Banania on the market during the World Wars
Market study - 5 pages - Services marketing
Banania a widely popular drink is mostly distributed in France. Banania received its first success in supplying gourmet breakfast to the French troops during the First World War. Since then the company has acquired a vast reputation and established itself as the leader in the market for...
Products of the Ferrero Group
Case study - 6 pages - Services marketing
Marketing operations: Market trends of in the chocolate industry -Target: Those parts of the public who purchase chocolate are most often children or men (generally executives) between the ages of 18 and 40. The customers who buy this chocolate either live alone or as...
Sustainable cocoa sourcing strategies and supply chain - Mondelez International Inc.
Tutorials/exercises - 8 pages - Foreign markets
Mondelez International Inc., the largest chocolate manufacturer in the world and in Europe has committed to cover 100% of its cocoa supply chain with its Cocoa Life Program by 2025 while investing at the same time $400 million in it. This program for sustainable cocoa sourcing is...
PESTEL Analysis - Häagen-Dazs
Case study - 5 pages - Brand management
In the 1920s Reuben Mattus worked for his mother's ice-cream business, he would go around on a horse-drawn wagon in the streets of the Bronx, New York, selling ice cream and fruit ice pops. He continued to do this as the business expanded and in 1960, along with his wife Rose, they decided to...
Strategic analysis of Ferrero
Case study - 7 pages - Business strategy
Chocolate confectionery accounts for 58% of the market value of French confectionery. It reaches a value of 2, 26 billion. Ferrero has a large market share of the chocolate confectionery market; approximately 22 % by value; but it does not dominate that market as much as it...
Marketing analysis of Oreo
Case study - 28 pages - Services marketing
Everyone has a special Oreo story. Nowadays, every person has heard about the Oreo cookies, thanks to the word of mouth and the different ways of advertising through TV, magazines, internet etc. There are many theories pointing to the origin of the name ‘Oreo'. Indeed, it was taken from...
Change management: the CBC case
Case study - 8 pages - Management
For this assignment, I decided to use a company which I will call CBC, and in which I did an internship for 7 months. This Swiss Group provides chocolate-based products, is present in several countries, and generates a sales turnover of nearly 3 billion €. However, this company faced...
Diagnostic of Nutella Snack & Drink
Case study - 10 pages - Services marketing
The company mission: FERRERO France is involved in the production and marketing of chocolate confectionery brands such as Kinder, Nutella, Ferrero Rocher and so on. It has a place in different markets, selling spreads, pastry equipment (ultra cool and dry snacks), chocolate,...
Direct investment in Turkey (2006)
Essay - 11 pages - Economy general
We are currently investigating an investment proposal concerning the chocolate confectionery sector, in Turkey. Specifically the analysis concerns the chocolate tablets production. Below follows an explanation of the elements of the investment decision, the general aspects of the...
Nestle monograph
Thesis - 10 pages - Economy general
Peter Brabeck of Nestle has championed global nutrition and well-being as the former adviser to Francois Mitterrand, but because the driver of the super tanker Swiss chocolate, showed his genius for growth. Nestle is indeed a multinational world leader in food both for humans as well as...
Strategic analysis of the launching of the Tassimo machine by Kraft Foods Inc.
Case study - 10 pages - Services marketing
Kraft Foods Inc. is the second largest global brand in the food and drink sector. The group markets its products in 149 countries, representing more than 114,000 employees, and has a portfolio of 61 brands achieving a turnover of over 100 million dollars anually. Kraft Foods France, a subsidiary...
Distribution structure of Nestle
Thesis - 10 pages - Management
Properly planed distribution is always the quintessential factor when a company needs to reach its customers in all parts of the world therefore this paper will take a look at how the company Nestle distributes its products and where all does it face challenges and, finally, how it can counter...
Analysis of marketing of the product of Nutella
Case study - 7 pages - Services marketing
Nutella dominates the market for chocolate spreads. It is mainly used for breakfast, snacks and sandwiches, but it may also be used in some desserts (fruit, pancakes. Despite a saturated market, it represents 89% of the total sales. In France it sells nearly 88 million tubs annually.Its...
Marketing study of Nutella
Thesis - 8 pages - Services marketing
Nutella owes its origin to its name, "nut" as in the English walnut, with reference to the main ingredient used in making it originally and to which was added the Italian suffix "ella". This spread was developed in 1946 by Pietro Ferrero, and was called the Giandujot. This product has transcended...
Market research: coffee market
Market study - 15 pages - Services marketing
Coffee is a product in the market generic hot drink. Roasted coffee is the first and largest segment of the market generic hot drinks with more than one billion turnover in 2002 in France carried out at the supermarket. Competition from other hot drinks (tea,herbal, blends,...
