Reva: An alliance between Maini Group and AEV LLC Inc.
Thesis - 38 pages - Business strategy
REVA electric car company is a joint venture between the Bangalore based Maini group and AEV LLC Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEV LLC Inc to design and develop key components for the REVA. Today the Maini Group...
Motor vehicle insurance in India
Dissertation - 42 pages - Finance
There has been a sudden rise in the population of motor vehicles and motor accidents in the last few years. Much of these are attributable to increase in the number of vehicles. Every vehicle before being driven on roads has to be compulsorily insured. The motor insurance policy represents a...
An overview of the Indian four wheeler industry in relevance to Maruti Udyog limited (MUL)
Thesis - 14 pages - Business strategy
The automobile revolutionary era in India started with the commencement of foreign collaborated establishments like Maruti Suzuki, Daewoo, Ford, Opel, Hyundai, etc. the old concept of Fiat and Ambassador which prevailed in India for about half a century is now virtually wiped off. The revolution...
The Volkswagen Group : A study
Case study - 31 pages - Business strategy
As the largest automobile manufacturer in Europe and 5th in the whole world, the Volkswagen Group focuses on the automotive market and offers products and services along with an entire automotive value chain. With nine independent brands, the Group provides a unique range of models from the...
The French motor industry in the world
Essay - 37 pages - Economy general
Since more than half a century, the motor industry has represented, in most of industrialized countries a floret of the industry. In spite of the expansion of the service sector, the French motor industry occupies a very great place in our country. The manpower mass has decreased (in France this...
The Impact of Environmental Issues on Toyota's Strategy
Essay - 17 pages - Services marketing
This thesis will seek to understand the controversial relationship between environmental factors and Toyota. Indeed, motor vehicle exhaust-emissions notably that of carbon monoxide pollution, is caused directly by the automobile industry. However, these negative impacts changed the position of...
Group Renault in the Russian Market
Case study - 42 pages - Economy general
Solid and ambitious, the Renault Commitment 2009 plan, revealed by Carlos Ghosn on February 2006, mobilizes the entire company around three strong key commitments: quality (position New Laguna among the Top 3 models in its segment, in terms of product and service quality), profitability (achieve...
Zipcar, wheels when you want them
Case study - 18 pages - Services marketing
Introduction Our subject is a growing company which is developing in the face of global competition. This company uses new technologies and the internet to be more successful and to have a sustained growth in the future. We chose this company because we are very interested by environmental...
The company Renault and the consideration of environmental issues in its production
Case study - 39 pages - Business strategy
Renault was founded by Louis Renault and his brothers in 1898. It is a familial and traditional company that made a name for itself through the years, different periods and centuries. Indeed, Renault's group went thought two wars and an economic crisis, and by always adapting its strategy and its...
General Motors - Strategic management plan
Case study - 8 pages - Business strategy
The development of the automotive industry is probably the biggest revolution of the twentieth century along with Internet and telecommunications. Motor cars were invented in 1769 but we had to wait until 1890 to hear about the word "automobile". Since then, many car companies were...
Can the UK ad be used in the foreign market in its current form? - Using a UK advert in the Poland market in its current form
Thesis - 25 pages - Services marketing
The aim of this report is to provide additional key information with respect to using a UK advert in the Poland market in its current form. The idea of globalization is found to exist in Poland yet there is still a strong culture which affects buying decisions. In the UK context the advert is...
Strategic analysis of Mercedes Benz
Essay - 28 pages - Accounting
Mercedes-Benz is a German brand of automobiles, buses, coaches and trucks from the DaimlerChrysler company (formerly Daimler-Benz), commonly known as Mercedes. Mercedes-Benz is the world's oldest automobile manufacturer and the origin of the company dates back to the 1880s, when Gottlieb Daimler...
Mobilicar case study
Case study - 10 pages - Business strategy
The American car market accounts for 16, 2% of the world's total car market but has experienced a decline in the total number of sales during year 2009 (Datamonitor, 2009). This means that many Americans have become dependent on public transport or other ways of moving across...
Study of an innovation: SMART
Essay - 2 pages - Journalism
The innovation that I have chosen to study is the car SMART. First, before explaining the reasons for this choice, I would like to delimit the word innovation. Indeed, what is the difference between invention and innovation? One can say that innovation is the successful exploitation of new...
Case study: Lexus and partners Andrews Alridge, the launch of the Lexus LS 460
Essay - 22 pages - Services marketing
Sakichi Toyoda became famous as the inventor of the automatic loom such as a non-stop shuttle change type Toyoda automatic loom. Following in his fathers footsteps, Kiichiro Toyoda devoted his life into the manufacturing of cars. He founded, in 1984, the Toyota motor corporation. Toyota is...
