China: The eldorado of luxury
Thesis - 6 pages - Business strategy
“Five years ago, there were about 20 to 30 luxury shops here. Today everyone is here and their networks in continental China are becoming more and more significant," McKinsey management consultant Jacques Penhirin (partner of the McKinsey management consulting firm) told AFP. This is...
The export of cosmetics to China
Thesis - 20 pages - Economy general
China is a growing country that deserves a closer look to help explore all the opportunities it offers. Indeed, trade in China has a huge scope of development due to the decentralization and liberalization of 1978 and especially since its entry into the WTO in 2001. In spite of many...
Asian business environment : A market survey of wine in China
Market study - 5 pages - Economy general
The idea of choosing this particular market for our study is of course mainly due to the long history and passion for Wine in France. As a matter of fact, we wanted to have a better understanding of the Wine Market in China so as to study the opportunity of creating a Business there....
Beaujolais in China
Case study - 31 pages - Services marketing
The confederation of wine producers from Rhone and Loire Valleys has asked our consultancy to study the possibility to expand Beaujolais Nouveau sales in China. According to our study, we have determined Shanghai as the best place in China to launch this kind of French wine. This...
China in Africa: Political or Economic Interest?
Essay - 4 pages - International relations
China's growing involvement in Africa has been actively commented upon over the last few months. In 1996, President Jiang Zemin stated he wanted 'a new relationship' with Africa, based on five points: reliable friendship, sovereignty equality, non-intervention, mutual...
China-Middle East relations and how the natural resources affect their relations
Thesis - 6 pages - International relations
It remains without a doubt that the economic boom that China has witnessed in the last few decades had many implications for other regions of the world, including the Middle East. To fuel its ever increasing production and consumption patterns, and its ultimate search for economic profit,...
An examination of China's evolution in manufacturing and innovation since 1978
Thesis - 11 pages - Business strategy
Since 1978, Chinese manufacturing industries have experienced remarkable growth and dramatic change. China is now the third largest manufacturing country in the world. Moreover, China is becoming more increasingly innovative with its own products and services. Yet, there is much to...
"You are a consultant to a company considering India or China as an attractive opportunity for investment. Citing appropriate examples of other companies' experiences assess the risks involved in investing in ONE of these countries" N/B Choose either Indi
Essay - 6 pages - Management
India is today, considered as the seventh largest, and the world's second most populated country, with 1.1 billions inhabitants. Due to a series of reforms conducted since 1991, India has become the second fastest growing economy with an annual growth rate of around 8% over the last three...
The future of China in a global context
Thesis - 4 pages - Economy general
The People's Republic of China, more commonly known as China is over 9.6 million square kilometers and accounts for more than one fifth of the global population. China is also a demographic giant as this country has more than 1.3 billion people. Beijing, the capital of...
Comparison of HRM models in two different countries: France and China
Essay - 6 pages - Human resources
Raymond Miles introduced the term ?human resources' in 1965 after the evidence that human beings and human relations were changing in a professional environment. Human resources are considered as an ?umbrella' gathering several different approaches rather than a single theory. All these...
Cross Cultural issues: Airbus moving to China
Case study - 8 pages - Management
This paper will talk about Airbus and what kind of cultural issues it would face if the company decided to move its manufacturing unit to China. Firstly, I will describe the French way of doing business to establish the points where the company needs to make efforts to change. I will...
Family Law: Comparison France Vs. China
Essay - 20 pages - Other law subjects
During the last century, the Chinese government decided to abolish the old family system and establish a new family idea: the socialist family system (the Marriage Code of 1950). This marked a turning point in Chinese common law and the beginning of a new family way of thinking. With this new...
Model of human impact: Automobile boom in Beijing, China
Thesis - 3 pages - Social, moral & civic education
Beijing, the capital of China, has been experiencing a massive increase in vehicle ownership over the past decade. It has become the world's second biggest car market, with 1,000 new vehicles on the street everyday. This trend is not only a problem in Beijing, but throughout...
Conflict in China, Tibet and Taiwan
Thesis - 2 pages - International relations
The conflicts between China, Tibet, and Taiwan have a long history, though the most recent issues between the areas stem from the effects of the Cultural Revolution and the expulsion of the nationalists from the country. When the communists came to power under the leadership of Mao, the...
Marketing plan for the French fashion house 'Caroll' who are aiming to enter the growing 'middle market' in China
Market study - 16 pages - Services marketing
To build a marketing plan, this is necessary to understand the business we are talking about. In this document, we will present recommendations to the Caroll brand, which will help expand its clothing business in China to target the middle market. Thanks to the different tools and matrices...