Consumer ethnocentrism and attitudes towards domestic and foreign markets
Thesis - 3 pages - Services marketing
We had asked a specialized group to read an article titled: “Consumer ethnocentrism and attitudes towards domestic and foreign markets” written by John J. Watson and Katrina Wright and summarize it later. The basis of this case study was to investigate the relationship between consumer...
What make Haagen-Dazs so successful?
Case study - 28 pages - Business strategy
Haagen-Dazs was established in Bronx, New York in 1961 by the Polish immigrants Reuben and Rose Mattus. Haagen-Dazs is the pioneer in the luxury ice cream market for manufacturing the best quality ice creams made with only purest and finest ingredients. It started with three flavours Vanila,...
Strawberry Homophobia
Thesis - 3 pages - Film studies
The 1993 film Fresa y Chocolate, directed by Tomás Gutiérrez Alea, exposes homophobia as a product of the double standard of the revolution and the lack of sexual education in Cuban society. The movie focuses on the relationship between Diego, a flamboyant gay older man that dedicates...
The Nestlé group and its strategy
Case study - 8 pages - Business strategy
Liberalization of economies and the emergence of new countries have led the multinationals to adopt a more holistic approach. Companies in the food market have faced many upheavals, leading them to develop different strategies in order to respond better to the new consumer habits of the...
The ITC group in a growing FMCG sector
Tutorials/exercises - 50 pages - Business strategy
Well-established distribution networks, intense competition between the organized and unorganized segments characterize the FMGC sector. It is expected to grow by over 60% by 2010. That will translate into an annual growth of 10% over a 5-year period. It has been estimated that FMCG sector will...
Analysis of Nespresso's targets
Case study - 4 pages - Services marketing
Nestle was built in 1866 by Henri Nestle, a pharmacist who developed baby food for babies who did not get their mother's milk. Nestle doubled its size during World War I. In the 1920s, Nestle expanded its range of products like chocolate that became its second activity after milk. Nestle...
Study of the international strategy of Nestlé
Case study - 5 pages - Business strategy
Today, consumers attach more importance to the quality of food they buy. Nestlé is one of those brands that have managed to gain the trust of consumers worldwide. How has this Swiss company from managed to enter the international market and succeed? What strategies did it adopt? I -...
Case study of Haribo
Case study - 23 pages - Services marketing
The confectionery sector is a highly competitive industry in which producers of candies must demonstrate great creativity and a keen sense of innovation to differentiate themselves from competitors. In 2002 this sector produced more than 212 000 tons of confectionery, which reflected an increase...
Marketing Case study: Minute Maid
Case study - 10 pages - Services marketing
Minute Maid is not a company that is new to the market. It was founded in 1940, but it was only during the war in 1945, that the success of Minute Maid orange juice began to be felt. The U.S. soldiers used it in high quantity and the company acquired some fame thanks to J.M Fox, who was leading...
Paradise Hermit Crab
Essay - 4 pages - Psychology
Everybody has their own idea of what paradise consists of. Freedom from the confines of the labor force, a tropical vacation with endless beaches and relaxing afternoon naps, a spending spree with no bill in sight, and streaming chocolate with an edible rowboat have all been described to...
Historical geography of the Salton Sea
Essay - 4 pages - Geography
Running a length of 35 miles, spanning a width of 15 miles and covering an area of 381 square miles, Salton Sea makes for the largest inland saline lake in the state of California. With a surface elevation of 227 feet below sea level, it is located 35 miles north of the California-Mexican border...
Ben & Jerry and Iceverks : Marketing strategy in Russia
Presentation - 20 pages - Services marketing
The Russian systems were undeveloped and inefficient and the Russian mafia has gained enormous power. For example, the company had to pay as much as 30% of their monthly profit for mafia protection. Russians in Moscow consume 170 tons of ice-cream per year and 98% of which is vanilla. When the...
Financial statement of the Nestle group
Case study - 14 pages - Finance
A financial analysis aims to make an assessment of the financial position, market position and performance of a company in order to analyze the possible problems, make recommendations and to inform both the internal (staff, manager) and external stakeholders (investors, general public) of the...
Marketing Strategies Helping UK Firms Achieve Competitive Advantage in Ghana
Case study - 15 pages - Educational studies
The participants of the survey were employees and managers of Cadbury Ghana Ltd and Nestle Ghana Ltd. We collected data from both companies to get a full overview of the cocoa industry in Ghana and challenges international firms need to face, due to the increased legislation. The two company...
Starbucks: Development strategy
Case study - 5 pages - Services marketing
Starbucks is a company that is active and popular in the coffee market. The name Starbucks is synonymous with the word coffee. The Company manages the production line from the choice of coffee, through roasting, until the sale of finished product in a cup. With more than 15,000 stores worldwide,...
