Reebok Case Study: "Reebok: In pursuit of Generation X"
Case study - 6 pages - Services marketing
Reebok is a large and technological footwear company founded more than 110 years ago. Reebok's history started in 1895 in the United Kingdom, and continued in the United States. It became an international company at the end of the 80s. Today, Reebok's products are sold in 170 countries. This...
Strategic analysis of Sony
Case study - 5 pages - Business strategy
Sony generated about 70 billion dollars in sales in the year 2007, thanks to its Consumer Electronics division, which is its main business. Despite the big figure, this sector has also experienced a loss of 321 million dollars. While the primary sector was hit by loss, the secondary sectors in...
Ignatius of Loyola Brandão
Case study - 4 pages - Educational studies
Ignacio de Loyola Brandão Lopes was born in Araraquara - SP, on July 31, 1936. Train Leaf, weekly of Araraquara, published on 16 August 1952 was a review of the movie "Rudolph Valentino," the first text Ignacio. Days later, the Correio Popular newspaper of that city came into play. As the first...
Analysis of television advertising: The coffee brand Nespresso
Case study - 7 pages - Management
Television conveys messages in mass, both visual and auditory. It serves as a support for other advertising discourses, which is one of the instances of production that we find in the media which will be the topic of our study in this paper. We will devote our analysis on one of the TV...
Does the viewing of slasher films empower female viewers?
Case study - 4 pages - Political science
Throughout recent decades, the graphic violence of slasher films has become increasingly controversial. The horror slasher genre has become one of the most controversial film categories, receiving attention for the skillful and artful way these movies become emotion roller coasters (poised...
Case study of the Virgin group
Case study - 45 pages - Services marketing
Today, Virgin is a holding company with much diversified activities, which includes more than 300 companies that are established in over 30 countries, mostly located offshore, and about 50,000 employees. All subsidiaries of the group, although independent of each other, are nonetheless united...
Implementation of a luxury hotel including a conference room in one of three countries: Romania, Bulgaria or Hungary
Case study - 10 pages - Business strategy
The first hotel of our chain of luxury hotels 'The Diamond' was built in 1972 in Geneva, Switzerland. Since its creation, 'The Diamond' is experiencing significant growth which is expressed by our strong presence at international level (400 hotels in 32 countries mainly in Europe...
Transformers: America in disguise
Essay - 8 pages - Film studies
Michael Bay's Transformers is a genre pastiche, combining elements of action films, science fiction, high school dramas, general comedy and even moments of direct satire. Most interesting, though, are the ways in which Bay's film ties into the genre of war cinema and the modes and...
Symbolism in Japanese animation: Neon Genesis Evangelion and its depth of imagery
Essay - 4 pages - Social, moral & civic education
Symbolism has long been a tool employed by authors and directors to fill in the gaps of a story where an explanation would prove unnecessarily wordy or would jeopardize the message's importance. That which is not said, often, is just as important as what actually is. Modern cinema benefits...
Disney: The beauty is the beast
Essay - 7 pages - Film studies
Walt Disney Productions is a multimedia conglomerate, not only producing a majority of the children's cinema on the market today, but also submersing itself in the children's toy market, owning television stations such as ABC and the Disney Channel, and even creating their own town called...
What are the main causes of social exclusion?
Thesis - 4 pages - Sociology & social sciences
Shot in black and white cinema verity style, Hate (La Haine) follows a day in the life of three aimless, violence-prone, ethnically-diverse young men who hail from the same decaying housing project in Paris. Mathieu Kassovitz won the Best Director prize for this realistic movie at the...
Japan since 1945-left Asia to join the West?
Tutorials/exercises - 7 pages - International relations
In 1639, the rule of Tokugawa Iemitsu officially stated the edict of separation of Japan, establishing a long period of isolationism for the Nippon archipelago. During this period, every contact between Japan and the outside world was forbidden, and “every Japanese who would leave the...
The evolution of the advertising industry
Thesis - 6 pages - Services marketing
Advertising has become a global phenomenon with its presence in the broadcast media. The need for an advertising campaign is to design and organize communication strategies to influence people who are in favor of ideas, activities, products or the brand which an organization wants to promote. The...
The social commentary of anarchy and romance
Thesis - 4 pages - Film studies
The “modern” comedy can trace is roots back through a number of places. From as far back as Ancient Greece comedy has been one of the most pleasurable forms of entertainment. From the plays of Shakespeare, to the vaudeville era, and all the way into Hollywood's silent era, comedy...
Levi's: The marketing strategy
Case study - 11 pages - Services marketing
Jeans symbolize America: initially, it represented the hero of the conquest of the West, the cowboy. It then joined another American myth: that of the cinema. Youngsters were fascinated by the jeans toting character played by James Dean in Fury of Living. Jeans were exploited...
