Elon Musk: Visionary
Essay - 5 pages - Management
Elon Musk is the extremely successful founder of three companies: the reusable rocket firm, SpaceX, Zip2, which helped newspapers design community-based websites in the 90s, and X.com which bought the online payment system Paypal and sold it for 1.5 billion in 2002. Elon Musk inspires anyone...
Discussion of developing, building and marketing an intelligent refrigerator
Essay - 8 pages - Services marketing
Of the ideas, a smart refrigerator seems either existing or a bit too specialized. My guess is that refrigerators that can inventory and restock themselves already exist too. It is certainly do-able now because the items are bar-coded and data regarding servings is online, so it could b guessed...
Using oil reserves
Thesis - 3 pages - Journalism
There's a lot of talk these days about the state of our energy supply. One side wants alternatives to oil; the other wants more oil now, tapping reserves to solve energy problems for the coming decades. Although neither side can offer definitive long-term solutions to our energy problems...
Metro AG: The German retail giant
Thesis - 6 pages - Business strategy
Metro AG, deutsche Einzelhandel Riese! Yes, Metro AG, headquartered in Düsseldorf, Germany, is the German retail giant. Metro AG's group companies deal in hypermarkets, Cash & Carry's, electronics, department stores and asset management. All its brands are leaders in their respective sectors. Its...
SABMiller: Strategy behind the success in a hostile environment
Case study - 13 pages - Business strategy
There are very few South African companies that can boast of a history of 100 years. Despite this situation, SABMiller crossed the twentieth century in a country whose political system has a disastrous influence on the development of the local companies. The strategy carried out by SAB enabled...
Cartier's global operations
Market study - 7 pages - Business strategy
The famed watch and jewelry House of Cartier, one of the classiest brands in the industry, can trace its origins back to 1847, when Louis-Francois Cartier opened a small jewelry store in Paris. Over the years, the brand has evolved to become the official jeweler of the Royal courts of England,...
Chanel - Global Operations
Market study - 7 pages - Business strategy
Chanel S.A., fondly known as Chanel is a privately owned fashion brand. It was founded by Gabrielle "Coco" Chanel in 1909. Company is headquartered at Paris, France and is present in more than 310 locations worldwide. The annual revenue as recorded in 2010 stands to be ?1.809 billion.The company...
Toys "R" Us: Storch Strategizes to Torch Competition in the US
Market study - 10 pages - Business strategy
Toys "R" Us Inc., founded by Charles Lazarus in 1948, is one of the leading retailers of toys, games, electronics, sporting goods, baby products, children's apparel and juvenile furniture. With its headquarters in Wayne, New Jersey, and over 1600 stores worldwide, Toys 'R" Us has been the...
Yahoo! - Connecting USA and the World
Market study - 10 pages - Business strategy
Yahoo! Inc., the dream child of two Stanford PhD graduates David Filo and Jerry Yang, was incorporated in 1994. The word Yahoo! has been derived from the name of a character from Jonathan Swift's "Gulliver's Travels". Yahoo's growth in the 90s was meteoric, and continually hogged...
PESTEL Analysis - Decathlon
Case study - 5 pages - Distribution marketing
Decathlon is the largest sporting goods retailer in the world selling clothing, sportswear and sports equipment for over 70 different sporting disciplines. It was inspired by the belief that the best sports products should be accessible to everyone. It offers innovative and high-performance...
Cartier in the US and beyond
Market study - 10 pages - Business strategy
One of the most revered names in jewelry, Cartier Monde (French for "World") is also the world's largest luxury jeweler, operating nearly 200 retail stores in over 125 countries. The centerpiece of Vendome Luxury Group PLC--the London-based luxury goods subsidiary of Compagnie Financiere de...
Cartier in the UK and across the globe
Market study - 10 pages - Business strategy
One of the most revered names in jewelry, Cartier Monde (French for "World") is also the world's largest luxury jeweler, operating nearly 200 retail stores in over 125 countries. The famed watch and jewelry House of Cartier, one of the most recognized brands in the industry, was founded in...
SWOT Analysis - Nike
Case study - 5 pages - Sport marketing
Nike originated in the 1960s, it started as a collaboration between Bill Bowerman and Phil Knight, and shoes were then sold under the name “Blue Ribbon Sports”. The company name changed to “Nike” in 1978 : the name Nike reflects a Greek goddess that symbolises victory. The...
Avon - Global operations
Market study - 7 pages - Business strategy
Avon Products, Inc. (NYSE: AVP) is a US cosmetics, perfume and toy seller with markets in over 140 countries across the world and sales of $10.9 Billion worldwide as of 2010 with net income of $609 Billion and employing a workforce of 44000 personnel. Avon Product is a multi-level marketing...
PESTEL Analysis - IKEA
Case study - 5 pages - Distribution marketing
IKEA is a Swedish-based homeware brand founded by Ingvar Kamprad in 1943. The name IKEA is derived from an abbreviation of the founder's name, Ingvar Kamprad, and the village in which Kamrad he grew up, Elmtaryd, Agunnaryd. Kampard passed away in 2018 but not before fulfilling his dream of...