Ethical analysis of the activities of the China National Petroleum Corporation (CNPC) in Sudan
Case study - 23 pages - Management
The China National Petroleum Corporation (CNPC) is a Chinese state-owned fuel-producing corporation. It is China's largest integrated oil and gas company. As of 2006, it was the second largest company in the world in terms of number of employees. CNPC holds proved to be...
To what extent was China a unified country in the early imperial period (Qin through Tang)?
Essay - 4 pages - Ancient history
To a large extent, China can be considered as a dramatically diverse country. Firstly, while its physical boundaries were constantly changing throughout its history, its territory remained constantly perceived as a juxtaposition of contrasting environments. Moreover, since the evolution of...
Case study: eBay in China
Case study - 6 pages - Business strategy
The proposed case deals with the eBay Company's plan to expand its activity to China. eBay is a US company offering e-commerce, e-payments and internet communication services globally. It was founded in 1995 in California. eBay is the international online market place enabling trade on a...
Global business environment - Danone in China and in India
Case study - 5 pages - Services marketing
Today, many multinationals seek to expand their activities in the international market spurred by the growing trends of globalization. By investing substantially in foreign markets, they hope to establish themselves and gain market shares. This expansion of activities can only be undertaken...
China, Confucian and Mao
Thesis - 3 pages - Political science
China's traditional Confucian world view in the late Imperial period has often been compared to the Marxist world view adopted by the People's Republic of China during the Mao period. This raises important questions. In what ways were they similar? In what ways were they different?...
Perception of China
Thesis - 2 pages - Social, moral & civic education
China is a vast country with a rich culture and profound history of social transformations. Through going on this trip to China, I hope to connect Becker, Wasserstrom, Pomfret, and Seybolt's perspectives of China with my own experience to paint an overall image of...
Are the migrant workers competing with locals in China's urban labour market?
Essay - 5 pages - Economy general
At the end of the 1970s, the Communist Party of China (CPC) acknowledged that planned economy had not managed to increase the Chinese standards of living. Consequently, it started to reform the economic system in order to modernize it. The labor market was also not been excluded from such...
IKEA in China
Case study - 14 pages - Services marketing
Managing across cultures is a priority for companies that pursue an internationalization strategy. The case of the Swedish furniture company IKEA illustrates the complexity of this process. The Swedish company IKEA, which pioneered flat-pack design furniture at affordable prices,is the...
Danone in China: How Danone developed a strategy to settle in the Chinese market
Case study - 20 pages - Services marketing
Danone is one of the leading international agro-alimentary companies in the world. The group wants to establish itself in the biggest market in the world: China. The problem confronting the group is to sort out the many cultural differences that prevent the group from developing its supply...
Intel corporation in China and contribution of social sciences in the adaptation of the sale of Intel products abroad
Case study - 3 pages - Business strategy
Intel Corporation is a US research center and an industrial manufacturer of integrated circuits. The group was founded in 1968 by Gordon Moore, Robert Noyce, and Andrew Grove, three PhDs in physics and chemistry, and specialists in digital electronics. Intel is short for Integrated Electronics....
Nike in China and Vietnam
Thesis - 3 pages - Business strategy
With China and Vietnam holding a majority of Nike's factories, production is being done at very low costs due to cheap labor. With poorly enforced labor laws, along with the law prohibiting workers from forming unions, it is very easy to find workers in these countries. Although they do...
Morrisons going to China
Case study - 26 pages - Services marketing
Wm Morrison Supermarkets Plc or Morrisons, as it is commonly known, was founded by William Morrison in 1899, and is now led by his son Ken Morrison. From an egg and butter stall in Bradford, the company developed into market stalls until 1985 when a small store was opened in the town center....
Design a marketing plan for Lise Charmel in China
Case study - 11 pages - Services marketing
Compared to lingerie brands for men and women such as Athéna, Triumph, Hom, Chantelle, Well, or Princesse Tam Tam, Lise Charmel is a real reference. In terms of fashion, the Lise Charmel product line fits the market perfectly, and emphasizes on the silhouette and the forms of the women, which is...
Marketing plan for Caroll in China
Case study - 9 pages - Services marketing
In this document we will present a brief marketing plan for Caroll. The firm would like to have a foothold on the Chinese market. As tool, we will use some common instruments such as B.C.G. Matrix, Ansoff Matrix or the well-known 4P's as well as Porter's five forces. An overview of Caroll Caroll...
Doing business in China : Danone-Wahaha joint venture
Case study - 6 pages - Economy general
1919: “DANONE” was founded by Isaac Carasso in Barcelona (Spain) as a small factory producing yoghurt. “DANONE” is a Catalan diminutive of the name of his first son, Daniel. - 1929: The first factory was built in France, but during World War II, Daniel Carasso moved the...
