Fiat - A stable and a favorite car-maker in the UK
Market study - 10 pages - Business strategy
Fiat is an Italian automobile manufacturing company that was established in 1899 in Torin, Italy. It is an acronym for Fabbrica Italiana Automobili Torino in Italian. The world's ninth largest carmaker has revenue more than 35 billion euro. Other than automobiles, the company also manufactures...
Car insurance-Why do we need one
Essay - 2 pages - Finance
Car Insurance is a very critical aspect as it is a mandatory document for most states in the US. One may argue that one does not require a car policy. However, it is definitely a wise idea to purchase a comprehensive car insurance policy that covers you from theft and damage...
Business ethics: German car manufacturer BMW
Case study - 8 pages - Business strategy
International firms are more dealing with an International orientation by developing the business in new emerging markets and consolidating the loyal ones. In order to be effective, they have to control many elements in the same time: accountancy, human resources or sales department are really...
The automotive industry in the world
Case study - 5 pages - Automotive marketing
On a global scale, the automobile industry can go so far as to produce more than 60 million cars per year, both for passenger vehicles and for those destined for any other use. The current trend is such that China dominates the industry in almost every aspect. In fact, it abounds with the...
Launching of the 'low-cost' car Nano by the Indian giant Tata
Case study - 3 pages - Business strategy
The Tata Group is a powerful diversified Indian industrial conglomerate, which is worth over 28 billion dollars. Tata Motors, the automobile division of Tata introduced its new model in early January: an electric car which is priced at $2,500 or about 1,700 Euros. Tata Motors is already...
Global business context, car industry
Essay - 6 pages - Management
The car industry has witnessed major changes over the years, thanks to the growing number of external forces that changed the decades-old practices of manufacturing. This paper analyses the important forces in the last two decades that have had a major impact on the car...
Marketing Mix - Ford
Case study - 4 pages - Automotive marketing
The automotive industry is characterized by competitive intensity. The Ford company has been able to seize the right opportunities to provide its customers with quality products and thus seduce them. The brand has a reputation as an automotive company that produces cars associated with...
SWOT Analysis - Volkswagen
Case study - 4 pages - Automotive marketing
Volkswagen, meaning the people's car, is a German brand based in Wolfsburg. It was created on the 28th of May 1937. Volkswagen is the number 1 in the automotive industry, followed by Toyota since 2018. The brand has a lot of products such as financial services, trucks, cars,...
The Swatch Smart Car
Case study - 1 pages - Services marketing
The concept of the Swatch Smart Car is to create a two-seater automobile to meet the demands of the urban market by developing a sustainable brand, in cooperation with Mercedes-Benz. The Micro Compact Car meets these requirements and its measurements are ideal for the urban...
How does Peugeot build a competitive edge against Chinese and foreign car industry
Thesis - 10 pages - Business strategy
In this report, we focus on the PSA Peugeot Citroen group. Firstly, we will analyze the company and its features and key data. PSA Peugeot Citroen group is a French car manufacturer, and is the result of a merger between Citroen and Peugeot Limited companies. Thanks to the framework of a...
Tesla strategic and marketing analysis
Case study - 8 pages - Automotive marketing
Placed into heliocentric orbit in February 2018, a spacecraft called the "TESLA roadster" now revolves around the sun. In fact, it is a classic first-generation TESLA car, a symbol of the megalomania of one man Elon Musk, the richest on our planet. This excess is to mark its omnipotence in...
Renault's strategy
Case study - 4 pages - Automotive marketing
Renault has developed around a major axis that is fully reflected in its strategy, optimizing production costs through powerful economies of scale. This has been accentuated by its alliance strategy, particularly with the Nissan group and Mitsubishi, which are increasing production volumes. One...
Transforming the Showroom Experience - Audi AG
Case study - 5 pages - Automotive marketing
In the early 20th century, the German engineer August Horch founded with two companions the Audi company. Indeed, Horch in German means “listen”, and was translated into Latin to become “Audi”. Audi AG (AktienGesellschaft, Limited Company), is one of the oldest automakers in...
Detailed analysis of the financial performance of Tesla and NIO
Financial analysis - 15 pages - Finance
In this document, we will perform an analysis of two electric car manufacturers, Tesla and NIO. We will be able to compare their models, their strategy but above all their performance. Tesla and NIO are companies that design, build and market vehicles. They are therefore involved in...
What is the impact of the Diesel gate on the German automotive industry?
Case study - 3 pages - Automotive marketing
This paper aims to assess the consequences of the scandal of the German automobile industry. The Diesel gate exposed the morally dubious actions of the VW group in the world, and some might say that this resulted in a drop of sales for the German car manufacturers. The group has, however,...
