International marketing strategy of L'Oréal Paris
Case study - 8 pages - Services marketing
Till date, L'Oreal has been the world leader in the field of cosmetics. In recent years, the group saw its market share and reputation grow successfully through its development strategies built around two main areas: a policy of hyper-innovation and the creation of a broad portfolio of...
The general oil market and the American oil policy
Thesis - 14 pages - International relations
Since the Industrial Revolution, energy is an international concern: one fifth of international trade of goods is the supply in energy of the companies. At the beginning of the century, oil became the most important energy source. Today, oil represents the most important share of the energy...
Analysis of Group Danone and strategic market positioning (2008)
Case study - 10 pages - Business strategy
The results of the first half of 2008 reflected a 9.6% growth of the various 'Strategic Business Units' from the restructuring of Danone completed in 2007. Indeed, the Danone Group recorded a turnover of over 7.7 billion Euros for the same period. But what developments have Danone...
Danone and its strategy for the international markets
Thesis - 8 pages - Business strategy
The strategy of a firm is the base of its business model; especially if it wants to operate in international markets. Numerous strategists and economists have already written some theories about the better way for strategies to go international. Bartlett and Ghoshal are two such authors....
Coca-Cola: Marketing strategy
Thesis - 3 pages - Services marketing
Perceived as a symbol of a mode of consumption that was imposed on the entire planet, Coca-Cola is certainly the best known company in the world. Figures from the Atlanta firm speak for themselves. In the market for soft drinks Coca-Cola holds more than half of the world market,...
The marketing strategy of Coca-Cola
Case study - 6 pages - Services marketing
Coca-cola is symbol of a consumption pattern that was imposed on the entire planet and it is certainly one of the best known companies in the world. Figures from the company's Atlanta factory speak for themselves, the products marketed by Coca-Cola alone accounts for 2% of the global drink...
Analysis of the Strategic Marketing of Quicksilver
Case study - 37 pages - Services marketing
For almost 40 years, Quiksilver has designed, produced and distributed clothing, accessories and related products designed to target young and active surfboarders. It is currently the world leader in the surfing gear market with its worldwide development, communication and organization...
International Marketing Analysis - Louis Vuitton
Case study - 13 pages - Luxury marketing
In order to better realize this analysis, I chose to study the Louis Vuitton brand on two different countries / markets: The United States (developed country) and China (emerging country). During this report, we will discuss an external analysis of the brand in these two countries as well...
Provide a description of the various market entry strategies into a foreign country and critically discuss the advantages and disadvantages of each
Case study - 6 pages - Educational studies
Globalization has changed us into a company that searches the world, not just to sell or to source, but to find intellectual capital - the world's best talents and greatest ideas” (jack welch, 2009) Now all the countries are sharing their market together and that because of the...
Foreign institutional investors and the Indian capital market
Dissertation - 61 pages - Finance
Foreign investment refers to investments made by the residents of a country in the financial assets and production processes of another country. After the opening up of the borders for capital movement, these investments have grown in leaps and bounds. The effect of foreign investment, however,...
International marketing - published: 29/07/2009
Thesis - 5 pages - Services marketing
Internationalization was a restricted enterprise for most of the companies till very recent times. Only big firms could afford to go international for the enormous cost involved in international ventures. However, the process of globalization, and coming in existence of regional and global trade...
Chanel global strategy: Mix marketing
Case study - 10 pages - Services marketing
The Chanel fashion house, more commonly known as Chanel, is a French fashion house founded by Gabrielle Chanel (1883-1971) called "Coco Chanel". At a time when many famous and luxury fashion houses were created, Chanel has maintained its independence. Since 1924, Chanel has belonged to...
Chinese Presence in Africa, and its Economic Impact
Essay - 16 pages - International relations
The African continent is the second largest continent in the world, and is the second most populous continent. This continent has abundant natural resources like gold, diamonds, oil etc. and has been the bone of contention between the super powers of the world for a long time now. China has...
Global consequences of Chinese growth: Impact on the world economy
Thesis - 25 pages - Economy general
Over the past decade, the People's Republic of China has been pursuing an average annual growth of 9%. It has now become the 4th largest world power after the United States, Japan and Germany, but ahead of France and the United Kingdom. However, China currently accounts for only 5% of global...
How the Chinese government's control of the media impacts Chinese society
Essay - 7 pages - Social, moral & civic education
Introduction The role of modern media in Western culture had been well examined by social scientists. Media in this culture has been used to entertain, inform and, perhaps most importantly, persuade. While the pervasive presence of the media in Western culture may lead one to believe that this...
