The strategy of Honda
Case study - 5 pages - Services marketing
Honda is a Japanese conglomerate and produces automobiles (the automobile service represents more than 80% of its revenue), motorcycles, power products and power tools and offers financial services. Honda became famous abroad and expanded from Japan to the US in the 50s and to Europe in the 60s,...
Green marketing issues about Total
Case study - 16 pages - Services marketing
Total is a leading multinational energy company with 111, 401 employees and operations in more than 130 countries. Together with its subsidiaries and affiliates, Total is the fourth largest publicly-traded oil and gas integrated company in the world. Its businesses cover the entire oil and gas...
Player in the international market: The introduction of Emmi energy drink
Thesis - 20 pages - Services marketing
As the leading Swiss maker of cheese and milk, Emmi hopes to continue being one of Europe's innovation leaders and trendsetters in the market of milk products. The brand expects to see an above average growth in the international markets over the course of a year and annual growth of 2-3% over...
British Airways - case study
Case study - 29 pages - Business strategy
In today's world, characterized by millions of people who have the necessity and the desire to move as quickly as possible from one side of the globe to the other, the sector of the air transports obviously plays a major role of primary importance, being one of the world ?s biggest industries...
The secret behind the success of Michelin Tyres
Case study - 13 pages - Business strategy
Michelin has been the market leader for tyres. Michelin equips vehicles like cars, motorcycles, aircrafts, etc. with tyres. Michelin also brings solutions for each different usage of tyres, which allows the vehicle to give optimum performance. The company constantly innovates in order to...
Forest canopies
Essay - 12 pages - Biology
The word canopy is derived from the Latin conopeum, describing a mosquito net over a bed. For canopy researchers in many tropical and temperate forests, this derivation is all too ?tting. Forest canopies are home to perhaps 50% of all living organisms, many of which are uniquely specialized for...
Oil depletion and use of vehicles: what are the alternative energies?
Essay - 13 pages - Journalism
In our modern society, oil is omnipresent in our habits and plays a significant role. It has several stakes in economical, political and strategic fields. Indeed oil is considered as the best energy source because it is easily extracted, stocked and transformed. Moreover, its energy yield is very...
Change in management at Air France
Case study - 29 pages - Management
Driving organizational change in a company revolve around six themes. In this document we will take into account the external and internal sources of change, the steps through which it passes, the context, and the forces involved, to finally determine the type of change and explain the phases of...
Volkswagen group- China's analysis in competitive strategy
Case study - 20 pages - Business strategy
Chinas automotive industry growth reflects on China's economy, with it being one of the most dynamic and promising industries in the country. Volkswagen Group entered the Chinese economy thirty years ago, and therefore played an important role in shaping this industry. After giving the reader a...
Company analysis - PepsiCo
Case study - 10 pages - Audit
PepsiCo is a major corporate player in the global food and beverage industry, providing people with a wide selection of uncomplicated products since the early 1900s. Therefore, PepsiCo has been around since 1898 and functions through a complementary entity of a collection of brands that covers...
Strategic study of the Total Group
Case study - 8 pages - Business strategy
The energy market is one of the largest in the world. Indeed, energy in all its forms is essential for humans and their survival. Thanks to energy, men can eat, heat and bathe themselves, thus meeting so-called essential needs. On a daily basis, humans use many forms of energy, solar power, wind...
The Reorganization of the European Aviation Market in the past twenty years
Thesis - 52 pages - Business strategy
Discussions about the aviation market are recurrent in the press and the media. It is true that this sector is experiencing many changes. So we took the opportunity to study this subject in more detail when we proposed to analyze it. Today, globalization and competition have become critical...
Can France abandon nuclear power in favor of renewables?
Case study - 12 pages - Ecology & environment
From a social, economic and political point of view, the subject of energy transition is more relevant than ever in France. Indeed, the energy transition aimed at reducing the consumption of fossil fuels, fighting against global warming and promoting renewable energies are major challenges for...
Reporting analysis: Daimler-Chrysler (1998-2006)
Essay - 21 pages - Finance
We assume for the analysis of the group that the impact of IFRS in year 2004 is insignificant given that IFRS and US GAAP are closed. Moreover a complete analysis was impossible given that we didn't have all the figures before 2004. From 1998 to 2006 we can see that inventories increased from...
Setting up a business in Bolivia
Case study - 14 pages - Economy general
Bolivia is a Republic. The seat of government is in La Paz, although the legal capital and also the seat of justice are located in Sucre. The country is separated in 9 administrative divisions: Chuquisaca, Cochabamba, Beni, La Paz, Oruro, Pando, Potosi, Santa Cruz and Tarija. Bolivia gained its...
