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05 Jul 2013
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How far do you agree that the crisis experienced by China in the late 1980s was due to "the inevitable consequences of the policies of economic liberalization by Deng Xiaoping"?

Case study - 5 pages - Political science

Shortly after the death of Mao Zedong in 1976 came the rehabilitation of Deng Xiaoping. During the latter's reign, China experienced a crisis in the late 1980s, the 1989 Tiananmen Crisis, during which the army attacked students who held a demonstration demanding political liberalisation....

12 Nov 2013
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Why is it particularly necessary for HR managers in national companies in China to focus on protecting female employees. working rights? - published: 31/10/2013

Case study - 5 pages - Human resources

Gender inequality is a problem among the workplace globally, female employees tend to be paid fifteen to fifty percent less than male employees when they are working the same job. (Burnett,2010) In terms of the situation in China, although the Constitution in 1982 has reinforced laws and...

12 Nov 2013
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Why is it particularly necessary for HR managers in national companies in China to focus on protecting female employees. working rights?

Case study - 5 pages - Educational studies

Gender inequality is a problem among the workplace globally, female employees tend to be paid fifteen to fifty percent less than male employees when they are working the same job. (Burnett,2010) In terms of the situation in China, although the Constitution in 1982 has reinforced laws and...

16 Aug 2013
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Emergence of a young urbanised skilled population and democratisation: is there a link? The case of China

Case study - 2 pages - Educational studies

The link that is often presumed between the emergence of a young urbanized skilled population and democratization is not new, but the case of China is. More specifically, the central link claimed is that the emergence of these classes causes democratization; however, I will show in my...

03 Jul 2013
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Air pollution: The case of China

Case study - 6 pages - Social, moral & civic education

According to Vallero, air pollution is “the presence of contaminants or pollutant substances in the air that interfere with human health or welfare, or produce other harmful environmental effects.”(3) The above statement is indeed true in case of China. The presence of harmful...

07 Feb 2013
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Michelin off-shoring in China

Case study - 3 pages - Business strategy

Michelin is a tire company that was created by Edouard and Andre Michelin in 1888 in Clermond-Ferrand, France. The company created the removable tire; the train tire and the green tire that reduce fuel consumption. Today the company has become the biggest tire manufacturer in the world with 20%...

24 Dec 2013
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Case Study: How Danone and Wahaha, which have all to success in China failed?

Case study - 8 pages - Business strategy

We are in 1996, DANONE is the number one dairy in the world, and after a merger with BSN in 1973 it became the first food company in France. Danone achieves many conquests overseas markets; they also carry a lot of mergers and acquisitions. Already in 1989, after the fall of the Berlin Wall,...

29 May 2012
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When Mao died his only legacy was the political and economic devastation of China. Arguments in favor and against this proposition.

Case study - 4 pages - Political science

Revolutionary communist, philosopher and theorist, Mao made a significant impact of what is today in the People's Republic of China. In order to understand the complexity of Mao's regime, it is necessary to look at the context and period of history in which Communist China emerged...

24 May 2012
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Research about China/US student exchange programs

Tutorials/exercises - 5 pages - Educational studies

Study in the US has been and still a major objective for Chinese students, as different surveys like the one recently carried out by Art & Science Groups have pointed out. The Art & Science Group is an organization dedicated to advising US academic institutions on their enrollment practices....

15 Jun 2012
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Volkswagen group- China's analysis in competitive strategy

Case study - 20 pages - Business strategy

Chinas automotive industry growth reflects on China's economy, with it being one of the most dynamic and promising industries in the country. Volkswagen Group entered the Chinese economy thirty years ago, and therefore played an important role in shaping this industry. After giving...

12 Mar 2012
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The impact and the economic consequences of the one-child family policy on the age structure of China's population

Essay - 10 pages - Social, moral & civic education

The world population is increasing at a rapid rate and aging fast in developed areas, soon the planet won't be able to satisfy needs of all humans living on it, however China did find a way to slow down the speed of population increase: The One Child Policy. It is a policy that some people...

18 Oct 2012
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Trends in the luxury market in China

Case study - 17 pages - Business strategy

Mandeville describes luxury everything beyond the bare necessities. The luxury covers everything that is deemed superfluous and unnecessary. But the usual sense means the splendor and sophistication in the way of life (tableware, toilet elegant, sumptuous decor). We can acquire luxury by large...

03 Mar 2011
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Launching of the wines of the Center-Loire in China: analysis and potential of development

Market study - 121 pages - Services marketing

In order to provide a detailed answer to our question, we conducted this study in three distinct phases. During these three phases, we have always tried to keep in mind the characteristics of BIVC and its members in order to maintain greater consistency in all our analysis and answers. We first...

03 Nov 2011
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Strategic marketing plan for Caroll (the French "fashion house") in China

Market study - 10 pages - Services marketing

Today, with the globalization, companies have to establish in other countries than their origin country, to be more competitive and to resist in the market, especially in the clothing retail market. So, the main part of companies opens new subsidiaries in other countries and more on emergent...

