The marketing tools of the low cost airline companies
Thesis - 31 pages - Services marketing
The low cost concept was first introduced in 1971 in the United States, with the launch of a new company called "Southwest Airlines". However, the concept only gained popularity and set the cash registers ringing with the creation of Ryanair in 1991. Backed by its pioneering pricing policy, the...
The creation of Limited Liability Companies (LLC) in United States
Case study - 2 pages - Business strategy
'The General Partnership' is an oral or written contract between two individuals or partners who are in collaboration with for a particular case. There are no legal formalities involved. By signing this contract, the partners assume personal responsibility in case things go wrong. They...
Difficulties graduates encounter and the needs and expectations from companies
Thesis - 13 pages - Educational studies
Finding a good job one of the biggest concerns of students after graduating. From then, the question of whether graduates from universities could have a suitable job in the future may be far more complicated to be answered. There are many controversial points of view around this issue, and each...
HR issues companies and employees facing in Mainland China and the Strategies need to pursue in future
Thesis - 4 pages - Human resources
China, the world biggest construction site as well as biggest growth market, develops rapidly in these twenty years. However, the human resource management (HR) is still remaining in a traditional status. “It's an emerging profession,” HR Director for Microsoft's Research and...
Empirical study on effect of quality management on competitive performance in manufacturing companies: International perspective
Thesis - 11 pages - Management
This paper presents results of an empirical analysis on quality management and its impact on competitive performance. These results have been derived from the third round survey conducted during 2003 and 2004 under the framework of High Performance Manufacturing Project. After presenting a simple...
Strategies used by companies to attract young employees
Thesis - 5 pages - Human resources
Recent years have seen the inclusion of new management practices in the recruitment process. These changes, are a sign of awareness of the company's awareness of the strategic aspect of recruitment, and derive from an increasingly competitive labor market. HR marketing: This concept is then...
Innovation: An advantage for companies
Course material - 7 pages - Business strategy
Innovation is the application of a new invention in a way that provides new technical, organizational or commercial benefits to a business. It aims to add value or provide an additional benefit to the company. Innovation is the foundation of entrepreneurship, since an entrepreneur need to be able...
"You are a consultant to a company considering India or China as an attractive opportunity for investment. Citing appropriate examples of other companies' experiences assess the risks involved in investing in ONE of these countries" N/B Choose either Indi
Essay - 6 pages - Management
India is today, considered as the seventh largest, and the world's second most populated country, with 1.1 billions inhabitants. Due to a series of reforms conducted since 1991, India has become the second fastest growing economy with an annual growth rate of around 8% over the last three...
Green marketing - How to integrate environment inside companies?
Dissertation - 81 pages - Ecology & environment
Sustainable development has become an established phenomenon. Society is becoming increasingly environmental conscious, this has even been used as an electoral argument. Environmental protection is due to a movement introduced jointly by the population at large and the NGOs through a governmental...
Inclusion of employees in the collective performance of companies
Case study - 4 pages - Management
As part of the discussions initiated in February 2009 by the President of the Republic on the distribution of value added, the Movement of French Enterprises or ‘Mouvement des enterprises de France' (MEDEF), formulated last July, several proposals to develop the employee savings, considered...
Managerial analysis of companies based in the Netherlands
Case study - 4 pages - Management
Firstly, what is striking in the Netherlands is the common company spirit, this belief is generalized in the capacities of man to act and progress. This cultural aspect then induced a direction of pluralism, mediation and even negotiation. The Netherlands are the crossroads, crossed and...
New development strategies for companies
Case study - 8 pages - Business strategy
The world of companies changed radically during the year 1990. Their role in the national and international governorship took more importance vis-a-vis the deregulation and with the reduction in the intervention of the State in the market. The direct overseas investments became key...
The case of TATA motors: How a multinational corporation resulting from an emergent country managed to compete with the traditional companies of the car market.
Thesis - 26 pages - Business strategy
The Tata conglomerate is now the oldest company in India and represents over 93 companies with more than 289,500 employees worldwide, with a turnover of more than $28 billion and a market capitalization of 77.5 billion dollars (recorded as per January 2008). This group is one of the most...
E-business : strategies of 3 companies (Ryanair, Tupperware and Warner music group)
Case study - 7 pages - Economy general
E-business permits a new form of business that allows clients to get information and make purchases through the Internet. It is also considered as one of the major advantages that a company can have over its competitors today. During the seminar, we analyzed different cases with different...
Europe's leading telecom companies : Overstretched and under threat
Essay - 9 pages - Business strategy
According to Campbell in 2002, the classic prescriptive process can be defined as a “strategy that is planned in advance and which follows a rational process through each stage from analysis to implementation.” Widely recognised as the most principal theories for strategy development,...