Green marketing, global warming, environment conscious
Dissertation - 50 pages - Services marketing
Green Marketing consists of all actions aimed at using the ecological positioning of a brand or product to increase sales and improve corporate image. Green Marketing may be based on the ecological characteristics of a product (raw green, recyclable or biodegradable etc), Green promotions (a tree...
Arab-Israeli conflict: From Copenhagen to Beijing and Washington to Jerusalem: American-Israeli relations cooling off
Thesis - 12 pages - International relations
Since the dawn of the industrial revolution there have been two consistent interlocking themes behind Middle Eastern-Great Power interactions. First, Great Powers have a tendency to view the Middle East as a strategic commodity, because of its geographic location and vital natural resources....
Corn Ethanol: How realistic is this source?
Essay - 8 pages - Ecology & environment
While the price of gasoline has dropped precipitously since the summer, the memory of $3.80 - $4.00/gallon of gasoline is still fresh in the minds of most Americans. In fact, gasoline is at its lowest price in almost 10 years; however, the American population is still looking to President-elect...
Towards a "Europe-puissance" or towards a free trade zone?
Course material - 8 pages - International relations
The development of the European Union, along the line of constant progress towards more integration, which more or less prevailed since 1950, appeared to stop suddenly in May 2005 with the French "No" to the so-called Constitutional Treaty. That problem has been solved, at least for now, with the...
Strategic Management: Aramex Company
Case study - 6 pages - Business strategy
The state of endless change in the contemporary business environment mandates organizations to review their strategic approaches to cope with the paced market developments. Bearing in mind the potential of technology-fuelled platform, management should embrace the comprehensive analysis for both...
The Danone Case: can a firm combine profits and Corporate Social Responsibility (CSR)?
Case study - 70 pages - Business strategy
First, to hit the high degree of competitiveness, it becomes necessary for the firm to keep the competitive advantage by dealing with new concepts such as the environment, respect of human rights and social activities. Indeed, the traditional factors such as product, price, place, promotion seem...
Heineken - Company Report
Case study - 30 pages - Services marketing
The Heineken company was started up in 1864 by Gerard Adriaan Heineken. In 1873 the brewery's name changed to Heineken's Bierbrouwerij Maatschappij. In 1874 Gerard Adriaan Heineken opened a second brewery in Rotterdam. In 1886 Dr. H. Elion developed the “Heineken A-yeast” in the...
Strategic analysis of Renault
Case study - 20 pages - Business strategy
Renault is a globally renowned automobile group and car maker present in 118 countries with approximately 130,000 employees. The Renault group achieved a turnover of almost 41 million euros in 2007. The Company Renault Freres was created in 1898 by three brothers Louis, Marcel and Fernand. Marcel...
Vattenfall Nordic Heat: Strategy and control
Essay - 6 pages - Business strategy
Vattenfall is the fourth largest generator of electricity and the largest generator of heat in Europe. The company has more than 32 000 employees and is active in all stages of the electricity value chain: generation, transmission, distribution and sales. Operations are carried out in Sweden,...
Market research on customer satisfaction survey for Henkel (B2B)
Case study - 42 pages - Services marketing
This research was implemented to determine the level of Customer Satisfaction with Henkel Products and Services. It is a Business to business (B2B) research. The approach adopted for conducting the research includes surveys and personal interviews conducted in May 2008. Henkel deals its product...
How and why has the environment become so important in the field of tourism and luxury hotels?
Case study - 5 pages - Tourism marketing
The whole text explains the importance of linking sustainable development with luxury hotels. This importance is reflected in many of the establishments that the palaces have introduced. That's why the case study focuses on the Parisian palace The Plaza Athénée, which is located in the 8th...
The BMW group - Surviving the bust
Thesis - 10 pages - Business strategy
As an economy expands the risk appetite of the people increases considerably. Although the automobile market has been witnessing boom there are isolated cases of failures. This report consists of nine sections and its aim is to learn more about the BMW Group business activities within...
Have eating habits changed in the last 20 years for the better or for the worse?
Essay - 4 pages - Sociology & social sciences
A meal is usually defined as the consumption of two or more foods in a structured setting at a set time. Snacks consist of a small amount of food or beverage eaten between meals. A common eating pattern is three meals (breakfast, lunch, and dinner) per day, with snacks between meals. The...
Strategic growth for Unilever
Market study - 14 pages - Business strategy
Unilever's debut as a company began in 1930, however its history dates back much earlier, to the late 19th century. Its origins began with a partnership between British soap maker Lever Brothers and the Dutch margarine producer Margarine Unie. Oils and fats were essential raw materials for both...
Almasah international real estate: The real estate market in Dubai
Market study - 41 pages - Business strategy
In February, I landed in Dubai for the first time, after having heard so much about it. I was astonished by the number of towers already built at that time but more by the huge amount of cranes and construction sites. Therefore, I decided to do my internship for a real estate broker. I quickly...