Globalization of adolescence
Essay - 1 pages - Sociology & social sciences
The world-wide web has connected people in ways that we have never been connected before. It provides a means for media to sporadically spread all over the world, reaching all different cultures and countries. Media such as music, cinema, literature, art, etc.. have always connected...
Representation & Reflection on the Subject of Death in Modern & Contemporary Art
Essay - 14 pages - Arts and art history
Within the framework of the presentation of the personal fictive museum, I have decided to retain ten art pieces from the 20th C and 21st C in accordance with the problematic of the representation of, and the reflection on death in modern and contemporary art. In as much as the questioning about...
Sports and the Media: Sport TV rights throughout Europe, a comparative approach
Essay - 13 pages - Arts and art history
The relation between sports and television started years back. We all have in mind the image of Jesse Owen winning four gold medals in the 100m, 200m, long jump and 4X100m relay during the 1936 Nazis Berlin Olympic Games. Thus, we can assume that sport has provided the greatest images ever to...
"Children of heaven" review, theme of honesty
Case study - 2 pages - Educational studies
Children of heaven” is a wonderful movie that brings the true living conditions and aspects of living in Tehran with much conviction and authority. The film, filmed on location in Tehran is about a poor family living in Tehran. Though the movie is shot in extremely rough conditions and...
Branding and Sensory Awareness: Theory and Case Study of Abercrombie & Fitch
Case study - 18 pages - Services marketing
According to Lindstrom, the author of ‘BRAND sense', brand sense is the integration of the five of the senses - touch, taste, smell, sight and sound. The five senses play a key role in the brand creation and retail experiences. In fact, people's senses usually influence their choice, for...
Coca Cola vs. Pepsi: Analysis and comparison of strategies
Case study - 20 pages - Business strategy
We chose to make a strategic analysis of the two evergreen giants of the cola industry - Coca Cola and Pepsi. These two protagonists of the cola market make for an interesting study as they pursue different strategies in their operations. Initially, we present the two companies and the market...
Opposing values in American thought as depicted in films
Case study - 4 pages - Arts and art history
In a world where movie directors and filmmakers are building a name for themselves Robert Ray in A Tendency of the Hollywood Cinema(1930-1980) tries to show the need for filmmakers to produce movies that every person can relate. Ray emphasizes on the need for commitment in both plot and...
Sony, a case study: The advantages and disadvantages of outsourcing
Thesis - 5 pages - Business strategy
Today, the pursuit of profit and lower costs are a major issue for large global companies. Indeed the emergence of new technologies in business and the spending on research and development, logistics have become too high to bear. Thus, large firms have resorted to outsourcing some of their...
Case study: The spitfire grill- Reasons why characters apply lies and secrets
Case study - 1 pages - Educational studies
The Spitfire Grill is a cinema's finest that is deeply theological in its film category and it is mainly packaged as a feel-good drama panned by a large figure of secular critics. They pay most of their attention to emotional tonalities and at the same time ignoring theological content and...
Curb Your Enthusiasm: A linguistic analysis of a social assassin
Case study - 9 pages - Film studies
Curb Your Enthusiasm is an HBO series which centers on Larry David as the main character. Larry is best known for being the writer of the hit series, Seinfeld, and in Curb Your Enthusiasm, Larry plays a partially fictionalized version of himself. The show is filmed in a cinéma vérité style...
Distinctive pleasures offered by independent features
Thesis - 8 pages - Film studies
The definition of what makes a film “independent” has been difficult to clarify with polarized opinion on whether independent status depends on finance or alternatively Andy Warhol's nihilistic perception of “independent” as meaning opposition to the dominant media on several...
J'ai l'impression d'avoir le coeur sec: the emotive value of breaks, shifts and ellipses in the films of Maurice Pialat
Case study - 16 pages - Film studies
This dissertation sets out to analyze the function of breaks, shifts and ellipses in the films of Maurice Pialat (1925-2003). These shifts and contrasts, which can often be sudden or violent, create problems in relation to the narrative, as they are present between and within the sequences...
Case study-Human resource management-White Goods Company
Case study - 7 pages - Educational studies
Human resource management (HRM) is a term that lingers in the minds of all stakeholders who are in different organizations. A simplified and clear definition of HRM is systematic and organized management of people in an organization. The concept covers all aspects of employees from hiring to...
Bollywood: On the road to conquering a challenging world market
Thesis - 6 pages - Film studies
The topics studied under this heading will include: a lack of attraction for foreign investors, low profitability, and a lack of international recognition for Bollywood owing to the inadequacy of Bollywood films in international market, and the structure of the Indian film industry. Our objective...
The development of the modern film industry in the Untied States and the international community
Essay - 9 pages - Film studies
Throughout the course of the twentieth century, the evolution of technology has notably changed society. While many scholars looking at the changes that technology has produced consider the improvements that have been in terms of medicine and technology, it is evident that technology has had a...
