Apple Inc's ethical philosophy - published: 25/07/2013
Case study - 4 pages - Business strategy
Values can be defined as the set of ideals that are of high value to an individual in which there is a form of investment either emotionally or in reputation. Ethics on the other hand are generally accepted practices or behavior that can be codified into a set of rules or integrated into a formal...
Ford case study: Developing a new strategy
Case study - 22 pages - Services marketing
Ford Motors Company has been founded in 1903 by Henri T. Ford and 11 associates.Over the years, the company developed and expanded its automotive activities (design, development, manufacture, sale and service of cars and trucks). The Company had the credit in financing a wide variety of...
Corporate governance and business ethics: Air France-KLM
Thesis - 8 pages - Management
Businesses have to publish their yearly Corporate Social Responsibility Report (CSRR) for their stakeholders. CSRR is “the business contribution to the sustainable development goals. Essentially it is about how business takes account of its economic, social and environmental impacts in the...
PESTEL Analysis - Vodafone
Case study - 5 pages - ICT marketing
Vodafone is a British telecommunication company based in Newbury. The company was created in 1984 and known as Racal Telecom, a branch of Racal Electronics. It is only in 1991 that the company became Vodafone group. The company made its entry in the stock market in 1988 under the name Racal...
Corporate Strategy, Pernod Ricard : analysis and scenarios
Case study - 11 pages - Business strategy
In this case study, we will discuss and try to understand how the French group Pernod-Ricard is evolving in its global environment but also inside the group itself. They are the 2nd world liquor distributor; therefore, we will take into account their strengths but also potential weaknesses and...
PESTEL Analysis - Vodacom
Case study - 5 pages - ICT marketing
The company is based in South Africa and was created since 1993. It can be considered as an extension of Vodafone in South Africa, DRC, Lesotho, and Mozambique. In fact, the Vodafone group has almost 64.5% of Vodacom. The latest operates in the telecommunication service industry. When it comes...
PESTEL Analysis - Levi Strauss Company
Case study - 5 pages - Fashion and ready to wear marketing
In essence, the United States apparel industry had total revenue of 350 billion dollars as of 2019, representing an annual growth rate of 2.5 percent between 2015 and 2019. The womenswear segment was by far the industry's most profitable in 2019, with total revenue of 187 billion dollars,...
How to reduce the turnover of a company dependent on a single supplier by developing a multi-supplier and international merchant site?
Dissertation - 28 pages - Digital & e-marketing
MANICO is an ESPRIT franchise. This type of contract creates a high dependency on a single supplier and eliminates any possibility of online sales. In order to reduce this reliance on ESPRIT, the company wishes to develop a merchant website with several French and foreign brands and to provide...
Purchasing behavior - Detailed essay plan
Dissertation - 3 pages - Clients and users behaviour
This document helps structuring a dissertation about consumers' behavior and especially purchasing power through a detailed plan. Research's references are French.
Wind Farm Project in Victoria, Australia
Case study - 30 pages - Ecology & environment
For our project, we were tasked with finding a country and building some form of clean energy system in the country of our choice. Our group decided to go with Australia and to build a wind farm there. We came to this conclusion after searching on Google, "locations with the highest amount of...
Sustainability Strategies for Consultancy Firm Growth
Presentation - 3 pages - Business strategy
"In my role as sustainability manager, I am eager to launch my ideas on how sustainability has the potential to be promoted and how it will benefit the consultancy firm's strategic management core business function. A sustainable approach is more than just a popular phrase; it is a serious...
Analysis of the e-business strategy used at Picard Surgeles
Case study - 13 pages - Business strategy
Picard Surgeles or Picard Frozen foods is a French company that was founded by Raymond Picard in 1906. This company is France's leading frozen foods specialist. It is both a manufacturer and distributor of frozen foods. It has about 1000 products on offer, and a distribution network of 800...
Managing work, family and life
Thesis - 10 pages - Management
With the ongoing languished economy and many businesses attempting to ‘do more with less', a growing research showed that arrangements of flexible labor in the form of flex-time and compressed workweek, etc., when appropriately implemented, can benefit both the organization and the employees...
Sales and distribution of the products of Hyundai and Tata Motors
Dissertation - 28 pages - Services marketing
The automotive industry is an extremely reliable indicator of economic growth; quite obviously, its growth boosts the economy's performance. The automobile industry grew at a compound annual growth rate (CAGR) of 22 per cent between 1992 and 1997, industry that was licensed, controlled and...
KFC : analysis of its Global Operations
Market study - 7 pages - Business strategy
"KFC, Known as Kentucky Fried Chicken is based out of Louisville, Kentucky, US. Harland Sanders came up with the idea of Fried Chicken in 1930 and the company was incorporate in 1952. Even after his death in 1980, Colonel Sanders continue to remain a major part of the promotions and advertising...
