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03 Mar 2011
doc

L'Oreal and its conquest of China

Case study - 27 pages - Services marketing

Since its creation almost a century ago by the French chemist Eugene Schueller, L'Oreal has always been at the forefront particularly on the sectors of of dermatology, pharmacology and cosmetics. The group has implemented its know-how and expertise to emerge as the leader in cosmetic business...

22 Feb 2011
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McDonald's and KFC - Recipes for Success in China

Case study - 4 pages - Business strategy

To analyze China's attractiveness for both companies in late 1980s, we will first analyze the market opportunities. When KFC and McDonald's tried to enter the Chinese market in 1980, the country was an emerging one. Like an emerging country, China presented lots of opportunities....

10 Jan 2011
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Cognac in China

Thesis - 3 pages - Economy general

Today, the consumption of cognac in China is booming. Between 2006 and 2007, this market had increased by 74.2% in China and is now the 4th largest market in terms of global consumption. However, it remains a product which is synonymous with luxury, and therefore is priced at a...

16 Feb 2011
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Adaptation of a worker to the local problems: French in China

Case study - 10 pages - Human resources

Working abroad as part of an international assignment or other contract inevitably raises many challenges with regard to adaptability. One has to adapt to different cultures, ways of living and study the key points rigorously to live more comfortably in a host country. A host country receives a...

11 Jan 2011
doc

How to do business in China - The author's view

Thesis - 6 pages - Economy general

The Chinese population is immense, their history is very long and their culture is one of the most complex in the world. China is really a unique country for many reasons. First, we can notice a huge gap between urban and rural areas. China is so vast so there are a lot of cultural...

27 Jan 2011
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Study of the Yves Rocher in China

Case study - 51 pages - Services marketing

The cosmetics industry is currently booming and the opening of foreign markets has spawned new needs. Health, nature, ecology and the environment are now increasingly becoming the keywords of our society, which now demands cosmetics products that respect these concepts. With increasing focus on...

10 Jan 2011
doc

Will China be the economic power of the 21st century?

Thesis - 15 pages - Economy general

It all began in 1980 after Deng Xiaoping came to power and China had moved gradually from being one of the poorest countries in the world to what is commonly called the "world's factory".Taking advantage of abundant and cheap labor, many companies decided to settle down in this country...

14 Jan 2011
doc

China's economical and ethical rise in the African continent

Thesis - 9 pages - Economy general

The paper is based on the theme of an article that emphasizes on China's role in Africa. We first learn about the contents of the article and then state the status quo of the collaboration between the country and the continent. After description, we will go through a critical thinking...

29 Sep 2010
doc

Ebay's strategy in China: alliance or acquisition

Case study - 5 pages - Economy general

When we talk about business, especially e-business and major firms which are well established in this sector, we mostly end up talking about American companies, because most people consider America as ‘the land of opportunity'. I definitely agree with this, because majority of the well...

29 Sep 2010
doc

Design a Marketing Plan for the French 'fashion house' Caroll who are aiming to enter the growing 'middle market' in China

Dissertation - 12 pages - Services marketing

The following paper is dedicated to design a marketing plan for the French ‘fashion house' Caroll in China. In the past decade this country has been going through large transformations which permits new entrants to respond to new needs, wants and demands. First of all, several figures...

29 Sep 2010
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China as an innovator, not just an imitator

Essay - 5 pages - Economy general

A large number of patents are granted to China in various fields (green energy, space program, 3G mobiles?) underlining the fact that the country that invented paper, gunpowder and the compass many years ago is making a come-back among the international technology inventors. China...

29 Sep 2010
doc

The value of the Chinese Renminbi (RMB), its management and risks associated with investing in China

Case study - 6 pages - Finance

Ever since China adopted its Open Door policy, it has received unparalleled attention from international scholars. In recent years, this has been evident with respect to the exchange rate regime that China has applied. At first, the policy was lauded because it helped China...

29 Sep 2010
doc

Business plan for the start-up of a clothes shop in China: Frenchy

Business plan - 21 pages - Services marketing

We are going to launch a new brand in the most famous emerging market in the world: China. The concept is to launch a semi-luxury clothing company with the brand name ‘Frenchy'. Our objectives are very simple; we want to open a French clothing shop in China, because this...

30 Dec 2010
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Counterfeiting in China: A global crisis

Thesis - 25 pages - Economy general

Counterfeiting now represents 5% of world trade and is a growing business especially in the recent years. China has its share of responsibility in this phenomenon. China is now regarded as the leading counterfeiter in the world despite the fact that the figures may not be accurate...

29 Sep 2010
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Louis Vuitton marketing strategy and the emerging luxury market in China

Case study - 19 pages - Services marketing

Louis Vuitton (LV) is the world 1st luxury brand and the leading brand of the LVMH group created in 1987, which was the 1st world group for luxurious goods' production and distribution. LVMH, ?16.5 billion sales worldwide in 2007 (+7.7%), is far ahead of the competition with revenues three...