The future electric car of Renault: 'Renault ZE', 2009
Market study - 25 pages - Services marketing
Renault is one of the major competitors in the automobile industry and its presence is evident in each continent of the world. From 2004-2007 the global automobiles industry has grown each year both in volume and value. However in 2008, because of the world economic recession, the automobile...
Major trends in the domestic mid - sized car industry in India
Dissertation - 38 pages - Business strategy
The global automobile industry is undergoing dramatic change in recent times. There has been enormous consolidation, both amongst vehicle manufacturers and component vendors to achieve economies of scale product synergies and strong and presence. By contrast, there has been little or no...
The case of TATA motors: How a multinational corporation resulting from an emergent country managed to compete with the traditional companies of the car market.
Thesis - 26 pages - Business strategy
The Tata conglomerate is now the oldest company in India and represents over 93 companies with more than 289,500 employees worldwide, with a turnover of more than $28 billion and a market capitalization of 77.5 billion dollars (recorded as per January 2008). This group is one of the most...
Porter's Five Forces - Ford
Case study - 4 pages - Automotive marketing
Based in Dearborn, Michigan, USA, Ford Motor Company is an American automobile manufacturer. It all started on June 16, 1903, when Henry Ford, together with 11 other investors, had raised $28,000, equivalent to $797,000 in 2019. The actual production of the cars dates from July 23 of the...
Financial analysis - Tesla
Financial analysis - 3 pages - Automotive marketing
Founded in 2003, Tesla Motor is an American company that designs electric cars. Currently headed by the very charismatic Elon Musk, the automaker has set up its headquarters in Palo Alto, in the very heart of Silicon Valley, in the United States. By offering models of electric cars...
Analysis "OM/SCM in the news" Operations/supply chain management of Tesla Company
Case study - 2 pages - Logistics
The first article focuses on the importance of using the lithium battery in the automotive sector. This battery represents a great alternative to the use of diesel fuel. The essential component of this battery is the lithium is qualified by the "new gasoil". Consumption demand for this type of...
Porter's diamond 5 forces : Stellantis, an automotive company
Case study - 5 pages - Automotive marketing
Stellantis is an automotive company founded very recently, on January 16, 2021. It is the result of the merger of car manufacturers FCA and PSA. It is, therefore, a global manufacturer that brings together more than ten brands (Chrysler, Dodge, Jeep, Opel, RAM, Citroën, Abarth, DS Auto,...
Marketing Mix - Tesla
Case study - 4 pages - Automotive marketing
In this part, we will introduce the Tesla company by discussing its generalities and market figures. Next, we will see what the concept of the marketing mix consists of in general. In past years, this company was called Tesla Motors. Currently, Tesla is one of the fastest-growing companies in the...
PESTEL Analysis - Tesla
Case study - 2 pages - Automotive marketing
Politically, subsidies and ecological bonuses for the purchase of non-polluting vehicles help orient the purchase of cars in Europe towards the environmental protection desired by political parties. The CAFE standard was put in place in order to penalize manufacturers who do not respect...
Strategic Analysis - Tesla Inc.
Case study - 10 pages - Business strategy
The strategic analysis of an organisation is significantly important for the success in its endeavors. The success of organisation is greatly dependent on the management that plays a vital role in the decision-making and their decisions facilitate the achievement of organisational goals and...
SWOT Analysis and recommendations - General Motors
Case study - 3 pages - Automotive marketing
General Motors suffered from a collapse in 2009 (after the crisis), which was mainly driven by five factors: (i) retired employees had plenty of benefits (from when the sector was more profitable) (ii) GM overfocused on "overpricing and discounting," which drove the clients' attention away...
Geography, Demography, Social Issues, Education and Culture in the United States of America
Course material - 20 pages - Sociology & social sciences
(...) One of the characteristics of US climatic conditions is the constant fear of violent climatic happening such as hurricanes (in the Southeast, particularly during the fall), violent wind storms known as "tornadoes" (the Midwest), or flooding due to heavy rainfall and storms in the eastern...
Strategic Analysis of the Renault Company
Case study - 4 pages - Automotive marketing
Renault's mission is to provide the easiest possible access to vehicles while doing everything possible to meet current environmental conditions. However, it must also make a profit to ensure its sustainability and the employment of its employees. We cannot conclude by saying that the mission...
The German Automobile industry: case study
Case study - 23 pages - Automotive marketing
The main content of the essay concerns the Automotive industry. The essay is divided into three sections. First, section one is concerned with the German Automobile industry, combining with PEST and Porter's 5 forces analysis tool, which measuring the competitiveness of the sector in both...
Twingo II in Japan
Essay - 8 pages - Services marketing
Renault is a famous French vehicle manufacturer, which produces cars, buses, tractors and trucks. Previously known as Société Renault Frères, the company was founded in 1898. Since 2000, the group signed an Alliance with Nissan, the Japanese automaker. Indeed, Renault now holds a stake of...
