history seems to confirm this grim diagnosis. The civil war in Guatemala (1962-1996) was one of the longest and...
Business model of the Facebook company
Case study - 8 pages - Computer science
In February 4, 2oo4, Mark Zuckerberg left the prestigious Boston University and along with his roommates , Dustin Moskovitz and Chris Hughes, created the The Facebook. Facebook brings together more than 190 million users worldwide (600 000 new members per day) 70 % of who are from outside the...
Strategic analysis of the company "Easyjet"
Case study - 17 pages - Services marketing
The low-cost airline companies are subject to the same safety rules and controls on airplanes than any scheduled airline. They meet all the various conventions, protocols and agreements, of European and international standards. At the national level, even though France is part of the European...
The role of ethics in the company (2006)
Essay - 62 pages - Management
The place of ethics in the company raises many questions: What areas are covered by corporate ethics? Is it an element of corporate reputation for external use? Does it create a new social climate within the company? However, a major problem has been presented from the beginning of...
Marketing mix of the Porsche company
Case study - 5 pages - Services marketing
Porsche is the most profitable car company in history. Almost all of the company supplies and deliveries are realized through the railways. During the fiscal year 2008-2009, a turnover of 11.63 billion euros and a net profit of 9.80 billion euros were achieved. In the first quarter...
Company analysis: Richart's chocolate business
Case study - 8 pages - Business strategy
The first strategic turnaround in the life of chocolatier Michel Richart was when he decided to produce and focus on the art of chocolate making. Subsequently, he sold his bakery and moved to Fontaines sur Saone. He specialized in the sale of "anonymous bulk" for professional chocolate makers....
Portrait of the company, Ericsson
Case study - 8 pages - Services marketing
It seems important to clarify that companies do not communicate about the brand products but on the characteristics and the quality of the product itself. Ericsson is the largest supplier of mobile systems in the world and supports all major standards for wireless communication. They provide...
Case of the Nickel Company
Case study - 29 pages - Business strategy
Like women, men are increasingly aware of the importance of their bodies and their image. According to the reports in 1995, 65% of men thought that, it is "important to take care of their skin” and it was seen that, 19% of men used their partner's skin care products. In 2004, there was an...
Analysis of the structure of the Ups company
Case study - 4 pages - Management
The UPS Company was founded in 1907, and is currently the leading express carrier and largest package delivery company. As a multinational company, it is currently active worldwide and employed 430 000 people (including 2,000 in France), has 147 000 vehicles and 500 planes....
The evolution of the Walt Disney Company
Case study - 6 pages - Business strategy
Walt Disney and an artist, Ub Iwerks, created a company that specialized in cartoons in the early 1920s in Kansas City. They had derived the inspiration from the Lumiere Brothers' invention. Walt Disney's company soon went bankrupt. Undeterred, he teamed up with his brother...