28 Dec 2010
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Why does the U.S. government keep urging China to revalue its currency?

Tutorials/exercises - 6 pages - Finance

On September 23, 2010, President Obama increased pressure on China to immediately revalue its currency, devoting most of a two-hour meeting with China's prime minister Wen Jiabao to the issue and sending the message if 'the Chinese don't take actions, we have other means of...

14 Dec 2010
doc

China analysis: Marks & Spencer

Case study - 10 pages - Business strategy

China being a highly appreciated country for its power in the global market and its rapid growth, enterprises are keen to invest in it in order to remain competitive. In recent years, China has evolved and developed rapidly in many areas. For this reason, many companies such as...

29 Sep 2010
doc

To what extent is the description of China in the 19th century as a semi-colony justified?

Essay - 5 pages - Modern history

In the nineteenth century, an expansionist ideology led the industrial nations to build colonial empires throughout the world. During this century, China was confronted by these imperialist powers. They aimed to exercise their domination on the Middle Kingdom. In the Marxist thought,...

29 Sep 2010
doc

Asian business environment : A market survey of wine in China

Market study - 5 pages - Economy general

The idea of choosing this particular market for our study is of course mainly due to the long history and passion for Wine in France. As a matter of fact, we wanted to have a better understanding of the Wine Market in China so as to study the opportunity of creating a Business there....

01 Dec 2010
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The car industry in China (2008)

Thesis - 32 pages - Economy general

In the current context of significant economic growth of China, with 2008 being a year when Beijing hosted the Olympic Games, it seems wise to focus on the country. Indeed, it officially aims to give way to a spirit of conviviality around sports, but does not forget to attract as many...

29 Sep 2010
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Tesco in China

Case study - 19 pages - Business strategy

The aim of this report is, advice Tesco's operation in China as they are planning to expand. While the first part of this report examine Tesco's external environment, the second part focuses primarily on the cultural factors that need to be considered in their expansion plan, with...

05 Apr 2010
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An examination of China's evolution in manufacturing and innovation since 1978

Thesis - 11 pages - Business strategy

Since 1978, Chinese manufacturing industries have experienced remarkable growth and dramatic change. China is now the third largest manufacturing country in the world. Moreover, China is becoming more increasingly innovative with its own products and services. Yet, there is much to...

29 Sep 2010
pdf

What you should know to negotiate in China

Essay - 31 pages - Management

China, like India, is more than a country. China is a civilization. The development of China has not only affected its own population, but has also affected people in the other parts of the world. To better understand this development, its beginning and where it can be...

09 Aug 2010
ppt

Automotive industry: China

Thesis - 25 pages - Business strategy

In China, the government does not offer premiums to the purchasers of new cars contrary to the US government or to other European governments. Massive infrastructure investments have been realized by the Chinese government to accompany this development. With more than 2 million km of...

26 Jul 2010
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China: The eldorado of luxury

Thesis - 6 pages - Business strategy

“Five years ago, there were about 20 to 30 luxury shops here. Today everyone is here and their networks in continental China are becoming more and more significant," McKinsey management consultant Jacques Penhirin (partner of the McKinsey management consulting firm) told AFP. This is...

29 Sep 2010
doc

China and India- the most powerful success stories of this century

Market study - 9 pages - Economy general

Indians have woke up: The birth of a giant: As everybody speaks about China and about its growth, India is now giving a good economic potential, maybe better than China for the long term. India, like China, is accumulating performances. India is following China's way...

18 Jun 2010
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The future of China in a global context

Thesis - 4 pages - Economy general

The People's Republic of China, more commonly known as China is over 9.6 million square kilometers and accounts for more than one fifth of the global population. China is also a demographic giant as this country has more than 1.3 billion people. Beijing, the capital of...

24 Sep 2010
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China-Middle East relations and how the natural resources affect their relations

Thesis - 6 pages - International relations

It remains without a doubt that the economic boom that China has witnessed in the last few decades had many implications for other regions of the world, including the Middle East. To fuel its ever increasing production and consumption patterns, and its ultimate search for economic profit,...

29 Sep 2010
doc

China in Africa: Political or Economic Interest?

Essay - 4 pages - International relations

China's growing involvement in Africa has been actively commented upon over the last few months. In 1996, President Jiang Zemin stated he wanted 'a new relationship' with Africa, based on five points: reliable friendship, sovereignty equality, non-intervention, mutual...

29 Sep 2010
doc

Beaujolais in China

Case study - 31 pages - Services marketing

The confederation of wine producers from Rhone and Loire Valleys has asked our consultancy to study the possibility to expand Beaujolais Nouveau sales in China. According to our study, we have determined Shanghai as the best place in China to launch this kind of French wine. This...