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10 Jan 2011
doc

'When China changes the world": Erik Izraelewicz

Book review - 5 pages - Economy general

"The snake has initiated its transformation", said Erik IZRAELEWIZC playing this animal metaphor to evoke China, stripped of its skin spotted with communism and protectionism, which finally awakened. Modern cities developed there, and have tripled in volume in recent years. Cities like...

10 Jan 2011
doc

Mao's 'Strategic Problems of China's Revolutionary War'

Essay - 6 pages - Modern history

The "encirclement chess" or the game of Go is a typical Asian game of strategy which is popular among Chinese generals. The preparation of strategic action in time of peace, the primary objective of control of a sphere of influence, the action developed from the periphery to the center or during...

22 Feb 2011
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McDonald's and KFC - Recipes for Success in China

Case study - 4 pages - Business strategy

To analyze China's attractiveness for both companies in late 1980s, we will first analyze the market opportunities. When KFC and McDonald's tried to enter the Chinese market in 1980, the country was an emerging one. Like an emerging country, China presented lots of opportunities....

10 Jan 2011
doc

Cognac in China

Thesis - 3 pages - Economy general

Today, the consumption of cognac in China is booming. Between 2006 and 2007, this market had increased by 74.2% in China and is now the 4th largest market in terms of global consumption. However, it remains a product which is synonymous with luxury, and therefore is priced at a...

16 Feb 2011
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Adaptation of a worker to the local problems: French in China

Case study - 10 pages - Human resources

Working abroad as part of an international assignment or other contract inevitably raises many challenges with regard to adaptability. One has to adapt to different cultures, ways of living and study the key points rigorously to live more comfortably in a host country. A host country receives a...

03 Mar 2011
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L'Oreal and its conquest of China

Case study - 27 pages - Services marketing

Since its creation almost a century ago by the French chemist Eugene Schueller, L'Oreal has always been at the forefront particularly on the sectors of of dermatology, pharmacology and cosmetics. The group has implemented its know-how and expertise to emerge as the leader in cosmetic business...

11 Jan 2011
doc

How to do business in China - The author's view

Thesis - 6 pages - Economy general

The Chinese population is immense, their history is very long and their culture is one of the most complex in the world. China is really a unique country for many reasons. First, we can notice a huge gap between urban and rural areas. China is so vast so there are a lot of cultural...

05 Jul 2011
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Economic reform in China and Russia: A Comparison

Essay - 4 pages - Economy general

When economic reforms first began in China and Russia, regime stability, when classified as a product of political legitimacy, has, overall, seen only marginal change. Though they are now classified as illiberal democracies, and have opened up economically—China more so than...

14 Jan 2011
doc

China's economical and ethical rise in the African continent

Thesis - 9 pages - Economy general

The paper is based on the theme of an article that emphasizes on China's role in Africa. We first learn about the contents of the article and then state the status quo of the collaboration between the country and the continent. After description, we will go through a critical thinking...

14 Jan 2011
doc

Labor unrest in China: Joining multiple perspectives to predict a possible future

Thesis - 3 pages - Economy general

The current labor situation in China is complex and needs not one, but multiple perspectives to adequately address different aspects of the increasingly diverse workforce. First, William Hurst's article 'Understanding Contentious Collective Action by Laid-Off Chinese Workers',...

10 Jan 2011
doc

Will China be the economic power of the 21st century?

Thesis - 15 pages - Economy general

It all began in 1980 after Deng Xiaoping came to power and China had moved gradually from being one of the poorest countries in the world to what is commonly called the "world's factory".Taking advantage of abundant and cheap labor, many companies decided to settle down in this country...

29 Sep 2010
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The value of the Chinese Renminbi (RMB), its management and risks associated with investing in China

Case study - 6 pages - Finance

Ever since China adopted its Open Door policy, it has received unparalleled attention from international scholars. In recent years, this has been evident with respect to the exchange rate regime that China has applied. At first, the policy was lauded because it helped China...

29 Sep 2010
doc

Design a Marketing Plan for the French 'fashion house' Caroll who are aiming to enter the growing 'middle market' in China

Dissertation - 12 pages - Services marketing

The following paper is dedicated to design a marketing plan for the French ‘fashion house' Caroll in China. In the past decade this country has been going through large transformations which permits new entrants to respond to new needs, wants and demands. First of all, several figures...

29 Sep 2010
doc

To what extent is the description of China in the 19th century as a semi-colony justified?

Essay - 5 pages - Modern history

In the nineteenth century, an expansionist ideology led the industrial nations to build colonial empires throughout the world. During this century, China was confronted by these imperialist powers. They aimed to exercise their domination on the Middle Kingdom. In the Marxist thought,...

29 Sep 2010
pdf

What you should know to negotiate in China

Essay - 31 pages - Management

China, like India, is more than a country. China is a civilization. The development of China has not only affected its own population, but has also affected people in the other parts of the world. To better understand this development, its beginning and where it can be...

