Brand and communication - Nike: The goddess of marketing
Presentation - 5 pages - Services marketing
History Phil Knight and Bill Bowerman imported Japanese shoes and created BRS “Blue Ribbon Sports”. First polemic with the advertisement “you don't win silver - you lose gold” First partnership with football team Strategy of Nike Knight & Bowerman sold the shoes in...
International Culture and Communications - Airbnb
Essay - 4 pages - Services marketing
Airbnb is a major company that has brought major changes to the hospitality industry. The idea of Airbnb emerged in San Francisco in 2007, and it has spread throughout the world within a short period of time. In the last decade, the Airbnb model has enabled the business to develop and grow...
The role of the works council in the company's internal communications
Tutorials/exercises - 4 pages - Business strategy
The Works council was established in 1945 with the aim of involving the employees in the running of the company and establishing cooperation between employers and employees without undermining the authority of the entrepreneur, and thus increasing competiveness. The purpose of the works council...
Voice communication
Presentation - 23 pages - Computer science
VOIP is common term which means voice over internet protocol. Voice communication is the hottest feature now a days. The success of IP in becoming a world standard for data networking has led to its adaption to voice networking. Hardware and software both are required for telephony. Voice over...
Light is the medium of communication for a photographer
Thesis - 2 pages - Electronics, mechanics, engineering & technology
The medium of communication for a photographer is light, just as words are for the writer. It is not enough whether light is sufficient or insufficient. Light has other properties as well which create special effects. These special effects can happen only if light can be controlled by the...
Money laundering in the financial community: one of the dark sides of globalization
Essay - 9 pages - Finance
Economically, globalization may appear beneficial in that it enhances trade between men and generates growth. Many of its adverse effects are, however, the game of criminal organizations. Indeed, with the rise of movements of people, goods and capital, globalization tends to increase the capacity...
Perceptions of nature by indigenous communities and their relation to the ecological contexts
Essay - 11 pages - Ecology & environment
The purpose of this article is to provide an overview of how indigenous communities perceive and relate to the bio-ecological contexts of which they are part and on which they depend. The main message is that there is much more to learn from them than information about plant resources or methods...
Location-based service over 3GPP IMS: Approaching real-time connectivity with the next generation of network communication
Essay - 5 pages - Electronics, mechanics, engineering & technology
Emerging mobile applications will need location information for delivering the right services to right persons at right places and time. A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability...
An essay on communication
Thesis - 2 pages - Social, moral & civic education
This 2004 conversation between American humorist P.J. O'Rourke and former Secretary of State Colin Powell (when he was still in the office), reveals how conversation is, as the book Bridges Not Walls puts it, “a process.” O'Rourke begins the conversation with the expectation that it is...
The evolution of the European Community / Union over the last 50 years
Thesis - 5 pages - European union
Fifty years after the Treaties of Rome (1957), the European Union has deeply evolved. From a regional economic cooperation, it has become a major international actor looking for re-launching its Constitutional process. If the European cooperation was a revolutionary concept after more than a...
Dolce&Gabbana and its communication strategies
Case study - 11 pages - Management
Dolce&Gabbana sells ready made clothes and is a brand based in Legnano, Milan. It was launched in 1985 by two designers, Domenico Dolce and Stefano Gabbana. In 1980, both were working in the same workshop in Venice. By 1982, they began working together to carve a niche for themselves in the...
Analysis of communication campaigns of Dolce and Gabbana
Case study - 4 pages - Services marketing
By definition, ‘promotion' describes the messages that are sent through various media and are directed by a company towards its various stakeholders. It is intended to create a positive image of the brand and its offerings. Promotion is a fundamental element of the marketing strategy for the...
Integrated marketing communications plan- Levi's Curve ID
Essay - 6 pages - Business strategy
This report aims at analyzing the advertising campaign of Levi's new product, the Levi's Curve ID. By using RABOSTIC method this will help us to understand the integrated marketing communication methods chosen by the brand and what they bring to realize. In 2007, 1.8 billions jeans were...
Race and my community
Case study - 3 pages - Educational studies
I have seen much change as the years pass by. I have lived in Lima most of my life and grew up here. I would saying I know this community very well. I am White and have lived mostly in the same place. I have moved out of the house my parents owned several times, but I always seem to come back to...
Clearance Rate within Community Policing
Case study - 2 pages - Criminal law
There is an encouraging trend within the criminal justice system that raises acknowledgement and praises with regard to how law enforcement carries out its roles in our society. Community policing has many aspects and the encouraging trend is seen from the narrowed gap in the relation to arrest...