What makes Samsung one of the world's leading companies?
Case study - 46 pages - Services marketing
The Samsung group, a multinational enterprise founded by Lee Byung-Chul in 1938 in Daegu, is one of the largest multi-billion dollar corporations in the world. It is composed of numerous multinational businesses, all united under the Samsung brand. The South Korean conglomerate operates in...
Centralization versus decentralization in multinational companies
Essay - 6 pages - Management
The emerging debate over centralization vs. decentralization highlights one of the most challenging issues in management- what the most efficient corporate structure is for a company. Globalization makes multinational enterprises develop their ability to respond quickly to changes in the...
How companies develop global leaders?
Essay - 16 pages - Management
How companies develop into global leaders: Globalization has now invaded the world. Globalization means integrating each of the world's countries into a single unified society, where it is able to found great business opportunities by discovering new markets, new capital investments,...
A Dutch-French comparative corporate cultures survey through the study of the financing structures of two key-sectors multinational companies: KPN v. France Telecom; Royal Dutch Shell v. Total
Dissertation - 36 pages - Finance
The main cultural assumption in this research paper is about, the French corporate culture once being Latin-like and the Dutch one having been German-like, both the corporate culture of France and the Netherlands firms are converging towards the Anglo-Saxon model. In order to confirm or not the...
ECAPS Merger of Export Companies
Case study - 10 pages - Management
As you all know, our company, ECAPS FURNITURE EXPORT has recently merged with three other export companies from Italy, Russia, and Sweden. Since its establishment, our company has experienced a rapid expansion. It has now taken a leading place among the European furniture market. It is...
The implementation of an information system and its consequences for the success of the companies
Essay - 6 pages - Business strategy
Today, we are led to think that every company which wants to stay “on the run” has to implement an information system. Success stories of online businesses led companies, even those which exist from the 20th century, to develop an e-business approach. By information system we...
Outsourcing: Why companies do it?
Thesis - 34 pages - Business strategy
According to Wikipedia, Knowledge process outsourcing (KPO) is a form of outsourcing, including legal process outsourcing. These are both high-value-added forms of business processing outsourcing (BPO). KPO firms provide domain-based processes and business expertise, rather than just process...
The Evolution of Consolidated Financial Statements published by Publicly Quoted French Companies: The Shift Away from local GAAP to the Adoption of International Standards
Essay - 11 pages - Economy general
Contrary to the Anglo-American approach, France offers, in terms of accounting, an environment representative of those of many countries in continental Europe. Nonetheless, France offers a typical system, where, because politicians and executives are part of a close and tight elite network, the...
Airline companies strategy and Open Skies Agreement
Thesis - 7 pages - Business strategy
From Icarus to Airbus 380, the dream of the “flying man” seems to be universal. During the 20th century this dream was becoming real through the development of the plane and airline companies which manage it. The rising need to travel has obliged the authorities to regulate this...
The sustainable development: An ethical and profitable strategy for companies?
Thesis - 4 pages - Business strategy
During the Johannesburg summit of 2002, the world of international business renewed its commitments towards the concept of sustainable development. Today, for most companies, durability has become necessary as a business strategy. In some companies, many researches are made to find...
Across the board leadership and new value development organizes changing companies
Thesis - 11 pages - Management
InterClean, a major sanitation competitor realizes that in today's environmentally friendly atmosphere, customers express increased interest in solutions and services (rather than products) to contour cleaning endeavors. InterClean, through its reorganization, hopes to offer increased turnkey...
What are the most efficient media and related strategies used by companies to target children?
Essay - 20 pages - Services marketing
This dissertation is about children and companies and as the title suggests it, we want to find out which the main media that companies use to target children are and what strategies they develop related to those media. The first part of this dissertation will be focused on a...
What are the major opportunities that emerging markets offer to international companies and what are the key considerations that such companies have to take into account when formulating strategies for doing business in emerging markets?
Essay - 8 pages - Business strategy
The notion of an emerging, or developing, market economy appeared 1981 in a World Bank report. This term was used since emerging countries have embarked on economic development and reform programs, and have begun to open up their markets and "emerge" onto the global scene. Therefore emerging...
An empirical investigation of the relationship between dividend and price of shares of IT companies in India
Thesis - 4 pages - Finance
This paper attempts to identify the relationship between the price of shares and dividend policy of companies operating in global competitive world. So researcher has selected the most competitive and fastest growing industry of India which has given India the glory and proud through out...
Marketing and branding strategies of consumer durable companies in India
Dissertation - 37 pages - Services marketing
The Consumer Durable industry is huge! Think of a typical day then you wake up to make coffee that has been brewed by your-controlled coffee maker. You pop a couple of slices of bread into your electric toaster, grab some juice from the refrigerator and throw a load of laundry into your washing...
