The expansion of L'Oreal in China
Case study - 15 pages - Business strategy
This report examines the position of L'Oreal in the cosmetics industry, in order to examine a possible expansion in China, which is best suited for an overseas expansion through Direct Investment. In compiling this report, the first part will be about the position of L'Oreal within the cosmetics...
Strategic Management: Club Med
Case study - 7 pages - Management
Building your career is like building your home and one of my goals is to create a new business in the tourism sector. That is why I conducted my study on the French company Club Mediterranean. This company exists worldwide and in some of the most exotic locations. In this analysis, I decided to...
General Motors - Strategic management plan
Case study - 8 pages - Business strategy
The development of the automotive industry is probably the biggest revolution of the twentieth century along with Internet and telecommunications. Motor cars were invented in 1769 but we had to wait until 1890 to hear about the word "automobile". Since then, many car companies were born; cars...
South Korea: An Electronics Industry
Thesis - 6 pages - Economy general
On what competitive advantages did South Korea lean to build a successful model of economic development? What factors can make South Korea particularly attractive as a market and as a base for value-added activities? After the war which led to the division of the peninsula and Korea in 1953,...
Methods of transmission: Dengue fever
Tutorials/exercises - 6 pages - Medical studies
The adventurous tourist, obliviously hacking his way through the jungles of Brazil, is first aware of a faint buzzing noise, then a tiny sting on his arm. The smack of his hand seems to have taken care of the problem: he has merely been bitten by a mosquito, so it seems there is no reason...
Human resources: New vistas & challenges
Dissertation - 54 pages - Human resources
Human capital is not about describing people as economic units; rather it is a way of viewing people as critical contributors to an organization's success. It can be measured and managed more effectively in coming times as and when the human resource functions evolve with emerging trends in HR....
Abolition and emancipation of Caribbean slaves
Thesis - 5 pages - Social, moral & civic education
The Caribbean Islands were long associated with the British Empire as they served as significant and lucrative colonies for a long time. The colonization of the Caribbean Islands by the British Empire came in stages as they attempted to create a colony in Guiana in 1604, but it only lasted for a...
The strategic audit of Harley-Davidson motor cycles
Case study - 25 pages - Finance
It is a story no one on earth could have made up. Four young men experiment with internal combustion in a tiny wooden shed. Not only does the shed not burn down, but the motorcycle they build goes on to serve over 100,000 miles under five owners. And that's just the beginning! It all started 100...
Presentation of the Dell firm
Case study - 25 pages - Business strategy
Dell Computer Corporation was created in 1984 by Michael Dell, from Austin University in Texas, with an investment of $1000 and the will to suppress intermediaries in the computer industry. In 1985, the company Dell launched its first computer, the Turbo, featuring the Intel 8088 processor. In...
Brand Project: Elsève
Case study - 36 pages - Services marketing
L'Oréal was created in 1907. It initially specialized in coloration products, and its activities were progressively spread to the whole hygiene and beauty sector. Now a Global leader on the cosmetic and beauty market, the group is present in all the countries of the world, thanks to its...
UN Security Council Resolution 1559 and US multilateralism
Essay - 6 pages - Political science
The United Nations Security Council Resolution of 1559 was adopted by the Security Council on September 2, 2004 by a vote of 9 in favor (Angola, Benin, Chile, France, Germany, Romania, Spain, United Kingdom, United States), to none against, with 6 abstentions (Algeria, Brazil, China,...
The intrusion of church behind bars. Case Study: faith-based prison programs in the U.S.
Essay - 10 pages - Sociology & social sciences
The Evangelical leader Charles W. Olson had promoted his dream of a 'Christian prison' for years. After he was convicted for his role in the Watergate scandal, this former aid of President Nixon was released from jail in 1975. He founded then, the Prison Fellowship Program in 1976. This...
Evaluation of Wal-Mart's business strategies
Thesis - 23 pages - Business strategy
Wal-Mart was founded by Sam Walton in 1962. The group operates in sixteen countries including the United States, Canada, Mexico, Argentina, Brazil, and China. In 2005, the total number of stores amounted to nearly 5000, with more than a quarter positioned abroad. The group has around 180...
Fuji film: Analysis and strategy
Case study - 16 pages - Business strategy
Fujifilm I & I (Imaging & Information) is an international Japanese company, established in 1934, which manufactures films and cameras. In a recent survey published in a Japanese business daily, the company was ranked the first in Japan. The group has leading technology, which enables it to meet...
Georges Scott (1873 - 1943)
Thesis - 7 pages - Modern history
This document will be about Georges Scott. We have very little documentation to highlight about him who was one of the greatest illustrators of his time and an outstanding war reporter, working for major newspapers such as L'Illustration, the intransigent, the Graphic, Mame and the Daily...
