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29 Sep 2010
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The place of guanxi in the modern Chinese society and impact on management processes within China and also on international business relations with China

Dissertation - 77 pages - Management

China is a unique country that places personal relationships above any other aspect of life. The guanxi is a famous relationship aspect of China, and with the recent interest from the whole world concerning China and its expansion, it is interesting to study the importance of...

29 Sep 2010
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International Business Environment assignment: an analysis of the national business system and cultural conditions in China and assessment of how this will affect SuperSam

Dissertation - 24 pages - Services marketing

Choosing China as a host country for an International Business Environment assignment offers three advantages: first, since 1979, China has faced major economic and political changes. Second, it has been very successful in attracting foreign direct investment, i.e., in 1995,...

29 Sep 2010
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Caroll in China: strategic marketing plan

Case study - 22 pages - Services marketing

With an economic growth of nearly 10%, China looks very attractive to a lot of companies today. The emergence of a strong middle class characterized by a high purchasing power makes opportunities plentiful. However, China's huge market is much more complex and specific than...

29 Sep 2010
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China as an innovator, not just an imitator

Essay - 5 pages - Economy general

A large number of patents are granted to China in various fields (green energy, space program, 3G mobiles?) underlining the fact that the country that invented paper, gunpowder and the compass many years ago is making a come-back among the international technology inventors. China...

29 Sep 2010
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China and India- the most powerful success stories of this century

Market study - 9 pages - Economy general

Indians have woke up: The birth of a giant: As everybody speaks about China and about its growth, India is now giving a good economic potential, maybe better than China for the long term. India, like China, is accumulating performances. India is following China's way...

29 Sep 2010
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The value of the Chinese Renminbi (RMB), its management and risks associated with investing in China

Case study - 6 pages - Finance

Ever since China adopted its Open Door policy, it has received unparalleled attention from international scholars. In recent years, this has been evident with respect to the exchange rate regime that China has applied. At first, the policy was lauded because it helped China...

01 Dec 2010
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The car industry in China (2008)

Thesis - 32 pages - Economy general

In the current context of significant economic growth of China, with 2008 being a year when Beijing hosted the Olympic Games, it seems wise to focus on the country. Indeed, it officially aims to give way to a spirit of conviviality around sports, but does not forget to attract as many...

14 Dec 2010
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China analysis: Marks & Spencer

Case study - 10 pages - Business strategy

China being a highly appreciated country for its power in the global market and its rapid growth, enterprises are keen to invest in it in order to remain competitive. In recent years, China has evolved and developed rapidly in many areas. For this reason, many companies such as...

28 Dec 2010
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Why does the U.S. government keep urging China to revalue its currency?

Tutorials/exercises - 6 pages - Finance

On September 23, 2010, President Obama increased pressure on China to immediately revalue its currency, devoting most of a two-hour meeting with China's prime minister Wen Jiabao to the issue and sending the message if 'the Chinese don't take actions, we have other means of...

30 Dec 2010
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Counterfeiting in China: A global crisis

Thesis - 25 pages - Economy general

Counterfeiting now represents 5% of world trade and is a growing business especially in the recent years. China has its share of responsibility in this phenomenon. China is now regarded as the leading counterfeiter in the world despite the fact that the figures may not be accurate...

30 Dec 2010
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The market for French luxury goods in China

Thesis - 19 pages - Economy general

With a growth of 9.5% per year, the Chinese economy is experiencing a period of unprecedented economic success. This success is accompanied by a dramatic increase in the purchasing power of part of the Chinese population. Therefore, the Chinese market is becoming increasingly demanding for luxury...

31 Dec 2010
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The export of cosmetics to China

Thesis - 20 pages - Economy general

China is a growing country that deserves a closer look to help explore all the opportunities it offers. Indeed, trade in China has a huge scope of development due to the decentralization and liberalization of 1978 and especially since its entry into the WTO in 2001. In spite of many...

29 Sep 2010
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Morrisons going to China

Case study - 26 pages - Services marketing

Wm Morrison Supermarkets Plc or Morrisons, as it is commonly known, was founded by William Morrison in 1899, and is now led by his son Ken Morrison. From an egg and butter stall in Bradford, the company developed into market stalls until 1985 when a small store was opened in the town center....

30 Mar 2010
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Nike in China and Vietnam

Thesis - 3 pages - Business strategy

With China and Vietnam holding a majority of Nike's factories, production is being done at very low costs due to cheap labor. With poorly enforced labor laws, along with the law prohibiting workers from forming unions, it is very easy to find workers in these countries. Although they do...

29 Sep 2010
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Design a Marketing Plan for the French 'fashion house' Caroll who are aiming to enter the growing 'middle market' in China

Dissertation - 12 pages - Services marketing

The following paper is dedicated to design a marketing plan for the French ‘fashion house' Caroll in China. In the past decade this country has been going through large transformations which permits new entrants to respond to new needs, wants and demands. First of all, several figures...

