Coco-Cola and Pepsico : Market, Finance and strategy analysis for BRIC countries
Thesis - 40 pages - Business strategy
Since 2006, the soft drinks market has been "flourishing” thanks to two factors: rising disposable incomes and well-being. Consumer lifestyles are undergoing a major change due to a growing awareness of the link between diet and health. On the other side, enhanced living standards,...
PESTEL Analysis - Häagen-Dazs
Case study - 5 pages - Brand management
In the 1920s Reuben Mattus worked for his mother's ice-cream business, he would go around on a horse-drawn wagon in the streets of the Bronx, New York, selling ice cream and fruit ice pops. He continued to do this as the business expanded and in 1960, along with his wife Rose, they decided to...
Financial statement of the Nestle group
Case study - 14 pages - Finance
A financial analysis aims to make an assessment of the financial position, market position and performance of a company in order to analyze the possible problems, make recommendations and to inform both the internal (staff, manager) and external stakeholders (investors, general public) of the...
Analysis of National Geographic's sales strategies in London
Case study - 6 pages - Services marketing
Today, we are seeing more innovative store concepts that are developing in order to cope with the high competition and meet the increasingly sophisticated expectations of the consumers. These stores also hope to full fill the company's corporate communication strategies as it is a unique and...
Analyzing Darwin's theory of evolution
Essay - 4 pages - Biology
As an intellectual Christian of this century, though I have had some training in biology more-so then the average intellectual, it is hard not to notice the work of Mr. Charles Darwin and the well detailed and grounded system of evolution. But he has made some major errors in his concept of man....
Drug related offences
Essay - 14 pages - Journalism
In modern societies it is easy to recognise that consuming drugs is an every day reality; not only taking heroin or marijuana, but also smoking, taking painkillers, having a coffee, a tea or abusing of alcohol for Saturday as a required “Saturday night” obligation. The illegal...
Global trade relations: Opportunities and challenges for direct investment in Brazil
Tutorials/exercises - 9 pages - Business strategy
Brazil is the largest and most populous country in Latin America, and the fifth largest in the world in both area and population. The country possesses a developed agriculture as well as mining and manufacturing resources, Brazil also has a large service sector forces like the banking sector,...
The Marketing strategy behind Coca- Cola's Success
Thesis - 17 pages - Services marketing
In 1886, in Atlanta, Dr. John Pemberton, a pharmacist by profession, was experimenting with coca leaves and kola nuts in his lab to discover an effective remedy against fatigue. He came up with a great tasting beverage that would quickly conquer not just the local client base but an...
The marketing mantra behind Coca- Cola's success
Case study - 14 pages - Business strategy
It is essential for a company to anticipate the reaction of its competitor before making a strategic decision. A strategy can be deemed effective based on the reaction it generates from the competitor. The essence of strategic thinking involves anticipating every move of the adversary, like in a...
Drug related offenses
Thesis - 14 pages - Criminal law
In modern societies it is easy to recognize that consuming drugs is an every day reality. It is not only taking heroin or marijuana, but also smoking, taking painkillers, having a coffee, a tea or excessive intake of alcohol on Saturday as a required “Saturday night” obligation....
Gonococcal Infections
Presentation - 82 pages - Medical studies
Gonorrhea is a sexually transmitted infection of epithelium and commonly manifests as cervicitis, urethritis, proctitis, and conjunctivitis. If untreated, infections at these sites can lead to local complications such as endometritis, salpingitis, tuboovarian abscess, bartholinitis, peritonitis,...
Original Imitation
Essay - 4 pages - Literature
In a modern era of corporate tyranny and the disappearance of an independent creative market, the artistic longing for originality is often forgotten. Radio stations sell out to public opinion, Top-40 hits recycling the last generation of Top-40 hits, and the hand-published pages of timid...
Goliath bird-eating spider
Essay - 4 pages - Educational studies
The Goliath Bird-Eating Spider, which is scientifically known as Theraposa blondi, is indeed a spider that can actually eat a bird. This spider that belongs to the Tarantula family is hairy and is coffee-colored. The Goliath Bird-Eating Spider is a large spider with four pairs of thick...
Equilibrium: Heat energy
Presentation - 90 pages - Physics
Heat is energy flowing from a high temperature object to a low temperature object. When the two objects are at the same temperature, there is no net flow of energy or heat. That is why a covered cup of coffee will not be colder than or warmer than the room temperature after it has been in...
Re-Africanization and the popularity of the Brazilian Samba
Essay - 6 pages - Journalism
To the rest of the world, Brazil looks like a kaleidoscope of races, foreign in its demographics to virtually every other culture on the planet. From the density of the Amazon rainforest to the all-inclusive street parties of Carnival in Rio, the Federative Republic of Brazil, ostensibly the...