Dolce&Gabbana and its communication strategies
Case study - 11 pages - Management
Dolce&Gabbana sells ready made clothes and is a brand based in Legnano, Milan. It was launched in 1985 by two designers, Domenico Dolce and Stefano Gabbana. In 1980, both were working in the same workshop in Venice. By 1982, they began working together to carve a niche for themselves in the...
The cosmetics marketing
Case study - 5 pages - Luxury marketing
The cosmetics industry is a huge and profitable market in the world. Today, this market is worth billions. In fact, according to the Cosmetics Europe and the personal care association in 2020, Europe was the largest market in the world, with 76.7 billion euros; followed by the USA with 72.3...
Promotion of the film: "O Jerusalem"
Case study - 8 pages - Services marketing
With nearly 50% of admissions, Europe remains the geographical leader for French cinema. The United States occupies a good third of the results for French films abroad. Asia saw a decline in the distribution. For two years, Japan recorded about 2 million entries, below their potential and, in...
Risk Management - published: 11/10/2024
Essay - 2 pages - Management
With the rising level of globalization experienced in the market today, companies need to prepare for high levels of uncertainty. They have begun to reconcile their operations in preparation for the long-term economic downturn as well as to increase their exposure to the changing world markets....
French large companies in the automobile sport
Market study - 8 pages - Business strategy
This is a summary on French companies in the fast paced world of motor sports. These companies include the likes of the Renault, Peugeot and Michelin. The Renault RS01 appeared at the Grand Prix of Great Britain in1977 with Jean-Pierre Jabouille driving. Initially, the Formula 1 project was...
Fostering sustainable global growth through green finance
Dissertation - 5 pages - Finance
The ideas and goals of the United Nations (UN) in the areas of environment and development are at the origin of environmentally friendly finance, or green finance. In 1992, 178 countries met in Rio de Janeiro, Brazil, to discuss environmental and development issues for the 21st century....
Simulation of international business - the virtual launch of IBM Malaysia
Market study - 35 pages - Economy general
The aim of this project is to study the context of an international business case. This simulation allows all to acquire knowledge of the many stages involved in performing such an undertaking from the implementation of a real file to a virtual launch of a product on the market. The company...
Strategic analysis of the Michelin group (2009)
Case study - 33 pages - Services marketing
Established for over 100 years, Michelin is present on all continents, from China to Brazil passing through the United States, Germany and Russia. Michelin manufactures tires for automobiles, aircraft, motorcycles, heavy equipment and so on in over 170 countries. It employs 125,000...
Aldi, the giant discount stores: concept and strategy of international expansion
Case study - 12 pages - Services marketing
ALDI was founded in 1948 by the Albrecht brothers, Karl and Theo. The Aldi Group started a discount grocery chain, with over 8000 stores worldwide. The company has operations in Germany, Europe, America, and Australia. The headquarters are based in Essen, Germany. With over 8,000 stores...
Analysis and recommendations for marketing the brand Royal Canin
Case study - 8 pages - Services marketing
Royal Canin, created in 1967 by Jean Cathary, a French veterinarian, is now a major European player in the segment concerning nutrition for dogs and cats. Its headquarters are currently located in Aimargues, France. The company currently employs nearly 3200 employees around the world. Royal Canin...
What role does civil society play in democratization?
Case study - 3 pages - Political science
With the progressive end of the Cold War in the 1980's and the fall of the Eastern Block coincided the multiplication of the number of countries adopting a democratic form of government, an event described as the “third wave” of democratization by Samuel Huntington in his eponymous 1991...
Louis Vuitton-A report on the launch of a new fragrance
Case study - 30 pages - Management
The revenue of the division Perfumes and cosmetics was 1.441 million euro in mid 2010. As we can see between 2008 and 2009, the revenue went down owing to the economic crisis, but since the end of 2009, revenues have registered an upward trend. This growth is due in particular to the new products...
Purchasing and supply chain: BIC Company
Case study - 10 pages - Business strategy
The group's history began in 1945 BIC while Marcel Bich and Edouard Buffard mount a factory spare part for pens in Clichy. In 1950, BIC Cristal pen is launched: it went on to sell hundreds of billions of copies. BIC is expanding internationally in 1950 (Italy, Brazil, United Kingdom,...
Climate Change and Civilizations: Lessons from the Past
Essay - 6 pages - Social, moral & civic education
Anthropogenic climate change constitutes an alarming threat to the safety and health of humankind. According to a 2007 report by the Intergovernmental Panel on Climate Change, some of its consequences will include heat waves, loss of biodiversity, food and water insecurity, an increase in water-...
Sexuality and Latin American Dance
Case study - 1 pages - Educational studies
Latin American dance is about as varied from country to country as is any aspect of a country's culture, such as its signature foods, clothing, and festivals. Each nation boasts a unique style of dancing all its own. However, dance in Latin America has one common thread, be you in Brazil,...