The Beer market in the People's Republic of China
Thesis - 10 pages - Services marketing
One fateful day in ancient Egypt (or perhaps China), a grain storage pit accidentally filled with warm water and fermentation occurred. A brave soul tasted this nasty concoction, felt the world's first beer buzz, and the rest is history. While the Chinese were some of the world's...
The Chinese Japanese relationship: Room for improvement in a troublesome relationship
Essay - 8 pages - International relations
I understand that the issue of the Chinese Japanese relationship may prove to be quite a sensitive issue in both countries, and I hope I will not offend anyone in any way, with this presentation. I tried to present the facts and analysis as objectively as possible to highlight the problems...
The value of the Chinese Renminbi (RMB), its management and risks associated with investing in China
Case study - 6 pages - Finance
Ever since China adopted its Open Door policy, it has received unparalleled attention from international scholars. In recent years, this has been evident with respect to the exchange rate regime that China has applied. At first, the policy was lauded because it helped China steer the dire waters...
Introduction to modern China - the relationship between Chinese architecture and urban culture: Beijing
Case study - 5 pages - Architecture
Beijing has not originated as the capital of China. As early as history can date back, the city was not even called Beijing. It was always known as the ?Northern Capital' in China. This was how Beijing was called and known prior to the rule of the third Ming emperor, Yongle, who then declared...
The Chinese century, the rising economy and its impact on the global economy, the balance of power, and your job, Oded SHENKAR, 2005
Essay - 7 pages - Economy general
China is at the heart of the present-day economic debate. China is indisputably booming economically. Its enormous growth rate attests of this evolution; all economists agree on this assertion. What seems more debatable at the moment is the impact this rise could have on the global economy, and...
Asian business environment : A market survey of wine in China
Market study - 5 pages - Economy general
The idea of choosing this particular market for our study is of course mainly due to the long history and passion for Wine in France. As a matter of fact, we wanted to have a better understanding of the Wine Market in China so as to study the opportunity of creating a Business...
The evolution of Chinese and French women since the nineteenth century: Differences and similarities
Thesis - 17 pages - Sociology & social sciences
In the two last Centuries, French women and Chinese ones have realized, little by little, their emancipation. What are the matrixes which have participated to the positive evolution of the condition of the Chinese and French women? Under which form has it taken place, and at which...
Strategy of penetration of a Chinese company on the African continent
Case study - 8 pages - Business strategy
This report is about the relationship between China and Africa. It seems obvious that this report will deal with the strategy of penetration of the Chinese company on the African continent. Why is this Chinese company interested in African markets, and the factors that...
The Chinese economy at the beginning of the 21st century
Presentation - 30 pages - Economy general
An unique party into a socialist republic. The communist party of China is the ruling party also know as the CCP Chinese communist party of China. Progressively the CCP has tried to reform the economy from a centrally planned economy to a market oriented economy. China is still in...
Marketing challenges when targeting developed markets: How to overcome them?
Essay - 10 pages - Services marketing
Over the past decade, many Asian companies have established branded products in several emerging markets (consumer electronics industry or domestic appliances for example). But nowadays, the next challenge is, for emerging market companies, to establish branded products in developed...
Samsung's market strategy for memory chips
Thesis - 5 pages - Services marketing
Samsung entered the market for memory chips during the years 1980 to 2005 and quickly became the market leader in that particular segment. What were the factors behind this success? How could this position be affected by recent market developments? A memory chip is a...
The building of customer loyalty and retention strategies in sports marketing
Essay - 23 pages - Services marketing
The research in this dissertation focuses on the building of customer loyalty and retention strategies in sports marketing with the Chinese Professional Baseball League (CPBL) as an example. This research aims to provide the factors which influence customer loyalty from a sports customer...
SWOT Analysis - The Asian luxury market: LVMH
Thesis - 3 pages - Services marketing
The Asian market is offering a lot of opportunities. As it's an emerging market (except Japan), there is a high growth rate with a global increase in wealth. Consequently, Asians are becoming richer and have more purchasing power. So the propension to consume luxury goods is quite...
The automotive market in Russia
Thesis - 20 pages - Economy general
"Russia will become the largest car market in Europe in the next two years”, said Carlos Gohsn (2008), CEO of Renault of France and Nissan of Japan. For both its macroeconomic and social policy reasons, Russia is growing. In 2007, all sectors of the Russian economy had seen steady...
Chinese politics through ages
Thesis - 8 pages - Political science
In recent years China has gained a lot of international attention due to its rapidly growing economy. China is now emerging as the leading world power of the 21st century due to its briskly growing economy. China is one of the oldest countries in the world, it is rich in both history and...
