All you wanted to know about Six Sigma
Tutorials/exercises - 39 pages - Business strategy
Six Sigma can be used to create a brand new business process from ground up. Six Sigma strives for perfection. It allows for only 3.4 defects per million opportunities for each product or service transaction. Six Sigma relies heavily on statistical techniques to reduce defects and measure...
Concept of mark in strategic marketing
Course material - 9 pages - Services marketing
Throughout the twentieth century, there has been a change in the interest of marketing for the product to an interest in the brand. This is essentially the wider role of the brand in the mind of the customers' "mental box". Gradually, companies have apprehended the three core functions of...
Effectiveness of recruitment and selection process in Satyam
Tutorials/exercises - 45 pages - Human resources
Satyam Computers Services Ltd., is a leading global consulting and IT services company that offers a wide array of solutions for a range of key verticals and horizontals. Starting from the strategy consulting right through to implementing IT solutions for clients, Satyam straddles this...
Marketing Mix of Zara
Case study - 7 pages - Services marketing
Thanks to cheaper raw materials such as fabrics, Zara is able to offer models based on collections of top designers at a cost which is up to 10 times lower than those of designers such as Armani and Prada. The products offered, are thus, accessible to many people at very attractive rates, and...
Longevity Healthcare Systems: Hunting for a marketing strategy
Essay - 8 pages - Services marketing
history that dates back to the mid ‘70s. Kathryn Hamilton and her husband have established a respectable company that originated from the need for long-term healthcare for their ailing parents. In essence, they have a good understanding for what families of long-term healthcare patients...
Running header: Riordan benchmarking
Thesis - 11 pages - Business strategy
Riordan Manufacturing faced several issues but none that are uncommon in any growing organization going through a transitional period. By simply looking at companies such these General Motors and Wal-mart, Royal Bank of Scotland and Goodyear, Hudson Highland Group (Hudson Employee Index) and...
An overview of training and development process in an organization
Thesis - 14 pages - Human resources
The genre of ‘Employees' seems to have evolved through a transformation process. They are now more growth oriented, ambitious, industrious, forward-looking and increasingly vulnerable to the rocking changes in the industry. They have a high self-concept and seek intrinsic motivation in the...
Strategic Marketing - Apple
Case study - 11 pages - Services marketing
With the help of PESTLE model, it is possible to understand Apple's strategic opportunities. The political, economic, socio-cultural, technological, legal and environment factors are the components of the PESTLE model that allow us to evaluate key elements that have a great influence on the...
Corporate Decathlon - Universe workshop
Case study - 9 pages - Services marketing
In July 1976, Michel Leclercq of DECATHLON created the first large area devoted to sports at Englos, near Lille. 30 years later the brand has 331 stores including 113 abroad, and achieved a turnover of 3.431 billion Euros for 2005, up 10.3% over the previous year. It holds the first place in...
Business analysis of Air Deccan (Now Kingfisher Red)
Tutorials/exercises - 45 pages - Business strategy
Air transport is the most modern, the quickest and the latest addition to the modes of transport. Because of speed with which airplanes can fly, travel by air is becoming increasingly popular Air Deccan is a unit of Deccan Aviation Private Limited, India's largest private heli-charter...
Call centers in France
Thesis - 5 pages - Business strategy
Call centers are platforms for managing a large number of incoming and outgoing phone calls through the telephone, either using an operator or through an automated system. The call center may be constituted by an undertaking for its own needs, but it is most often operated by professionals whose...
Group SEB: Logistics platform
Thesis - 21 pages - Logistics
Present in over 120 countries, Group SEB is now a world leader in two specific areas: small household electrical equipment and cookware. This position gives it a specific profile of equilibrium in terms of products, trademarks, geographical location, and distribution channels. The global market...
Marketing of the services: The case of Club Mediterranean
Case study - 12 pages - Services marketing
Club Mediterranean was at the helm of creating one of the first holiday packages that was "all inclusive" and offered people to live at their own pace in heavenly places. For the last 50 years, it was the leader and a benchmark in this market. This structure, established in 1950, had been...
Amusement parks in France
Market study - 26 pages - Services marketing
"One can dream, design and build the most fantastic worlds, and thanks to the efforts of mankind, this dream has now become a reality" All the credit goes to the great men with great minds who have founded these great empires, movies, cartoons and theme parks in the world. In this report, our...
Reva: The Indian electric car
Case study - 22 pages - Business strategy
REVA electric car company is a joint venture between the Maini group and AEVT Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEVT to design and develop key components for the REVA. Today, Maini is a multi-product, multi-division...
