The expansion of L'Oreal in China
Case study - 15 pages - Business strategy
This report examines the position of L'Oreal in the cosmetics industry, in order to examine a possible expansion in China, which is best suited for an overseas expansion through Direct Investment. In compiling this report, the first part will be about the position of L'Oreal within the...
L'Oreal and its conquest of China
Case study - 27 pages - Services marketing
Since its creation almost a century ago by the French chemist Eugene Schueller, L'Oreal has always been at the forefront particularly on the sectors of of dermatology, pharmacology and cosmetics. The group has implemented its know-how and expertise to emerge as the leader in cosmetic business...
Buddhist influence on architectural elements of the Dunhuang Caves of China
Thesis - 4 pages - Arts and art history
The Dunhuang Caves have long been one of the most important architectural sites in the world, not only as a monument of cultural heritage, but also as memorial to the only religion to ever be universally accepted throughout the vast empire of China. While the sheer number of caves is an...
Will China be the economic power of the 21st century?
Thesis - 15 pages - Economy general
It all began in 1980 after Deng Xiaoping came to power and China had moved gradually from being one of the poorest countries in the world to what is commonly called the "world's factory".Taking advantage of abundant and cheap labor, many companies decided to settle down in this country...
Labor unrest in China: Joining multiple perspectives to predict a possible future
Thesis - 3 pages - Economy general
The current labor situation in China is complex and needs not one, but multiple perspectives to adequately address different aspects of the increasingly diverse workforce. First, William Hurst's article 'Understanding Contentious Collective Action by Laid-Off Chinese Workers',...
How to do business in China - The author's view
Thesis - 6 pages - Economy general
The Chinese population is immense, their history is very long and their culture is one of the most complex in the world. China is really a unique country for many reasons. First, we can notice a huge gap between urban and rural areas. China is so vast so there are a lot of cultural...
China's economical and ethical rise in the African continent
Thesis - 9 pages - Economy general
The paper is based on the theme of an article that emphasizes on China's role in Africa. We first learn about the contents of the article and then state the status quo of the collaboration between the country and the continent. After description, we will go through a critical thinking...
Study of the Yves Rocher in China
Case study - 51 pages - Services marketing
The cosmetics industry is currently booming and the opening of foreign markets has spawned new needs. Health, nature, ecology and the environment are now increasingly becoming the keywords of our society, which now demands cosmetics products that respect these concepts. With increasing focus on...
Danone in China: The strategy of growth
Case study - 31 pages - Services marketing
Currently, the Chinese market is figure of "El Dorado" for Western firms facing maturity or saturation of traditional markets. With more than a billion potential consumers, the steady rise in living standards, and the impressive growth rates of coastal areas, has convinced many companies to...
Development for the sector of the luxury: The case of China (2006)
Essay - 43 pages - Services marketing
There are as many definitions of the term in the luxury sector. Dictionaries summarize luxury as a way of life characterized by a taste for expensive and comfort that requires large expenditures.The resulting products are therefore synonymous, not only of beauty,originality, creativity and...
Cognac in China
Thesis - 3 pages - Economy general
Today, the consumption of cognac in China is booming. Between 2006 and 2007, this market had increased by 74.2% in China and is now the 4th largest market in terms of global consumption. However, it remains a product which is synonymous with luxury, and therefore is priced at a...
Louis Vuitton marketing strategy and the emerging luxury market in China
Case study - 19 pages - Services marketing
Louis Vuitton (LV) is the world 1st luxury brand and the leading brand of the LVMH group created in 1987, which was the 1st world group for luxurious goods' production and distribution. LVMH, ?16.5 billion sales worldwide in 2007 (+7.7%), is far ahead of the competition with revenues three...
The value of the Chinese Renminbi (RMB), its management and risks associated with investing in China
Case study - 6 pages - Finance
Ever since China adopted its Open Door policy, it has received unparalleled attention from international scholars. In recent years, this has been evident with respect to the exchange rate regime that China has applied. At first, the policy was lauded because it helped China...
To what extent is the description of China in the 19th century as a semi-colony justified?
Essay - 5 pages - Modern history
In the nineteenth century, an expansionist ideology led the industrial nations to build colonial empires throughout the world. During this century, China was confronted by these imperialist powers. They aimed to exercise their domination on the Middle Kingdom. In the Marxist thought,...
Design a Marketing Plan for the French 'fashion house' Caroll who are aiming to enter the growing 'middle market' in China
Dissertation - 12 pages - Services marketing
The following paper is dedicated to design a marketing plan for the French ‘fashion house' Caroll in China. In the past decade this country has been going through large transformations which permits new entrants to respond to new needs, wants and demands. First of all, several figures...