29 Sep 2010
doc

Business plan for the start-up of a clothes shop in China: Frenchy

Business plan - 21 pages - Services marketing

We are going to launch a new brand in the most famous emerging market in the world: China. The concept is to launch a semi-luxury clothing company with the brand name ‘Frenchy'. Our objectives are very simple; we want to open a French clothing shop in China, because this...

29 Sep 2010
doc

Louis Vuitton marketing strategy and the emerging luxury market in China

Case study - 19 pages - Services marketing

Louis Vuitton (LV) is the world 1st luxury brand and the leading brand of the LVMH group created in 1987, which was the 1st world group for luxurious goods' production and distribution. LVMH, ?16.5 billion sales worldwide in 2007 (+7.7%), is far ahead of the competition with revenues three...

29 Sep 2010
doc

Ebay's strategy in China: alliance or acquisition

Case study - 5 pages - Economy general

When we talk about business, especially e-business and major firms which are well established in this sector, we mostly end up talking about American companies, because most people consider America as ‘the land of opportunity'. I definitely agree with this, because majority of the well...

29 Sep 2010
doc

Tesco in China

Case study - 19 pages - Business strategy

The aim of this report is, advice Tesco's operation in China as they are planning to expand. While the first part of this report examine Tesco's external environment, the second part focuses primarily on the cultural factors that need to be considered in their expansion plan, with...

29 Sep 2010
doc

International Business Environment assignment: an analysis of the national business system and cultural conditions in China and assessment of how this will affect SuperSam

Dissertation - 24 pages - Services marketing

Choosing China as a host country for an International Business Environment assignment offers three advantages: first, since 1979, China has faced major economic and political changes. Second, it has been very successful in attracting foreign direct investment, i.e., in 1995,...

09 Aug 2010
ppt

Automotive industry: China

Thesis - 25 pages - Business strategy

In China, the government does not offer premiums to the purchasers of new cars contrary to the US government or to other European governments. Massive infrastructure investments have been realized by the Chinese government to accompany this development. With more than 2 million km of...

30 Dec 2010
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Counterfeiting in China: A global crisis

Thesis - 25 pages - Economy general

Counterfeiting now represents 5% of world trade and is a growing business especially in the recent years. China has its share of responsibility in this phenomenon. China is now regarded as the leading counterfeiter in the world despite the fact that the figures may not be accurate...

29 Sep 2010
doc

Caroll in China: strategic marketing plan

Case study - 22 pages - Services marketing

With an economic growth of nearly 10%, China looks very attractive to a lot of companies today. The emergence of a strong middle class characterized by a high purchasing power makes opportunities plentiful. However, China's huge market is much more complex and specific than...

29 Sep 2010
doc

China as an innovator, not just an imitator

Essay - 5 pages - Economy general

A large number of patents are granted to China in various fields (green energy, space program, 3G mobiles?) underlining the fact that the country that invented paper, gunpowder and the compass many years ago is making a come-back among the international technology inventors. China...

29 Sep 2010
pdf

The impact of the Beijing Olympic Games in China

Dissertation - 52 pages - International relations

In 2001, a historic decision was taken. Indeed, the International Olympic Committee (IOC) allowed the organization of the Olympic Games (OG) in China, and entrusted it especially to the city of Beijing. The challenges were big for China, because it was an opportunity to open up to...

29 Sep 2010
doc

China and India- the most powerful success stories of this century

Market study - 9 pages - Economy general

Indians have woke up: The birth of a giant: As everybody speaks about China and about its growth, India is now giving a good economic potential, maybe better than China for the long term. India, like China, is accumulating performances. India is following China's way...

01 Dec 2010
doc

The car industry in China (2008)

Thesis - 32 pages - Economy general

In the current context of significant economic growth of China, with 2008 being a year when Beijing hosted the Olympic Games, it seems wise to focus on the country. Indeed, it officially aims to give way to a spirit of conviviality around sports, but does not forget to attract as many...

14 Dec 2010
doc

China analysis: Marks & Spencer

Case study - 10 pages - Business strategy

China being a highly appreciated country for its power in the global market and its rapid growth, enterprises are keen to invest in it in order to remain competitive. In recent years, China has evolved and developed rapidly in many areas. For this reason, many companies such as...

28 Dec 2010
doc

Why does the U.S. government keep urging China to revalue its currency?

Tutorials/exercises - 6 pages - Finance

On September 23, 2010, President Obama increased pressure on China to immediately revalue its currency, devoting most of a two-hour meeting with China's prime minister Wen Jiabao to the issue and sending the message if 'the Chinese don't take actions, we have other means of...

30 Dec 2010
doc

The market for French luxury goods in China

Thesis - 19 pages - Economy general

With a growth of 9.5% per year, the Chinese economy is experiencing a period of unprecedented economic success. This success is accompanied by a dramatic increase in the purchasing power of part of the Chinese population. Therefore, the Chinese market is becoming increasingly demanding for luxury...