Scope verification and scope control: Integral in project management
Essay - 11 pages - Management
Project management is an emerging trend in businesses. The traditional hierarchical structure has been deemed obsolete and individuals find themselves belonging to project teams. Increasing emphasis on high-quality, speed-to-market, and outstanding customer satisfaction prompted managers...
Understanding quality of work life
Tutorials/exercises - 38 pages - Human resources
Human resource management is concerned with human beings, who are the energetic elements of management. The success of any organization or an enterprise will depend upon the ability, strength and motivation of the persons working in it. The Human Resource Management refers to the systematic...
Internship report in Fleetway Travel Plc
Thesis - 11 pages - Educational studies
During 4 months, I had the opportunity to be an intern at Fleetway Travel Plc. The company, based in the heart of Central London, offers many travel products at competitive prices, including tailor-made breaks, flights, hotels, car hire, and travel insurance. I had never worked in the tourism...
MacDonald's business assessment
Case study - 3 pages - Management
MacDonald's greatest strength is its ability to reach many people. The giant food supplier has over seventy million customers spread over more than 100 countries. These provide it with steady revenue and continuous ability to expand. This vast outreach has a variety of advantages, for example, a...
Bridging the two ends of a facility chain through empowerment: The context of external and internal customers of the aviation industry
Presentation - 18 pages - Business strategy
H1 a: There will be a significant relationship between the level of psychological empowerment and job satisfaction. H1 b: There will be a significant relationship between job satisfaction and dimensions of psychological empowerment. H2: There will be a significant difference...
Toyota: General analysis of management
Thesis - 22 pages - Management
Toyota sets itself apart from its competitors by capitalizing on reliability. With this objective, the Japanese company has developed a rigorous management style, which aims for "zero defect". It is this force that drives the brand. It is therefore not surprising to find Toyota consistently...
Commercial communication: strategy marketing, between H&M and ZARA
Essay - 33 pages - Services marketing
It is almost impossible to meet a young woman who does not have a range, a top, a prop, or a gloss signed H & M. As the brand is present in most women's wardrobes, it was decided to analyze the Swedish clothing giant Hennes and Mauritz. H & M (Hennes and Mauritz) is now present in the world,...
The Communication Strategy of Air France
Thesis - 14 pages - Business strategy
In 1933, Air Orient, Air Union,' Compagnie Generale Aerospostale', ‘Societe Generale de Transport Aerien' (ex Farman airlines) and ‘Compagnie Internationale de Navigation Aerienne' (CIDNA) merged together to form Air France. Air France was officially inaugurated at the Le Bourget...
Advertisement and sales promotion with reference to Leo Labs IT Solutions Pvt. Ltd.
Case study - 35 pages - Services marketing
LeoLabs IT Solutions Pvt. Ltd. has built a reputation of delivering software and business management solutions that provide measurable results. It has been recognized as one of the fastest growing companies in Hyderabad, India. LeoLabs growth can be attributed to the company's focus on...
Outsourcing: Why companies do it?
Thesis - 34 pages - Business strategy
According to Wikipedia, Knowledge process outsourcing (KPO) is a form of outsourcing, including legal process outsourcing. These are both high-value-added forms of business processing outsourcing (BPO). KPO firms provide domain-based processes and business expertise, rather than just process...
Intimacy in marriage: Identifying and eliminating barriers
Thesis - 6 pages - Social, moral & civic education
Intimacy is a major component of marriage that can accurately predict marital satisfaction. Many areas of intimacy are identified, but emotional and sexual intimacies are thought to be the most important within a marriage (Worthington, 1999). Intimacy is defined and discussed in relation...
Association logisticians: ASLOG
Case study - 3 pages - Services marketing
Supply chain management talks about the inter-firm relations and global view of the logistics of the company and also its suppliers and customers. The main focus is customer satisfaction, supplier capacity, and customer and distribution networks. It is differentiated between customer...
Social work: Board presentation
Presentation - 28 pages - Social, moral & civic education
The illness impacts ability to seek/obtain care, nutrition, transportation, maintain housing, etc. Individual medical crisis impacts multiple systems: family, friends, neighbors, employer/ co-workers, schools, taxpayers, social services, national economy, etc. Care givers often need Social Work...
Customer relationship management in banks
Thesis - 25 pages - Management
Customer Relationship Management (CRM) is at the core of any customer-focused business strategy and includes the people, processes and technology questions associated with marketing, sales and service. Simply stated, CRM is about finding, getting and retaining customers. The aim of these systems...
Evaluation of print media as a medium of advertising with respect to consumers and advertisers
Dissertation - 46 pages - Services marketing
The topic Evaluation of print media as a medium of advertising with respect to consumers and advertisers is one of the best topics, which focuses on the print media sector as one of the means of providing services to the society that carries the idea or message of the marketer to the masses....
