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22 Nov 2023

Cover Letter for a Business-Oriented Marketing Position

Sample letter - 1 pages - Marketing theories

This document is a cover letter to apply for a position in business-oriented marketing.

10 Dec 2023

La Tricyclerie: The Challenges of Scaling a Social Business

Case study - 2 pages - Business strategy

The biggest challenge for the company is growth, with all the internal changes that are required to scale the company up. Indeed, more and more clients would like to subscribe to get the company's service, and more and more cities wish to get La Tricyclerie to implement the service....

03 Jul 2023

Business Ethics and Social Responsibility

Case study - 14 pages - Business strategy

The document consists of three assignments which depend on the paper. The first assignment is to discuss a paper written by Dirk Lindebaum, Deanna Geddes & Yannis Gabriel, under the title 'Moral Emotions and Ethics in Organizations: Introduction to the Special Issue', published in the...

14 Oct 2023

With $100 Million Gift, Steve Ross Honors the Past, Looks to the Future - Stephen M. Ross School of Business, University of Michigan (2004) - Negotiating with the Dean

Text commentary - 2 pages - Business strategy

It was Steve Ross who first came up with a number: ""I really want to help you so I figure fifty minimum," Ross said." This is not the best strategy because the price can be discussed and not to his favour. He later says that $50 million is rather common in similar cases. He thought the Dean was...

25 Sep 2023

Business strategy in hospitality and tourism - The Ritz-Carlton group

Case study - 11 pages - Business strategy

The Ritz-Carlton group is an international high standard hospitality group which benefits from a strong brand and is the symbol of lux palace. Its strategy so far consisted of a good implementation, especially in the United States, Europe and the Gulf. On a most recent period, implementation...

14 Nov 2023

Conflict Over Leadership and Succession in a Successful Family Business: The Lakkard Leather Company - Richard Ivey School of Business Foundation (2011) - Case Review

Case study - 2 pages - Economy general

This document contains the review of the case study: Conflict Over Leadership and Succession in a Successful Family Business: The Lakkard Leather Company. The case study, determines: • The situation. • Background information: industry, organization, products, history,...

20 Oct 2023

The Multiple Terms in Finance, Business, and Economy

Worksheets - 3 pages - Economy general

This document is a vocabulary worksheet on the different terms used in finance, business, and economy.

27 Oct 2023

The Maltese Business Environment - Magro Brothers Group of Companies

Case study - 10 pages - Business strategy

Magro Brothers Group of Companies was founded in 1916 by three brothers and their father. As the father already was a leading general provision merchant with experience, the company grew really fast. In 1934, the Magro family established the first tomato processing plant and launched the first...

25 Apr 2022

World Trade Business Game - Austria, Malaysia, Bolivia - Gas, Timber

Tutorials/exercises - 16 pages - Business strategy

This document is a comprehensive analysis of 3 country potentials in terms of international trade globally, and specifically in the timber and gas markets.

16 Aug 2022

Strategy and Business Policy - Amazon

Case study - 3 pages - Business strategy

The chosen organization is Amazon. This is a global multinational company that has been incorporated in the United States. The company's headquarters are in Seattle, the United States. Amazon focuses on e-commerce and has also ventured in other areas of emerging technology include artificial...

06 Sep 2022

Counterfeiting - Business process and government response

Tutorials/exercises - 3 pages - Economic politics

The creation of a fake replica to replace an original form of an object is illegal and referred to as counterfeiting. This action is often perpetrated to take advantage of the monetary gain by exchanging an object of greater quality with something of inferior quality. Counterfeiting has been...

13 Aug 2022

Business Plan - Sparkle Bar and Restaurant

Business plan - 7 pages - Catering marketing

Sparkle is a medium-sized enterprise that intends to operate in the UK restaurant and bar industry. The restaurant will be located in Clapham, South-West London and will have a seating capacity of 84 patrons. The firm intends to gain a sustainable competitive advantage in the UK restaurant and...

13 Aug 2022

Global Business Economics and Finance - AmRest Holding SE

Case study - 13 pages - International economy

AmRest Holdings SE is a public limited company with operations in the global bar and restaurant industry. The firm's headquarters are in Madrid, Spain. AmRest enjoys market dominance in Eastern and Central Europe. It operates several subsidiary firms, including Burger King, Pizza Hut,...

07 Jul 2022

Creating a business in France : laws, processes and forms

Dissertation - 3 pages - Startup, entrepreneurship

Every year, many businesses are created in France. In 2020, despite the health crisis, more than 800,000 businesses were created. That is an increase of 4% compared to 2019. However, creating a company is not as simple as that. Indeed, there are many regulations to respect. We will see in this...

12 Mar 2022

International business - Two examples of business letters

Sample letter - 4 pages - Marketing theories

This document contains two sample business letters

13 Jan 2022

The different types of business strategies

Course material - 7 pages - Business strategy

Business strategy is to set long-term objectives and a direction to follow. It is aimed at creating value, sustainability and profitability. Business strategy results in inspiring actions to all departments, allocating resources to reach them and impacting the organization of the...