The market analysis of Reva (India)
Market study - 28 pages - Services marketing
At recent rates of production, proven world petroleum reserves world last about 40 year and also there isn't enough pinesap in the world to meet the demand for fuel. Petroleum will become scarcer and much more expensive, providing further impetus to develop new technology. Making new...
Organization of Renault's supply chain
Thesis - 13 pages - Business strategy
The objective of this study is to develop the international supply chain of Renault, the French car maker. Nevertheless, the diversity of the information and the great number of firms on the market made it difficult for us not to give examples and arguments based on other car...
A study on the Indian automobile industry in relation to Skoda
Case study - 25 pages - Business strategy
If the business is all about finding or creating a customer, Indian Inc started developing a nodding acquaintance with this idea only around the1990s. In the last five years though the learning process has accelerated as competition intensified and the customer started slipping away from the...
The hybrid electric vehicle as a cultural object
Thesis - 9 pages - Electronics, mechanics, engineering & technology
The American public imagination is steeped in images of cars. Long ago, the car took over for the horse as the best romantic vehicle to ride off into the sunset. Pop culture throughout the existence of the car is riddled with references to it. Just as Ford's assembly line was...
The BMW group - Surviving the bust
Thesis - 10 pages - Business strategy
As an economy expands the risk appetite of the people increases considerably. Although the automobile market has been witnessing boom there are isolated cases of failures. This report consists of nine sections and its aim is to learn more about the BMW Group business activities within...
Mitigation of CO2 emission with CNG vehicles: A case study of Delhi
Essay - 5 pages - Ecology & environment
Recently, the CNG utilization in transport vehicles has been one of many measures initiated by the Government of Delhi, to solve growing deterioration of air quality of Delhi due to manifold increase in number of vehicles. In the present study, results of structured questionnaire based survey on...
Case study: How Toyota achieved success in Europe
Thesis - 11 pages - Business strategy
At the end of World War II, the Japanese government asked the European Automakers to curtail exports to Japan in order to help Japan rebuild its industry. The Europeans reciprocated by limiting their market to Japanese cars (C As a result of which the quotas were very limited (e.g. Italy,...
Hybrids incorporated into Jaguar's inventory?
Thesis - 3 pages - Management
These days it is no longer the cost of the vehicle and the insurance that cause people to be weary when purchasing a car. Now there is another variable taken into account, skyrocketing gas prices. In order to ease the pain of affording a car, a new adjusted automobile is gaining a...
Advertising planning: The Toyota Matrix
Case study - 24 pages - Services marketing
The central focus of the Toyota Matrix campaign is to create an interest for the car among the U.S. gay and lesbian population and to generate traffic to the car dealerships. The campaign is targeted towards gays and lesbians ages 18 to 34, who are interesting in stylish and...
The logan's Renault
Case study - 24 pages - Services marketing
In this report, we will analyze a very strong competitive company in order to identify the factors behind the success of its products. We decided to choose the Logan of Renault. This choice stems from the desire to present a French car and to examine the launch of a new concept...
Business Plan: Renault
Business plan - 13 pages - Services marketing
Renault was founded in the early 20th century, and over the years, has a huge historical legacy. From its beginning, through the two World Wars to the present day, the brand has cemented itself in French History. Presently, Renault is involved in a partnership with Samsung and Nissan Motors. It...
Marketing & Innovation Business Case: Ladies Taxi Service, Paris
Case study - 17 pages - Services marketing
Nowadays, women do not feel safe in the streets of Paris. In 2008, 10% to 12% of the people interrogated in Paris claimed to be worried about their security in the day-to-day life . Taxis and public transport are not an exception. Some recent events such as the murder of a young Swedish girl by a...
PSA Peugeot-Citroen
Thesis - 9 pages - Business strategy
The story of PSA Peugeot-Citroen starts with the Peugeot's brothers when they started to provide accessories for clock factories in 1810. Lead by the industrial revolution, they rapidly began to build cars; the 100000th car was reached in 1925. In the 1970's, Peugeot took Citroen...
The automotive market in Russia
Thesis - 20 pages - Economy general
"Russia will become the largest car market in Europe in the next two years”, said Carlos Gohsn (2008), CEO of Renault of France and Nissan of Japan. For both its macroeconomic and social policy reasons, Russia is growing. In 2007, all sectors of the Russian economy had seen steady...
How did the BMW Group successfully launch the Mini Cooper?
Case study - 16 pages - Services marketing
The major demographic changes in France (Europe for that matter) in the last 10-15 years experienced the decrease in birth rate (13 children per 1000 women in 2006) an aging population and increase in the single-parent families and divorces. For a product such as the Mini Cooper, these figures...