29 Sep 2010
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Business plan for the start-up of a clothes shop in China: Frenchy

Business plan - 21 pages - Services marketing

We are going to launch a new brand in the most famous emerging market in the world: China. The concept is to launch a semi-luxury clothing company with the brand name ‘Frenchy'. Our objectives are very simple; we want to open a French clothing shop in China, because this...

29 Sep 2010
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Cross Cultural issues: Airbus moving to China

Case study - 8 pages - Management

This paper will talk about Airbus and what kind of cultural issues it would face if the company decided to move its manufacturing unit to China. Firstly, I will describe the French way of doing business to establish the points where the company needs to make efforts to change. I will...

29 Sep 2010
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To what extent was China a unified country in the early imperial period (Qin through Tang)?

Essay - 4 pages - Ancient history

To a large extent, China can be considered as a dramatically diverse country. Firstly, while its physical boundaries were constantly changing throughout its history, its territory remained constantly perceived as a juxtaposition of contrasting environments. Moreover, since the evolution of...

29 Sep 2010
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Introduction to modern China - the relationship between Chinese architecture and urban culture: Beijing

Case study - 5 pages - Architecture

Beijing has not originated as the capital of China. As early as history can date back, the city was not even called Beijing. It was always known as the ?Northern Capital' in China. This was how Beijing was called and known prior to the rule of the third Ming emperor, Yongle, who...

25 Aug 2010
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China: A cash cow for the European investors

Thesis - 5 pages - Business strategy

In today's world, where everyone's main goal is to make maximum profits, China is at the heart of the economic debate. It attracts more European investors than the United States and has become the sixth largest economy in the world. In addition to the excitement that drives the Chinese is...

04 Mar 2010
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HR issues companies and employees facing in Mainland China and the Strategies need to pursue in future

Thesis - 4 pages - Human resources

China, the world biggest construction site as well as biggest growth market, develops rapidly in these twenty years. However, the human resource management (HR) is still remaining in a traditional status. “It's an emerging profession,” HR Director for Microsoft's Research and...

29 Sep 2010
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IKEA in China

Case study - 14 pages - Services marketing

Managing across cultures is a priority for companies that pursue an internationalization strategy. The case of the Swedish furniture company IKEA illustrates the complexity of this process. The Swedish company IKEA, which pioneered flat-pack design furniture at affordable prices,is the...

29 Sep 2010
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Doing business in China : Danone-Wahaha joint venture

Case study - 6 pages - Economy general

1919: “DANONE” was founded by Isaac Carasso in Barcelona (Spain) as a small factory producing yoghurt. “DANONE” is a Catalan diminutive of the name of his first son, Daniel. - 1929: The first factory was built in France, but during World War II, Daniel Carasso moved the...

29 Sep 2010
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Intercultural Management - example of the Intel companyin China

Case study - 10 pages - Management

A culture must have several characteristics: it must be adaptive, transgenerational, symbolic, shared, learned, and patterned. Culture influences relationships and interactions between people. Thus, each culture has specific habits and behaviors. In consequence, the interaction between two...

29 Sep 2010
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Marketing plan for Caroll in China

Case study - 9 pages - Services marketing

In this document we will present a brief marketing plan for Caroll. The firm would like to have a foothold on the Chinese market. As tool, we will use some common instruments such as B.C.G. Matrix, Ansoff Matrix or the well-known 4P's as well as Porter's five forces. An overview of Caroll Caroll...

29 Sep 2010
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Case study: eBay in China

Case study - 6 pages - Business strategy

The proposed case deals with the eBay Company's plan to expand its activity to China. eBay is a US company offering e-commerce, e-payments and internet communication services globally. It was founded in 1995 in California. eBay is the international online market place enabling trade on a...

29 Sep 2010
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Global business environment - Danone in China and in India

Case study - 5 pages - Services marketing

Today, many multinationals seek to expand their activities in the international market spurred by the growing trends of globalization. By investing substantially in foreign markets, they hope to establish themselves and gain market shares. This expansion of activities can only be undertaken...

29 Sep 2010
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Louis Vuitton marketing strategy and the emerging luxury market in China

Case study - 19 pages - Services marketing

Louis Vuitton (LV) is the world 1st luxury brand and the leading brand of the LVMH group created in 1987, which was the 1st world group for luxurious goods' production and distribution. LVMH, ?16.5 billion sales worldwide in 2007 (+7.7%), is far ahead of the competition with revenues three...

29 Sep 2010
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Carrefour in China

Case study - 42 pages - Services marketing

"I have confidence in the ability of the Group's management team to continue the satisfactory implementation of our strategy and successfully complete the major projects already underway, which are beginning to give us a glimpse of the Carrefour group of the future". These are some words of...

28 Jul 2010
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China, Confucian and Mao

Thesis - 3 pages - Political science

China's traditional Confucian world view in the late Imperial period has often been compared to the Marxist world view adopted by the People's Republic of China during the Mao period. This raises important questions. In what ways were they similar? In what ways were they different?...