Usage of Different Philosophies to Communicate Same Ideas in Different Texts
Case study - 4 pages - Educational studies
Different writers use different methods to communicate their points. An external analysis of articles shows many differences in approach as well as ideologies. Though writers often have divergent reasons for writing, a deeper exploration reveals unexpected similarities. A deep analysis reveals...
Was the Macmillan government's decision to apply for membership of the European Communities the product of Britain's declining global status?
Essay - 6 pages - Political science
The fear that Britain would become, as Labour's post-war Foreign Secretary Ernest Bevin put it “just another European country” , was one of the main reasons to explain the British refusal to join a European supranational organisation. The Attlee government was indeed in favour of...
The Latino community in New York City
Essay - 4 pages - Geography
Traditionally, the media tend to focus their attention on the Latino migration in States such as Texas, California, New Mexico, in other words on southern states close to the Mexican border. The East Coast seems to be completely forgotten as if it remained the gateway of the Europeans into...
Communication Theory within Interpersonal Communication
Essay - 3 pages - Social, moral & civic education
Hikrokawa and Gouran were two experts on group communication. They figured out the most effective ways that groups communicate and the most practical solutions to everyday group communication, whether in a business environment or a personal relationship. At its core, Functional Perspective on...
Study of Communication and Transpiration in Africa using a specific country as an illustration
Essay - 10 pages - Economy general
Researchers examining the development of Sub-Saharan Africa have noted that there are numerous infrastructure problems that exist on the continent. Telecommunication, transportation, and basic health and education services have been noted as some of the most pervasive problems affecting the...
Issues in Communicating the Avian Influenza Pandemic
Essay - 3 pages - Medical studies
The threat of avian influenza is one that differs significantly from the annual dose of flu we experience, and the occurrence of an influenza pandemic would be devastating if the public relied only on its current typical flu attitudes and practices. Avian influenza presents an enormous challenge...
How the mass media influences the global community
Essay - 5 pages - Social, moral & civic education
Over the course of the last three decades, notable changes have taken place in the context of international discourse. Although many of these changes have occurred as the natural result of the evolution of individual countries, overall changes in the international community have been spurred by...
Examining how reducing America's presence in the international community could benefit the process of globalization and the domestic development of the United States
Essay - 4 pages - International relations
The process of globalization is one that has carried with it a high price for the United States. While the US has been able to extend its overall reach into the international community, not all countries in the international community have been receptive of America's presence. The United States...
Community acquired pneumonia
Tutorials/exercises - 6 pages - Medical studies
Community acquired pneumonia is the sixth-leading cause of death in the United States affecting over 1 million individuals costing the government over $10 billion in treatment and patient care (Stanton, 2002). Statistics given by the US Department of Health and Human Services (2002) show that...
Job outlook for technical communicators
Essay - 5 pages - Journalism
Technical writing is essential to our daily lives, there are a variety of career options for technical communicators. The key to survival is to have an education, know where to look for a job, and be prepared with an up-to-date resume and confident interviewing skills. Job Outlook for Technical...
The development of the modern film industry in the Untied States and the international community
Essay - 9 pages - Film studies
Throughout the course of the twentieth century, the evolution of technology has notably changed society. While many scholars looking at the changes that technology has produced consider the improvements that have been in terms of medicine and technology, it is evident that technology has had a...
The contribution made to the concept of the supremacy of European Community Law by the judgment of the European Court of Justice
Essay - 5 pages - International law
The tension between European Community law (EC) and national law is arguably the most debated topic of constitutional law . The convention of Parliamentary supremacy is rooted within the British constitution as a fundamental limb of the separation of powers doctrine . Constitutional convention...
A more perfect union: Utopian communities in Tennessee
Essay - 5 pages - Social, moral & civic education
Tennessee has long been regarded by historians as a crossroads of different ideas and people, its unique geographic position separating it from being overly dominated by established traditions for much of its history. It is this unique situation that makes Tennessee a favored home for idealists...
Africville: The destruction of a community in the name of urban renewal
Essay - 4 pages - Social, moral & civic education
Africville was a black community located on the outskirts of Halifax, built by Loyalist descendants, and destroyed for the sake of urban renewal in the late 1960s. Canada has always prided itself on its race relations, often comparing its own history with that of the United States. However, this...
The gay community in the USA: from marginal to mainstream?
Thesis - 14 pages - Social, moral & civic education
Today, the concern of minorities' rights is crucial in the United States of America. The rights of the homosexual community represent a wedge issue. The homosexuals, indeed, acquire more and more rights in the United States and this acquirement causes a great debate in the entire country. It...