Marine insurance
Dissertation - 33 pages - Finance
The beginning of the insurance business is traced to the city of London. It started with the marine business. Marine traders, who used to gather at Lloyd's coffee house in London, agreed to share losses to goods during transportation by ship. The first insurance policy was issued in...
Does culture need to be protected from the effects of globalization? An essay with the French example
Thesis - 25 pages - Social, moral & civic education
Today the word « Globalization » is on everybody's lips. From the company who goes abroad because of cheaper costs to the “junky food” that we like to eat, Globalization seems to be the perfect scapegoat for every international phenomenon. Globalization seems to be THE trendy word that...
Issues of governance and management in formulating and implementing distribution strategies
Thesis - 8 pages - Management
We are living in a world more and more concerned with corporate governance and corporate social responsibility which is an off shoot of what has happened in the past - corporations filing for bankruptcy and seeking protection under Chapter 11 as a result of questionable corporate activities, some...
Go green: Why Marijuana should be legal
Thesis - 5 pages - Journalism
Marijuana is a drug that has been around for centuries and in recent history has been a subject of much debate. Currently marijuana is classified by the federal government as a schedule 1 substance, the worst classification it can possibly receive meaning that the drug has no medical use and has...
Micky Pant's strategy: An innovative tool in Reebok advertising policy
Case study - 16 pages - Services marketing
Vice-President of global marketing at Reebok, Micky Pant, implemented a renewal of Reebok branding strategy, especially by developing new media concepts. He was the coordinator of several marketing campaigns, such as the tremendous "Terry Tate, Office linebacker" TV ads, presented in 2003 during...
The UN and France in the Ivorian crisis
Thesis - 20 pages - International relations
The “oldest daughter” of France did sink in the chaos following the events which have occurred in the night from September 18 to September 19, 2002 simultaneously in Bouake and Abidjan. We need to understand such a complex conflict where there is not enough retreat to seize all the...
Bahrain: Tourism and hotels
Thesis - 19 pages - Social, moral & civic education
The hotel industry is one of the oldest commercial endeavors in the world. The first inns were built way back in the 6th century B.C. and were a result of the urge to travel that happened after the invention of the “wheel". Husband-and-wife teams opened the earliest inns by providing...
Urban Segregation in Sao Paulo
Thesis - 7 pages - Geography
Since the 1950s, the majority of Latino-American cities have experienced a demographical growth and a major extension of their urban area. Some writers had even talked about the “monstrous cities”. In about half a century, from 1950s to 1990s, the demography of the cities boomed from 13...
Procter and Gamble
Market study - 8 pages - Services marketing
Procter & Gamble was founded in the United States in 1837. The company prospered during the 19th century and is now the world's biggest manufacturer of packaged consumer goods and a global leader in six main categories: laundry and cleaning (detergents), paper goods (toilet paper), beauty...
Is Minorities' bond to the past a burden or a blessing?
Thesis - 2 pages - Social, moral & civic education
African diaspora narratives have one thing in common: their richness. They cover the plural aspects of a culture and underline the complexity of an uprooted people identity. Mirta Yanez's “Of Natural Causes” is representing of this controversy. The story focuses on a group of Haitian...
Nazism in South America: Chronicle of a secret war 1930-1950 - by Sergio Correa da Costa
Thesis - 7 pages - Modern history
Historian and diplomat, Sergio Correa da Costa had the chance to serve his country in the city of Buenos Aires, during the Second World War. Correa lived in the Argentine metropolis during the reign of the GOU (United Officers Group) and later that of Juan Domingo Peron and Evita Duarte de...
Study of the company Perrier
Case study - 8 pages - Services marketing
"The Source Perrier Company" faced massive success in France and abroad in 1906. Perrier is a classic "chic" drink par excellence, and in 1984, it became the first company of mineral water worldwide. However, in 1990, "the case of benzene" strongly weakened the group and it was bought by Nestle...
Strategy of launching of Red Bull
Case study - 6 pages - Services marketing
The story of a drink like no other The origin of this strange brew goes back to the 80s, when a certain Dietrich Mateschitz [1] discovered in Asia's "energy drinks". This young Austrian entrepreneur who used to go on professional trips to Southeast Asian realized one day that Asian...
Saccaro (Brasil): Case study
Case study - 5 pages - Services marketing
Founded in 1947, Saccaro furniture is a family company started by Italian immigrants in Brazil: The Saccaro Brothers. The company began manufacturing wicker baskets for the wine industry, following new products such as cribs, coffee tables and chairs, among others. Currently Saccaro...
The strategy marketing of Guinness, Irish beer
Case study - 12 pages - Services marketing
Guinness stout is a beer that is highly roasted and whose drinking is normal for the beer loving crowd, contrary to what many think. This beer is brewed from a mash characterized by its content of highly roasted grain that gives it a dark color and the taste of coffee. Also note the crown...