18 Apr 2022

The business model of an exchange - How does a cryptocurrency exchange generate money?

Case study - 11 pages - Bank marketing

Today there are more than 600 cryptocurrency exchanges in the world. Some cryptocurrency exchange platforms are no longer start-ups. A hundred of them are engaged in a fierce war of prices in order to capture customers. The Binance platform, for example, which is the world leader with 70% market...

04 Jul 2022

Business report: H** M** France - press agency, advertising

Internship report - 15 pages - Medias&communication marketing

The H** company in which I am doing my internship is a very complex company that deserves a lot of explanation in order to understand all the workings of the company. Indeed, the organization is international, the group is quoted on the "Stock Exchange" and has a very heavy weight in the...

20 Sep 2022

Business Plan: how to improve life in Indian slums?

Business plan - 6 pages - Sociology & social sciences

Ninety years ago, there were only 251 million people in India. Today, there are 1.2 billion. Overpopulation threatens the environment of the country. Overpopulation and rural exodus have led to informal urban development, leading to the development of slums in and next to the cities. Therefore,...

23 Aug 2022

Business management project - Tax Monitor

Case study - 10 pages - Management

The purpose of this assignment was mainly to identify a business's strengths, weaknesses, opportunities and threats. The problem being investigated is whether the business is running efficiently or not and how the business performs. Tax Monitor is registered as a services...

04 Oct 2022

American Cultural Aspects for Business

Course material - 11 pages - Modern history

America has been created from the East to the West. The West is a concept in history, for an American it is often associated with the idea of frontier. In the 19th century St-Louis (Missouri) was considered as the gate way to the West, when people went to the West they went directly to Oregon or...

27 Jul 2022

Promotion and career management - A Harvard Business Case

Case study - 3 pages - Business strategy

First and foremost, Boulos is an elitist: he is a self-made man by starting from the bottom to reach high-ranked social hierarchy. He does his best to improve everything he is undertaking and mainly overtaking his counterparts. This ambitious mind-spirit dates to his childhood. By regarding...

15 Sep 2022

Samsung Business Report in UK Market

Case study - 7 pages - ICT marketing

This report, written in the framework of a Marketing module at the University of Warwick, is a market analysis of the famous worldwide company Samsung in the United Kingdom. It is a review of the UK mobile phone industry, a growing industry that is taking more and more space every year. In 2017,...

08 Sep 2021
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Business model - Global leader in packaging and paper

Internship report - 14 pages - Management

- 1967 - Establishment of Mondi in South Africa by Anglo American company - 1990 - Mondi expansion in Europe thanks to acquisition - 2007 - Mondi group demerger from Anglo American company - 2012 - Acquisition of Nordenia International company The Name Mondi comes from a unique South African...

18 Feb 2021
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Business model - Netflix

Case study - 6 pages - Digital & e-marketing

The story goes that after having to pay late penalties at a Blockbuster video store, Reed Hastings (CEO of Netflix) had the idea to launch a similar service, but rather to offer it as a subscription package. Netflix was launched in 1997 by Reed Hastings and Marc Randolph. At the time, it was an...

17 Jun 2021
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How and why do effectual entrepreneurs use business plans?

Essay - 2 pages - Startup, entrepreneurship

The field of entrepreneurship has experienced remarkable progress over the past fifteen years. To begin with, there is a great amount of work that highlighted how the creation of new ventures opportunities can be discovered and exploited. The Theory of Effectuation, developed by Sara Sarasvathy...

21 Jan 2021
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Business Plan Sales Pitch - The Away Hair, Hair Brush cleaner

Business plan - 6 pages - Luxury marketing

The Away brush has been designed for people who refuse to waste their time. It is a new type of brush in the market place because of its innovative uses. It was developed especially to brush your brush, in fact, there is hair on your scalp but we forgot too often that hair spends a lot of time...

28 Oct 2021

How is a lack of a communication strategy detrimental to business development?

Dissertation - 9 pages - Communication

Communication occupies an increasingly important place in the business world, and for good reason, it has evolved a lot in the space of a few years. Whether internal or external, it is necessary for the development of groups, regardless of their sector of activity. The society in which...

10 Feb 2021
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E-Business - Established retailer adopting e-commerce

Case study - 10 pages - Digital & e-marketing

Nordstrom is a fashion outlet that sells clothes, shoes, and accessories for men, women and kids. It was created by John Nordstrom in 1901 with the aim of providing quality products to all its customers. Nordstrom exists in Canada and 40 states in the United States with 117 stores and 248 rack...

09 Nov 2020
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Cover Letter - Application for Projects Management in Business Operations and Strategies at Google

Sample letter - 1 pages - Management

The job that I would occupy as first professional experience consists in the project management. The described competencies are very pleasant and my previous experiences have enabled an application for this kind of job. After qualifying with a Higher National Diploma in International Trade, I am...