Decathlon Group: Sports Megastore
Market study - 7 pages - Business strategy
"Decathlon is a major French sporting goods chain store, with stores located throughout the world. It started with a shop near Lille, France in 1976. The retailer stocks a wide range of sporting goods, from tennis racquets to advanced scuba diving equipment, usually in large superstores....
Calvin Klein : Analysis of its Global operations
Market study - 7 pages - Business strategy
"Calvin Klein was born on 19th November, 1942. His love for fashion was inherent as he started initially with interest in sketching and sewing at a very young age. After his graduation from the Fashion Institute of Technology in New York, he began working under Dan Millstein. He had worked for...
Sustainable remote work practices for progressive reductions of road traffic emissions
Dissertation - 68 pages - Ecology & environment
Although technology developments brought about possibilities for all work which could be done remotely to be done remotely within the Netherlands, limitations for additional and sustainable implementation of remote work practices remained. Secondary research sheds light on the extent to which...
What Does it Mean for a University to be Socially Responsible?
Dissertation - 3 pages - Educational studies
What does it mean for a university to be 'socially responsible'? With reference to the literature and using examples from the UK, and beyond, discuss how a university might demonstrate its commitment to social responsibility to its stakeholders. Corporate social responsibility (CSR) can...
Yamaha: Dominant market penetration,United Kingdom
Market study - 10 pages - Business strategy
Leading motorcycle manufacturer and distributor in United Kingdom. Largest motorcycle producer and distributor in United Kingdom, with volume share of 16.5% in 2010. The company offers motorcycles, outboard motors, ATVs, personal watercraft, snowmobiles, boats, outdoor power equipment and race...
Comparative study of wind, solar and nuclear powers
Course material - 3 pages - Ecology & environment
With 58 reactors spread over 19 sites, France has the largest nuclear fleet in the world in proportion to its population. But the management of nuclear waste poses a major problem because of its potential to pollute the soil for hundreds or even millions of years, which leads to various...
Digital society
Course material - 33 pages - Sociology & social sciences
ICT is a major technological change whose effects have only begun to be measured for about ten years. Beyond the appearance of new activities related to ICT, such as start-ups, online shops for example, digital technologies have considerably facilitated the production and exchange of information....
Telecommuting: The future of work
Thesis - 9 pages - Management
Telecommuting is synonymous with the Work-from-Home concept, wherein the employee, instead of physically commuting between home and the workplace rather works from home and connects with the office via channels of communication such as telephone, internet, Voice over IP, videoconferencing,...
Market research on customer satisfaction survey for Henkel (B2B)
Case study - 42 pages - Services marketing
This research was implemented to determine the level of Customer Satisfaction with Henkel Products and Services. It is a Business to business (B2B) research. The approach adopted for conducting the research includes surveys and personal interviews conducted in May 2008. Henkel deals its product...
Competitive environment analysis: H&M
Thesis - 8 pages - Services marketing
We chose to write our report about H&M for many different reasons. First of all, even if we focus on the French market, the fact that H&M is a global brand, operating from nearly everywhere in the world, both made us sure that we would have to analyze a very strong and efficient strategy, and to...
The marketing audit of Tesco PLC
Dissertation - 50 pages - Management
The specific UK FTSE listed company selected for the purpose of dissertation is Tesco PLC. The report will create and develop a marketing plan for Tesco PLC in the medium term of one to three years. The creation of such a plan will require various elements. As such the report will clearly be...
Fiat - A stable and a favorite car-maker in the UK
Market study - 10 pages - Business strategy
Fiat is an Italian automobile manufacturing company that was established in 1899 in Torin, Italy. It is an acronym for Fabbrica Italiana Automobili Torino in Italian. The world's ninth largest carmaker has revenue more than 35 billion euro. Other than automobiles, the company also manufactures...
Subway - UK Operations
Market study - 10 pages - Business strategy
Subway, an American restaurant franchise that primarily sells submarine sandwiches and salads, opened operations in the UK in 1996. In 2001, the company reached the 50th store mark and by 2010 it had become UK's most successful seller overtaking its chief fast food rival McDonalds in the number...
Estee Lauder Companies, Inc. -Creating Fashion for the world
Market study - 7 pages - Business strategy
"The Estee Lauder Companies Inc. (Estee Lauder) is one of the leading manufacturers and marketers of fragrance, skin care, makeup and hair care products in the world. The group employs more than 31000 professionals in the fields of R&D, marketing, finance, retailing, etc. The group is headed by...
Caterpillar - Growing in the US Market
Market study - 10 pages - Business strategy
"Caterpillar is headquartered at the US and its business is growing in American region. Three new facilities have been added in the US. The capital expenditure as planned for the year 2011 is $3 billion with more than half of which is planned for the US market. As the economic environment is...