31 Mar 2011
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Marketing plan for iPad in China

Case study - 10 pages - Services marketing

In this document, we are going to market the iPad in the Chinese Market. The iPad is a product of Apple, the well?known American company led by Steve Jobs. First of all, we will take a quick look at the Apple Company concerning the iPad. So in the first part, we will briefly describe the Apple...

16 Feb 2011
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Strategic Marketing Plan: Caroll entering the middle market in China

Case study - 10 pages - Business strategy

This document develops a strategic plan through the main tools; the first section is dedicated to the presentation of the company and its competitive market. Tools including the positioning of the brand, SWOT analysis and Value chain of the company Caroll are used to understand the strengths and...

16 Feb 2011
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iPad, the new star product of Apple's strategy to reach China's market

Dissertation - 10 pages - Management

This is a study about the international marketing of Apple for the product I Pad in China. This analysis is divided into three parts. The first one deals with the environmental scanning of the brand. We initially propose a presentation of the company, and then present a strategic...

19 Dec 2011
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Luxury goods in China

Essay - 4 pages - Business strategy

The increasing demand for luxury goods can be traced back to two important factors. Firstly the transition of China from a planned economy to a market economy and the opening of borders to foreign trade in 1978 have allowed luxury brands to penetrate the Chinese market. Secondly, this...

03 Mar 2011
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Danone in China: The strategy of growth

Case study - 31 pages - Services marketing

Currently, the Chinese market is figure of "El Dorado" for Western firms facing maturity or saturation of traditional markets. With more than a billion potential consumers, the steady rise in living standards, and the impressive growth rates of coastal areas, has convinced many companies to...

10 Jan 2011
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Will China be the economic power of the 21st century?

Thesis - 15 pages - Economy general

It all began in 1980 after Deng Xiaoping came to power and China had moved gradually from being one of the poorest countries in the world to what is commonly called the "world's factory".Taking advantage of abundant and cheap labor, many companies decided to settle down in this country...

03 Mar 2011
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Development for the sector of the luxury: The case of China (2006)

Essay - 43 pages - Services marketing

There are as many definitions of the term in the luxury sector. Dictionaries summarize luxury as a way of life characterized by a taste for expensive and comfort that requires large expenditures.The resulting products are therefore synonymous, not only of beauty,originality, creativity and...

27 Jan 2011
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The rise of power of China and its opportunities facing the American superpower

Essay - 8 pages - International relations

The People's Republic of China today plays an increasingly important role at the regional and international levels.In recent history it is rare that a country has maintained its hegemony for over a century. One may therefore question whether the U.S. can extend their supremacy for...

10 Jan 2011
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'When China changes the world": Erik Izraelewicz

Book review - 5 pages - Economy general

"The snake has initiated its transformation", said Erik IZRAELEWIZC playing this animal metaphor to evoke China, stripped of its skin spotted with communism and protectionism, which finally awakened. Modern cities developed there, and have tripled in volume in recent years. Cities like...

10 Jan 2011
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BRIC (Brazil, Russia, India and China) and the global economy

Thesis - 11 pages - Economy general

BRIC is an acronym that refers to the countries Brazil, Russia, India and China. According to a paper published by Goldman Sachs in 2005, these countries have been growing rapidly, and will continue growing rapidly for the next fifty years. By the year 2050, the combined economies of the...

11 Jan 2011
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How to do business in China - The author's view

Thesis - 6 pages - Economy general

The Chinese population is immense, their history is very long and their culture is one of the most complex in the world. China is really a unique country for many reasons. First, we can notice a huge gap between urban and rural areas. China is so vast so there are a lot of cultural...

14 Jan 2011
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China's economical and ethical rise in the African continent

Thesis - 9 pages - Economy general

The paper is based on the theme of an article that emphasizes on China's role in Africa. We first learn about the contents of the article and then state the status quo of the collaboration between the country and the continent. After description, we will go through a critical thinking...

27 Jan 2011
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Study of the Yves Rocher in China

Case study - 51 pages - Services marketing

The cosmetics industry is currently booming and the opening of foreign markets has spawned new needs. Health, nature, ecology and the environment are now increasingly becoming the keywords of our society, which now demands cosmetics products that respect these concepts. With increasing focus on...

31 Mar 2011
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Globalization, Economic Growth and Social Acceptance: The Case for the Olympics in China

Thesis - 5 pages - Economy general

In 2008, China was poised upon the brink of world domination. Set to host the Summer Olympic Games in its capital Beijing, China would come off from this two week-long event as a victorious host and dominant world power, or as a failed, backward, socially regressive society, still...

16 Feb 2011
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The expansion of L'Oreal in China

Case study - 15 pages - Business strategy

This report examines the position of L'Oreal in the cosmetics industry, in order to examine a possible expansion in China, which is best suited for an overseas expansion through Direct Investment. In compiling this report, the first part will be about the position of L'Oreal within the...

03 Mar 2011
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L'Oreal and its conquest of China

Case study - 27 pages - Services marketing

Since its creation almost a century ago by the French chemist Eugene Schueller, L'Oreal has always been at the forefront particularly on the sectors of of dermatology, pharmacology and cosmetics. The group has implemented its know-how and expertise to emerge as the leader in cosmetic business...