PESTEL Analysis - The aeronautical sector
Case study - 5 pages - Tourism marketing
Aeronautics is the science around the designing, building and flying of aircraft. Ranging from non-powered aircraft to supersonic space transport, and it is one of the world's largest industries in terms of product output, employment and monetary value globally. The freedom of flight opened...
Case Analysis - Avon
Case study - 13 pages - Business strategy
Avon is one of the most popular household brands in America, and with the business structure given, it has many opportunities to expand its operations even further. Avon products are well known all over the world, and the reputation of the company does allow the firm to recruit more direct...
Heineken - Analysis of its UK Operations
Market study - 10 pages - Business strategy
"Heineken UK is United Kingdom's leader in beer and cider business. It is an operating company under Heineken N.V. which is the world's largest brewer. Heineken UK was formed in 2008 when the parent company acquired the UK business of Scottish & Newcastle PLC. The company employs around 2300...
Heinekan case study: How to enter South Africa market
Case study - 25 pages - Services marketing
This is a sales proposal written for Heineken on how they should enter the South-African. What we researched is: How can Heineken enhance its sales by expanding its market share to new consumer markets in South-Africa? During reading this sales proposal, you can find the current situation of...
How and why has the environment become so important in the field of tourism and luxury hotels?
Case study - 5 pages - Tourism marketing
The whole text explains the importance of linking sustainable development with luxury hotels. This importance is reflected in many of the establishments that the palaces have introduced. That's why the case study focuses on the Parisian palace The Plaza Athénée, which is located in the 8th...
Pestel Analysis - Lidl
Case study - 5 pages - Distribution marketing
Founded in 1973 by father and son team, Josef and Dieter Schwarz, in Ludwigshafen, Germany the original Lidl company had 3 employees and sold around 500 products. During the 1990s the company expanded and started opening stores across the European continent. Twenty-one years later the group...
Audi: An analysis of the trends in the automobile market and revamp in the company policies to capture the UK markets
Market study - 10 pages - Business strategy
"The German car production firm produces the Audi brand of cars. Based in Ingolstadt, Germany, the company is one of the premier car manufacturing units in the world. Right from sports cars to luxury car models, the company has been making great strides globally. It has established its markets in...
Multinational Corporations and their Consequences on the International Economy
Case study - 4 pages - Business strategy
Multinational corporations are those businesses that have a direct ownership of assets, which they run in more than one state outside their country in which they are built-in, and also they generally retain their headquarters. It means that these corporations have roots in their state. However;...
Comparison between continents: America and Africa
Essay - 1 pages - Geography
Diversity is the product of nature. Humans come in an array of shapes, sizes, and colors. Nevertheless, geographical location combines a wide assortment of humans of different shapes, sizes, and colors. Despite the combination of differences, there remains a divide. Something still distinguishes...
PESTEL Analysis - Burger King
Case study - 4 pages - Brand management
Burger King is an American giant specialising in fast food and, in particular, burgers, and are McDonald's main global competitor. The group was founded in 1954 in Miami by two friends, James McLamore and David Edgerton. In 1957 the two friends created the recipe for the now world-famous...
Strategy proposal for an MNC who wants to invest or expand in a specific country - New Group Renault strategic plan: "Drive the Future"
Market study - 7 pages - International economy
In this work, we analyze Renault's strategic plan for 2017-2022, called "Drive the Future" on three levels: the company's source of competitive advantage (section 1), the reasons for choosing the target of investment in emerging country, such as China (section 2) and finally the content...
The COVID-19 Impacts on Tourism Industry - The Japan's Case
Thesis - 13 pages - Tourism marketing
It is within the frame of the Master of Applied Foreign Languages in English and Japanese at Jean Moulin Lyon III University that I did a two-month-internship in the DMC EXO Travel Japan. This Japanese office is part of a bigger group: EXO Travel. It was within the MICE team in Tokyo that I had...
SWOT Analysis - PayPal
Case study - 5 pages - Digital & e-marketing
Online payment services have expanded considerably in recent years. Indeed, with the rise of electronic commerce, consumers and businesses alike are constantly looking for secure means to carry out their transactions, especially in a world where competition is very high and where fraud on the...
SWOT Analysis - FedEx
Case study - 5 pages - Services marketing
The parcel delivery market has grown considerably in recent months, especially since the onset of the health crisis around the world. Thus, in 2020, the sector grew by more than 43%, recording a turnover of 190.6 billion euros. In 2020, more than 40% of consumers subscribed to an online delivery...
Business report: H** M** France - press agency, advertising
Internship report - 15 pages - Medias&communication marketing
The H** company in which I am doing my internship is a very complex company that deserves a lot of explanation in order to understand all the workings of the company. Indeed, the organization is international, the group is quoted on the "Stock Exchange" and has a very heavy weight in the...