Tesco in China
Case study - 19 pages - Business strategy
The aim of this report is, advice Tesco's operation in China as they are planning to expand. While the first part of this report examine Tesco's external environment, the second part focuses primarily on the cultural factors that need to be considered in their expansion plan, with...
Asian business environment : A market survey of wine in China
Market study - 5 pages - Economy general
The idea of choosing this particular market for our study is of course mainly due to the long history and passion for Wine in France. As a matter of fact, we wanted to have a better understanding of the Wine Market in China so as to study the opportunity of creating a Business there....
Family Law: Comparison France Vs. China
Essay - 20 pages - Other law subjects
During the last century, the Chinese government decided to abolish the old family system and establish a new family idea: the socialist family system (the Marriage Code of 1950). This marked a turning point in Chinese common law and the beginning of a new family way of thinking. With this new...
International Business Environment assignment: an analysis of the national business system and cultural conditions in China and assessment of how this will affect SuperSam
Dissertation - 24 pages - Services marketing
Choosing China as a host country for an International Business Environment assignment offers three advantages: first, since 1979, China has faced major economic and political changes. Second, it has been very successful in attracting foreign direct investment, i.e., in 1995,...
What you should know to negotiate in China
Essay - 31 pages - Management
China, like India, is more than a country. China is a civilization. The development of China has not only affected its own population, but has also affected people in the other parts of the world. To better understand this development, its beginning and where it can be...
The market for French luxury goods in China
Thesis - 19 pages - Economy general
With a growth of 9.5% per year, the Chinese economy is experiencing a period of unprecedented economic success. This success is accompanied by a dramatic increase in the purchasing power of part of the Chinese population. Therefore, the Chinese market is becoming increasingly demanding for luxury...
Caroll in China: strategic marketing plan
Case study - 22 pages - Services marketing
With an economic growth of nearly 10%, China looks very attractive to a lot of companies today. The emergence of a strong middle class characterized by a high purchasing power makes opportunities plentiful. However, China's huge market is much more complex and specific than...
China as an innovator, not just an imitator
Essay - 5 pages - Economy general
A large number of patents are granted to China in various fields (green energy, space program, 3G mobiles?) underlining the fact that the country that invented paper, gunpowder and the compass many years ago is making a come-back among the international technology inventors. China...
The impact of the Beijing Olympic Games in China
Dissertation - 52 pages - International relations
In 2001, a historic decision was taken. Indeed, the International Olympic Committee (IOC) allowed the organization of the Olympic Games (OG) in China, and entrusted it especially to the city of Beijing. The challenges were big for China, because it was an opportunity to open up to...
China and India- the most powerful success stories of this century
Market study - 9 pages - Economy general
Indians have woke up: The birth of a giant: As everybody speaks about China and about its growth, India is now giving a good economic potential, maybe better than China for the long term. India, like China, is accumulating performances. India is following China's way...
The car industry in China (2008)
Thesis - 32 pages - Economy general
In the current context of significant economic growth of China, with 2008 being a year when Beijing hosted the Olympic Games, it seems wise to focus on the country. Indeed, it officially aims to give way to a spirit of conviviality around sports, but does not forget to attract as many...
China analysis: Marks & Spencer
Case study - 10 pages - Business strategy
China being a highly appreciated country for its power in the global market and its rapid growth, enterprises are keen to invest in it in order to remain competitive. In recent years, China has evolved and developed rapidly in many areas. For this reason, many companies such as...
Why does the U.S. government keep urging China to revalue its currency?
Tutorials/exercises - 6 pages - Finance
On September 23, 2010, President Obama increased pressure on China to immediately revalue its currency, devoting most of a two-hour meeting with China's prime minister Wen Jiabao to the issue and sending the message if 'the Chinese don't take actions, we have other means of...
Counterfeiting in China: A global crisis
Thesis - 25 pages - Economy general
Counterfeiting now represents 5% of world trade and is a growing business especially in the recent years. China has its share of responsibility in this phenomenon. China is now regarded as the leading counterfeiter in the world despite the fact that the figures may not be accurate...
The export of cosmetics to China
Thesis - 20 pages - Economy general
China is a growing country that deserves a closer look to help explore all the opportunities it offers. Indeed, trade in China has a huge scope of development due to the decentralization and liberalization of 1978 and especially since its entry into the WTO in 2001. In spite of many...
